Matt Potter 1:52 p.m., Nov. 11
U-T Circulation Drops Sharply, but Many Dailies Do Worse
Union-Tribune daily (Mon.-Fri.) circulation dropped to 242,705 from 269,820 for the six months ended September 2009 compared with the same six months of 2008, according to data released this morning (Oct. 26) by the Audit Bureau of Circulations. This was a 10.05% decline. The U-T is ranked 24th among the top 25 metro dailies (including the Wall Street Journal and USA Today). Many large dailies did worse than the U-T: Portland's Oregonian -12.06%, San Francisco Chronicle -25.82%, Los Angeles Times -11.05%, Phoenix's Arizona Republic -12.3%, Dallas Morning News -22.16%, and Boston Globe -18.48%. Others did better: New York Times -7.28%, Washington Post -6.4%, Chicago Tribune -9.72%, and Minneapolis Star-Tribune -5.53%.
The Sunday U-T declined 9.6% to 309,571. The paper's Sunday street sales have been among the worst U.S. newspapers for some time. The company has launched a "payday pursuit" contest. Someone buying the Sunday paper has six chances to win $10,000.
North County Times Sunday circulation dropped 16.5% to 71,092 as daily declined 19.01% to 69,559. The Los Angeles Times Sunday edition dropped out of the one million category, declining from 1,055,076 to 983,702. Daily is down to 657,467. The Orange County Register Sunday circulation dropped 3.4% to 288,174. Daily declined 10.15% to 212,293.
The publication Editor & Publisher noted that many newspapers are cutting back on certain kinds of circulation, such as to hotels and employees, and are not distributing papers to remote locations as much. Also, some are raising prices, even though ABC beginning April 1 permitted a newspaper sold for one penny to count as paid circulation.