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Not quite righteous enough for the win, but still bringing the heavy PWNage for a Runner-Up position:

Air conditioner - evaporative type - $33 (Normal Heights)

Does it get the nod for the nonchalant "yeah, we suppose this is the wrong time of year to be selling this" tone? Nope. For the ambivalent pricing strategy? Nope. It gets the Runner-Up spot because of this. Intrigued by "evaporative cooling," I did some research. Fascinating stuff! Especially the parts about evaporatively cooled airplane engines during the Thirties and the fact that evaporative coolers make use of something called excelsior.

When all is said and done, tricking me into learning something isn't quite enough to clinch the big victory. What is it that takes it to the next level, goes above and beyond? Well:

30 Gallon Hot Water Heater (GAS) - $50 (Normal Heights)

Nothing screams "going above and beyond" quite like redundancy!

Hmmm, whatever shall I do with all this hot water I have lying around? Ah ha! I shall heat my hot water! But how? Of course, with a Hot Water Heater--the last heater for heating hot things you'll ever need! Plus, at the bargain basement price of $50, I just have to swing by the ATM machine and grab a little cash. I consider myself lucky, living in a world where I'm never too far from an Automatic Teller Machine Machine.

Redundancy occurs in speech too. The phrase "equally as" pops up in conversation all the time, e.g. "equally as unnecessarily redundant." Very strange. Not by any means as strange as the warped construction "a whole nother." As opposed to the first nother? Or maybe some other nother? The "nother" pops up in all sorts of places within the twisted lexicon of modern English.

"Aw, c'mon, Pike" you want to say. "That's just the evolution of the language. Give it a break."

Which, of course, raises an interesting point. Somewhere back amongst the foggy ruins of time there was a point at which the language was much more flexible. Heck, read "Gawain and the Green Night" and the same word receives different spellings within the confines of the same verse. And that's Middle English. Old English is basically unreadable. Even much later, things were still in flex. Everyone has some comment on the enormity of Shakespeare's contribution to the language. Words from "alligator" to "puke" are attributed to his invention.

Broadly speaking, it's seems to me as though the evolution of the language has gradually slowed over the past millennium or so, with a possible terminus at the acceptance of the Oxford English Dictionary as the definitive record of what words are and are not part of the grapholect. Then again, bizarre neologisms ("PWN" or "w00t" being personal favorites) want nothing more than to show us that there's plenty of room in the books for new words.

Of course, that doesn't necessarily indicate that things are still evolving. Variations within a theme don't strictly count as outright changes. Look at the biological evolution of homo sapiens: literally hundreds of thousand of years of growth and devlopment separate twenty-first-century peoples from the earliest iterations of human-kind. We've gone from cave painting to Rothko, from pointy sticks to iPhones. Yet we remain the same species, simply varying within the theme.

Now, I'm neither an evolutionary theorist (I mean, I'm fond of the aquatic evolution theory, for it's novelty if nothing else) nor do I really see the point in questioning the finer points of these things. I'm deliberately painting this picture of human/linguistic evolution in very broad strokes to illustrate an interesting tangent, borrowing tools and terminology, adapting them to my purposes. If anything, I think the idea that the evolution of a language might be closing down--if not already closed--fascinating. At what point does change become impossible from within a given paradigm? Is it feasible that language (or even biology) might be headed towards a sort of degree-zero? Can that degree-zero actually be achieved, or is the movement inherently asymptotic, with every new "PWN" or "w00t" representing another incremental step towards nonsense and a self-sustaining attempt to keep things moving when there's nowhere to move to?

Either way, I doubt the hot water really needs heating...

Comments
19

"Is it feasible that language (or even biology) might be headed towards a sort of degree-zero? Can that degree-zero actually be achieved.."

I think this is a rhetorical musing, but no, it will never happen. We will certainly lose (and have lost) from our American English lexicon the circulation of quite a few multisyllabic terms, but a degree zero (see Smithson, again, for this concept, and Barthes has an amusing early book that influenced him, "Writing Degree Zero)) will not, and cannot logically happen.

And that news is doubleplusgood.

Oct. 21, 2009

could u solve this one for me PIKE (1 + x2)y0 + 4xy = p x 1 + x2 for x > 0.

Oct. 21, 2009

and would it be possible for me to exchange my word COOP for ur word FOOP???

thx for the consideration homey

Oct. 21, 2009

oh and BTB...did i tell u i now consider u a GOD???

Oct. 21, 2009

Daniels: Thanks for keeping up on this one :)

nan: x = ∞/0

Oct. 21, 2009

thankee homey

Oct. 21, 2009

'tis what I do, nan.

Oct. 21, 2009

"x = ∞/0"

Heehee.

Is that a mathematical statement or a metaphysical one, Pikey?

And how the hell did you get an infinity symbol on your keyboard?

:)

Oct. 21, 2009

My mother once gave me a cartoon of a Hamlet scene but the caption said "Hamlet in Ebonics." Here is the quote on the cartoon:

I be, or I don't be. Dat's what's up.

Anyway.

I really want to join in this dance of linguistics and etymology and how it has all progressed but, well, after reading this blog, my brain has vomited and refuses to let go of the toilet. So I'll just say that I mentioned it in a comment on another blog that the English language has gone places that makes me question reality sometimes.

Interesting blog, especially from a freakin' hot water heater ad. You know, just typing it makes me see the redundancy... kinda like sanitary sewer.

Oct. 21, 2009

"And how the hell did you get an infinity symbol on your keyboard?"

Calculator program?

"the English language has gone places that makes me question reality sometimes."

Ya think? Try teaching some entry-level college courses :)

Oct. 21, 2009

Two words: Copy. Paste.

And, SD, I'd love to call that bluff!

Oct. 21, 2009

"I be, or I don't be. Dat's what's up.

To bizzle, or not to bizzle.
Dat's da shizzle, fo rizzle.

  • Hamlet in SnoopDoggese

;)

Oct. 21, 2009

Can SD get me a teaching gig? Pull some blogospheric nepotism or something?

Oct. 21, 2009

"Can SD get me a teaching gig? Pull some blogospheric nepotism or something?"

not while she's wearing that Red Queen costume Refried

Oct. 22, 2009

Hey, SD is charged with working on MY employment sitch, at the moment.

:)

Oct. 22, 2009

too-shay :)

Oct. 23, 2009

Pretty soon our dictionary with be thicker than our phone book...

Oct. 23, 2009

but it will never have so many ads for lawyers!

Oct. 23, 2009

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