Addiction Incorporated

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A reasonably engrossing documentary portrait of behavioral researcher Victor DeNoble, the first person to blow the whistle on the American tobacco industry’s efforts to manufacture a “maximally addictive” cigarette. Kudos to director Charles Evans Jr. for shying away from scare-tactic closeups of diseased lungs, but his reliance on rudimentary animation to hammer home his points distracts from the drama. (2012) — Scott Marks

Rated PG-13 | 1 hour, 40 minutes
Big Screen: Short Takes Official Website


This movie is not currently in theaters.


This documentary deserves way more than 2 stars ... it was 15 years in the making. It certainly does not preach and tell anyone they should not smoke. (eventhough we all know smoking hastens disease and the warnings on the package clearly indicate.)

The film is about the addiction research and science related to tobacco and tobacco use. You say "a reasonably engrossing film" .... I would say "an extraordinarily engrossing film" ... and an important and compelling one, especially for younger viewers who need this information while they still have a chance to choose not to start... or still young enough to fight off the addiction.

This is about an industry hell-bent on addicting consumers and sending them to an early grave ... and the courageous battle of the researcher who blew the whistle with his findings that finally clinically proved that nicotine was addictive...and acetaldehyde, even more so. And the insidious modus operandi of corporate moguls.

Granted, the animation may be somewhat of a distraction; but it does provide a little break to digest the heavy information provided. I would bet that the critic who wrote this Reader review is probably a smoker, and perhaps a long-time smoker. As a former smoker like myself who started at age 18 and tried to quit 2.5 years later...and took another 2.5 years to finally do so...and who lost a father to smoking-related lung cancer ... (and haven't all of our lives been impacted by this public menace that should really be outlawed) ...

for its journalistic effort over 15 years and the vital public information it provides, this film can't receive enough stars ... for more about the film (which has been edited to 80 min, btw), see

June 7, 2012

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