Garrett Harris 3:30 p.m., April 17
Why not variable pricing?
Seriously, why not?
Man of Steel cost $225 million. It runs 2 hours and 23 minutes. It depicts the destruction of an entire city.
The Bling Ring cost $8 million. It runs 1 hour and 30 minutes. It depicts some teens robbing fancy houses.
The cost for a ticket to Man of Steel? $12.50.
The cost for a ticket to The Bling Ring? $12.50.
This is me, suggesting that if tickets to The Bling Ring cost less than tickets to Man of Steel, the number of people willing to pay, say, $8, would lead to a greater overall profit.
I don't suppose any theater could even afford to experiment with this. But I'm curious.