- Rated PG-13 | 1 hour, 40 minutes
- Official website
A reasonably engrossing documentary portrait of behavioral researcher Victor DeNoble, the first person to blow the whistle on the American tobacco industry’s efforts to manufacture a “maximally addictive” cigarette. Kudos to director Charles Evans Jr. for shying away from scare-tactic closeups of diseased lungs, but his reliance on rudimentary animation to hammer home his points distracts from the drama. 2012.
- Big Screen: Short Takes • January 28, 2012