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Pussycat Theater History: When Cathouses Ruled CA (NEW!), plus Confessions of a Local Pornographer, the Mafia & Deep Throat, and more

When ‘Cathouses Ruled CA, Battle Of The Local Peepshows, SD Rockers & Porn, and more

When ‘Cathouses Ruled CA, Peepshow Battle, SD Rockers & Porn, and more

Contents:

1 – Pussycat Theaters: When Cathouses Ruled California (100 new pages added Aug. 6!)

2 – Vince Miranda, Deep Throat, and the Mafia

3 - Confessions of a Local Pornographer: Battle of the Peeps – the Inside Story of a Porn Empire

4 - Peep Shows: A Cartoon History - From where it all began, to where it all went bad....

5 – Porn & Music: Locals Whip Out Their Wah-Wahs


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Intro: Following is material culled from my research for the 6-21-07 cover feature “Before It Was the Gaslamp.” Some of the text appeared in that article, much did not – I combed my research files and reconfigured, to present a history of California’s Pussycat Theaters, operated by San Diego civic legend and political pariah Vince Miranda. 100 new pages of content were added to this Pussycat history on August 6, 2008, thanks to getting ahold of a huge file of articles dating back to the early 70s. Many of the old theater photos come courtesy www.cinematreasures.org -- Most of the vintage movie ads from local newspapers come courtesy www.myspace.com/sandiegocinerama

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PUSSYCAT THEATERS – WHEN ‘CATHOUSES RULES CALIFORNIA

Vincent Paul Miranda helped shape downtown for much of the '70s and '80s, back when the district still clung to its Wild West, sailors-on-shore-leave legacy. His company Walnut Properties ran a string of movie houses south of Broadway. For a time, he also owned a legitimate stage theater downtown (Off Broadway), as well as several local hotels, including the Hotel San Diego, where he maintained a posh part-time residence.

miranda17 (Vince Miranda)

pustwo3kat10 In the ‘70s, the bright, flashing marquees of his Cabrillo and Plaza theaters faced Broadway from the south side of Horton Plaza, with the Aztec, Casino, and Bijou operating just as colorfully and tirelessly on Fifth Avenue. Films were grinded out almost nonstop, from 9:30 a.m. through 5:30 a.m. (hence the term "grindhouse"), with action, horror, and soft-core sexploitation movies, usually paired alongside two older films and screened for 99 cents.

This sort of triple-feature billing still packed a lot of movie houses back in the days before cable and satellite TV, VCRs, DVDs, DSL, HDTV, DVR, and whatever the newest BFD is.

Downtown's old grindhouse row now exists only in the memory of cinemaniacs old enough to recall a time when Jaws made you afraid of the water, Friday the 13th made you afraid of hockey masks, and Star Trek: The Motion Picture made you afraid of sequels.

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("Erotica" - plus a Road Runner cartoon?!)

kat8 Even the Balboa Theatre on Fourth Avenue was run by Miranda's company during its final operational decade, right up until the city acquired it via eminent domain and confiscated the keys in 1986, leaving the majestic building to rot for the next 20 years.

At that time, Walnut was running several dozen movie houses in California, offering the same sort of lowbrow fare proliferating at drive-ins and urban grindhouse districts.

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Vincent Miranda was the son of a Portuguese fisherman. Growing up in Palo Alto, he was a dancer and singer in school, earning the nickname The Voice of Paly High. He worked as a soda jerk, busboy and waiter until, by his 21st birthday, he’d saved enough money to buy 21 acres of land in his hometown of Los Banos.

After serving as a Coast Guard cook in Hawaii, Miranda purchased a Huntington Park restaurant. In 1961, hoping to boost business, he bought an adjacent movie theater. His first screening - Cat on a Hot Tin Roof and The World of Suzie Wong – only brought in $70. On a Saturday night, no less.

kat2 So Miranda instead screened The Nudist Story. That did the trick – soon, lines were forming even before the box office opened for business, with devotees anxious to see so-called “nudie cuties.”

He began eyeing other moviehouses, after he discovered that it cost no more to advertise multiple theaters than it does to advertise one.

Miranda took on a partner in this endeavor, a man known as George Tate. Physically, Tate appeared almost the opposite of Miranda, of solid girth and with the aggressive posture of a junkyard bulldog, whether standing or seated. He was known for wearing finely made executive suits, hand tailored to fit his monolithic frame.

danny01 "Tate used to be a movie extra," recalls former Walnut head projectionist Dan Whitehead, who worked for the company from the early '70s into the '90s. "They supposedly met after getting into a car accident with each other. The story goes that Tate had a theater and Miranda had a restaurant, and they had no money to cover the auto damage, so they just went into business together." Miranda and Tate were both considered the bosses at Walnut, though Tate was seen less by most employees.

Whitehead got to know Tate while training at the Cabrillo. "He had a silver tongue and could probably sell anything to anybody, almost like a snake-oil salesman. He probably could have made millions in religion. My feelings for Mr. Tate soured many years later, when the company was shutting down and Mr. Miranda was dead."

Though not generally known, Miranda and Tate were live-in lovers. For over a decade, they shared a house they purchased together from Mickey Rooney, in Encino, at 17340 Magnolia Boulevard.

The duo shared a love for motion-picture exhibition, seeing an opportunity to gain a foothold in San Diego by buying or leasing downtown theaters in decline, beginning with the Cabrillo (leased) and then the Plaza (purchased), and later the Aztec, the Casino, the Savoy/Bijou, the Balboa, and others, including a legitimate theater hall that had formerly been a live burlesque theater, the Off Broadway.

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mir1 Around 1972, Miranda began turning up around town -- and in L.A. and NYC -- arm in arm with actress Rose Marie, best known from The Dick Van Dyke Show. They'd met through her publicity girl, who was also working for Miranda when he offered to fly Marie and several others to San Diego to attend a production of Cactus Flower, being staged at Miranda's Off Broadway theater.

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(Miranda & Rose Marie)

In her book Hold the Roses, Rose Marie describes their first encounter. "This man met me at the parking lot of the airport and hurried me to the gate," she says. "He was about five foot four, dark hair, kind of wiry, about 45 years old, kind of Italian looking. It turned out he wasn't Italian. Martha Raye was at the gate, Audrey Christy, Harry Guardino, and lots of actors. There were about 30 of us...He was very pleasant, charming, had a good sense of humor, and he was short! But I liked him."

She describes their growing relationship with mild allusions to her frequent date's homosexuality. "He was a great sport and, as I always said, the last of the big spenders," she says. "He was great to talk to, and he loved the idea that we were going out together. He took me home and we said good night. No kiss, no nothing. I relaxed. We became very good friends. No romance, and I was grateful for that. We liked being together, and he loved the idea that everybody knew me and came over for autographs. He was out with a celebrity. Best of all, we went to all of the big affairs, the $1000-ticket dinners, like the annual Thalians Ball affair and the St. Jude Hospital affair that Danny Thomas always did."

"We were getting to be known as a couple. Little did everybody know that we were like brother and sister, but we had fun. Once in a while, a kiss on the cheek, but that's all...and again, I was grateful. I didn't have to worry about a thing."

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puss20 Miranda's sterling civic and social rep seemed unassailable -- for a while, anyway -- even after it became common knowledge that he was buying an increasingly large stake in the Pussycat Theatre chain of adult movie houses.

katsonney friedman The chain was founded by longtime film exhibitor Dan Sonney and sexploitation filmmaker Dave Friedman. The duo bought an abandoned 40-year-old, 400-seat theater at 444 South Hill Street, on Fifth and Hill in L.A..

(Photo, William Gabel) kat90WilliamGabel Formerly known as Bard's Hill Street Theatre (1920s) and then the Town Theatre (1930s), Friedman and Sonney remodeled it and opened the doors as the Pussycat Theatre in March 1967.

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For "Adults Only," they screened nudie and sexploitation movies, as well as early X-rated features like Mona The Virgin Nymph.

Young George Tate had run the theater in a previous all-age incarnation.

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Friedman at first screened his own sexploitation movies, later making films in both R and X rated versions. He told one interviewer that sexploitation films in 1970 cost from $25,000 to $75,000 to make, while a run in the California Pussycat chain would earn around $100,000. Thus a film would already be far in the profit mode, before its first out of state booking. (Something Weird Video Blue Book) However, the advent of more and more fully explicit hardcore movies went against Friedman's stated business motto of "Sell the sizzle, not the steak," on which he'd based his entire sexploitation empire.

kat106 Vince Miranda bought a 50 percent share of the Pussycat in 1968, immediately remodeling and redecorating each theater, which then included around a half dozen California houses.

kat101 "He fixed them up so nice," marvels Friedman, "that almost nobody was ashamed to be seen walking into a Pussycat. Which was a big change from the old 'raincoat' crowd...I can't say [Miranda] and I ever got along well, but he was definitely a showman who knew how to bring in the rubes."

miranda18 (Miranda “bringing in the rubes” ---- by riding an elephant!)

Though operated under the Walnut umbrella, Miranda took great personal interest in the Pussycats. He outfitted each theater with crimson carpeting, velveteen fixtures, decorated walls (usually including selections from his own huge collection of painted nudes), beveled glass foyer partitions, and crystal chandeliers with golden fittings.

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Unlike many - if not most - porn theaters to follow, Miranda instructed all his managers that “Theater marquees should never be offensive looking, because you have people going by on their way to church and we don’t want to upset them."

If an X-movie's poster wasn't particularly attractive in the marquee showcase, he'd commission and produce his own colorful, relatively "classy" display posters, shipped to managers chainwide to use as their public face in communities increasingly -- surprisingly -- receptive to hosting an X-rated theater or drive-in.

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pussshirt3 He even took to custom-creating in-house stock items, like cups and popcorn tubs decorated with the Pussycat Bikini Girl (with "It's Cool Inside" logo inside the container) , Pussycat t-shirts, and little marketing knick-knacks like Pussycat matchbooks, fountain pens, and playing cards.

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According to Rose Marie, "He took pride in running the Pussycat Theatres. Although they were porno theaters, he ran them like a business. They were cute little theaters that were kept in shape. Sometimes when we were out, he would stop at one theater or another and make sure everything was being run right. I met everyone at the office, including his cousin Jimmie [Johnson, an eventual Walnut co-owner]."

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Miranda later purchased a majority stake in the Pussycat chain, in a partnership with Johnson and Tate. At its peak in the '70s, Pussycat operated 47 California houses, most of them classical theaters that had faded.

kat77WilliamGabel (Huntington Park photo William Gabel)

The third Pussycat to open was in Huntington Park, at 7208 Pacific Boulevard. Once known as the Lyric Theater, it was a general release house in the ‘50s, evolving into an “art” theater to show adult (non-explicit) sexploitation features, beginning around 1956. It then began showing what are known as “nudie cuties,” featuring frolicking nudists whose antics were considered “educational,” at least by those who wanted to see and screen them…

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“The flesh flashed on the Lyric's screens was accompanied by whispered rumors of raunchy stag films slipped in from Mexico and shown at midnight,” according to an L.A. Times article about the theater (9-21-75). "Stories of a bookie joint in the same block heightened the area's unsavory reputation.”

Dave Friedman could hardly worsen the Lyric’s reputation when he converted it to a Pussycat in 1968. Shortly thereafter, when Vince Miranda bought into the chain, he sunk a fair amount of money into restoring the building to much of it’s former glory, as well as adding a long mirrored wall and having custom murals painted on the other three walls of the foyer.

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By 1970, there were nine Pussycats in the chain, including the Lyric. All were frequently advertised together, including the far-away San Diego Pussycats, with the promotional promise of “A New Pussycat Joy-Joy Girl on Every Show (Except Sunset Theatre).”

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Walnut's growing profile, however, also made them visible targets. Though Deep Throat played Hollywood's Pussycat for around ten years and made Miranda millions, it sparked dozens of legal battles and mired him in numerous public-relations snafus, police actions, criminal trials, and civil lawsuits.

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Statewide, he faced obscenity charges over 60 times, in around two dozen municipalities. He was only convicted once, in San Bernardino circa 1977, of a reduced "public nuisance" charge relating to the film Sex Freaks.

kat118 In 1972, California officials were using the "Red Light Abatement Act" as a toilet brush to clean out porn shops and theaters from the municipal landscape. In raids conducted all over the state, film prints were confiscated and arrestees included everyone from owners to managers, clerks, and even sometimes projectionists and janitors.

pussycathighlandparkca (SantaMonica)

On November 17, 1972, Deep Throat opened at the Pussycat Theater at 7734 Santa Monica Boulevard in West Hollywood. This was a brave endeavor at the time, given that theater owners all over the country being arrested for showing this particular film, the first widely-released hardcore to play actual factual neighborhood movie theaters.

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On December 18, Deputy Sheriff Ralph Kenealy wrote the theater a citation for screening Throat, naming Vincent Miranda and theater manager Stephen Hagen. Soon, this Pussycat was the first in the chain to be raided and relieved of its Deep Throat prints, which were under contention as being obscene (and possibly illegal).

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The first warrant was issued following a viewing of the film by an Orange County Municipal Court judge. The same judge also issued the other three warrants, the third one after a viewing of the version of the film then showing. The other two warrants were issued on affidavits of police officers who had witnessed exhibition of the film. Each of the warrant affidavits other than the first one indicated that the film to be seized was in some respects different from the first print seized.

kat14 On September 17, 1973, the trial jury boarded a red fire truck and traveled to the Hollywood Pussycat, to view the film for themselves. Trial Judge Leonard Wolf gave a press conference in the theater lobby

kat110 In response to later claims of bad faith which Miranda/Walnut made against them, the four police officer appellants asserted that in October 1973, successive seizures of Deep Throat had been made under warrant in Riverside County, Cal. The theater involved in those seizures sought federal relief, which was denied, the seizures being upheld despite challenge under Heller v. New York, 413 U.S. 483 (1973).

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(Miranda with Deep Throat star Linda Lovelace)

kat24 It was after this decision that Buena Park authorities sought warrants for the seizure of Deep Throat prints screening in that city as well.

The Buena Park Pussycat at 6177 Beach Boulevard was raided by police, initiating a case that went all the way to the U.S. Supreme Court, to be argued (and decided) in 1975. Hicks v. Miranda (422 US 332) named Miranda as owner of the land the theater was on, with Pussycat and Walnut as DBAs, while Hicks was the Orange County District Attorney.

kat112 As stated in the Supreme Court summary, "On November 23 and 24, 1973, pursuant to four separate warrants issued seriatim, the police seized four copies of the film Deep Throat, each of which had been shown at the Pussycat Theatre in Buena Park, Orange County, CA. On November 26, an eight-count criminal misdemeanor charge was filed in the Orange County Municipal Court against two employees of the theater, each film seized being the subject matter of two counts in the complaint."

kat115a The OC Superior Court held a hearing, viewed one of the many prints it had confiscated from Walnut, took evidence, and declared the movie to be obscene. Then, in June 1974, a three-judge court issued its judgment and opinion declaring the California obscenity statute to be unconstitutional.

Pussycat attorneys tried to invalidate the local prosecution by invoking federal law, and the case was scheduled to be presented to the U.S. Supreme Court in 1975, for a final decision on the matter. At first, the Justices sided with Walnut.

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However, Deputy District Attorney Oretta Sears argued before the Supreme Court that federal law shouldn’t intercede in a state's business in such matters until AFTER a conviction is secured. She won her point, but a jury later acquitted Pussycat owners of the pornography charges anyway. Three of the four Deep Throat prints were later returned, and Miranda and his employees eventually beat the criminal charges.

Hicks v. Miranda inspired Oretta Sears to specialize in pornography cases throughout her subsequent career as a lawyer. She was later elected a Superior Court judge.

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Miranda spent so much time in court, the desk in his office on Western Avenue in L.A. had a nameplate reading "Defendant Vincent Miranda." He told the L.A. times about being at a social function, and running into Sybil Brand, for whom Los Angeles County's Sybil Brand Institute for Women is named. Miranda told her "You know, Sybil, I've been in every jail in Southern California but yours."

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On December 20, 1973, Deep Throat star Linda Lovelace put her hands in cement outside the Pussycat Theater on Santa Monica Boulevard in West Hollywood (formerly a neighborhood moviehouse called the Monica), for a porn version of the cement shrines on the sidewalk near Grauman's Theater.

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Photos from the event appeared in hundreds of mainstream publications, all over the world. Around the same time, Lovelace introduced Elton John at the Hollywood Bowl, with members of the Beatles in the audience! Suddenly, nearly everybody had heard of Pussycat Theaters, mainly by virtue of Deep Throat's meteoric rise in public awareness.

kat125.psd (A brief aside - I have on tape an episode of Rowan and Martin's Laugh-In, with a Throat "gag" I still can't believe got onto the air across America. Dan says "Hey, Dick, did you know a Supreme Court Judge is viewing a copy of Deep Throat, to decide whether or not it qualifies as obscenity?" Dick replies "Yow, here cum da judge!")

(Another aside: It's a fact that the Sears chain briefly carried - in its catalog! - a T-shirt reading "I choked Linda Lovelace," at least until someone spoiled the fun by telling them what it really meant)

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The Hollywood Pussycat at 6656 Hollywood Boulevard, at the Boulevard and Cherokee, opened in 1939. Known as the News View Tele-View Newsreel Theatre (screening newsreels), and then later as the Ritz, Walnut transformed it into a Pussycat in 1974.

kat74.psd Deep Throat played at the Hollywood Boulevard Pussycat for nearly ten years, earning (according to Variety) $11,000 weekly during peak seasons, until the theater's throat was finally cut on December 12, 1981.

During some of this glory-dayz period, the Hollywood 'Cat leased out its basement for what became a legendary rock club, the Masque (opened August 1977, with a gig by with the Skulls and the Controllers).

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(GezaX at Masque, photo by Michael Yampolsky)

Frequently raided by police, the 10,000 square foot venue hosted early gigs by Black Flag, the Ramones, Wall of Voodoo, the Go-Gos, the Weirdos, Screamers, the Alley Cats, Germs, X, the Dickies, the Avengers, the Dead Kennedys, Suburban Lawns, and Flyboys.

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(GoGos at the Masque)

The Masque’s entrance was in the alley south of Hollywood Boulevard, between Cherokee and Las Palmas Avenues.

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"They [club operators] broke the old-fashioned elevator by trying to take a cow down in it," recalls Walnut projectionist Dan Whitehead. "Later, there was a murder in the place. They left the police chalk outline of the body on the floor and painted it Day-Glo orange, to make it permanent."

