4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Robin Roth Gives 91X a Definite Yes

“[Choosing music for airplay is] not rocket science,” says 91X’s Robin Roth. “I always go with my gut.” - Image by Jennifer Fox Armour
“[Choosing music for airplay is] not rocket science,” says 91X’s Robin Roth. “I always go with my gut.”

In June, Robin Roth was named music director of 91X FM. Roth is the midday host on the alternative-music station. She joined the on-air staff in 1986 and worked steadily for nearly 20 years. Then she “went to Rock 105.3,” she says, “for a little over three years.” Roth returned to 91X in 2010.

Roth was born in Pittsburgh, Pennsylvania. She moved to San Diego with her family at the age of 15 and graduated from Patrick Henry High School in Del Cerro. “Then, onto the real world of college at UCSD, she writes in her 91X bio, “where I actually studied my butt off and double majored in drama and communications. I was an undeclared major for a few years, but the acting bug had bitten me very early in life so I knew that in some way, I was going to be an actress. Little did I know it would be with my voice.”

Roth is a working club deejay as well, with residencies around San Diego at Club Ascension, Club Sabbat, and Club Pussy Galore.

Congrats on the promotion. Was music director a gig you wanted?

“That’s a pretty obvious yes, don’t you think?” She laughs. “It’s a definite yes.”

How did the job come about?

“After Capone left and Christy [Taylor] moved to the program director position from music director, I volunteered to help out at music meetings, and one thing led to another.”

How much day-to-day influence does the music director have over the 91X playlist?

“The music director at 91X has as much influence as the program director. It comes down to what we decide together. We don’t always agree, but we work it out. This is the first time in 91X history, by the way, that two women have been in these positions at the same time.”

You say you and Taylor work out your disagreements — how?

“There are boxing gloves in the office. I’m not kidding. That’s what we do. We bring out the gloves.”

Will you bring any changes to the music programming?

“I like where things are right now. So, as of right now, no. The thing I’m looking to see is if we can play a little more new music on the weekends. Plus, we have this feature called ‘The 91X Local Break.’ That’s where a local band gets played for a month. Right now, it’s Oliver Trolley. In the past, we’ve aired the New Regime, Family Wagon, Low Volts, Little Hurricane, and one of my favorites, Grand Tarantula. We’re on the prowl for bands from TJ, so we’re putting out the word. We’re thinking of maybe including one of them as a ‘Local Break.’”

What stations do you see as direct competition? And how will you program against them?

“There are several stations that share the same ’80s–’90s music. My job and my goal is to make sure that we continue to represent the brand that is 91X in San Diego.”

How do you guys choose music for airplay?

“That question cracks me up. It’s not rocket science. Christy and I decide together. I always go with my gut. Plus, we keep an eye on what’s selling in San Diego.”

Does some of that intel come from music bloggers?

“I look at Pitchfork every single day. In fact, it’s one of the websites I look at a couple of times a day. And, I look at what people are posting on Facebook and Twitter.”

Are you surprised when a record you really believe in doesn’t work?

“Yeah. Like, when a club killer clears the floor? Yeah.” She laughs. “But, sometimes that changes after people have heard a new song a few times...they start to like it.” ■

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

The city of San Diego and San Diego Unified plan 45 new parks

But no more more joint-use accords for District 8
Next Article

Infamous Las Vegas name behind $1500 in Gloria post-election cash

Binion, "unsuitable to be licensed as a key person," teams with Polizzotto for San Diego contributions
“[Choosing music for airplay is] not rocket science,” says 91X’s Robin Roth. “I always go with my gut.” - Image by Jennifer Fox Armour
“[Choosing music for airplay is] not rocket science,” says 91X’s Robin Roth. “I always go with my gut.”

In June, Robin Roth was named music director of 91X FM. Roth is the midday host on the alternative-music station. She joined the on-air staff in 1986 and worked steadily for nearly 20 years. Then she “went to Rock 105.3,” she says, “for a little over three years.” Roth returned to 91X in 2010.

Roth was born in Pittsburgh, Pennsylvania. She moved to San Diego with her family at the age of 15 and graduated from Patrick Henry High School in Del Cerro. “Then, onto the real world of college at UCSD, she writes in her 91X bio, “where I actually studied my butt off and double majored in drama and communications. I was an undeclared major for a few years, but the acting bug had bitten me very early in life so I knew that in some way, I was going to be an actress. Little did I know it would be with my voice.”

Roth is a working club deejay as well, with residencies around San Diego at Club Ascension, Club Sabbat, and Club Pussy Galore.

Congrats on the promotion. Was music director a gig you wanted?

“That’s a pretty obvious yes, don’t you think?” She laughs. “It’s a definite yes.”

How did the job come about?

“After Capone left and Christy [Taylor] moved to the program director position from music director, I volunteered to help out at music meetings, and one thing led to another.”

How much day-to-day influence does the music director have over the 91X playlist?

“The music director at 91X has as much influence as the program director. It comes down to what we decide together. We don’t always agree, but we work it out. This is the first time in 91X history, by the way, that two women have been in these positions at the same time.”

You say you and Taylor work out your disagreements — how?

“There are boxing gloves in the office. I’m not kidding. That’s what we do. We bring out the gloves.”

Will you bring any changes to the music programming?

“I like where things are right now. So, as of right now, no. The thing I’m looking to see is if we can play a little more new music on the weekends. Plus, we have this feature called ‘The 91X Local Break.’ That’s where a local band gets played for a month. Right now, it’s Oliver Trolley. In the past, we’ve aired the New Regime, Family Wagon, Low Volts, Little Hurricane, and one of my favorites, Grand Tarantula. We’re on the prowl for bands from TJ, so we’re putting out the word. We’re thinking of maybe including one of them as a ‘Local Break.’”

What stations do you see as direct competition? And how will you program against them?

“There are several stations that share the same ’80s–’90s music. My job and my goal is to make sure that we continue to represent the brand that is 91X in San Diego.”

How do you guys choose music for airplay?

“That question cracks me up. It’s not rocket science. Christy and I decide together. I always go with my gut. Plus, we keep an eye on what’s selling in San Diego.”

Does some of that intel come from music bloggers?

“I look at Pitchfork every single day. In fact, it’s one of the websites I look at a couple of times a day. And, I look at what people are posting on Facebook and Twitter.”

Are you surprised when a record you really believe in doesn’t work?

“Yeah. Like, when a club killer clears the floor? Yeah.” She laughs. “But, sometimes that changes after people have heard a new song a few times...they start to like it.” ■

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Charlotte Lawrence Live From the Beehive, The Greatest Showman at Rooftop Cinema Club, Sharon Van Etten: Epic Ten Livestream

Events April 15-April 16, 2021
Next Article

The city of San Diego and San Diego Unified plan 45 new parks

But no more more joint-use accords for District 8
Comments
1

congrats robin so does that finally mean you can get me a week end slot,lol

July 6, 2012

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Drinks All Around — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close