Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Those sun billboards saying "use your cabeza"

Think of Sol beer.

Matt: My girlfriend and I have seen these sun billboards around town lately that say, “Use your cabeza.” We both have our guesses about what they're advertising, so we ended up making a bet. If I win, she has to walk around for a day wearing a convincing, fake beard; if she wins, I have to wear a tutu for a day. She thinks it's an ad for a new suntan lotion, but I think it's an ad for a cruise line. — Paul Savage, Hillerest

Dear Matt: My boyfriend and I made a bet about a billboard. He always thinks he’s right, in a kind of funny, boyish way. Two conditions: The loser has to do it on the weekend, and the loser can’t stay home all day but has to go out and run errands. I’d laugh for a week if he had to wear a tutu! — Kristin Schritter, San Diego

Hey, Matt: What’s the story with all these billboards with the sun peeking out from the bottom? I’ve also seen a pile of postcards with the same sun on them in a couple of bars. Is it some kind of environmental! global warming thing or a tourism thing? What’s up? — Jamie Robbins, San Diego

All three queries arrived in the same mail. Coincidence? Or does that little minx Kristin get around more than Paul knows? I don’t know how many environmentalists spend their off hours writing postcards in bars, but at least Jamie’s guess is imaginative. Fueled by a bit o’ cerveza, maybe. Which leads me directly to the answer. I’ll supply it only if Kristin and Paul promise to run errands for one day dressed in beard and tutu, because they’re both way off base.

About five minutes into our research on this, we learned the billboard company is sworn to secrecy. When they saw us coming up the walk with a big peach pie and some chocolate milk, our favorite social lubricants, they slammed the doors and pulled the shades. We could hear them whispering, so we knew they were in there. But all we got was a note balled up and tossed through a transom that said something about all of Western civilization disintegrating if they told us what was going on. I don’t recall any reference to global warming, but maybe that figures into the end-times scenario too, So...we have a secret billboard. The ultimate noncommunication? So much for the logical approach.

As luck would have it, the elves took off for a Baja weekend to recover from our rebuff and came back with at least part of the answer. The sun on the board is the same one you’ll find on the label on Sol beer, a 100-year-old Mexican brew. You can see jt advertised locally on Mexican TV stations, mostly during soccer matches. If you’ve seen it in TJ bars, it’s the one sold in a clear glass bottle with a slice of lime in the neck.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Cigarette smokers across the border take a hit

Duty-free stores help
Next Article

Treetop Tutoring Center: Jeanne Volk‘s triple tutoring whammy

“Kids miss school friends they were used to seeing and playing with most days.”

Matt: My girlfriend and I have seen these sun billboards around town lately that say, “Use your cabeza.” We both have our guesses about what they're advertising, so we ended up making a bet. If I win, she has to walk around for a day wearing a convincing, fake beard; if she wins, I have to wear a tutu for a day. She thinks it's an ad for a new suntan lotion, but I think it's an ad for a cruise line. — Paul Savage, Hillerest

Dear Matt: My boyfriend and I made a bet about a billboard. He always thinks he’s right, in a kind of funny, boyish way. Two conditions: The loser has to do it on the weekend, and the loser can’t stay home all day but has to go out and run errands. I’d laugh for a week if he had to wear a tutu! — Kristin Schritter, San Diego

Hey, Matt: What’s the story with all these billboards with the sun peeking out from the bottom? I’ve also seen a pile of postcards with the same sun on them in a couple of bars. Is it some kind of environmental! global warming thing or a tourism thing? What’s up? — Jamie Robbins, San Diego

All three queries arrived in the same mail. Coincidence? Or does that little minx Kristin get around more than Paul knows? I don’t know how many environmentalists spend their off hours writing postcards in bars, but at least Jamie’s guess is imaginative. Fueled by a bit o’ cerveza, maybe. Which leads me directly to the answer. I’ll supply it only if Kristin and Paul promise to run errands for one day dressed in beard and tutu, because they’re both way off base.

About five minutes into our research on this, we learned the billboard company is sworn to secrecy. When they saw us coming up the walk with a big peach pie and some chocolate milk, our favorite social lubricants, they slammed the doors and pulled the shades. We could hear them whispering, so we knew they were in there. But all we got was a note balled up and tossed through a transom that said something about all of Western civilization disintegrating if they told us what was going on. I don’t recall any reference to global warming, but maybe that figures into the end-times scenario too, So...we have a secret billboard. The ultimate noncommunication? So much for the logical approach.

As luck would have it, the elves took off for a Baja weekend to recover from our rebuff and came back with at least part of the answer. The sun on the board is the same one you’ll find on the label on Sol beer, a 100-year-old Mexican brew. You can see jt advertised locally on Mexican TV stations, mostly during soccer matches. If you’ve seen it in TJ bars, it’s the one sold in a clear glass bottle with a slice of lime in the neck.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Cigarette smokers across the border take a hit

Duty-free stores help
Next Article

Pandemic dating smalltalk

Stop talking about current events to the extent they concern public health in any way shape or form whatsoever
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close