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(Masque: Picture taken by Douglas Cavanaugh: L-R: Kristian Hoffman; John Denney [lead singer of the Weirdos], Darby Crash [lead singer of the Germs]; Tomata DuPlenty [lead singer of the Screamers]).

kat3 The story of the Masque was recounted in a 2007 book, Live at the Masque: Nightmare in Punk Alley (Gingko Press/R77 Publishing), written by former club manager Brendan Mullen and photographer Roger Gastman. (NOTE: The Masque photos in this article appear in the book, along with countless other depictions of an underground cultural phenomenon even more long-gone than X-rated movie theaters)

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(Sunset Pussycat and Western, in LA, the SECOND Pussycat Theatre to open - Walnut's main office was around the corner, on Sunset)

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adultery Erotica writer and filmmaker Earl Kemp was living in San Diego in the '70s, working with Miranda on various projects, including a 1971 X-rated film financed by Miranda called "Adultery For Fun and Profit."

"Miranda and I found ourselves thrown together from time to time socially and business wise," he says in an essay posted at efanzines.com. "Vince was gay, but you would never know it, he was such a specialist with hetero films. He was also one of the greatest hosts I've ever known, right up there with Hugh Hefner. His parties, lavishly produced-sumptuous buffets, ice sculptures, margarita fountains, musicians, dancing, endless open bars --and opulently arrayed, were legendary, complete with plane loads of recognizable Hollywood types flown in to San Diego just for whatever occasion pleased him at the moment. As easy as that, Adultery for Fun and Profit was born."

kat104 In 1974, Buena Park Pussycat neighbor Donna Bagley filed a lawsuit against Miranda and Walnut, demanding closure of the theater. Her suit claimed she was "significantly offended, outraged, and has suffered shame, embarrassment, and emotional distress as a result of the public scandal caused by the continuous and daily presence, advertisement, and public exhibition of patent hard-core pornography." She also said the theater attracted "immoral persons," including "criminal elements, undesirables, deviates, and dropouts."

kat71SantaMonicaBlvd According to a mid-'90s study about L.A.'s Pussycat on Santa Monica Boulevard, commissioned by the group Concerned Women for America, between 1977 and 1994 "the Los Angeles Police Department made 2000 arrests for lewd conduct on the premises. The conservative estimate is that every arrest required four hours of police work for two officers at a minimum of $55 per hour for each officer. This does not include the substantial costs attendant on review by a supervisor, prosecution, court proceedings, and probation."

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Nor did the estimate include the cost of multiple repairs to Raymond Burr’s star on the Hollywood Walk of Fame, which was situated just outside the Pussycat Theater. Burr’s monument marker was frequently defaced with sexual graffiti and lewd vandalism, much of it alluding to or mocking the actor’s supposed sexual preferences.

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(Miranda at the opening of the San Francisco Pussycat)

The Los Angeles Times began refusing Pussycat ads in 1975, notwithstanding that Miranda had spent around a million dollars advertising Pussycats in their paper the previous year.

The lack of advertising outlets didn't do much to slow down Walnut's expansion plans. Figuring that theater marquees could serve as his community come-hithers, Miranda began plotting Pussycat locales like a franchise operation. Multiple theaters were planted in and around SF and LA, staking out various neighborhoods chosen for strategic value factors such as who was running the nearest competition (the Mitchell Brothers in San Francisco, who made many of the films screening in their theaters, were among Walnut's main CA rivals).

North Hollywood's Guild Theater was one such conversion. Located at 5161 Lankershim Boulevard, the moviehouse opened in 1938 and had been known as the Valley Theater. By 1977, rivals had turned the nearby Lankershim Theater into a porno house. Walnut bought the Guild, situated down the street where Lankershim meets Magnolia, and went to work on the aging house in hopes of outshining (and underpricing) the competition, who were asking $8 per ticket (compared to $4 at most 'Cats).

"The Guild was constantly having automation problems," recalls Walnut projectionist Dan Whitehed. "The system they had was an early Chrisite AM-type system, actually built by Kelmar. After I got done addressing all of its problems, I may have known more about it than anyone in the business, including Christie and Kelmar (just a joke). The manager was a guy named Bill Carol, who later became assistant to the purchasing agent, Ron Naslund. I liked him; like me, he had a jaded, slightly twisted sense of humor. His girlfrined's name was Gay. His father was a bit of a homophobe, and didn't even like to say her name."

PussycatSign Around San Diego, Walnut came to operate four 'Cat-houses, in all four corners of the county: downtown, in National City, in El Cajon, and in Escondido. In addition, regular theaters in the chain were occassionally converted into temporary 'Cats, including downtown's Aztec Theater, The Bijou (renamed Cinema XXX), and Miranda's former legit stage theater the Off Broadway.

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Downtown's Pussycat on Fourth Avenue -- open from noon-5:30 a.m. daily -- was notorious for sidewalk posters featuring graphic (not quite explicit) images from triple-X features with titles like Talk Dirty to Me, Taboo, The Budding of Brie, and A Scent of Heather.

catt1 (4th Avenue Pussycat 1979)

Yeah, the marquee was a work of glowing art, in keeping with Miranda's mandate to "Keep it classy," but pedestrians found the sidewalks of '70s San Diego to be a walking tour of sexual excess and sinful indulgence.

The Pussycat's exterior decor was mildly seedy, if era-apropos: faded and cracked faux-bricks, twin poster marquees ringed with flashers and lined in crimson veltereen, lit by flashing red and purple lights, with its ticket booth taking up the outside corner of the entranceway, stationed right there on the precipice of colorful, crazy lower 4th.

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Projectionist Dan Whitehead recalls opening Deep Throat at the downtown 'Cat, where the film would screen almost continuously over the next five years. "I worked for three days straight, because the day projectionist, Michael Knight, was a college student and afraid of getting busted; he later became management. Those were 18-hour shifts, back to back. After the third day, I literally couldn't go on any longer and went home and crashed."

"That was the night the vice squad came in and confiscated the print."

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Walnut's head of public relations, Don Haley, was staying in town and prepared. "He brought a second print over from the St. James Hotel -- the cops could only take one print until a court decided if it was obscene -- and then he proceeded to call all the radio and TV stations in town. When I got to work the next night, people were lined up way down the street and around the block, and it stayed that way for a long time. It was so busy that we were answering the phone in the projection booth, because the concession stand and box office were literally too swamped to do it." Walnut battled the city over this and other Pussycat matters for years.

“I think Mr. Miranda had the exclusive rights to Deep Throat in California,” says Whitehead, whose office was in Gaslamp’s Balboa Theater for years. “It doesn't seem like anyone other than Pussycat ever ran that movie in California. I think Mr. Miranda had the rights, just like the Mitchell brothers had the rights to Behind the Green Door. We ran a double feature of Deep Throat and Devil in Miss Jones for several years at the Cabaret [formerly Miranda’s Off Broadway]. Those prints sure would get worn out.”

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In San Diego, one early Pussycat regional manager was Yugoslav immigrant Gojko "Greg" Vasic, who'd later borrow money from his parents to launch his successful F Street Bookstore chain. "Vasic was the longest lasting of Walnut's district managers," reveals Whitehead. "He still worked for Walnut after he opened his first F Street store across the street from the Cabaret/Off Broadway. Mr. Tate was very fond of him. He was certainly a strange character. His family name was actually spelled Vasich, and they used to have an egg ranch in Ramona. His uncle delivered their produce to many of the downtown eateries."

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Like Miranda, Vasic's vision involved the mainstreaming of porn. He eventually expanded into running nearly a dozen F Street Bookstores, including shops in El Cajon, Miramar, Chula Vista, Escondido, North Park, and Leucadia (all but the last including peep show booths).

b104 The chain became so popular that, for a time in the late '70s, a costume-clad F Street penguin mascot showed up at area events to pass out flyers and peep-show-booth tokens.

puss1 National City's Paris Pussycat, at 930 National City Boulevard, was originally known as the Bush Theatre and then the National Theatre. The venue opened in February 1928, with a live production of Victor Hugo's Les Miserables. It was renamed the Aboline Theater around 1950, until becoming the Paris Theater in 1961.

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It was converted to an X-rated Pussycat house in 1967.

sdmoviead9-4-68 "I personally ran the Paris Pussycat booth many times," says Whitehead. "The projection booth was originally the balcony. In the late '70s, that was the very first booth where Walnut tried a homemade automation system. Each feature was on one big reel. Projector number one had the main feature, and projector number two had the second feature. The lamp-houses were Peerless Magnarc carbon arc lamps, which had been converted to xenon. The upper reel -- the supply reel -- had a motor to rewind the feature, and the take-up reel had a separate motor to drive it, because the reel would become too heavy for the soundhead take-up drive to manage. I installed a completely new automation system, sound system, projector heads, sound heads, lamphouses, and rectifiers."

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The Escondido Pussycat at 309 East Grand Avenue was in a building that formerly housed the Ritz Theatre, which opened in 1937. A fire in 1950 closed the Ritz, but it was rebuilt with a large Cinemascope screen and reopened three years later.

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In 1973, the manager of the Escondido Pussycat was arrested over a showing of Deep Throat. Though Walnut successfully fought the obscenity and pandering charges, theater neighbors and city officials put enough public pressure on the locale to force its closure in 1976.

New owners reopened it as the all-age Bijou, and then again as the Big Screen Theater, offering family fare. As the Bijou Picture Palace, it became a Spanish-language theater and social center. It was briefly known as the Ritz again in February 1998, though it only managed to stay open for nine days this time before closing again. Periodic attempts are occasionally made to revive this house.

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The El Cajon Pussycat at 330 West Main Street began screening porn in 1973, generating an endless array of controversy, especially once the city began “revitalization” efforts in the neighborhood around where the old art deco-style theater sat. Eventually, weekly protests were held in front of the pink-and-mauve theater by the Santee Bible Missionary Fellowship (more on that later….), and the city council made no secret of its wish to close the theater down and/or force it to return to screening family films.

puss66 Walnut's stake in the Pussycat chain only included the California operations. Most estimates indicate several hundred other Pussycats did business elsewhere, until video lowered the boom on all walk-in theaters, especially the X-houses.

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According to Miranda's godson, Tim David, "V.M. and Tate never owned or had anything to do with Pussycat outside of the state. I remember asking V.M. about it one time. He really couldn't have cared less what they did outside of the state. Jimmie Johnson and I spoke about it last year. He told me people really wanted V.M. to trademark the name. He just never did. Weird, huh?"

pussycattimessquare If you look at who was running the famed NYC Pussycat, a possible clue emerges regarding why Miranda was unwilling to make a federal case of the matter. According to the Meese Commission report, mob boss Michael “Mickey” Zaffarano - onetime bodyguard for Mafia chieftain Joe Bonanno – paid $1.35 million for the Pussycat property at 49th Street and Broadway in 1977. He ran the Pussycat from an office across the street, connected to the theater via a secret underground tunnel.

During a February 1980 FBI raid, Zaffarano reportedly tried to elude agents using the secret tunnel, only to collapse from a massive coronary and die. Mickey's brother Johnny Zaffarano owned or ran several porn shops and massage parlors in San Diego through much of the '70s.

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pustwo9 Miranda did apply for and receive a trademark for the Pussycat logo itself, with its festive masked playmate seen on marquee signs leaping through a lighted oval, ringed on marquees by flashing, chasing light bulbs. This has proven a major factor in Pussycat-related litigation that continues to this day, but more on that in a bit.

kat46 In 1975, Walnut bought a theater at 705 East Balboa Avenue in Newport Beach, the Balboa. Built in 1928 and originally called the Ritz Theatre, it was renamed the Balboa in 1939.

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Miranda ran the cinema as a Pussycat Theater for 18 months, in 1974 and 1975, during which time Harbor Municipal Court Judge Robert Todd ruled that adult films being screened at the Balboa were not obscene, based on community standards. Walnut maintained ownership of the Newport Beach theater right up through the day the doors were shuttered, having let Landmark Theaters operate the locale in its stead since 1979.

Later operators cultivated the locale as a midnight “cult” venue, mainly by virtue of Rocky Horror Picture Show screenings. Walnut closed the Balboa to movies in 1992 and sold off the property. It later became a performing arts theater.

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Through much of the '70s and '80s, Vince Miranda was living part-time in his own luxurious suite at the Hotel San Diego, which Walnut had purchased. His friend Don Wortman, who had known Miranda in the Coast Guard, also had his own Hotel hideaway. Wortman produced stage shows for Miranda at the legit Off Broadway theater, including that venue's final show before it closed in 1975, Take Off.

kat6 According to San Diego Union theater critic Welton Jones, that show "featured Georgina Spelvin, who had starred -- if you want to call it that -- in The Devil in Miss Jones. To give you some idea: she was backed by a chorus line of boys in jockstraps. Leather jockstraps. It was dreadful. It brought out the worst in everyone."

The venue ended up sublet to a group headed by Wortman. The playhouse was renamed the Pussycat Cabaret and began showing X-rated features. In 1979, Wortman and attorney Jim Schneider talked Miranda into reopening the theater under its original 1914 name, the Lyceum, with a musical extravaganza called "The Lyceum Follies." It soon went back to X-films.

kat11 In a Forbes Magazine article (9-18-78), California Pussycat Theater co-founder David Friedman of the Adult Film Association surmised that "Our basic audience is still people over the age of 35, and though we are beginning to attract some young marrieds and younger couples in their middle-to-late 20s, the audience is still composed of people who are probably more sexually repressed than people are today."

kat102 When your humble narrator JAS arrived in San Diego in 1979, my first full-time job was working for Vince Miranda at his downtown theaters – mainly the Casino and Aztec, but also the Balboa, Cabrillo, Plaza, and, yes, down the block on 4th at the Pussycat Theater.

I didn’t like working at the Pussycat as much as I thought I would. The novelty of fifteen-foot tall genitalia wore thin after the first few hours and the non-stop moaning and groaning (usually listless overdubs recorded by bored, fully-clothed “thespians”) quickly grated on the nerves to the point where I could barely recall what actual, factual sex sounded like.

Plus, I hated handling money peeled from the sticky palms of sweaty looking men who smelled like a gangbang where nobody remembered to bring towels.

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People literally hid their faces when they walked up to the Pussycat, and the first thing the manager said to me on my first night of training was “If you see someone you recognize, pretend they’re a complete stranger no matter how well you know them.” This was good advice - later that night, when I saw the guy who worked at a sandwich shop down the street, I resisted the urge to say “Hey Scotty,” even as I vowed to myself never to eat a sandwich there again.

xx106 For awhile, the Pussycat had a swinger couple, in their early 30s maybe, good looking, who’d come in at least once or twice a week to watch a movie and then, well, put on a little show of their own. All the clerks liked this couple ----- we found a lot of excuses to whip out our big black flashlight and do an auditorium walk-through.

sdmoviead51 Some things the other clerks told me about their own encounters with The Swinger Couple seemed even then to be the stuff of urban myth, but I did see the two of them in action, in the seats, and can attest that they were into public sex in a big way. They never talked to me, but I often saw them talking to other patrons, before or after (and at least once during) their private showtime, and usually the couple would leave with a patron or two exiting right behind, if not with, them.

This was not an aspect of social interaction I’d ever encountered before.

In the years since, I’ve spent an obsessive amount of time wondering what possible “pickup lines” were appropriate & effective in that particular situation:

“Excuse me, but it’d be a shame for that erection to go to waste.”

“The two of us are doing an in-depth survey on threesomes for the Kinsey Institute, can you help us out?”

“You know, my wife can do that with her hands tied behind her back.”

“Did you ever want to be in your own porno movie?”

Or perhaps, simply, “F*ck my wife…please.”

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I only spent a few weeks at the Pussycat but, when I went back to the Aztec and Casino, the two 5th Avenue theaters were switching off showing X-rated features as well, serving a three-pack of porno at the Aztec one week and at the Casino the next.

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Though Walnut’s theaters may have looked somewhat shabby to patrons, it would be incorrect to assume the company ran things in cruise control and neglected to upgrade in areas that mattered most. “All the old Simplex projection equipment was torn out of the different houses in the late seventies and early eighties,” says Whitehead, “as we switched over to Century. We were automating at the same time, installing systems that changed reels mechanically, on a timer.”

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The Pussycat and the X-rated Cabaret (formerly Miranda’s Off Broadway Theatre) were the first theaters Walnut automated. “One projectionist ran both houses. It was actually semi-automation as it was a two-reel automatic changeover system instead of using a platter system. I was the guy who later installed the automation systems in all the other downtown houses. If I had it to do over again, I'd have urged them to go platter instead of reels.”

PussFontana The Fontana Pussycat at 16779 Arrow Boulevard in Fontana was also automated. The 800 seater opened in 1948 and had been known as the Arrow, before being bought by Walnut around 1970. Miranda originally intended to run the locale as an all-age house, having been told he'd be unable to secure permits to show adult movies there. However, a surprise decision in his favor in 1971 resulted in the locale's rechristening as a Pussycat. After the automation upgrade in 1978, it ran for another year or so as a Pussycat, before Walnut sold it to an operator offering far more than the market value.

PussFontana2 It was later called the Del Mar Theater, and it screened Spanish films in the late '80s, before closing around 1990. It was leased to a church for a number of years, but according to cinematreasures.org it's being revamped as a film festival showcase. These 2003 photos of the Fontana Pussycat were shot by cinematreasures contrib Ken Roe.

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kat30 In March 1978, Walnut won a lawsuit enabling it to place Pussycat advertising in Southern California Rapid Transit District buses, for the film Sex World. Superior Court Judge George Dell cited a state Supreme Court ruling that transportation companies owned by public agencies must accept advertising from anyone, unless it’s libelous or obscene. Attorneys for Pussycat Theaters and Essex Distributing, Inc. had been denied the ad space.

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At the time, according to an article in Forbes Magazine called “The X-Rated Economy” (9-18-78), adult film theaters were selling around two million admissions a week, at an average of $3.50 per ticket, at around 780 adult film theaters in the U.S. Together, they grossed about $365 million in 1978.

kat18 1979 marked both the peak of the Pussycat reign and the beginning of the chain’s quick descent and ultimate disintegration. That year, Vince Miranda told the L.A. Times that he couldn’t estimate his personal wealth, but that it was in excess of $12 million. "I figure if you know exactly how much you are worth, you can't be worth too much," he said.

Downtown San Diego was becoming increasingly seedy --- Walnut’s grindhouse theaters responded by shortening their hours to open at noon and close at midnight. "They were finding needles in the alley behind the Casino," recalls Whitehead.

