4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

More bands are snubbing record deals to explore all the potential the Internet has to offer – but is it really profitable?

Up-and -coming artists turn to the Internet instead of Record Labels to promote themselves

Signing with a record label is not the only option for up and coming bands to make it big. In fact, according to Lisa Viegas, who is the drummer for the San Diego based band “Rhythm Find the Method”, the band plans to explore all other possibilities of promoting themselves before signing with a record label. Like most bands, they’ve set up their Myspace page, uploaded videos to YouTube, set up Facebook groups and regularly alert fans via email and blogs about their latest concert dates.

Tila Tequila, who now has her own MTV show, got her start making herself famous through Myspace. In April 2006, she was the most popular person on Myspace with over 1 million friends. She snubbed a record deal and released her first single on iTunes in February 2007. As a result of her MySpace momentum, her single toped the charts in only 24 hours! Her music video went on to be the most downloaded on Apple's iTunes in March 2007 (more about Tila Tequila here http://en.wikipedia.org/wiki/Tila_Tequila)

When Radiohead released their much anticipated alum “Rainbows” only online and let fans pay whatever they wanted it set both the fans and music industry a buzz. The stunt was admired by fans and unsigned bands, but many wondered if it was actually profitable for them.

What would you pay for the album?

According to an article on Webware.com 64% of their fans paid NOTHING. 17% paid between $0.01 and $4, 12 % paid between $8 and $12 and only 4% paid the regular CD price between $12 and $20.

So was it worth it?

According to the same article, Radiohead probably received between $3 and $5 for evey album sold while they were with their record label. So, when they allowed fans to pay whatever they wanted, it may not have been as big of a loss as it initially looks, since according to ComScore, the average amount spent for all downloads came to $2.26

Comparatively, take a look at what happened when Prince gave away his album “Planet Earth" with the Sunday paper, last year. He went on to sell out 22 consecutive London concert dates.

Another up in coming trend for unsigned bands is the ability to remove the expensive production costs that can be associated with creating their own CDs. A company called DiscRevlot (http://www.discrevolt.com/) is promising a cheaper and "greener" solution for bands by creating custom cards which contain special codes. The fan can then use those codes to download the band’s music. The cards can be sold in place of CDs or given away as promotional items. Eitherway, its another way of distributing and selling music outside a traditional record deal.

We’re continuing to see more changes in the way musicians sell and promote their music online. I’d like to hear your comments.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

The discreet charms of Secret Sister

The South Park sourdough bakery dabbles in the unfamiliar

Signing with a record label is not the only option for up and coming bands to make it big. In fact, according to Lisa Viegas, who is the drummer for the San Diego based band “Rhythm Find the Method”, the band plans to explore all other possibilities of promoting themselves before signing with a record label. Like most bands, they’ve set up their Myspace page, uploaded videos to YouTube, set up Facebook groups and regularly alert fans via email and blogs about their latest concert dates.

Tila Tequila, who now has her own MTV show, got her start making herself famous through Myspace. In April 2006, she was the most popular person on Myspace with over 1 million friends. She snubbed a record deal and released her first single on iTunes in February 2007. As a result of her MySpace momentum, her single toped the charts in only 24 hours! Her music video went on to be the most downloaded on Apple's iTunes in March 2007 (more about Tila Tequila here http://en.wikipedia.org/wiki/Tila_Tequila)

When Radiohead released their much anticipated alum “Rainbows” only online and let fans pay whatever they wanted it set both the fans and music industry a buzz. The stunt was admired by fans and unsigned bands, but many wondered if it was actually profitable for them.

What would you pay for the album?

According to an article on Webware.com 64% of their fans paid NOTHING. 17% paid between $0.01 and $4, 12 % paid between $8 and $12 and only 4% paid the regular CD price between $12 and $20.

So was it worth it?

According to the same article, Radiohead probably received between $3 and $5 for evey album sold while they were with their record label. So, when they allowed fans to pay whatever they wanted, it may not have been as big of a loss as it initially looks, since according to ComScore, the average amount spent for all downloads came to $2.26

Comparatively, take a look at what happened when Prince gave away his album “Planet Earth" with the Sunday paper, last year. He went on to sell out 22 consecutive London concert dates.

Another up in coming trend for unsigned bands is the ability to remove the expensive production costs that can be associated with creating their own CDs. A company called DiscRevlot (http://www.discrevolt.com/) is promising a cheaper and "greener" solution for bands by creating custom cards which contain special codes. The fan can then use those codes to download the band’s music. The cards can be sold in place of CDs or given away as promotional items. Eitherway, its another way of distributing and selling music outside a traditional record deal.

We’re continuing to see more changes in the way musicians sell and promote their music online. I’d like to hear your comments.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all

Where'd ya go Holly?

June 27, 2008
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close