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The majority of Baja California residents crossing the border are heading to local shopping malls and department stores, found a new survey conducted by San Diego Association of Governments.

Kristen Rohanna, a research analyst for SANDAG, presented the Cross-Border Travel Behavior Survey findings to the board of directors during a March 23 meeting.

In all, 7,371 residents of Baja were interviewed at San Diego County's three ports-of-entry on weekdays from December 2010 to April 2011. Of those, 1,517 people filled out "trip-diaries," which chronicled the trips they had made while here.

The survey found that 55 percent crossed the border to go shopping, 26 percent for work, and 11 percent visited friends and relatives, and for medical appointments. The vast majority were between the ages of 35 to 44, and approximately 75 percent held full of part time jobs. Out of all those interviewed, 77 percent had a household income of less than $20,000 while only 3 percent brought in more than $50,000 a year.

The purpose of the survey, said executive director Gary Gallegos, helps forecast future growth and is a tool when calibrating transportation studies.

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Visduh March 24, 2012 @ 8:21 p.m.

It is hard to be sure that the results of this survey mean anything. But one thing is certain, and that is the headline is confusing. It could have said "Majority of Border Crossers come to Shop", or "Majority of Baja Visitors to San Diego Come to Shop." What is says isn't that, and would imply that a majority of the millions of people residing in Baja come across the border to shop, and that simply isn't the case. Most are too poor to shop anywhere, and even if they could afford it, they don't have border crossing docs to allow it. Hey, editor, take another look at that headline.


Reader Staff March 26, 2012 @ 12:59 p.m.

Thanks, Visduh. We stand corrected. Headline has been changed.


Dorian Hargrove March 26, 2012 @ 2:24 p.m.

Reader_Web-Admin you beat me to it. And, thanks Visduh for bringing this to my attention!


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