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The 1979 film Hardcore shows downtown at its Sodom and Gomorrah peak, with George C. Scott stumbling through wall-to-wall porno shops in search of information about his missing porn-star daughter. He makes his way down Fourth and Fifth Avenues, dodging hunchbacked junkies and drooling perverts at every step. Peter Boyle (see pic above) shows Scott an 8mm hardcore featuring Scott's daughter, and off Scott goes to California in search of her…pics below from Hardcore show Miranda’s Savoy Theater/Cinema X, across the street from his Casino Theater on 5th Avenue, AND the 4th Avenue Pussycat.

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“One time when my brother David was running the Casino projection booth,” says Whitehead, “they were closing and couldn't get this old guy in the balcony to wake up, and it turned out he’d had a heart attack or something and died. Another time, they found a dead guy out behind the rear exit doors. He'd crawled into a fenced in area and had probably died in his sleep several days before, so he was pretty ripe, which is how the manager found him, from the smell.”

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X-houses were cropping up everywhere south of Broadway, all hoping to capture some of the Deep Throat audience. Adults-only programming soon spread to nearby and outlying areas of San Diego. Even the stately Capri, North Park, and Academy theaters showed porn for awhile. Heck, the huge mainstream Mann Theater chain occasionally screened porn as well, in some of its most high-profile local theaters - check out this ad from August 1973, courtesy myspace.com/sandiegocinerama....

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In downtown San Diego, the Pussycat had numerous competing theaters, from the peep show booths of the F Street to tiny hole-in-the-wall screening rooms like the Foxy and the Lux, and up to full-fledged moviehouses who operated almost identically to the Pussycats, albeit usually minus the velvet trim, ornate fixtures, and longterm business plans that Miranda favored.

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“Bob Smith was a guy who used to own the Little Hollywood, which was on G Street between 4th and 5th under the New Kelsey Hotel,” recalls Dan Whitehead. “Smith and Wesley Andrews were arch enemies and I never really did know why. Smith also owned the Bijou – formerly called the Savoy - and I think he called it the XXX. Smith owned a lot of places at one time or another. He owned a huge gay club down on PCH called the Ball Express. He'd open a business, milk it for everything he could get out of it, and then move on to something else.”

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For awhile in the late '70s, the military was banned by the U.S. government from entering downtown porn theaters. Military MPs would regularly walk through theaters looking for soldiers and sailors violating the ban, which was later expanded to cover the entire county.

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pussycatcardscan0002 By December 1979, around 30 adult bookstores and movie houses operated within a 16-square-block area downtown, not to mention a strip club on Broadway near the YMCA with a giant, impossible-to- ignore sign reading “Hypno-Sexism.”

puss13 puss14 The city targeted those adult merchants with eminent domain proceedings intended to condemn the properties, so they could be refitted to suit the resurgent Gaslamp Quarter, whose acreage would be added to the National Register of Historic Places in 1980.

puss5 However, the city's "Redevelopment Agency" didn't stop there. It also named around 75 non-adult businesses and individuals in an eminent domain lawsuit filed December 31, 1979. The hit list included Walnut's Commodore Hotel, as well as the Buccaneer Lounge, the Equitable Trust Company, Fourth Street Arcade, the Horton Hotel Grand, Joe's Barber Shop, the Right Spot bar, Security First National Bank, Terminal Auto Parks, the Western Union Telegraph Company, and even San Diego's Department of Internal Revenue.

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According to court documents, Miranda filed his own lawsuit a few weeks later, for "unlawful detainer," over being locked out of his Cabaret Theater -- formerly his Off Broadway legit stage theater -- then screening porn (447901, Vincent Miranda, et al. v. James Schneider). Though he never regained control of the Cabaret, he was eventually awarded a $100,000 judgment, which the city had to pay due to "intentional property distress, lost income, and lost public goodwill." The theater was briefly renamed the Lyceum again -- and then Cinema X for a time -- until the building was demolished in 1985 to make way for the Horton Plaza parking garage.

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(5th Avenue circa 1979)

As more theaters closed and others reduced their hours, layoffs were becoming a chain-wide epidemic. “I remember a meeting one time when Tate was shutting things down and deciding who to get rid of,” says Whitehead. “There was a woman at the Ventura Theatre who'd been there fifteen years or more. He said 'Oh, get rid of her, just get her out of there,' as if she were just a piece of broken furniture. That was Tate through and through.”

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Around this time, Deep Throat became available on video, selling more than 300,000 copies by 1981. Retailing at $100 each, its success sows the eventual seeds of the home video revolution, which would inevitably cause the gradual shutdown of X-rated theaters that had been pooping up all over the country throughout the previous decade.

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Throat star Harry Reems didn’t see any of those profits, though. In fact, he was hounded and charged by authorities over obscenity issues that forced his retirement from porn films for around eight years.

society When his convictions were finally overturned, he returned to X-films in 1982 with the movie Society Affairs.

ReemsPrint At the end of September, he attended the film's premier at the Santa Monica Pussycat, putting his own hand and footprints in the sidewalk cement to commemorate the occasion.

Later - on February 7, 1985 -- Reems' successor as the king of porn, John Holmes, would leave his own cement impressions at the Pussycat.

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pussycatclock In 1981, time was up for the Fourth Avenue Pussycat. "On the day we removed all the equipment," remembers Whitehead, "I was instructed to give a guy from the city the keys when we were finished. So I called and he was there in just a few minutes, as if he'd been waiting right beside the phone or something. I had removed all the identification from all of the keys, just to make his job difficult. When he put out his hand for the keys, I deliberately let them fall to the floor, turned my back on him, and walked out the door without a word. Yes, that was small and petty, but it felt good to do it."

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Walnut appointed two new partners in late 1981, when Miranda's cousin Jimmie Bert Johnson and Walnut associate Jerome Knell were jointly named company president. Johnson was formerly head of the advertising department and company vice president (his mother Ada Johnson managed the Torrance Pussycat). Knell had been a part-owner of the Pussycat on Ocean Boulevard in Long Beach. Miranda and Tate still ran the day-to-day operations.

Jimmie Johnson – who also served as President of the Adult Film Association of America - quickly became a very visible and vocal cheerleader for the west coast Pussycat chain.

In May 1983, Johnson went to Washington DC to attend the Sixth World Congress of Sexology, a sex biz convention whose speakers included sex researchers Shere Hite and Dr. William Masters and Virginia Johnson. While in Washington, he made sure to get a photo of himself standing on the steps of the U.S. Supreme Court, home to his greatest enemies.

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Johnson told reporters at the convention that the L.A. Pussycat had been screening Deep Throat to 600 people at a time, 13 times a day, for 82 weeks. ''It got people to go to erotic movies who had never been before,'' Johnson said. ''Ever since then, production has gotten better, the sets are more beautiful, the acting has improved. The movies have plots now. We keep our movie houses clean, we pop our own popcorn, and all this keeps people coming back.''

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Around this time, a man named Jonathan T. Cota entered the picture at Walnut. In short order, he seemed to wield as much authority as Miranda and Tate.

According to Miranda's godson Tim David, "Cota just appeared one day around 1982 or 1983, never to leave the scene. He was a shoe salesman at Florsheim shoes in Beverly Hills. He was sleeping with Tate, and he was a third or fourth cousin to V.M. He must have been very talented at what he did...I remember his first big 'gift' from Tate was a house in the Hollywood Hills."

According to David, "As V.M. became more sick, Cota slowly moved into the house that V.M. and Tate had on Magnolia in Encino. I spent summers there in my teens, and it had always been a beautiful, antique-filled home. Walnut Acres they called it, an old walnut farm with neighbors like the Jacksons and Tim Conway."

Dan Whitehead says, "I never liked Cota from the first day I saw him slither into the office. Once he became Tate's squeeze, Mr. Miranda didn't like that. One time, Cota came to the office with Tate for an after-business-hours drinking party. After Tate left with Cota, Mr. Miranda said, 'I wish he wouldn't bring Cota around here, he's such a f-g.' I almost fell off my chair."

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The Anaheim Pussycat Garden at 305 East Lincoln Avenue opened in 1916 as the New Grand Theatre. It became the Garden Theatre in 1959, with programming in the ‘60s that was heavy on sexploitation and nudie “art” films. In 1978, Walnut converted it into the Pussycat Garden, operating for just over four years before shutting down. It was torn down in 1983.

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The Anaheim Pussycat at 132 West Lincoln Avenue was acquired by the City in 1983, via its condemnation powers, to instead zone the area for apartments or condominiums. When the city snatched the 10,637 square feet of property, it offered Walnut $500,000. Walnut wanted $1.2 million.

Walnut and theater operator Amil Shab filed a lawsuit against the city Redevelopment Agency, over their loss of business after the City demolished the property. In July 1985, Walnut and Shab received a $200,000 payment, intended as a settlement but, ultimately, failing to appease the Boss ‘Cat.

Walnut continued to press suit against Anaheim’s City Redevelopment Agency -- comprising City Council members – until a jury trial was scheduled in September 1986. Shortly before the trial started, the City offered Walnut $800,000 to settle the case, Walnut agreed, and thus ended any and all Pussycat presence in Anaheim.

katwhit3 In Uptown Whittier, California, Walnut ran a Pussycat on 7038 South Greenleaf Avenue, between Wardman and Philadelphia Streets. Formerly known as the Wardman Theater when it opened in 1932 (named after original owner Aubrey Wardman), it seated around 1,000 people, including the second story lounge (which had an Egyptian theme and included a snack bar). After being run by Pacific Theaters in the ‘early ‘70s, the moviehouse was purchased by Walnut in early 1977 and began showing X-rated films.

kat119 The Whittier Pussycat quickly found itself facing increasing civic pressure to close or switch to non-X fare.

puss22 In February, 1984, the City tried to introduce a zoning ordinance prohibiting an adult theater from operating within 1,000 feet of a church – the Pussycat was closer than that to FOUR churches. However, District Judge Manuel Real nullified the ordinance as “lacking sufficient justification.” The Judge made the same ruling again in 1985, after another attempt by the City to zone the Whittier Pussycat out of existence.

Representing the City, Katherine Stone argued for the ban, on the grounds that “children walking past [the theater] would be exposed to [adult movie] ads."

Judge Real countered "Who said they had to pass it? They can go around the block."

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Walnut attorney Stanley Fleishman had already filed a lawsuit to overturn the ordinance. The suit also sought an undetermined amount of damages for the city's "bad faith actions" against the Pussycat's operator. Fleishman - a renowned civil liberties lawyer - was one of the first attorneys ever to argue an obscenity case before the U.S. Supreme Court in the late 1950s.

"When others point and say they don't like something, and cry 'let's change it,' I'm offended," he said. "It's a dangerous practice in a free country to try and tell another man what he can and cannot read, watch or talk about."

kat36Whittier Whittier City Manager Tom Mauk estimated that the City had spent more than $100,000 in court costs and attorneys fees to battle the Pussycat Theater. This cost to the City would eventually rise to well over $500,000, before the matter was finally settled, a l-o-n-g time down the line…….

Jimmie Johnson told the L.A. Times (10-27-85) that Walnut had so-far spent around $80,000 fighting to keep the 900-seat theater open seven days a week, from noon to midnight. "It boggles my mind,” he said, “that in this day and age, we are still having to fight for the freedom to operate our business…If I didn't fight, I wouldn't be in business tomorrow. At the first sign of backing down, I might be vulnerable in every city where I operate theaters."

Not that Johnson was waving the First Amendment flag in a (self)righteous snit, ala Larry Flint, or even San Diego’s Greg Vasic. "Believe me,” said Johnson, “if I wasn't making money, I'd sell in a minute. It's not my biggest-grossing theater, but it's not the worst either…We average about 1,200 customers a week.”

katwhit4 Whittier tried to revive the 1,000 feet ordinance yet again in January 1987, only to have Judge Real strike it down a third time, despite higher courts having overruled him twice on the matter. Real ruled that the City failed – once again - to prove that the Pussycat "poses any special threat to the city's legitimate interests." Amidst proceedings all but identical to the last go-‘round, it was clear that nobody on either side was willing to budge.

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A few weeks later, vandals broke into the Whittier Pussycat, slashing the screen in half and setting fires that caused around $80,000 in damage. The blaze was discovered in a second-floor projection room when a fire alarm sounded at around 3 a.m., according to the L.A. Times (4-9-87). Investigators found several “incendiary devices” in the room, and two $30,000 projectors were destroyed. Most of the damage was confined to the second floor, and the theater reopened less than 48 hours later.

"It appears that the fire was set by someone who didn't like the business," according to Whittier police Detective William Reiner. "Nothing was stolen…they just wanted to deliver a message."

kat36 Prints of two films were also destroyed. You’ll think I’m joking, but the titles were – according to the L.A. Times (5-3-87) - Crazy With the Heat and Wendy the Electric Lady.

In February 1985, the marquee at West Hollywood’s Pussycat Theater caught on fire. This was also suspected as arson, perhaps at the hands of a disgruntled Pussycat neighbor, but the blaze was later determined by Fire Captain Tim O'Neill to have been caused by faulty wiring. Pieces of the burning sign landed on the sidewalk, as patrons fled the building and flames climbed to the second story of the theater. Firefighters put out the blaze before it went any further, though the theater still suffered around $10,000 worth of damage.

The movie title on the flaming Pussycat marquee – again, no joke......

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In May 1985, Miranda -- a lifelong heavy smoker -- was battling lung cancer in an L.A. hospital. "My Aunt Susan spoke to V.M. several times about my future with Walnut," says his godson Tim David. "Something must have been going down at the end, because V.M. called her and said he was planning on getting married! This is very strange, due to the fact he and Tate had been live-in lovers for decades."

Vince Miranda died June 3, 1985, at Cedars-Sinai Medical Center, of complications related to cancer. He was 52. Survivors included his mother, Belle Mida of Palo Alto, his brother (Tim David’s biological father), and a sister.

"He denied the fact that he was dying up to the end," says Miranda’s godson Tim David. "The last time I saw him was at Walnut Acres...he was bald from the chemo treatments but insisted that he was in remission and was going to be fine. He kept it a secret from all of us."

Tim David says Cota quickly moved in with Tate at Walnut Acres in Encino. "The last time I was there, after V.M.'s death, the house had been completely 'Cotafied.' The guy has no taste whatsoever; it looked like something off the set of Miami Vice. Horrible."

Miranda’s cousin and Walnut partner Jimmie Johnson filed injunction requests and lawsuits against Tate and Cota, attempting to regain control of Walnut and Pussycat assets, with very little success. "Grandma Mattias never got anything [from Miranda's estate] either," says David. "It was all funneled back to Tate and Cota."

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To be fair, there may not have been a lot of Walnut left, at least once the IRS hit Miranda's estate with a federal tax lien of $6,047,760.00. Walnut properties all over the state were sold, leased, or traded away, with many real-estate holdings being handed over in lawsuit judgments. Several claims against the estate were connected to ongoing litigation dating back years.

Walnut Properties and/or company principals were served with over 100 civil lawsuits filed between 1973 and 2005, the majority related to Pussycat locales. Interestingly, one tax lien mentions as a DBA "George Munton Tate." This confirms "Munton" as one of Tate's AKAs, as long rumored by company principals who claimed Tate was hiding a criminal conviction that could have affected his ability to license x-rated businesses.

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In all, around $30 million in Walnut assets were liquidated, lost in judgments, or "gift deeded" to others over the next 15 years. Top candidates for liquidation included the increasingly problematic Pussycat theaters, which had installed video-projection equipment to no avail. Between shrinking attendance, home video, and increasing civic and social intolerance, the Pussycat dynasty was having problems at almost every one of its 30 or so remaining California locales.

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Long Beach’s Lakewood Theater on Carson Street (later Lakewood Boulevard) was once the single-screen Fox Theatre. It was outfitted as a Pussycat in 1977 and transformed to a two-screen house, with luxurious red and gold carpeting and fancy mirrored walls. However, it didn’t take long to run into civic backlash – shortly after opening, police raided the theater and confiscated prints of X-rated films deemed to be obscene. This was just the beginning of a long-lived skirmish between Walnut and Long Beach -------

In late 1985, the Lakewood was operating with two separate screens. One showed X-fare, while the other showed general release R-rated movies. This wasn’t an attempt at market saturation, but rather because the City required the theater to do so by law.

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Earlier that year, the U.S. Supreme Court affirmed a lower court ruling that defined an adult theater as one that shows a "preponderance" of X-rated material. Because the Lakewood offered R-rated as well as X-rated fare, city officials couldn’t force the Pussycat screen out of business.

"They ran the number-one screen as an all-age general release and art house, and the number-two screen as a Pussycat," muses Pussycat projectionist Whitehead. "Talk about a nightmare. They kept it that way for a long time."

"A big week for the R-rated films can be $14," Jimmie Johnson told the L.A. Times (10-27-85).

"The test," according to Walnut attorney Stanley Fleishman, "is the preponderance of films exhibited, and not which films the majority of patrons choose to see. The choice people make is for them to make themselves, without government interference…We should now be able to continue without the harassment we've been seeing over the last decade. It makes no sense for a city official to try and control what adults see."

Countered Mayor Ernie Kell, whose district included Lakewood Village, "Nothing would please me more than to be able to legally close that theater…It's like a cancer out there." A neighborhood group called Citizens Against Pornographic Movies at the Lakewood Theater continued to picket the locale, as it had been doing for years, almost since the Pussycat oval was first hung out front.

puss19 In San Diego's rapidly evolving Gaslamp Quarter, the Fourth Avenue Pussycat had been forced by the City to close. However, Walnut managed to keep the Pussycat brand alive downtown, by converting other theaters into temporary ‘Cat houses, including the Aztec at 5th and G and in the old Off Broadway building.

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The sidewalk in front to the El Cajon Pussycat became a regularly scheduled battleground. Each and every Friday night, members of Santee’s Bible Missionary Fellowship showed up with protest signs, rain or shine, Hell or high water. Usually led by Pastor David Rudd or Rev. Dorman Owens, with placards and Bibles in hand, anywhere from 10 to 30 protestors would march back and forth in front of the theater, carrying signs that read “Porn Kills,” “Depraved Minds Love Smut,” and rather ominous declarations that “The Wage of Sin is Death."

kat44 The 400-member church also protested at abortion clinics, gay bathhouses, and held rallies opposing homosexual rights.

"[Kids] come right up here on their bicycles," Rudd told a Union-Tribune reporter (9-9-85), pointing to the suggestive posters of future attractions that he called "sickening perversion."

kat41Rev. Dorman Owens of the Santee church told the L.A. Times (5-22-86) “Law is subject to righteousness…A good law never protects that which would destroy society. The First Amendment was never intended to protect crime or pornography that ruins minds…All these sleazy perverts and unrighteous people have stretched the Constitution to protect their particular sins, and it was never intended to that."

