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"760" by (760)

“760” by Escondido’s hard-rocking hip-hop crew (760) was the most downloaded local MP3 from SDReader.com during January 2010. Bassist Mark Swanger provided some background.

The song opens with police and ambulance radio calls.

That was a special-effects compilation, of what a Friday or Saturday night sounds like deep in the heart of ’Dido.

When you recorded the automated 911 message on the Highway Patrol emergency line, what did you tell them when a live person came on the line?

Never spoke to a real person. Some guy in the studio was joking with us about how you can never get through to 911 from a cell phone. Sure enough, we called it a few times and recorded the message as is. I found it shocking that a person in distress would have to listen to a prerecorded message.

Does your neighbor in the song still smoke crack?

Our singer had some wack job who lived next door to him, and we weren’t sure what he was on.

If you could sum up the message of the song with one line, which lyric would that be?

“Looking back to the time when you were young, walked around, and didn’t carry a gun.” Society is way too violent; we have become desensitized. A certain percentage of the population can’t live without their guns. I’ve never understood how something so negative could mean so much to so many people. It’s kind of sad.

The song repeats “We call it ’Dido” a lot. When you call it ’Dido, does anyone ever think you’re referring to the mythological Greek princess of Tyre in Phoenicia, who later became founder and Queen of Carthage?

No. We have never taken that Iron Maiden approach to songwriting.

We can see you have a lot of ’Dido pride, but tell us something sucky about the city.

The casino traffic. There are thousands of cars a day, heading up to those casinos in Valley Center and Pauma Valley. That can add many drunk drivers to our roads.

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No Time to Die indeed

“760” by Escondido’s hard-rocking hip-hop crew (760) was the most downloaded local MP3 from SDReader.com during January 2010. Bassist Mark Swanger provided some background.

The song opens with police and ambulance radio calls.

That was a special-effects compilation, of what a Friday or Saturday night sounds like deep in the heart of ’Dido.

When you recorded the automated 911 message on the Highway Patrol emergency line, what did you tell them when a live person came on the line?

Never spoke to a real person. Some guy in the studio was joking with us about how you can never get through to 911 from a cell phone. Sure enough, we called it a few times and recorded the message as is. I found it shocking that a person in distress would have to listen to a prerecorded message.

Does your neighbor in the song still smoke crack?

Our singer had some wack job who lived next door to him, and we weren’t sure what he was on.

If you could sum up the message of the song with one line, which lyric would that be?

“Looking back to the time when you were young, walked around, and didn’t carry a gun.” Society is way too violent; we have become desensitized. A certain percentage of the population can’t live without their guns. I’ve never understood how something so negative could mean so much to so many people. It’s kind of sad.

The song repeats “We call it ’Dido” a lot. When you call it ’Dido, does anyone ever think you’re referring to the mythological Greek princess of Tyre in Phoenicia, who later became founder and Queen of Carthage?

No. We have never taken that Iron Maiden approach to songwriting.

We can see you have a lot of ’Dido pride, but tell us something sucky about the city.

The casino traffic. There are thousands of cars a day, heading up to those casinos in Valley Center and Pauma Valley. That can add many drunk drivers to our roads.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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