Matthew Lickona 4 p.m., May 26
Year to date hotel occupancy rates are actually up in San Diego, despite missed marketing opportunity
Report shows that occupancy rates so far this year actually rose by 2 percent compared to the same time last year.
Hotel occupancy is down in San Diego. In a March 25 article in the UT San Diego, Joe Terzi from San Diego's Tourism Authority placed most of the blame on Mayor Bob Filner and his decision to hold off on renewing the Tourism Marketing District's 39 and one-half year contract.
Terzi is correct. Occupancy rates for February 2013 dropped from 68.7 percent in February 2012 to 68 in February of this year. But one thing that Terzi, and the UT San Diego, failed to point out is that year-to-date occupancy rates for San Diego are actually up from this time last year.
A March 19 report shows that year-to-date occupancy rates have increased by two percentage points from this time last year, from 63.1 percent to 65.1 percent.
Another thing that Terzi and the UT failed to touch on is that while occupancy rates fell less than a percentage point during the month of February, the Average Daily Rate went up by less than three percent. And room revenue ticked up by 1.3 percent.
According to the report, so far this year, San Diego hotel owners aren't doing so bad. Room revenues from January to March 19 saw a 6.9 percent increase compared to the same time last year.
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