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Union-Tribune, lost 3 percent of its average daily circulation

Down, down, down she goes

Helen Copley can’t be much of a happy camper these days. During the first half of the year, Copley’s flagship newspaper, the Union-Tribune, lost 3 percent of its average daily circulation, down to about 372,000; Sunday’s rate dropped by 1 percent, to about 450,000. Even more painful is the knowledge that other papers in the region had a surprisingly successful first half. In North County, where the U-T had hoped for big gains, daily and Sunday circulation at the competitor Blade-Citizen climbed 7 percent. The Orange County Register, meanwhile, reported a 2 percent jump in daily circulation, and an impressive 3 percent on Sundays. Copley press editor in chief Herb Klein insists the first-half numbers, from the National Audit Bureau of Circulation, were merely an aberration, and that recent, unaudited counts show circulation climbing "above what it was last year." On the Friday before election day, he reports, the paper sold 381,344 copies, "close to what we're doing each weekday."

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Helen Copley can’t be much of a happy camper these days. During the first half of the year, Copley’s flagship newspaper, the Union-Tribune, lost 3 percent of its average daily circulation, down to about 372,000; Sunday’s rate dropped by 1 percent, to about 450,000. Even more painful is the knowledge that other papers in the region had a surprisingly successful first half. In North County, where the U-T had hoped for big gains, daily and Sunday circulation at the competitor Blade-Citizen climbed 7 percent. The Orange County Register, meanwhile, reported a 2 percent jump in daily circulation, and an impressive 3 percent on Sundays. Copley press editor in chief Herb Klein insists the first-half numbers, from the National Audit Bureau of Circulation, were merely an aberration, and that recent, unaudited counts show circulation climbing "above what it was last year." On the Friday before election day, he reports, the paper sold 381,344 copies, "close to what we're doing each weekday."

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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