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The F Street Bookstore just down the street on East Main Street was another frequent target of both the Santee Church and the City of El Cajon. According to Mayor John Reber, the city spent $25,000 in its unsuccessful legal battle to shut down or move the F Street Bookstore. "We're through spending the taxpayers' money to fight the U.S. Supreme Court," he told the San Diego Union-Tribune (4-25-86).

Pussycat1984TWO Tate must have still seen a future for Pussycat Theaters, however. After recovering from a stroke (neither his first nor last), he registered for sole ownership of Pussycat Theatres, Inc., in February 1986, listing the corporation's primary service as "photofinishing laboratories" and its secondary service being "motion picture production."

By 1987, Walnut was down to operating only 33 Pussycat Theaters. According to the Adult Film and Video Association in L.A., adult movie theatres had dwindled from about 750 in 1983 to around 250, a drop of 67 per cent. An article in the San Francisco Globe (6-12-87) reported that Pussycat box office proceeds had dropped 20 per cent since 1982, when VCRs became common consumer items.

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Adding insult to video injury, many former movie theaters actually converted to to X-rated video shops.

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In December 1987, foes of the Lakewood Theater Pussycat in Long Beach finally managed to get preliminary court injunction shutting down the X-rated screenings. "We consider it an embarrassment to have this type of business that is making innuendoes and double meanings [with film titles on the marquee]," moviehouse neighbor Mary Soth, chairman of Citizens Against Pornographic Movies at the Lakewood Theater, told the L.A. Times (12-24-87). "We have been anxious to let the public know what we were trying to do is not censor their choice, but [to] locate this [adult theater] outside a residential area."

Three weeks later, however, the state Supreme Court intervened on the side of Walnut, ruling that the Pussycat was free to show porn again.

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To be safe, Walnut began asking patrons at the Lakewood and a few other litigious Pussycat locales to sign a (fairly humorous) “waiver” before entering the theater, absolving Walnut of any and all legal responsibility for whatever might ensue…

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The uber-contentious Pussycat in Whittier WAS finally closed down, though NOT by the City, nor even by Walnut – it took Mother Nature’s fury to finally neuter this ‘Cat.

After a devastating earthquake hit the area on October 1st, 1987, the exterior wall of an adjacent building partially crumbled onto the Pussycat, and soon City officials were posting an "unsafe" sign beneath the shattered marquee.

However, Walnut still wasn’t quite ready to put down the aging kitty it had fought so hard to keep in catnip. "That structure is built like a fortress," Ron Naslund, property manager for Walnut Properties, told the L.A. Times (10-7-87). "There's no problems on our end…though [opponents] probably all raced to the theater to see if it was down."

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Naslund ordered a replacement marquee, though he said Walnut wouldn’t pressure city officials to reopen the area, even if the theater itself were ruled operable. “Safety comes first," Naslund said. "We don't want to be anything but a good neighbor."

In April 1988, the Whittier Pussycat marquee was still blank and the entrance fenced off, though Walnut was telling reporters it still planned to reopen the theater. City officials, however, were convinced they’d be able to find one more way to skin a ‘Cat.

"It's absolutely no surprise to anybody that the city's aim and desire has been to eliminate the Pussycat Theater," Councilman Gene H. Chandler told the L.A. Times (5-12-88). "But I'm not willing to say that the design [for rebuilding the damaged neighborhood] is aimed at getting rid of the Pussycat."

By that point, the City of Whittier owned 71% of the block. Several other buildings had already been torn town, mainly to make room for parking structures. Councilman Gene H. Chandler estimated that it would take $3 million to $6 million more to acquire the remaining properties, including the Pussycat.

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The entire relationship between the City of Whittier and Walnut Properties changed dramatically in August 1988, after Jonathan Cota replaced Jimmie Johnson as the man in charge of the entire California Pussycat Theater chain. Longtime Walnut publicist Don Haley also left the company.

Right away, Cota told nearby Whittier merchants – though not the City Council – that he planned on doing $100,000 worth of repairs to the old art deco building, to reopen in October….as a mainstream general-release theater!

"It would be great if it happened," Councilman Chandler said at the next City Council meeting..

City Manager Thomas G. Mauk warned that Walnut had long been no friend of the City Council, and a change in management didn’t necessarily mean a change in programming. "Don't count on it until it happens," he said.

KatWardman Sure enough, as of April ’89, the Whittier Pussycat (the signage now only naming it the Wardman) remain closed to all screenings, X or otherwise. However, one longstanding court battle remained in play.

U.S District Judge Manuel Real ruled that a Whittier ordinance declaring 99% of the city off-limits to a Pussycat theater was too restrictive and violated Walnut’s First Amendment rights. The 9th U.S. Circuit Court of Appeals agreed, but the City asked the high court to intervene. The justices rejected the City’s appeal, without comment (Whittier vs. Walnut Properties, 88-1322).

Whittier had spent about $300,000 on the case, and the Supreme Court's decision meant the city would also have to pay Walnut's court costs of $150,000 to $200,000.

kat90Whittier The city finally made a deal for the Whittier theater, splitting it into a two-screen theater. Six more screens were added later and, by the turn of the century, it was screening general release movies as the Whittier Village Cinemas.

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The Concord Pussycat at 1965 Colfax Street in Concord opened in September 1938, originally called the Enean Theatre (named after the east coast brothers who built it). Overlooking the town square, it became the Concord Showcase in April 1968.

The Concord was already showing X-rated movies when it became a Pussycat in 1976. Walnut maintained the Showcase name and marquee, installing subtle signage indicating its status as a Pussycat. Walnut ran it until the early ‘80s, when it was taken over by rivals the Mitchell Brothers, the filmmakers responsible for Behind the Green Door and the sex merchants behind San Francisco’s infamous O’Farrell live sex theater.

A nearby First Presbyterian church group bought the Concord Showcase, hoping to transform it into a youth center, but the Mitchells insisted on staying through 1985, until their lease expired! So, for awhile, it still showed porn, perhaps the only X-houses in America that can say it screened porn while owned by a church.

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“I served on that committee which oversaw the purchase of the theater,” says Abner in a post at cinematreasures.org. “The church was bound to an ironclad lease on the present occupants…the church was legally bound to honor the lease until it expired in 1985. Once it did, the Mitchell Brothers (NOT Pussycat as some claim) were ordered OUT, although they offered to triple the rent!”

“I could see the Mitchells attempting then to try to break into the market, although Pussycat and the Mitchells historically didn't get along with one another,” says Scott Favareille at cinematreasures. “As when the Mitchells bought the leases to several San Francisco theaters that had been operated by Walter Reade prior to that company's bankruptcy; That was mostly done to keep Pussycat from expanding into a theater which was near their O'Farrell flagship.”

When the church finally got ahold of the theater in late 1985, they gutted the interior and operated it as the Presbyterian Community Center until the late ‘90s. After that, it was leased to a Korean Presbyterian church group.

kat43 Pasadena’s 700-seat Pussycat on 770 East Colorado Boulevard operated in the former State Theatre, built in 1918 and originally called the Florence Theatre.

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The Pasadena Pussycat/State locked its doors to X in 1989. It reopened several times with various program formats, including a stint as a Chinese language theater, before closing for good in 2000.

When the Pussycat on Santa Monica Boulevard went to renew its West Hollywood business license in 1987, the city's Business License Commission forced Walnut to agree to hand out information about AIDS and other sexually transmitted diseases. Licensing laws allowed the city to impose such requirements, in matters concerning the public health and welfare.

"With the current AIDS crisis,” said Paul L. Self, the city's business license officer (L.A. Times 6-28-87), “the more information there is out there, the better. There's a lot of good information around, but it's not getting out to the public, particularly to the heterosexual community."

So the West Hollywood Pussycat put up two displays on its snack counter, stocking each with Red Cross leaflets about Acquired Immune Deficiency Syndrome, written in Spanish and English.

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Fairly symbolic, if not endemic, of the fall of the urban porno theater, porn superstar John Holmes died on March 13, 1988. After appearing in an estimated 2,000 porn films, he was felled by AIDS, which he maintained he’d contracted through IV drug use, not unprotected sex.

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In downtown’s civic Xanadu known as the Gaslamp Quarter, one of the last remnants of the Pussycat Theater chain was operating in the old Aztec Theater, converted to an X-house as it neared its final days.

aztec2 Projectionist Dan Whitehead was by this time managing the Star Theater in Oceanside, as well as running the booth on weekends at the Aztec and Casino. “There was a very short period of time when the Aztec was closed. It was for legal reasons, as they were setting up a dummy corporation. A guy named Terry Wiggins leased the Aztec, Bijou, Casino, El Cajon [formerly the Pussycat El Cajon], the Strand in Ocean Beach, the Star in Oceanside, and the Plaza in Carpinteria from Walnut.”

kat4kat13 (Casino & Aztec on 5th Ave.)

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In early 1989, Wiggins converted the Aztec, Bijou and Casino theaters downtown into discount family theaters.

“The name of the dummy corporation that was set up was Star-Crest Theatres, named after the Star and Crest theatres in Oceanside. I can't remember if the Aztec was under that umbrella or not. The name of Terry Wiggins' company was TRW Theatres, and he ran the theaters as his own, ‘til his company shut down in April of 1994.”

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“It was the closing of a very long and important chapter of my life,” says Whitehead. “The guy who took over the Aztec before Terry [Wiggins], Bill, I remember that he took the Dolby stereo sound system that I'd removed from the Balboa, speakers and all, to a theatre up in Tulare. That pissed me off; I don't know why, 'cause it wasn't my property, but it really did piss me off.”

kat116 In March 1988, Walnut partnered with Leonard Glass (the former plastic surgeon who also bought the Hotel San Diego from Walnut) to run the 970-seat El Cajon Pussycat. Glass was also running OB’s Strand Theater at the time, as well as negotiating the purchase of Oceanside’s Pussycat, operating in the grande olde Star Theatre.

In November that year, Glass presented the El Cajon City Council with an ambitious plan to renovate the 12,000-square-foot property, to include a shopping center, a fast food restaurant, “automotive-related businesses,” and a two-theater complex that would show general-release films. In addition, Glass would provide between 99 and 140 new parking spaces.

"I am totally uninterested in the X-rated theater business in any way, shape or form," Glass said in his proposal.

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If his development plans were approved by the city, said Glass, his company Western Sun would lease the one and three quarter-acre parcel from George Tate and Walnut Properties for between 52 and 60 years. Then, he’d immediately spend at least a million dollars on the revamp and renovation.

"This [resulting vote] is going to tell you how much the city wants to get rid of the Pussycat Theater," said Ted Morris, project coordinator for Walnut Properties. Among the 11 modifications to City requirements that Walnut sought were waivers of extensive fire and safety work inside the theater, plus permission to keep the theater marquee intact. Walnut was also asking for exemption from street improvements normally required by the Uniform Building Code, like new curbs, sidewalks and paving on Sunshine Street, a traffic study, and relocating utility cables below ground.

"We're very excited about it,” Glass told the Union-Tribune (11-24-88).

"I think it's wonderful," said El Cajon City Councilwoman Joan Shoemaker.

However, at a late February ‘89 hearing about whether to grant Glass and Walnut the necessary conditional use permits, waivers, and exemptions, the City Council unanimously rejected the proposal, 5-0.

"To be honest with you,” Mayor John Reber told Glass, “I'm not too enthusiastic about the uses you have in your project, especially the auto repair and the fast-food [restaurant]…I think this council has to be very aware of what goes in on Main Street. I think we have enough fast-food, along with our thrift shops."

Glass argued "We do think we are lending quite a service to the city by closing this X-rated theater."

To which Councilwoman Harriet Stockwell replied "I really don't feel I can accept the project that has been proposed, much as I would love to get rid of the theater."

“We're going to let the city of El Cajon wallow in the slime it apparently wants and deserves," Glass told the City Council, before alleging that it had "hidden agendas that we don't know about." He said the 52-year lease he’d negotiated with George Tate had only been possible because of their previous business relationship.

Calling Tate, "a very eccentric person, a very stubborn person," Glass told the City Council "He has no intention of closing that theater. It doesn't make economic sense to keep it open, but that doesn't matter to him. And under no circumstances will he deal with anyone but me."

"So let them keep their theater," Glass told a reporter, as he stormed out of the meeting.

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“We lost $50,000 on this project and nine months of work,” Glass told the Union-Tribune the next day (3-1-89). “It's unbelievable…They strung us along for months and months and months, saying they liked it.”

Shortly thereafter, thumbing his nose at El Cajon, Glass threatened to run the raunchiest films ever seen at any of the chain’s Pussycat theaters (which by 1989 only numbered around 20 statewide).

Jonathan Cota chimed in as well, announcing that he planned to bring in live strippers to the El Cajon Pussycat. "Anything I can do to make the City Council members feel bad about their decision, I will do," he told the Union-Tribune (3-9-89). “There will be banners, promotions, dancing girls; we're going to get the public back into the theater…We might as well give the people what they really want. We feel El Cajon must love the Pussycat, since it doesn't want to get rid of it."

"What do they expect on that corner?” asked Cota. “A mall? Gucci? Neiman Marcus? Should it be like Rodeo Drive? You don't have Rodeo Drive people in El Cajon. People can't afford that kind of thing…You can tell that I'm angry, and I'm a little disturbed at how the city handled this."

kat12 "I've tried so hard to get rid of our porno theaters, or turn them into general release theaters," said Cota. "But now, we're there to stay with the Pussycat. As far as I'm concerned, if we sell every other theater we own, I will keep the Pussycat in El Cajon."

Then, mysteriously, in August ‘89, a lock suddenly appeared on the El Cajon theater’s door ----- for awhile, nobody seemed exactly sure WHAT was going on inside the locale.

What was going on was around $20,000 in renovations. A new beveled-mirror snack bar was built, the seats, floor, curtains and bathrooms were redone, new carpeting was added, and a wider, less faded movie screen was installed. A distinct clue indicating Walnut’s intentions came with the dismantling of the oval Pussycat logo atop the marquee, with its jumping bikini babe ringed by flashing chaser lights.

In early December 1989, after 15 years as an X-house, the El Cajon Pussycat surprised everyone by announcing it would no longer screen X-rated films. "I think the community is going to be very supportive of it once they see what we've done with the place," new manager Terry Wiggins told the Union-Tribune (12-15-89). Wiggins – who leased the El Cajon theater from Walnut - was also running San Diego's Aztec, Bijou, and Casino theaters, as well as Oceanside's Star and Crescent Theaters.

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The first all-age screening at the renamed the El Cajon Family Theater was All Dogs Go to Heaven, with all seats priced at $1.99. One of the theater’s new features was a "cry room," where parents with noisy babies could watch the movie without disturbing other patrons. The renovated snack bar offered gourmet cookies, bottled mineral water, and nachos, alongside traditional movie treats like popcorn and candy.

kat47 A few months earlier, Walnut’s Pussycat in Oceanside’s Star Theater had also traded in porn for family films, pricing all seats at $2. “We are trying to give...an uplift to our business," Walnut’s L.A. office manager Ethel Edwards told the San Diego Union-Tribune (4-15-89). "We don't know exactly how many [theaters] are going to change over [from porn]…Since they have come out with home videos and all, this business was kind of down.”

The final X-rated double feature screened at the Star on April 20th, 1989, was Deep Insider Trading and Red Hot Pepper. Terry Wiggins was also running Hollywood’s Ritz Theater, which he likewise transformed from a Pussycat into a general release theater.

puss15 A few weeks later, Ventura’s Pussycat Theater also shed its X-skin, becoming the Teatro Mexicano to screen Spanish-language films and present live mariachi performances. The 800-seat theater snack bar began offering jalapeno peppers, Mexican sweets, and authentic nachos.

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The moviehouse at 793 East Santa Clara Street was originally the Mayfair Theatre, designed by S. Charles Lee, one of the country’s foremost Art Deco and "Streamline Moderne" theater architects. It opened June 18th, 1940, with the RKO film Irene, starring Anna Neagle and Ray Milland.

kat41MayfairVentura When it became a Pussycat in the mid-‘70s, Walnut painted the entire building bright purple-pink. The theater often hosted personal appearances by porn stars living nearby, like Marilyn Chambers of Behind the Green Door and Insatiable, and several X-films held their world premier at the venue, including a couple rumored to have been co-financed by Jonathan Cota at Walnut.

Between 1988 and 1989, the Ventura Pussycat was the scene of 120 lewd-conduct arrests, according to police reports cited in the L.A. Times (3-24-91).

After Pussycat withdrew from the Ventura theater, leaders across the street at Horizon Foursquare Church were convinced their prayers helped end this Cat's ninth life. "The people in our congregation and a number of others have been praying for that theater to stop showing X-rated movies for a long time, and I think that had as much an effect as anything else," assistant pastor Steve Shepard told the L.A. Times (8-3-89).

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The Oakland Pussycat operated in the Regent Theater, at 1118 Broadway. Built in 1913, with only around 300 seats, the Regent was renamed the Newsreel Theatre in 1941. In later years, the narrow brick building was known as the Peerlex (beginning in the mid-‘50s), the Imperial, the Art Cinema (showing nudie films), and of course the Pussycat Theater.

KAT84 “The theatre was very clean and very well kept, considering the sex that used to go on in there,” says Robert Gippy in a post at cinematreasures.org. “A lot of the hookers from the Travelers Hotel on 11th would go there with their dates. To the right of the main entrance was a staircase that led up to the loge and balcony sections. The loge had about a hundred seats, same with the balcony. It was small and very cozy…the vertical marquee was very impressive when lit up, it made Broadway look like a real downtown.”

kat85 Walnut tried to keep the doors of the Oakland/Regent open, but the tiny theater was never well-attended and it was too small even for a snack bar – patrons used vending machines. It’s Pussycat era ended in 1986, and it was demolished around 1996.

kat61 (San Jose Pussycat, photo by Adam Martin)

The original San Jose Pussycat at 366 South First Street was actually called Pussycat 1. The second locale Pussycat 2 was just down the street. Originally a shoe store, it became the Camera Theatre, showing mainstream fare. After the Shaw Theater chain bought it in the ‘60s, it switched to adult movies, which was fine with Walnut when it bought the locale and turned it into Pussycat 1 in 1970. They also bought the theater down the street from the Shaw chain for its Pussycat 2.

Pussycat 1 only ran a couple of years. It later became the Camera Cinema, running various programs at different times, like kung fu movies and art films. It stopped screening movies in 2004, and became an art gallery.

