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Jazz in the Park Has New Signage

Jazz in North Park is the new name for an old concert series that hopes to pick up where it left off over a year ago. In 2008, Jazz in the Park (as in Balboa Park) went dark when its host, the San Diego Museum of Art, pulled the plug after a seven-year run.

“I had to leave there when the museum gave our hall to the Old Globe Theatre, while they were rebuilding for a year and a half,” says series music director Holly Hofmann, a San Diego–based jazz flutist.

Hofmann says that there were offers to move the concert series to other venues but that she wanted to maintain the same calendar footprint as she’d had in Balboa Park. Jazz in the Park shows were held on the first Wednesday of every month, she explains, and among the series’ suitors, only the Birch North Park Theatre was able to accommodate her.

“I have wonderful people working with me at [the Birch]. They’re committed to the artist and for all the right reasons.”

Jazz in North Park will kick off February 3 for an initial run of six months.

“I’ve just booked the first six months because we want to see how it’s going to go.” The format, she says, will once again be traditional jazz.

In the past, Hofmann has featured jazz luminaries such as Hank Jones, Diana Krall, Joe Pass, and Kenny Burrell. She says that Jazz in the Park attendance had a healthy average, in the neighborhood of 375–400. At times, she says, it was SRO in the 500-seat venue, and they had to scramble to find extra seating. The Birch North Park Theatre can accommodate up to 700 concertgoers. Is Hofmann concerned about having to manage larger expectations?

“I’m not looking to fill it, per se, just to have a user-friendly arts house in which to have concerts.”

So far, Hofmann says that advance ticket sales are promising. “I didn’t know if this was the right time, but the people at the North Park Theatre encouraged me because they see in their own audience numbers that things are turning around a bit.”

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Jazz in North Park is the new name for an old concert series that hopes to pick up where it left off over a year ago. In 2008, Jazz in the Park (as in Balboa Park) went dark when its host, the San Diego Museum of Art, pulled the plug after a seven-year run.

“I had to leave there when the museum gave our hall to the Old Globe Theatre, while they were rebuilding for a year and a half,” says series music director Holly Hofmann, a San Diego–based jazz flutist.

Hofmann says that there were offers to move the concert series to other venues but that she wanted to maintain the same calendar footprint as she’d had in Balboa Park. Jazz in the Park shows were held on the first Wednesday of every month, she explains, and among the series’ suitors, only the Birch North Park Theatre was able to accommodate her.

“I have wonderful people working with me at [the Birch]. They’re committed to the artist and for all the right reasons.”

Jazz in North Park will kick off February 3 for an initial run of six months.

“I’ve just booked the first six months because we want to see how it’s going to go.” The format, she says, will once again be traditional jazz.

In the past, Hofmann has featured jazz luminaries such as Hank Jones, Diana Krall, Joe Pass, and Kenny Burrell. She says that Jazz in the Park attendance had a healthy average, in the neighborhood of 375–400. At times, she says, it was SRO in the 500-seat venue, and they had to scramble to find extra seating. The Birch North Park Theatre can accommodate up to 700 concertgoers. Is Hofmann concerned about having to manage larger expectations?

“I’m not looking to fill it, per se, just to have a user-friendly arts house in which to have concerts.”

So far, Hofmann says that advance ticket sales are promising. “I didn’t know if this was the right time, but the people at the North Park Theatre encouraged me because they see in their own audience numbers that things are turning around a bit.”

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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