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[Translated by Fulano from an article in El Sol de Tijuana.]

Playas de Rosarito.- The Tourism Commission of the Rosarito city council believes that the security alert on Mexico, issued by the United States government, is a strategy to prevent its citizens from travelling to Mexico and stop them from spending money in Mexico.

"The alerts that the US government sends to its citizens are, unfortunately, government strategies. We see them as struggling to keep income in their country," said councilman Francisco Bautista, president of the Tourism Commission.

After participating in a meeting with Rosarito tourism authorities, the councilman said that the security situation has improved.

However, it is difficult to get immediate results and even more so when there is no strong publicity campaign in Baja California to attract this market niche.

"We have not had a strong promotional campaign in the United States because it is costly, and even though the State Secretary for Tourism's Committee on Tourism and Conventions has had a presence in Los Angeles County, on television, we are still lacking a good publicity program promoting this destination," he said.

And even though there is greater confidence among the Americans in visiting tourist destinations in Mexico, in Rosarito the majority are Mexican-Americans. But the greatest number of tourists are regional [Mexican] visitors. "It is thanks to them that the economy has reactivated."

"Yes, the Anglo-Saxon tourists are returning, but very slowly, unfortunately we have not had the economic resources to promote a marketing campaign directed to these people," he said.

[Fulano's observation: Mexico's Instituto Nacional de Estadística y Geografía reported in 2010, the last full year of data, there were 48 homicides per 100,000 persons in the state of Baja California. The FBI crime statistics reported 4.9 homicides per 100,000 in California in 2010.]

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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