Various Authors noon, Dec. 8
San Diego hotel business lagging coast rivals
All told, 2013 has not been a very good year for local hotels
The occupancy rate in San Diego hotels dropped slightly in June compared with June 2012, to 79.8% from 80.2%, according to Smith Travel Research. Average daily room rate rose slightly to $137.05 from $136.73 a year ago, but San Francisco's average daily room rate soared to $189.27 from $177.83. For the year to date, San Diego's occupancy rate has inched up to 70.5% from 70.2%, while Los Angeles's has gone up 5%, Orange County's 6.4%, and San Francisco-San Mateo's up 7.3%.
"Tourism Marketing District (TMD) funding for the San Diego Tourism Authority has been greatly reduced this year, resulting in many layoffs at the Tourism Authority," says Jerry Morrison, hotel expert in Encinitas. "This will negatively impact San Diego's convention business for years to come."
So why are San Diego's leaders in such a hurry to expand the convention center? (That's my comment, not Morrison's.)