Opened in a former garage building in 1949, Pussycat 2 in San Jose at 400 South First Street was originally known as the Gay Theatre (not THAT kind of Gay – it was named after the daughter of an original theater partner). It was an art theater through the ‘60s, until owners Shaw Theaters sold it to Walnut in 1970.

kat121 After becoming the Pussycat 2, it ran into the usual litany of legal hurdles, beginning with screenings of – what else – Deep Throat.

In a post at cinematreasures.org, Wendy HB recalls “We had a field trip from the San Jose' State drama department: 'Bring your own trench coat and slouch hat.' We also brought black strips of paper to obscure our eyes in photographs in case of a raid (a la 'Confidential' and other old Hollywood scandal rags).”

In the late ‘80s, attempts by San Jose to close the theater were met with a lawsuit filed by Walnut. The company finally closed up shop in 1989.

On New Year’s Eve 1989/1990, the former Pussycat 2 reopened as a dance club called F/X. San Jose’s Redevelopment Agency was so anxious to erase all lingering traces of ‘Cat, it offered to help the building’s new owner Fil Maresca pay for the club's remodeled façade. Five years later, in January 1995, the club was still in operation and Maresca became the new President of the San Jose Downtown Association, an advocacy group representing businesses and property owners.

kat49SanJose The locale was later leased for several other clubs, including Spy, Glo, and Pete Escoveda’s Latin Jazz Club (beginning in 2004).

kat65 As of 2006, the old Pussycat 2 was Angels Ultralounge and Cabaret, outfitted inside once again with enough pink and neon to make Mary Kay blush.

Oceanside’s Towne Theater, which had also run as a Pussycat for several years, was simply closed down and shuttered. A Karate studio held classes for awhile in the building, which was eventually acquired by the city of Oceanside.

puss2 By summer 1990, less than 20 California Pussycats remained in the X-biz, according to Walnut’s office manager Ethel Edwards. "We were losing business in a lot of the theaters that were closed up,” she told the L.A. Times (8-14-90). “And videotapes were the reason."

In June 1991, the El Cajon Theater that had housed a Pussycat through late 1989 announced it would soon be shuttered for good. Walnut rep Barry Hartsfield said the price the city had been negotiating for the past year was acceptable. "We are ready to sell," he told the San Diego Union-Tribune (6-13-91). Hartsfield had risen quickly through the Walnut ranks when George Tate sought his help after suffering various health setbacks, including a stroke that sidelined him for the better part of the next few years.

quentin At the Pussycat in Torrance (formerly the Stadium Theater), at 1653 Cravens Avenue, tenth-grade dropout Quentin Tarantino checked tickets and manned the snack bar in the late '70s. "I was up there several times on service calls," says Pussycat projectionist Dan Whitehead. "Mr. Miranda's aunt, Mrs. Ada Johnson, managed this and the Lakewood Theatre at the same time. She was a great lady, and I was very fond of her. She didn't take any sh-t from anyone, anywhere, anytime, ever."

The Torrance Pussycat was built in 1949; Pacific Theaters ran it in the sixties. Outfitted to seat around 900 people, the one-screen moviehouse became a Pussycat in the late ‘60s, one of the first half-dozen X-houses in the California chain.

puss29 In summer 1992, developers renovating the area around the Torrance Pussycat offered Walnut $50,000 to stop showing porn and to clean up the theater façade. Barry Hartsfield agreed, telling neighbors and city reps that he wanted to reopen the locale as the Cravens Avenue Theater, operating as a second-run general-audience movie house.

While the Torrance theater was still closed, Filmmaker Tim Burton shot scenes there for his movie Ed Wood, about the inept-but-sincere ‘50s director credited with creating one of the worst movies ever made, Plan Nine from Outer Space. The theater can be seen in the scene where Wood’s cast is attending the premier of Bride of the Monster.

kat51 Then, the Torrance Pussycat was briefly renamed the Aurora for a TV movie shoot.

This moviehouse was still the focal point of civic debate, even while shuttered, as the city wanted to tear it down to build condos. Various groups and individuals lobbied hard to save the building, though their efforts eventually proved unsuccessful. It was demolished in February 2002.

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Among Walnut’s San Francisco houses was the Guild Pussycat, at 1069 Market Street, in the middle of downtown’s theater row. Opened in March 1925, the name was changed to the Studio Theater in 1943 and then the Guild Theatre in 1947 (it was also known as the Egyptian for a time). In the late ‘60s, it began showing “adults only” programming (as did the Centre Theater next door).

kat68 In 1968, the Guild screened one of the first “sex” films to gain widespread fame, I Am Curious Yellow (which really only has a bit of nudity). According to Scott Favarville at cinematreasures.org, “Some of the entrance area can be seen in the 1964 film "The Erotic Mr Rose" (along with the Centre next door).”

The Guild was a 400-seat Pussycat from 1974 through 1986 --- the locale next door, the Centre, was its sister theater, also screening porn. “I took care of all the projection equipment in this house…from 1982 until it closed,” recalls Dan Whitehead. “It was an interesting old building. The fifth floor used to be the offices for Lippert Theatrtes. They took over the Centre immediately next door about a year or two before they both shut down. Pussycat ran both the Guild and the Centre with only one projectionist going back and forth between them. The projection booth doors of both houses opened into the hallway of the office building above.”

After Walnut closed the theater in 1987, the locale contained retail shops.

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The San Luis Obispo Pussycat was actually a former convention hall, until Walnut bought it in the early ‘80s and began showing X-rated features. Apparently, cops made it a habit to confiscate nearly every adult movie print that entered the building, and Walnut withdrew from the local within a year or so.

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(Bruce Torrence Hollywood Historical Col.)

The Hollywood Pussycat at 6656 Hollywood Boulevard (once the News View newsreel theater) is where the aforementioned legendary punk club the Masque operated, in the basement which had previously been a recording and broadcast studio. Walnut ran it as a Pussycat from 1972 until the late '80s, screening Deep Throat for nearly ten years, earning (according to Variety) and $11,000 weekly during peak seasons, until Throat was finally cut on December 12, 1981.

kat74.psdrit After Walnut pulled out entirely around 1988, the theater went back to being called the Ritz. According to cinematreasures.org, the building is currently leased by a church. Hollywood90038 posts a link to this photo of the fading Pussycat marquee oval... pussritz

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...while KenMC posts these wider shots showing oval sign above the Ritz. ritz10

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kat58 The L.A. Pussycat, at 810 South Main Street, opened in December 1918 as Miller’s California Theatre.

It later switched to Spanish language movies, before becoming a ‘Cathouse. “I was in this house a couple of times for projection equipment service calls,” recalls Pussycat projectionist Dan Whitehead. “If I remember correctly, the projection booth was on the main floor, but it had originally been upstairs.”

kat53 A 1,600 seater with a full curved balcony, Walnut shuttered the doors in 1988. For awhile, transients lived in the building, including some who lit the piano alcove on fire. It was torn down in 1989, and replaced by a shopping complex.

The Orcutt Pussycat at 1155 East Clark Avenue opened in summer 1965 as a general release house, situated in a shopping center. Unhappy residents picketed the theater in the late ‘70s, until it finally closed in 1981. The building later housed a hardware store.

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The Pussycat Eagle at 4884 Eagle Rock Boulevard was another L.A. branch of the Walnut chain. It opened in 1929 as the Yosemite Theatre and later became the Eagle.

(Photo, Bob Meza) kat63bobMeza While run by Walnut from around 1976 through 1979, the marquee still had the Eagle signage. For awhile, Walnut a built-on logo above it reading “Pussycat,” and showed X-rated films. However, several raids and community opposition caused the company to flip-flop back and forth on programming, from porn to second-run and back to porn again, at this theater and at the nearby Highland Theater, which Walnut also ran. Its projection booth was fairly unique, in that it included a working toilet and sink. Other operators ran it until 2001, when it was shut down other than occasional art, music, and performance functions held in the building.

Most recently, it’s been leased by a church for its Living Faith ministry.

katgo The Fresno Pussycat at 56 North Van Ness Avenue was also known as the Venus Adult Theater. “It was originally a 16mm house,” recalls Pussycat projectionist Dan Whitehead. “When I left, it was an operating 35mm house. It should have been a ten-day job; I was there for three weeks in the middle of a very hot San Joaquin Valley summer. It was a nightmare job.” The Fresno Pussycat was still standing in 2003, though it’s long been boarded up.

KatTow1 The very first CA Pussycat ever, opened by Dave Friedman and Dan Sonney in 1967, closed up shop in September 1985. Formerly known as Bard's Hill Street Theatre (1920S) and then the Town Theatre (1930s), the lot at 444 South Hill Street was later occupied by a McDonald’s…

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…and then by a silversmith shop called Silver City.

The Roxy Pussycat in Goleta at 320-C South Kellogg Way also screened X-rated movies through 1985. “I installed all of the projection equipment in this house too,” recalls Whitehead. "The projector heads, sound heads and bases that I installed in Goleta were the ones I removed from the Campus Drive-In in San Diego after it closed. The lamphouses and rectifiers from the Campus went first to the Balboa [in San Diego], and then to the Star in Oceanside."

After Walnut pulled out of Goleta, this theater reopened in 1986, first at the College Cinema and later as the Goleta Theater. Most recently, according to cinematreasures, it’s become an office building, with a bar in the rear of the building called the Bak Door.

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The North Highlands Pussycat at 4949 Watt Avenue, near Sacramento, was originally known as the Coronet Theater. Walnut transformed the 900-seater to a Pussycat in 1975, changing the name on the signage accordingly. Over the next quarter century, the moviehouse had a steady stream of devotional clientele, courtesy of the nearby the McClellan Air Force Base.

Even after the North Highlands theater was dumped by Walnut (one of its last northern CA ‘Cats), it showed X-rated films as the Regency. By 2004, it had upgraded to a digital projection format, a necessity due to film prints no longer being struck for most adult features. Another concession to modern porn demands was a built-in video rental counter, inside the theater itself.

For a number of years, escorted female patrons were admitted into the Regency XXX for free. Interestingly, the theater offered a separate “couples section,” for attending duos not wishing to be stared at or otherwise disturbed or distracted by dateless male patrons. Reportedly, transvestite prostitutes regularly "serviced" male clients in the couples section, no doubt upsetting some of the libidinous looky-loos.

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The North Highlands Pussycat/Regency closed for good in late summer 2007.

Another Pussycat in Sacramento was formerly known as the Esquire Theatre and the Blumenfeld Theater. It’s name was changed to the Pussycat from around 1974 through the early ‘80s.

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The Inglewood Pussycat at 226 South Market Street was originally known as the Ritz Theater. In the late ‘60s, it was renamed the Cine Theater, with a new marquee and a remodeled interior. Before long, the Cine began showing more esoteric fare, including sexploitation films and nudie art films, until a screening of I Am Curious Yellow caused it to be shut down for a time.

Inglewood’s Cine became a Pussycat in the mid-‘70s, earning still more attention from local authorities. Walnut closed up shop there in the mid-‘80s. The Inglewood Pussycat/Ritz/Cine later reopened as a general release theater, before being converted to a community center around 2003, leased by a church.

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As of early 2008, the Inglewood theater was still standing and was for sale.

In 1993, the Pussycat in eastern Buena Park at 6177 Beach Boulevard was still plugging away in the theater formerly known as The Valuskis and the Grand, open since the ‘20s.

kat20 It was converted to a Pussycat in the ‘60s by original Pussycat operator Dave Friedman, shortly before he sold the chain to Vince Miranda and George Tate. Over its years as an X-house, the locale weathered protesters, police raids, neighborhood petitions, civil and criminal court battles, confiscated film prints that were never returned (thus causing Walnut to forfeit deposits of $10,000 and up), and even a botched attempt by the city to force redevelopment, using its power to co-opt properties under the color of eminent domain.

By 1993, however, the Buena Pussycat was rapidly losing business, to both home video and to the competing Studio Theater, two miles south. Barely enough patrons remained to keep one porn theater going, let alone two of them so close together.

It’s anybody’s estimation whether Tate’s withdrawal from day-to-day operations, or Hartsfield’s replacement administration, contributed directly to the inevitable events of a few years later. Once home video and civic pressure combined with the ascendance of strip clubs to put the once mighty Pussycats to sleep for good, the end came not with a roar, but with a timid “meow” ---

walnutpropertiesstationary Walnut Properties ("a real estate holding and investment company") filed for Chapter 11 bankruptcy in June 1994, claiming liabilities of $17.7 million. The filing listed George Tate as Walnut's president and sole stockholder; the 'Cats are never mentioned by name.

xx14 Creditors with the largest claims included First Fidelity Savings and Loan of San Diego ($2.08 million), Queen City Bank in Long Beach ($2.38 million), and Topa Thrift and Loan in Century City ($2.8 million).

For most of these legal proceedings, Walnut officer Barry Hartsfield was listed as Tate's trustee/conservator.

However, the bankruptcy petition was ruled incomplete. The court's summary stated, "The debtor has been involved in several lawsuits causing further extraordinary expenses. The comments... indicate a creditor who obtained a judgment against Walnut has attempted to tie up the debtor's assets, disrupting the ability to operate his business."

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Then:

"I received a call from Grandma Mattias, V.M.'s mom," says Vince Miranda’s godson Tim David. "She never said hello, she just started talking, and she asked, 'Do you want the good news or the bad?' "

"I replied, 'The good, I guess.' "

"She said, 'The b-stard is dead! George Tate died on the dentist chair. Now do you want the bad news?' I said 'yes' and she replied, 'All the money is gone, he spent it all.' She hated Tate, too."

Walnut’s Chapter 11 bankruptcy actions were converted to Chapter 7 actions in August ‘94.

The City of Buena Park gleefully seized their chance to FINALLY get their hands on the Pussycat-slash-Valuski-slash-Grand. In summer 1995, a U.S. Bankruptcy Court judge approved sale of the theater to the City for $300,000, a sum that would be recouped under a plan to sell the property to a Ted Jones Ford auto dealership. By October, the Buena Park theater was closed down and boarded up, for good this time. It was torn down in December.

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Donna Bagley, who’d sued the Buena Park Pussycat in the early ‘70s, was 83 years old when she saw it finally torn down. She’d organized FORCE – Friends Of Respectable Clean Entertainment – in 1972. The group of around 30 local residents shrunk the following year, after Walnut sued her and the City for two million dollars, for interfering with its operations. Those who remained on point to protest the theater called themselves Mrs. Bagley’s Night Riders. The Walnut suit was eventually settled out of court.

Buena Park cop Lt. Jim Schoales recalled all the times he had to enter the theater and view the films, in order to gauge which were “obscene” and fill out reports to judges being asked to authorize legal actions against Walnut.

“I probably saw those films [Deep Throat and Devil in Miss Jones] at least 50 times,” he told the O.C. Register (12-4-95). "I do remember the first time the District Attorney’s Office and the judge's office saw the [Throat] film. They were shocked. It was the first time outside of some smoke-filled bachelor party that they had ever seen a film showing full, graphic sex."

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Buena Park Theater manager Edward Bailey grew so tired of police taking his Deep Throat prints, he locked one copy in an office safe. Cops simply brought in a safecracker, while Municipal Court Judge John Smith stood outside the theater, on the sidewalk, and signed three search-and-seizure orders.

During the peak of the theater’s legal problems, Vince Miranda had joked that the Buena Park police department had more Deep Throat prints than the film’s own national distributor. The destruction of the town’s long embattled Pussycat truly marked the end of an era, for both Walnut and Buena Park, though at the time neither was looking back at the theater’s reign with any degree of fondness.

peng A few months later, Greg Vasic of the F Street Bookstore announced his hopes to build an adult bookstore in Buena Park...........he’s lucky he wasn’t tarred and feathered and run out of town on a rusty rail.

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The Santa Monica Pussycat at 1442 Second Street was once known as the Hitching Post Theater.

In late summer 1995, this Pussycat briefly stopped showing X-rated movies, when Beverly Hills chiropractor Dr. Shahin Ravery took a short lease on the property and screened foreign language Iranian films. However, it quickly became a Pussycat again.

City officials complained that the brief diversion into non-X meant the Pussycat was now a “new” business at the locale, and thus no longer exempt from a 1981 ordinance banning adult movie theaters in Santa Monica. This tactic failed, however, and the theater remained an X-house until 1998/1999.

It was one of Walnut’s last two Pussycats in the L.A. region – only the Sunset Pussycat ran longer. The building was torn down in 2000, and eventually replaced with an Italian Restaurant (see 2007 pic below, courtesy Ken MC at cinematreasures.org).

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canog5 The Canoga Park Pussycat at 21622 Sherman Way was built in 1926, originally with a built-in Robert Morton pipe organ akin to the ones installed in downtown San Diego’s Balboa Theater and Fox Theater. Later known as the Park Theater, it began showing nudie movies and so-called art films around 1966, earning the ire of neighboring residents, who lobbied to shut the moviehouse down.

zest It became Pussycat for many years, until the 1994 Northridge earthquake anyway. This made it one of three different California Pussycats to be shuttered by earth tremors. It was torn down.

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In early 1996, the new Theater on the old Pussycat lot in Canoga Park was re-christened the Madrid Theater, a 499-seat live drama facility. “[The Madrid] will bring quality entertainment and revitalize the Canoga Park business district," said City Councilwoman Laura Chick.

Walnut's bankruptcy cases were discharged/dismissed in February 1996. Shortly thereafter, the company was hit by the IRS with a $182,294 tax lien, but the company tried to keep at least a few plates spinning.

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The Oakland Pussycat Theatre at 5110 Telegraph Avenue (51st Street and Telegraph Avenue), opened in 1914. It was originally known as the L.D. Purdy Theatre, and then the Claremont Theatre. It became the Tower Theatre in 1939 and was run by the Fox chain. For awhile, it was an art and foreign film house, until the Mann Theater chain took it over in the ‘70s.

kat55 Walnut transformed the 600-seater into a Pussycat in the mid-‘70s, taking “Tower” off the marquee and installing Pussycat signage on all three sides. It reopened as a Pussycat on New Year’s Day 1976 with a double bill of Sensations and Seduction of Lynn Carter, starring future disco star Andrea True.

After the Loma Prieta earthquake in October 1989, the Oakland Pussycat – the last surviving Pussycat in San Francisco – shut down. It was boarded up for a number of years.

The locked up theater was sold to Howard Haller of Beverly Hills, who planned to reopen it as a bookstore. In January 1998, however, the Oakland theater caught fire and its interior was gutted. Fire investigators speculated that homeless transients had sought shelter in the building and accidentally started the blaze.

