Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Short Takes: Addiction Incorporated

This smoker would like to personally thank director Charles Evans, Jr. for refraining from taking the scare-tactic route. The last thing I need to look at as the morning cup of coffee warms my wheezy bronchi are billboard-sized views of diseased lungs.

Victor DeNoble.

Addiction Incorporated isn't ghost-written by the Surgeon General's Office. It's a reasonably engrossing documentary portrait of behavioral researcher — and one of the few living Americans who can proudly boast that he changed the system from within — Victor DeNoble. DeNoble was hired by cigarette-giant Philip Morris, U.S.A. and later became the first person to blow the whistle on the American tobacco industry's efforts to manufacture a “maximally addictive" cigarette. The film paints his former boss in a light normally reserved for Colombian drug cartels.

His goal: come up with a safer smoke by finding a nicotine substitute that didn't leave consumers dropping dead from heart attacks. Instead, he discovered the awful truth concerning the addictive lure of tobacco smoke.The man who knew too much was fired after ten years on the job. His lab was closed and his research work hidden from the world. He told his story to ABC News and in 1994, DeNoble revealed his findings at a congressional hearing.

Animated rodentia do little more than add visual relief from all the talking heads.

AI is your basic camcorder mélange of talking heads, television news footage, and, in this case, rudimentarily animated rodentia to occasionally hammer home the points and give us something else to look at other than giant faces and fuzzy pixels. The film's cartoon Power Point Presentation approach does little but distract from the drama. No need to leave your house for this one. Watch for it when it plays VOD.

Reader Rating: Two Stars

http://www.youtube.com/watch?v=7qfmWWZ9uSE

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

I saw Suitcase Man all the time.

Vons. The Grossmont Center Food Court. Heading up Lowell Street

This smoker would like to personally thank director Charles Evans, Jr. for refraining from taking the scare-tactic route. The last thing I need to look at as the morning cup of coffee warms my wheezy bronchi are billboard-sized views of diseased lungs.

Victor DeNoble.

Addiction Incorporated isn't ghost-written by the Surgeon General's Office. It's a reasonably engrossing documentary portrait of behavioral researcher — and one of the few living Americans who can proudly boast that he changed the system from within — Victor DeNoble. DeNoble was hired by cigarette-giant Philip Morris, U.S.A. and later became the first person to blow the whistle on the American tobacco industry's efforts to manufacture a “maximally addictive" cigarette. The film paints his former boss in a light normally reserved for Colombian drug cartels.

His goal: come up with a safer smoke by finding a nicotine substitute that didn't leave consumers dropping dead from heart attacks. Instead, he discovered the awful truth concerning the addictive lure of tobacco smoke.The man who knew too much was fired after ten years on the job. His lab was closed and his research work hidden from the world. He told his story to ABC News and in 1994, DeNoble revealed his findings at a congressional hearing.

Animated rodentia do little more than add visual relief from all the talking heads.

AI is your basic camcorder mélange of talking heads, television news footage, and, in this case, rudimentarily animated rodentia to occasionally hammer home the points and give us something else to look at other than giant faces and fuzzy pixels. The film's cartoon Power Point Presentation approach does little but distract from the drama. No need to leave your house for this one. Watch for it when it plays VOD.

Reader Rating: Two Stars

http://www.youtube.com/watch?v=7qfmWWZ9uSE

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.