4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Did Mikey from the cereal ads really die from a pop rocks/Coca-Cola combination?

Hey, Matt:

Quick question: Did Mikey (from Life cereal ads) really die because of a lethal pop rocks/Coca-Cola cocktail?

--J. from the Net

The famous Life commercial aired off and on for about 15 years, beginning in 1971, when John "Mikey" Gilchrist was 3. Today he's perfectly fine, thank you, working as a radio executive in New York. We were so taken by the mental picture of Mikey face-down in his cereal bowl that we ignored the science behind this ugly rumor. There wouldn't be enough CO2 released in the Pop Rocks-Coke combo to do anything. Assuming the entrance and exit of his stomach weren't stuck together with all the gum he'd swallowed, the best he'd generate is a hellacious burp. But the dead-Mikey rumor persisted for so long and so many people believed it that General Foods, Pop Rocks' manufacturer, launched a massive (and ineffective) public-education program about the product's safety but finally had to take the product off the market.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Jefferson Jay’s San Diego Music Hall Of Fame chooses legacy over the latest

“This is not an award show”
Next Article

Nathan Hubbard returns to La Cage aux Folles

“We’re downstairs in the pit”

Hey, Matt:

Quick question: Did Mikey (from Life cereal ads) really die because of a lethal pop rocks/Coca-Cola cocktail?

--J. from the Net

The famous Life commercial aired off and on for about 15 years, beginning in 1971, when John "Mikey" Gilchrist was 3. Today he's perfectly fine, thank you, working as a radio executive in New York. We were so taken by the mental picture of Mikey face-down in his cereal bowl that we ignored the science behind this ugly rumor. There wouldn't be enough CO2 released in the Pop Rocks-Coke combo to do anything. Assuming the entrance and exit of his stomach weren't stuck together with all the gum he'd swallowed, the best he'd generate is a hellacious burp. But the dead-Mikey rumor persisted for so long and so many people believed it that General Foods, Pop Rocks' manufacturer, launched a massive (and ineffective) public-education program about the product's safety but finally had to take the product off the market.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Little apes on a little rock in a sea of nothingness

Scoobert Doobert, Sorry It’s Over, Nortec Collective, Stephen Pearcy, Mrs. Henry
Next Article

Stingaree's red-light rules, early Horton Plaza, Lomaland

New Town suffers downturn, San Diego's Civil War vets, merchant killed in Mission Valley
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close