The city of Oakland tore it down in December 1998, leaving the locale as a rotting empty lot for years.

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A few years later, in May 2000, Temescal resident Jeff Norman mounted an art exhibition on the still-empty Telegraph Avenue lot, "Beyond the Pussycat: Nine Lives of a Neighborhood Landmark." The multipaneled installation traced the history of the property, including video interviews with the Pussycat's former manager, Bob McEwing of Alameda, who said that – back in the day - Vince Miranda had kept the theater so clean and well-lit, it was almost “puritanical.”

On the final day of the Telegraph Avenue exhibit, Norman used a portable screen to show a Buster Keaton film that had been exhibited in the theater -- then called the Tower -- in 1924.

kat57 In 1998, Jonathan Cota and Barry Hartsfield (Tate's one-time estate conservator) -- as the Tate Group, Inc. -- tried launching a hot-dog chain called Red's, with their first locale on the corner of Hollywood and Western in L.A. Patterned after Tinseltown hot-dog hotspot Pink's. Despite novel Route 66-inspired signage, it failed to take off.

Later in 1998, Walnut borrowed $341,000 against mortgages in San Diego. The following year, it borrowed another $120,000 in San Luis Obispo and took out a $350,000 mortgage loan in L.A. In March 1999, the company renewed its bankruptcy application, with the process finally completed in December 2001.

In National City, Walnut had withdrawn from managing the Paris Pussycat in the mid-'80s. Former Aztec Theatre owner Wesley "Andy" Andrews leased the 500-seat property from Walnut and kept it open under the Pussycat name until the late ‘90s, after all but the last few California 'Cats had closed.

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National City purchased the property (which included an adjacent furniture store also owned by Walnut) for $1,066,000. The theater by itself was valued at around $336,000, according to county tax records.

“I guess you can call it progress,” Wesley Andrews told the San Diego Union Tribune (8-4-98). “I don't know that there's anyway to fight it."

Mayor George Waters padlocked the National City Pussycat for good in July 1999. According to the Star News (7-17-99), Vice Mayor Ron Morrison found an old 1971 reel in the projection room, from a Walt Disney film rather than a porno. "It was probably used in case of a raid," he reportedly quipped.

puss10 The National City Pussycat sat abandoned and ignored for awhile, like so many other formerly thriving X-houses all across the country (including countless house with "Paris" in their name). The building was later bulldozed to make way for an intended student-resource center dubbed the University Education Village.

On September 23rd, 1999, longtime Walnut attorney Stanley Fleishman died at Cedars-Sinai Medical Center, of pneumonia and complications from surgery to remove a benign tumor. His daughter Bette told reporters the 79 year-old died in his sleep.

Fleishman, though physically handicapped from a childhood bout with Polio, had forged a stellar career as a First Amendment advocate, frequently pleading cases for Walnut and others from the steps of the Capitol in Washington, DC. Nearly two dozen of his cases reached the U.S. Supreme Court, including his defense of eventual porn kingpin Reuben Sturman, who’d been sentenced to 25 years hard labor for distributing an all-text dirty booklet called “Sex Life of a Cop” (see the following article “Battle of the Peeps: Confessions of a Local Pornographer” for the comprehensive and hitherto untold scoop on Sturman’s hold over local peep show operators).

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The former Ventura Pussycat on East Santa Clara – rechristened the Mayfair once again – became a neighborhood theater again in the late ‘90s. “During its last days as a movie theatre,” reads a post by MagicLantern at cinematreasures.org, “it showed second-run and classic films (The Conversation, Close Encounters of the 3rd Kind, etc.). It had ceased to be a Pussycat long before that (although there were still popcorn cups emblazoned with the Pussycat girl and their ‘It’s Cool Inside’ logo).”

Kat80Fire

On August 18th, 2000, the Ventura Pussycat/Mayfair was gutted by a fire that burned everything but the building's outside walls, ticket office, and the top of the neon marquee. When firefighters arrived at 1 a.m., they were unable to save the Art Deco chandeliers or the building's vaulted redwood roof.

At least three transients were found to have been living in the shuttered theater, including two who had to be rescued by firefighters from atop the burning marquee. The theater was torn down in August 2004.

kat74.psd In 2001, around $15 million in Walnut assets all over the state (mostly properties) went to litigants Charles Perez and Kathy and Michel Harouche, in a "trustee's deed" covering various judgments obtained against Walnut.

A woman named Brenda Farley also won a lot of judgments against Walnut, apparently relating to outstanding payment due, as well as money she’d loaned the company. “Brenda Farley was married to a German guy named Hans,” recalls Walnut projectionist Dan Whitehead. “She owned a construction company for him, and Hans was applying to be a legal citizen. They did a lot of work for Walnut, but then there was some sort of flap about a check for a lot of money to repair the elevator at the St. James Hotel disappearing. It seems to me that it was about $15,000, give or take, so there was a big falling out between them and Walnut.”

Walnut (Jonathan T. Cota, president) tried to save the company's former headquarters at 5445 West Sunset Boulevard in July 2001, by transferring ownership of its second floor from Walnut Incorporated to the George Tate Living Trust. The entire property ended up being transferred in April 2002 to TK Theaters, Incorporated, in lieu of a $1,110,000 debt.

MonicaCat2puss6b Cota seemed to lose the flagship West Hollywood Pussycat at 7734 Santa Monica Boulevard – aka the Monica ‘Cat - to Santa Monica-based development firm Calstar Arvada, which for a time converted the theater space into offices.

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kat75 However, low-budget film legend Roger Corman lent Cota a hand in September ’01. Corman brokered a deal with Calstar Arvada to purchase the entire 17,000-square-foot office building on 2nd Street between Broadway and Colorado Avenue, for $6 million dollars, on behalf of an undisclosed limited-liability company.

Though the property’s actual buyer was also unnamed by brokers Christopher Houge and Evan Meyer of Insignia/ESG, the locale soon reopened as an X-rated theater, being operated by none other than Jonathan T. Cota, of the indefatigable, unsinkable, incredible shrinking Walnut.

Apparently, Cota’s Walnut wagons had circled so tight, there was only one wagon left.

katsonney Original Pussycat co-founder Dan Sonney – who lensed some of the first sexploitation films in the U.S. – died March 3rd, 2002. His family had been in the movie biz since 1919, when Sheriff Louis Sonney arrested a train robber and used the reward money to make a movie about it, The Smiling Train Bandit.

katsonney2 Sonney shot sexploitation films for nearly 40 years. His evocative titles include A Virgin in Hollywood (1948), Knockers Up (1963), My Tale is Hot (1964), The Notorious Daughter of Fanny Hill (1968), Trader Hornee (1970), and Love Moods, and early nudie cutie created with one-time filmmaking partner David Friedman, his Pussycat Theater co-founder. He often produced films under the name Semore Tokus. The 86 year old writer/producer/director died of heart failure at age 86.

In December 2002, Walnut lost a judgment of $2,643,333.00 to Ralph and Nancy McLaughlin in Porterville, CA, over unpaid rent and damages relating to a property Walnut had kept tied up for a proposed multiscreen theater since 1992, through Tate's death and the multiple bankruptcy filings.

PussycatSign Cota threatened to file a lawsuit against pop performers the Pussycat Dolls in 2004, for infringing on the trademark he claimed to own on the Pussycat Theatre logo. Not that the Dolls were using a similar logo, but Cota claimed their name traded on his own "well-known, world-famous mark."

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The suit appears not to have been pursued, after the U.S. Patent Office declared the Pussycat trademark to be "abandoned."

Walnut Properties was still being divvied up in tax sell-offs in 2006, when the city of Baldwin Park obtained a Walnut property at 4024 East Pacific Avenue for $20,355 (assessed value $107,374).

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The Pussycat Theatre on Santa Monica Boulevard in L.A. is still open and being run by Jonathan T. Cota.

puss11 The chain's former flagship house switched to gay porn, as the name was changed to the Tomkat...

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...and then the name was changed to Studs.

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The original Pussycat sign was recently reinstalled. According to David, "Cota wasn't using the old oval at all, the plexiglass had been reversed and left up there to rot for years. I wrote and spoke to him about getting the sign, to renovate and keep it for myself. Three weeks after my inquiry, the old marquee was back up."

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Cota -- whose voice is on the theater's answering machine -- has not responded to interview requests.

pussycatmug Not long ago, Cota launched a website, www.pussycatoriginal.com. "He's trying to sell product with a b-stardized version of the Pussycat logo," says Tim David of the slightly altered catwoman design gracing various T-shirts and mugs on the site.

It would seem an ignoble final chapter, for an outlaw dynasty that had once infused at least a patina of respectability - and a plethora of glitzy showbiz pizzazz - to a lowly popart form widely considered by even its aficionados and defenders as down and dirty.

‘Pending your take on what constitutes “dirty,” anyway -

kat28 We'll give the last word (for now) to Vince Miranda's godson Tim David: "You know, I have a six-inch-square version of the Pussycat logo tattooed on my shoulder. The name Miranda is on my calf as well. I guess it's my way of remembering Vince."

pussycattattoo (Tim’s tat)



NOTES FROM JAS

Many of the illustrations in above article (and in below “Confessions of a Local Pornographer” article, about my gig running a local nudie club) are from my two books “Triple-X Cinema: A Cartoon History” and “Sexploitation Cinema: A Cartoon History.”

For a long and detailed history of downtown San Diego’s grindhouse row theaters in the ‘60s/’70s, and about the life of Vince Miranda, check out this Reader cover feature “Before It Was the Gaslamp: Balboa’s Last Stand” ---

And if you’re interested in a complete and comprehensive history of all the San Diego drive-in theaters thru the years, here’s another Reader cover story, “Field of Screens” ---

COMING SOON: “Midnight Movies – San Diego’s Cult Movie Culture 1965 - 2005”

PLUS: "Bigscreen San Diego - They Kill Giants, Don't They?"

NOT TO MENTION: "Long-Gone: San Diego Concert Venues 1910 to 1999"

Several of the old theater photos and some of the historical info about them come courtesy www.cinematreasures.org, one of the finest and most comprehensive websites for movie theater lovers.

Many of the vintage San Diego movie ads come courtesy of myspace.com/sandiegocinerama.

For a detailed - and fascinating! - history of the Off Broadway when it was still the Hollywood Burlesque, I direct you to an award winning article by local historian Jaye Furlonger, which includes photos of the venue, of vaudeville and burlesque cast members, and of owner Bob Johnson and family:

http://www.sandiegohistory.org/journal/v51-1/pdf/2005-1_hollywood.pdf


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VINCE MIRANDA, DEEP THROAT, AND THE MAFIA

puss64 Deep Throat director Gerard Damiano was once asked why he sold his stake in Deep Throat to men with reputed Mafia connections. He replied "Do you want me to get my legs broken?"

There have long been rumors about the Mob controlling all Deep Throat screenings for a number of years, taking a huge cut of the proceeds but offering chosen theaters a lot more than mere exclusivity (ie "protection," from both rivals and city officials).

puss63 So how did Vincent Miranda land a seeming exclusivity to Deep Throat in California? The Pussycats weren't "connected"

One-time El Centro theater operator Steven Lane posted an essay at http://losangeles.broowaha.com/article.php?id=1363, which mentions Miranda and infers some sort of conspiratorial network controlling his access and proceeds RE screening Throat. I shared some of his quotes with Walnut insiders, who disputed much of Lane’s account. However, the guy was in the theater biz with Miranda, and he has a few things to say about his experience in the Throat/Walnut clan that bear listening to with an open mind -----

In 1973, Lane operated the Crest and the Fox theaters, in downtown El Centro, as well as a theater in the nearby town of Brawley.

“So one day, I was having lunch with my friend Vince Miranda, close to his office on Western Avenue [Hollywood]. Vince and I were both involved in a ‘charity’ that we each held near and dear, The Variety Club International…Vince was a real character, but a true gentleman.”

“At the time of our lunch, the phenom porn flick, Deep Throat, had just opened in some theatres across the U.S. and Vince was telling me how he had grossed over $100,000 in one theatre in Hollywood, in a week. That was an astounding figure for any theatre, much less a porno palace.”

“I wanted ‘in,’ a phone call was made, and a few days later a brown paper bag with $10,000 in greenbacks was given to a certain ‘gentleman’ at a coffee shop in Hollywood. The terms of the proposed ‘engagement’ were laid out very clearly.”

The gentleman reportedly told Lane "Yoouse, get one print of the film. The $10,000 is a deposit against 50% of whatever yoouse gross in your theatre in El Centro. One of our ‘associates’ will be at the front door ‘helping’ you count the patrons as they enter…If the cops grab the print, it costs ya $2500 to get a new one, if the cops throw you in jail and take the print, it's on yoouse....once you have earned the guaranteed deposit, you pay our ‘associate’ 50 cents on the dollar every night."

Lane prepared to open Throat in downtown El Centro a week later. With only around 36 hours until the screening, he says the town’s police called him with this message:

"Steve, I just want you to know, that if you attempt to show that trash in our city, you and your manager will be arrested within five minutes of the start of the film. We will seize the film and you WILL spend, at the very least, the weekend in jail. I have in my hand, a warrant executed by the county judge---Plain and simple, that is what is going to happen."

This put Lane in the position of either losing his $10,000 deposit and $2,500 for the confiscated print, or going to jail, which could be far more expensive. He instead chose a third option – he moved Throat to another theater run by his company, in nearby Brawley.

“On Friday morning,” he says, “we simply put Deep Throat on the theatre marquee and called the radio station to let them spread the news.” Despite some ambiguous threats from Brawley city officials, according to Lane, the screening went on as planned that Friday evening.

“I personally drove the print down to Brawley so that if there was an arrest it wouldn't be an employee,” says Lane. “I knew it was all good, when I got in range of KROP and heard the news announcer telling its listeners ‘I am standing out in front of the Brawley Theatre, with two hours to show time and the line is already down to the Western Auto store.’" (A distance of about two blocks)

“The film played for 5 weeks and, when we did the math later, we discovered that over five times the listed population of the city of Brawley had crossed the threshold into the forbidden land of porn.”

Walnut projectionist Dan Whitehead has doubts that Miranda (or his partner Tate) ever worked directly with organized crime figures. "They both were in love with money - Mr. Tate in particular - so I can't imagine them willingly sharing it with anybody. Of course, they may have had no choice. I just don't know, and am sure I never will. When [future F Street Bookstore founder] Greg Vasic was the district manager for Walnut, he used to deliberately let people think there was a mafia connection. I don't know if it was either for some percieved 'prestige' on his part, or if it was to make people leave him alone. That, also, I'll never know."

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stud3 THE CALIFORNIA 'CAT HOUSES

1st - LA 444 South Hill at 5th

2nd - Sunset, Sunset Blvd at Western - office at 5445 West Sunset

3rd - Lyric, 7208 Pacific Blvd, Huntington Park

Park - 21622 Sherman Way, Canoga Park

Pussycat Torrance, 1653 Craven

Garden, 304 East Lincoln Ave., Anaheim

Movie, 345 East Ocean Blvd, Long Beach

Paris Pussycat, 930 National City Blvd, Natl City

Pussycat San Diego, 4th Avenue

Monica Cat, 7734 Santa Monica Blvd, West Hollywood

Buena Cat, 6177 Beach Blvd, Buena Park

Hollywood Cat, 6656 Hollywood Blvd, LA

El Cajon, 330 West Main Street, El Cajon

Escondido, 309 East Grand Ave

Balboa, 705 East Balboa Ave, Newport Beach

Fontana, 16779 Arrow Blvd, Fontana

Pussycat Santa Monica, 1442 2nd Street, Santa Monica

2nd Anaheim, 132 West Lincoln Ave, Anaheim

Whittier Cat, 7038 South Greenleaf Avenue, Whittier

2nd Long Beach, Carson Street (later Lakewood Blvd)

Concord Cat, 1965 Colfax Street, Concord

Pasadena Cat, 770 E. Colorado Blvd, Pasadena

Oceanside Star Theater (short term)

Oceanside Towne Theater (short term)

Ventura Cat, 793 East Santa Clara Street, Ventura

Oakland Cat, 1118 Broadway, Oakland

San Jose Cat 1, 366 South First Street, San Jose

San Jose Cat 2, 400 South First Street, San Jose

SF Guild, 1069 Market Street, San Francisco

SF Centre, next door to Guild, San Francisco

San Luis Obispo Cat

LA Cat, 810 South Main Street, Los Angeles

LA Eagle, 4884 Eagle Rock Blvd, Los Angeles

Guild North Hollywood, 5161 Lankershim Boulevard, N. Hollywood

Orcutt Cat, 1155 East Clark Avenue, Orcutt

Fresno Cat, 56 North Van Ness Ave, Fresno

Roxy Cat, 320-C South Kellog Way, Goleta

Coronet Cat, 4949 Watt Ave, North Highlands (northern Pussycat regional mngr headquarters)

2nd Sacramento Cat (formerly the Esquire Thtr and Blumenfeld Thtr)

Inglewood Cat, 226 South Market Street, Inglewood

Oakland Cat, 5110 Telegraph Avenue, Oakland

Aztec Cat, San Diego (short term)

Off Broadway/Cinema X, San Diego (short term)

Fox/Bijou Cat, Main Street Stockton, early to mid-'70s

Towne Cat, 1433 The Alameda, San Jose, 1971 - 1984


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CONFESSIONS OF A LOCAL PORNOGRAPHER: Battle of the Peeps - the inside story of a local pornography empire, by Jay Allen Sanford

I didn’t set out to become a pornographer.

In '84, about to become jobless, I grabbed the Yellow Pages and circled every “bookstore” listing within moped-riding distance of my North Park apartment. Hand-delivering my unimpressive resume took me to a round, one-story building at 6321 University Avenue, where a sign out front informed that Jolar Cinema was a bookstore of the adult variety. The “cinema” referred to peep-show booths, where 8 mm, 16 mm, and (then new) video porn unspooled 24 hours a day. Live strippers performed in booths in the back.

peep152 The “bookstore” was a front room that had a few shelves of triple-X-rated magazines. A shaggy clerk charged me $2 admission (traded for eight machine tokens) to enter the rear room, where celluloid peep-show booths lined the perimeter and video booths ran down the center.

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The back of the club had an enclosed stage with narrow booth doors arranged in a semicircle around access windows. Customers entered a booth, dropped tokens or quarters into a slot, and a little hydraulic door rose to reveal one or more "totally nude" dancers on a stage. Another slot made it possible for customers to pass dollar bills to the women, who, thanks to the slight elevation of the stage, gyrated their pelvic region near the customer’s face.

The windows cost $1 to open, but after around a minute, the shutter slammed shut, and it took more cash to reopen.

joblog41 Behind the stage were four private-talk-show booths, where customers could solicit one-on-one performances from the ladies. A thick pane of Plexiglas separated the “dancer” on her raised mattress from the customer, whose side of the booth included a stool and a wall-mounted box of tissues. The cost here was $5 to start the show, plus whatever tips you stuck in the lady’s slot (a hole cut into the wall), with the show growing progressively raunchier based on tips. Dancer and customer communicated via boxy old phone receivers, though few dancers did much talking.

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Manager Lee Bickel hired me as a clerk. The duties on my solo 5:00 p.m. to 2:00 a.m. shift included checking in the evening dancers, selling product, changing and maintaining the film projectors and video banks, and managing the sometimes troublesome customers. Twenty-four years old at the time, I learned from my first paycheck, signed by Edward Fonzo at Modern Bookkeeping, that I was earning just over minimum wage and working for a company based in Durand, Michigan, called Ellwest, which was the name on the store’s brass tokens.

joblog40 Bickel’s boss was Harry Mohney, who later gained notoriety over a $14 million tax bill and as founder of the Deja Vu Showgirls chain of “gentleman’s clubs.”

joblog20harry2006clubchainofyearaward (Harry Mohney)

SD PORN CHRONOLOG #1: 1966 -- Harry Mohney, in his early 20s, is laid off from his railroad job and becomes a projectionist at an X-rated drive-in theater in Battle Creek, Michigan, invests in a partnership with drive-in owner Floyd Bloss. They open another porn drive-in just off Highway 69 in Durand Michigan, a small town near Flint. The drive-in is called the Sceen, but locals refer to it as "the Durand Dirties." The following year, Mohney launches a distribution hub that specializes in importing European porn films, and he hires over 200 people.

"That was probably the largest employer in the city," Shiawassee County Sheriff A. James LaJoye told the Minneapolis Tribune (8-19-96). "He'd pop for $ 6,000 or $ 7,000 for all the equipment for those kids [in little league and high school football]. He was very well liked in the Durand area...You couldn't find too many people over there that had a bad word to say about him."

joblog31 By 1973, Mohney has bought out Bloss and bought up over 100 businesses in 10 states and 20 cities, including San Diego. His string of massage parlors, X-rated theaters and drive-ins, adult bookstores, and even a topless billiard hall generate income of around $6 million a year. After divorcing his wife, Mohney moves in with 18-year-old porn star Gail Palmentier (later known as Gail Palmer) and makes ten movies with her, including the popular “Candy” series starring Carol Connors.

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I soon discovered that Ellwest was part of one of the nation’s largest pornography chains, a big employer and X-theater operator (including porn drive-ins!?!?!) not just in Durand, but all over the United States.

Mohney's Entertainment World International was the main Midwest distributor of X-rated movies; his Wonderful World of Video (previously Amber, Inc.) had a lock on West Coast distribution from its office at 6315 Hollywood Boulevard. The company had a stake in porn videos produced by Caballero Video, and Mohney was sole owner of Caribbean Films (whose corporate address was an L.A. post office box).

joblog42 At that time, he was already wealthy enough to co-own, with other company principals I’d later meet, several homes in La Costa. As I became more entrenched in the business, I’d see financial reports for nearby operations in the chain, such as the Eyeful in Ontario, Venus Fair in North Hollywood, and Cinema X in Bakersfield. It was stunning to see how much money was pouring into the company.

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Bickel upgraded me to manager, and I began building the bookstore into more of an adult boutique, putting up new shelves for highly profitable (and ridiculous looking) rubber, leather, and novelty goods, right down to the inevitable blow-up dolls and buckets-o’-lube.

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We started one of the city’s first adult-video rental systems, with tapes (mostly Beta) arriving weekly from the company in Michigan. The company shipped all the chain’s stock and reorders from Variety Distributing, at 1112 North Saginaw in Durand. I wasn’t allowed to place orders with anyone else. I was supposed to keep it a secret that someone outside San Diego owned Jolar; the owner on the business license was a woman named Jackie Hagerman, and a company-owned home in La Costa was listed as her primary address, though she spent no more than a few weeks a year living there.

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It was an odd job. Bouncer skills came in handy, particularly when drunk guys tried climbing over the booth walls to get at the ladies. I also had to deal with dancers’ angry boyfriends and husbands, ejecting several and signing more than one police report. I caught shoplifters, and I tell you, it’s hard not to laugh out loud when you catch a bald guy wearing a Freak Brothers T-shirt slipping a pocket rocket into his bumpy pants. I doubled up the janitorial shifts to have guys constantly cleaning and mopping the peep-show booths (truly among the world’s worst jobs). I had to acknowledge that I had one weird gig.

puss68 It got weirder after Lee Bickel took a vacation from which he never returned. The company told me he quit. Bickel told me he was fired. I know he threatened a lawsuit and received a sizable settlement. I remained friends with him until he passed away a couple of years later from AIDS-related illnesses. He had been diagnosed just before he vanished from the tiny manager’s office alongside Jolar’s front desk. I was covering Bickel’s shifts when “owner” Jackie Hagerman flew in from the main office in Durand and made me an offer I couldn’t refuse.

Hagerman -- a tiny, hyperactive, tough-as-nails Asian woman once described by a colleague as “Yokoesque” -- offered me $1000 a week to manage the Jolar Cinema.

Right away, I took the word “cinema” off the front sign and redesigned it to read “Jolar -- Live Nude Dancers,” since the dancers weren't even hinted at on the old signage.

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(My old Chevy Monza parked under the new Jolar sign I'd just installed and me in my Jolar office, muttonchops and all...mock me if you must, but that jacket was STYLIN' in the mid-'80s!)

Over the next 30 days, the weekend bank deposit increased from about $9000 to a little over $12,000, mostly on the strength of the bright new sign, advertising in local military papers (with a coupon for a “free nudie show,” actually a handful of extra booth tokens), and growing video-rental revenue as we expanded to take credit card and check deposits.

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(Weekly report and daily deposit slips from my old work files - $2,700 in a day and almost $12,000 a week is a lot of quarters!)

puss2a Another project was replacing the creaky old film projectors with video decks and TV screens. I rebuilt the dancers' stage, installing flashing built-in lights on the floor and ceiling. We revamped the private-talk-show booths, decorating each with a different theme: a tropical jungle, a collegiate bedroom, an Asian boudoir, and a “kinky” room where the dancer could sit in a leather stirrup seat suspended by heavy-duty chains. Comical illustrated signs on booth doors now proclaimed these “Sexual Therapy Consultation Rooms.” I kept the wall-mounted tissue boxes.

SD PORN CHRONOLOG #2: According to an article in Forbes Magazine called “The X-Rated Economy” (9-18-78), adult bookstores and peep shows in New York's Times Square area gross $10,000 a day, while smaller operations in Hollywood average around $1,000 a day. Based on a sampling of actual dealer invoices, the Los Angeles Police Department estimates sex merchants do $125 million a year in the city of Los Angeles. "There are companies," says Captain Jack Wilson, recently retired commanding officer of the Los Angeles Police Department's Administrative Vice Division, "that will provide the arcade booth, a change of movie and even mop the floors once in a while. You [the store owner] have no capital investment, and you get 50% of the take. It's a cash business." Wilson says there are 945 such machines in the city of Los Angeles that take in on average $75 a week -- $120 a week in a good location -- or $3.7 million a year.

Jolar opens in September 1978 on Broadway downtown. Federal authorities later accuse real owner Harry Mohney of using trusts and corporations to conceal his business interests and to avoid taxes. 1980: The Gaslamp Quarter's 16-block area contains around 30 adult bookstores, movie houses, and porn shops.

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The 1979 film Hardcore shows downtown at its Sodom and Gomorrah peak, with George C. Scott stumbling through wall-to-wall porno shops in search of information about his missing porn-star daughter. He makes his way down Fourth and Fifth Avenues, dodging hunchbacked junkies and drooling perverts at every step. Pics below are all from Hardcore, showing 5th Avenue downtown and the original Jolar locale on Broadway.

Summer 1983: Jolar relocates to a former furniture store in the College Area on University Avenue, next to an Amvets secondhand shop.

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I went on a firing spree, weeding out dancers who were full-blown drug addicts or evincing other unreliable behavior (including two I caught prostituting in booths). Firing the reprobates cut the staff in half; the remaining dozen women saw their daily tips increase. At that time, they weren’t paid a salary. Women kept their cash tips, while Jolar kept the money from the machines operating the stage and private-booth shutters.

joblog6 (Dancer Shasae in front of Jolar, and 3 shots of Thumper...Best...Dancer...Name...Ever...)

When Jackie saw how much money the dancers were making, she installed lockboxes over the slots where the customers dropped the dancers’ tips, and the tips were split 50-50 with the woman at the end of the shift. I was instructed to fire anyone caught taking a cash tip in her hand.

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One reason Jolar paid me so well was that I was legally responsible for anything that happened. If a dancer was arrested for prostitution or for having drugs on the premises, I’d go to jail, too. You can believe I ran a tight ship. Bickel had installed a video-surveillance system that covered the stage and dancers’ dressing room, while wiretaps allowed us to monitor the conversations going on in private-talk-show booths. The eavesdropping was intended to ensure that the girls weren’t turning tricks or buying or selling drugs.

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Joo13joblog8 (With Patti Petite at Jolar's first porn star signing, Honey, and 2 shots of Tory, including one in my office - note Buddy Holly Story poster, which has hung in every office I've ever had)

The threat of jail loomed constantly, and vice cops were always visiting, in particular Officer Goldy, badge #1356. Goldy's job included policing the city’s strip clubs and peep shows and enforcing City-decreed regulations that tended to be fluid, with frequent revisions.

puss1a One funny week, the City changed the rules for peep-show establishments, as defined in section 33.3302, division 33 of the municipal code. Suddenly, to keep our permits active, we had to screen at least 51 percent non-X-rated material in our film booths. This was surely enacted thinking it would shut down the peeps.

Instead, the following Monday morning, all the peep-show store managers in San Diego were running around to camera and hobby shops buying out the all-age-appropriate 8 mm and 16 mm film footage.

puss21 By that afternoon, the sounds of Donald Duck, Chitty Chitty Bang Bang, and King Kong clips boomed from within peep-show booths along with the usual moans and groans of porno loops!

This lasted almost a month, and strangely, some of the non-X-rated movies earned as many quarters as the porn loops (black-and-white boxing films were inexplicably, disturbingly popular).

jo8 Around the same time, another new ordinance required adult shops to take the doors off the booths, even those with live girls. Our local lawyer, George Haverstock, argued that the legal definition of “door” allowed for a saloon-type swinging affair that provided a modicum of privacy. This staved off citations and possible closure for another few weeks while we wrangled new deals with the City. It was a constant wrestling match, and vice was getting more aggressive in their patrols. Sometimes, they even arrested clerks or patrons, usually for lewd conduct, drug possession, or intoxication, or whatever else they could come up with to keep us in court (and, I suspect, to scare away customers).

My old work files show ten official visits from police between August 10 and October 16, 1985, including:

8-10: Officer P. Derninc, ID #2164, cited clerk for “litter” in 11 booths.

8-11: Officer Swarzendruber, badge #250, unit #2559, entered office and demanded “Beth’s” real name and address, would not say why he needs this information. I refused to provide, he left without further incident.

8-20: Vice officer J. Deloach, badge #711, ticketed second-shift clerk John for not having a Misc. Merchandising License on display.

8-26: R. Camacho, ID #2563, ticketed [clerk] John for having doors on booths. They told him he’d be arrested if they come back and doors are still on.

9-19: Officer C. Armstong, ID #2740, ticketed [clerk] Tom for doors on booths, threatened with arrest if doors aren’t removed by next visit.

10-16: Officer Goldy, badge #1356, arrived at 1:00 p.m. with two vice officers and took photographs of the stage and all the girls working, refused to say why. Girls scared...I refused to let him in dancers’ lounge, he and other officers left.

Officer Goldy styled himself as our nemesis; often, to my mind -- and perhaps his as well -- playing Holmes to my defacto Moriarty. He may as well have had a magnifying glass when he showed up to inspect the premises, checking for anything from the smell of pot in the dressing room, to “forbidden sexual acts” by dancers, to customers getting intimate with each other in the booths (known to happen --- duh).

Goldy once cited a married couple for sharing a booth, even though they were only watching a movie, not screwing. He also wrote a littering ticket to a guy who dropped a tissue on the floor. By law, the girls were restricted in what they could do during private-booth shows, and vice officers, posing as customers, would arrest the girls if they caught them crossing the line, doing shows with two girls or with foreign objects (against company rules, and a firing offense if caught, but big tip generators nonetheless).

joblog2 (Ancient porn star Helga booked porn stars for signings at Jolar - Candy in front of private show booth, Toni in dressing room, Honey in show booth, and Tara as seen from inside the dressing room, sitting on steps going into her show booth)

peep500 Nude dancers had to be licensed, which required attending a downtown class that Goldy taught. I used to drive new girls there and sit outside the police trailer where courses were held. Sometimes, I’d hear him tell the girls, “That guy out there is nothing but a lowlife bottom-feeding pimp who just wants to grab the last dollar bill right out of your G-string.” He’d come out afterward and wink at me, as though it were all a joke.

puss16 Increased police action (I hesitate to say “harassment”) was happening at adult establishments all over town, not just at places with live ladies. I found this out from two guys who visited my Jolar office. They wanted me to join them in forming a merchants’ co-op for local adult-store and theater operators that would pool resources for things like group legal representation.

At that time, I’d never heard of Reuben Sturman or Gojko Vasic. They’d later be notorious figures in major legal brouhahas relating to their respective porn conglomerates. To me, they were just two guys trying to talk me into joining the 20 or so others who belonged to A.M.M.O. (Adult Merchants something-or-other; I forget, and my work files don’t say). I attended a handful of meetings. Representatives of most if not all of the bigwig Southern California porn concerns showed up at various times, including Noel Bloom (who’d previously owned Swedish Erotica), Norm Arno (owner of film company VCX, Inc.), Art Weisberg (who produced and distributed adult movies through Coastline Films on 333 Nutmeg Street in San Diego), and Johnny Zaffarano (who owned or ran several X-rated theaters).

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SD PORN CHRONOLOG #3: 1964 -- Porn distributor Reuben Sturman (aka Robert Stern, Roy C. English, Robert Butler, Paul Shuster, and Paul Bekker), son of Russian immigrants and a onetime distributor of candy, tobacco, and comic books, is indicted on federal obscenity charges. FBI agents had raided his Cleveland warehouse, seizing 590 copies of a paperback called Sex Life of a Cop. Sturman then sues J. Edgar Hoover -- both cases are later dropped. By 1978, Sturman's company, Sovereign News, distributes to sex shops in most major cities in the East and Midwest. In addition, he operates a chain of peep shows under the name of Western Amusements, manufactures his own peep machines (Automatic Vending), provides lie-detector tests for employee security (National Polygraph), distributes and manufactures marital aids (Doc Johnson Products and Marche Manufacturing), owns one of the more successful new men's magazines (Eros), distributes the Lasse Braun films for Dutch pornographer Albert Ferro, as well as running a chain of 800 retail bookstores.

By 1985, Sturman controls General Video of America (GVA), among the largest distributors of X-rated tapes in the United States. Encompassing everything from production to retail sales and novelty production, his empire financially controls around 200 businesses in 19 states, 1 Canadian province, and 6 foreign countries. Los Angeles police estimate Sturman owns 580 of the 765 adult peep-show booths in the city. He installs booths in about three dozen San Diego-area shops, typically providing equipment worth $22,000 to $60,000 to the store owner at no cost in return for a 50 percent kickback of the booth income.

1974 -- Yugoslav immigrant Gojko Vasic manages downtown’s X-rated Pussycat Theater, part of an exhibition chain that local real estate manager Vince Miranda owns. Vasic borrows money from his parents to open his first porn shop downtown on F Street, across from the Cabaret Theater (aka the Lyceum and Off Broadway), patterned after a porn shop called Curious Yellow that had operated next to the Pussycat for years. Vasic eventually runs nearly a dozen F Street bookstores, including shops in El Cajon (opened in 1985), Miramar, Chula Vista, Escondido, North Park, and Leucadia, with all but the latter including peep-show booths. In the late '70s, a costume-clad F Street penguin mascot shows up at events to pass out flyers and peep-show-booth tokens; efforts are undertaken by some to ban the F Street penguin from public events.

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Sturman was easily the most mysterious and deferred-to figure at the merchant co-op meetings I attended (most held in closed, windowless bars, after-hours, in places as remote as Ramona). I got an instant sense of the power he seemed to hold over everyone. He once arrived with an expensive-looking briefcase handcuffed to his wrist. Everybody pretended not to notice; as always, they seemed intimidated, if not outright scared of the guy.

I was dying for someone to ask, “Hey, big bank deposit, or are you on a secret mission for Her Majesty?” but nobody commented on the Bondian maneuver. If it was all for show, it was a damned good one. (At more than one of these odd functions, I found myself mentally cuing the Godfather theme, though I saw no outward evidence that such paranoia was justified.)

Vasic put out a less peculiar -- and decidedly less La Cosa Nostra -- vibe than Sturman, but his clipped Yugoslav accent caused him to sound mildly sinister on occasion, depending on what he was saying.

puss3c He complained about City and zoning harassment, and he proudly defied ordinances he claimed were effected solely with his stores in mind. This landed him in court often enough that he apparently thought he’d earned local martyrdom, if not outright deification. Vasic preached cinematic peep-show booths as the golden calf of his growing empire. Asked if he’d ever consider hiring live strippers, he’d say, “Peep shows don’t get periods or pregnant.”

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I recall one meeting at which vice cops sat down with local strip-club operators, though Sturman was a no-show, as were the other bigwigs. Vice was there to help us hammer out a legally acceptable definition of “masturbation,” down to whether over-the-clothes rubbing counted. This was an amusing cross-conversation. Mohney was there, along with his live-in mistress, and I recall her interjecting, “It shouldn’t even count unless the person masturbating has an orgasm,” which drew blank stares from everyone. I still don’t know if she was joking.

At least once the final wording was put into the new city ordinance, dancers busted for doing two-girl shows would be charged with “mutual masturbation” rather than the previous “crimes against nature.”

puss27 I stopped going to A.M.M.O. meetings -- and contributing dues -- when I realized Jolar had little in common with F Street, the Kitty Kat Theater, and all the nasty little porn shops getting pushed out of the Gaslamp Quarter. The latter knew they were doomed; it was only a matter of when.

It may sound silly, but I considered Jolar upscale by comparison. Especially after a guy from Adult World defended his store's leaving illegal waist-level “glory holes” drilled between peep-show-booth walls (allowing anonymous physical contact between strangely inclined male patrons) because “Those booths make five times more money.”

gaslamp79d In this shot of 5th Avenue circa 1979, that ad sign for "Locker Room" refers to little bottles of liquid one could buy, to sniff and get a head rush from your heartbeat speeding up ---- peep show booths were littered with empty Locker Room bottles for years. We didn't sell the stuff at Jolar - or its cheaper bottled alternative "Rush" - but we still sometimes smelled that awful stuff in the booths, and occasionally found the empty containers, tho I admit there were FAR WORSE things found in the peep booths. (Another) one for the "eeewwww" files.

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Anyway, only a few AMMO meetings concerned those of us with live dancers (Body Shop, Les Girls, Star & Garter, and a couple of others), and Jolar was the only locale in the city with machine-operated live peep-show booths. (Les Girls had dancer booths for private shows, but without the money machines and glass partitions ---- )

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(Midway & Rosecrans 1979)

Besides, I quickly grew uncomfortable being in close quarters with Vasic and Sturman. They were the two most unnerving people I’d met in my porn career to date, simply because the blood in their veins seemed to run so epically cold. Peep shows were only my job -- they were these guys’ lives.

joblog33joblog34 joblog35 (My pimpin' pics)

SD PORN CHRONOLOG #4: 1985 -- Gail Palmer, who the previous year had reported Harry Mohney for tax evasion, sues him for using her name without permission to promote films like The Young Like It Hot after he supposedly excluded her from their financial “partnership.” In a court deposition dated November 19, 1985, Palmer states, “Although Mohney incorporated his business, he had total management and control over it while placing other people in positions of officers and directors to avoid being connected to the business. These named officers and directors were merely Mohney’s puppets.” A New Year’s Day fire at Mohney’s Indianapolis office uncovers documents that lead authorities to raid one of his Michigan warehouses. Hidden paperwork reveals Mohney’s hand in more than 70 corporations, including Jolar Cinema Ltd. Evidence surfaces that he may have skimmed over a million dollars a year from some operations. The Meese Commission report on pornography (1986) links his business dealings with organized crime bosses, stating (page 1230), “Mohney worked closely with the La Cosa Nostra [mafia] Colombo and DeCavalcante crime families, who dominated East Coast porn distribution with the Gambinos."

puss3b On one of my worst days, a half dozen FBI guys showed up in my office. It seemed that Harry Mohney was in legal hot water, the feds having discovered that his company, not Jackie Hagerman, was Jolar’s true owner. When the feds saw the monitoring switch and speaker on my desk that eavesdropped on the private-talk-show booth phones, I was handcuffed and arrested for “maintaining an illegal surveillance system.” When they found a UPS box of porn videos sent from the Michigan office, they threatened to file federal charges against me for interstate transportation of pornography, which they claimed could earn me 20 years in prison.

I sat there with my mouth shut (a company edict I followed religiously) while they tore my office apart and took away files, bankbooks, and records, even my school notebook from a night class I was taking in graphic arts. The charges against me were later dropped, but the FBI visited me a few other times. Most of their questions were about Mohney, particularly about his and the company’s residential properties in and around La Costa. I didn’t know at the time that his ex, Gail Palmer, had filed suit against Mohney in February '85, claiming that she co-owned the house at 2520 La Costa Avenue (“I later discovered it was placed in the name of Caribbean Films, Inc.,” she wrote in a court declaration).

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I was surprised to find out the FBI knew I’d house-sat in a couple of those La Costa homes (one periodically occupied by Hagerman, not Mohney).

That’s about the same time that I started noticing black cars without license plates following me as I drove to our various bank deposit drops (we maintained several; I knew better than to ask why). When the drivers didn’t turn out to be robbers, I assumed them to be feds.

I wondered if someone had been following me up to La Costa, perhaps on occasions when I was asked to prepare company houses for company guests. I’d be sent off by Hagerman or Mohney with a shopping list of snacks, fridge drinks, wine, condom boxes, and other stuff that I was to sprinkle around for visitors. I was occasionally instructed to introduce a “fun loving” dancer or three to male company associates, with the girls making their own deals with Mohney, Hagerman, and/or the visitor if there was to be monetary compensation for their time and efforts. I know, I know...weird gig.

The house Hagerman frequented had all-white carpets and furniture downstairs, furthering that Yokoesque association for me. She liked my girlfriend and invited us to spend evenings and weekends there by ourselves, though she usually slotted in some shopping, dry cleaning, or car-delivery errands for me to do (she had a new Mercedes that always needed to be moved from some airport or another, as her expensive gold hood ornament kept getting stolen in parking lots).

After the FBI raided my office, and as I began hearing more about the growing porn empires of Sturman, Vasic, and my own boss Harry Mohney, my girl flat out asked me, “Jay, are you working for the Mob?”

I allowed that I couldn’t say for sure about the first two guys (especially after Sturman’s handcuffed briefcase), but I didn’t think Mohney was with the Mob. Maybe a mob, but not the Mob, you know? I’d met him several times; he was a nice guy. He’d congratulated me a bunch and paid me nice bonuses for the increasing revenue at Jolar. He didn’t talk like a wiseguy or goodfella. He had a linguist’s elocution and vocabulary. He dressed like a high school math teacher.

Years later, I co-wrote a comic-book biography with one of the most famous porn stars Harry’s video company employed under contract, Hyapatia Lee.

joblog32 When writing about her memories of him and the era, she said “In San Diego we were invited to stay in Harry's home in La Costa. [My husband] Bud and I were given directions and keys in Los Angeles and when we arrived, we were very pleasantly surprised. It was a beautiful place right on a golf course. We were so impressed with Harry's hospitality. He told us make ourselves at home in the downstairs bedroom. As we moved in the suitcases, I started to put things away. I opened the closet door and found clothes, a set of golf clubs, and a suitcase belonging to someone else. I was perplexed. I called it to Bud's attention.”

“We had never heard of the name on the suitcase tag. We started thinking. What if this person doesn't have his belongings anymore because he's dead? What if the mafia really does own this whole business and this guy crossed someone and they had him snuffed? Whose house were we really in? Were we in a safe position or dancing with the devil?”

She says Harry came to the house later that night with a friend and the suitcase owner’s name was mentioned. Bud asked Harry “Why didn’t he take his suitcase?” mentioning finding the labeled case in a bedroom closet.

"He always keeps his stuff here because he comes down here every other weekend," Harry replied.

"Are you sure he's not dead?" Bud asked?

Harry acted confused. "What are you talking about?"

“Well, we thought that if this business really is owned by the mafia, that maybe this guy got in your way and you had to snuff him."

Hyapatia says Harry looked at his friend for a minute, dumbfounded, and then they broke out in uproarious laughter.

"No, no, no," he said, tears creeping out of the corners of his eyes, “he just comes down here to play golf twice a month and leaves his stuff here. We're not the mafia."

Hyapatia recalls “They couldn't stop laughing and we felt relieved.”

One of my oddest experiences at Company homes took place at the Yoko house. After spending the night, my girl and I awoke to the sound of multiple voices coming from the backyard. Imagine our surprise to find about a dozen guys setting up cameras and lights around the pool and deck, for a morning video shoot, and I don’t mean the wedding type.

I found this was common and in fact I soon began recognizing Company houses as backdrops in porn vids screened at Jolar. Just as we were relaxing to the notion of what would soon be happening around us before we even ate breakfast, the director informed that Harry Mohney had commissioned this to be a “golden shower” video. (“Orange juice? Um, no thanks.”)

joblog10 (Dancer on the floor of dressing room before remodel, Toynisha - note film booth behind her still has 8mm box display - plus Honey, and porn star Patti Petite with Jolar clerk Jack)

SD PORN CHRONOLOG #5: 1985 -- An indictment returned by a federal grand jury in Cleveland alleges Reuben Sturman conspired to evade millions of dollars in taxes by laundering $7 million through foreign bank accounts. He’s also accused of destroying records despite a grand jury subpoena. One of his codefendants, Scott Dormen, pleads guilty to conspiracy, admitting he delivered around $450,000 of unreported cash to Sturman. Meanwhile, Sturman-involved adult businesses in the Gaslamp Quarter (most operated under or serviced by his umbrella firm, Sovereign News Company) are being pushed out by new zoning and license restrictions. Mafia kingpins transplanted from the Northeast, such as John Antonelli (in the local porn and massage parlor business since the mid-'60s) and his associates, begin abandoning downtown porn emporiums.

Mohney (or rather the company) bought an adult bookstore at 827 National City Boulevard, and Hagerman and I began remodeling the cavernous interior, setting it up like Jolar, with live dancer booths. However, there was some doubt about whether the City would allow us to open the doors. Mohney wasn’t a legal county resident, I was told, or perhaps he was merely unwilling to apply his name to the license. Lord knows, in-house paper trails regarding his many business interests were treated like top-secret documents: need-to-know prioritized, arcanely coded, and promptly shredded. We were instructed to refer to him as “our friend” in company correspondences and reports.

In a meeting with Hagerman and Mohney, I was approached to front as owner of the National City shop, at least temporarily, until the permits cleared and the business could open. I considered the substantial offer to put my name on the business license as owner and on incorporation paperwork as president and controlling officer of the new corporation while we remodeled.

We opened the front section as a bookstore, managed by a Jolar part-timer named Tom Gray, who would later go to a federal prison camp in Boron for dealing meth.

The only reason the doors were opened was to stave off the City's threat of condemnation. In what is in hindsight a rare wise decision, I declined to become a part-owner of the National City store. Sure enough, it was shut down a few weeks later before the remodeling was finished, and neither Hagerman nor Mohney ever referred to it again.

The locale later became an adult bookstore called Chuck's Books. Shortly after the doors were opened by a guy named Wiener (yeah, yeah, I know, truth is stranger than fiction), National City filed a criminal suit alleging his peep show booth violated the law, because of the doors on the booths. Wiener was found guilty and sentenced to 30 days in jail and fined $1,000 by a municipal judge in Chula Vista. Within two years, the city finally managed to shut down Chuck's, but he just moved his shop down the road to 929 National City Boulevard - across the street from a Pussycat x-rated theater - and continued to defy local authorities over many years of legal actions and neighborhood complaints.

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Mohney was eyeing other San Diego sites for what would eventually become his Deja Vu clubs. Downtown was seeing the death of its peep-show population. At the same time, the city was becoming a hot spot for both porn producers and resident stars, with more and more videos being produced (and sold) within city limits. We briefly carried, on consignment, a few videos literally handmade by the dancers themselves (or by their entrepreneurial pimps-slash-boyfriends).

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The company saw the future was clearly in live nude girls, especially those industrious enough to market themselves with trinkets like handmade videos, Polaroids, and even worn undergarments (which we briefly offered to customers free as a happy hour promotion, part of a paid private-talk-booth show and given right off the ladies’ backs, as it were).

peep300 The company opened new stores patterned after Jolar, such as Pandora’s Box on Sixth Avenue in Tucson, Arizona. Similar shops were started in Phoenix, Galveston, Las Vegas, and elsewhere, and Hagerman and I trained some of the new managers in Tucson or at Jolar.

puss5 In-store porn-star signings became popular, with occasional media coverage. It wasn't always positive coverage (“You’ll be shocked to hear what’s happening in your neighborhood!”), but anything that mentioned our operations was considered good press.

SD PORN CHRONOLOG #6: 1985 – 60 year-old Reuben Sturman lives in a 5,610-square-foot Van Nuys mansion. Though he avoids conviction in a federal sting operation dubbed MIPORN, he finally faces prison --- his downfall comes courtesy of an IRS agent who, since 1975, had been investigating his worldwide holdings, including kickback money earned from peep booths set up in San Diego. Sturman is found guilty of tax evasion in 1989, earning four to ten years at Boron federal prison camp near Barstow (plus a $2.46 million dollar fine). While in prison, he faces charges of conspiracy in a bombing said to stem from his hiring bikers to extort kickback money from porn shops. Sturman has a helicopter assist him in escaping from the low-security facility on December 7, 1992. He’s arrested eight weeks later in an apartment near Disneyland. He’s acquitted of the bombings but convicted of conspiring to commit extortion through the use of violence. Since he owes $29 million in back taxes, the IRS seizes all his available assets. Sturman dies of a stroke in late 1997. Gojko Vasic, founder of the F Street adult bookstore chain, dies in 1993. His wife Alma takes over the chain.

The dancers were making far too much money for Hagerman’s liking. She came to visit for a week and revamped the system (her gold Mercedes hood ornament was stolen twice while parked out front, I suspect by angry dancers). She rebooked the girls as independent contractors and rented them booth space at the club to perform. We charged $75 per day off the top of anything they made, and then took 50 percent of their tips, which customers put through the slots into the lockboxes. The women didn't handle their money until the end of the week, when we’d deduct our booth-rental fees and our half of the week’s tips.

This angered a lot of dancers, but none that I recall quit. In fact, competition became fierce to rent booths on weekend nights, with women paying days in advance to keep their preferred booth and shifts. Rent soon went up to $100 per booth shift.

After a few weeks of this system, the state Labor Commissioner came down on us. I was visited on June 26, 1985, by deputy labor commissioner Victor Rojas, who brought with him several vice cops and a fire inspector, Captain Marion Stillwell. Stillwell kept me busy with eight cited violations, while Rojas and vice grilled the dancers.

The labor department then informed us that dancers had to be treated as employees from that point forward, threatening us with years’ worth of dancers’ back taxes if we challenged the decree. Hagerman chose not to fight and put all the dancers on the payroll, requiring them to clock in (I had to buy a time clock) and paying most of them minimum wage. All their tips went into lockboxes that the company kept for each woman until the end of the week. Then Jolar would cut them a check for 50 percent of their total tips.

It wasn’t just vice and the City that were campaigning to erase the pornographic blight on University Avenue. There were also occasional protestors. The 20 or so matronly ladies carrying “Jolar Exploits Women” signs around the building on four consecutive weekends (10:00 a.m. to 2:00 a.m., same shifts as the dancers) were my favorite. They actually listened to the dancers when they went outside to say that they weren’t being sold into slavery and that the lowest wage earner among them took home more cash per night than the club manager (i.e., me). “Who’s exploiting who?” they posited. The protest signs didn’t come down, but it was enjoyable and amusing to see such disparate women, leading such unrelated lives, having a lively discussion in the front parking lot about a woman’s right to buy a condo off wages legally earned while nude.

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(Mati in Jolar hall, Tara, Rita beckoning customers to her booth, Bambi outside booth, Tiffany, Donna in the dressing room - someone could do a whole book on the psychology of choosing one's stripper name....)

The club was raided again in February 1986, this time by cops holding warrants for the arrest of several dancers and myself. One of the dancers, “Angie,” had solicited an undercover cop, and others had been caught performing forbidden acts in private-booth shows for secret Sheriff shoppers (many of whom, the dancers insisted to me, exposed themselves and masturbated).

POLICE REPORT against Ellwest, excerpt: “The window in booth permitted each side to view the other, and customers were asked to expose their penises and masturbate to show that they were not police. Each officer made excuses, however, and the performers did not insist. Officers saw defendant perform twice, each time with another woman. Each time, the performers fondled and licked each other's breasts and masturbated.... Officers who watched other performances testified that women other than defendant fondled and licked each other vaginally as well.... Manager arrested for operating or maintaining a house of prostitution and pandering, class 5 felonies.”

I’d never spent more than a couple of hours in jail for the company; someone had always bailed me out while the handcuffs were still warm and taken care of my court appearances. I can't recall ever being in a courtroom for them, despite being arrested four times over dancer infractions (in addition to the unnerving if never-pressed FBI bust). Charges against me, anyways, were always dropped, if ever filed at all. This time I had to spend the night in a downtown holding cell, and I was unhappy about this, as you can imagine. Besides, I kept seeing those unmarked black cars...

When Harry Mohney next came to the club a few weeks later, I was still seething, and I complained up and down for who knows how long. I recall being pretty foulmouthed. I hadn’t even been offered the standard company bonus for taking the trip to jail ($1000 on each previous occasion).

On top of everything, he’d brought two young children, about two and four, into the back of the club where the dancer booths were. This was illegal and more than upsetting. Women seeing the kids through their booth windows were grabbing for their clothes and freaking out. Erreca, a stunning young mom and our highest-grossing day girl, ran up to my office crying and announced she had to go home, immediately. “I can’t be in there shoving my hand up myself while little kids are running around and laughing two feet away from me! This is sick!”

I agreed, and a few minutes later I flat out told Mohney to take the kids (his, I later discovered) outside; I refused to let them stay another moment. He stared at me, mouth agape. Hagerman had heard me go off a time a two, but Mohney was the guy everyone in the company deferred and referred to with a reverence bordering on messianic. Even as I was kicking him out of his own store, I realized my days at Jolar were numbered.

Harry quietly gathered his kids and drove them somewhere. I don’t think he said another word to me. Ever. He showed up with a bunch of workers a few days later, and they began tearing apart one wall of the bookstore to build a connecting hall between the counter and my office. I hadn’t been informed this major remodeling was about to happen, and Mohney drove off before I could ask, “Wot the...?”

I decided it was a good time to take a vacation, and I said so, out loud, to myself in the office, just in case the FBI might be listening. On Hagerman’s next visit, I gave her the dates I planned to be gone. She looked me in the eye and said -- ever concise and up front -- “You realize you won’t have a job when you get back?"

“We don’t get vacations,” she went on. “Remember what happened when Lee Bickel took a vacation?” she said, referencing the event that’d landed me in company management. I packed up my stuff from the office, took down my Buddy Holly Story movie poster, made one last deposit, and visited the East Coast. When I returned to San Diego, Hagerman had hired a guy named George -- whom I hear she later married -- to run Jolar.

It was over ten years before I’d again see Jackie Hagerman or Harry Mohney. Hagerman won a “Good Guy” retailer award at a 1997 porn industry award show. She appeared pretty much the same as I remembered her, remarkably well preserved and as wired looking as ever. Mohney made a rare personal appearance when Larry Flynt inducted him into Hustler’s “Porn Walk of Fame” in L.A. on October 29, 2003. He looked 30 or more years older than I recalled, appearing wizened and tired. He’d surely been through a lot.

SD PORN CHRONOLOG #7: While Harry Mohney escapes personal conviction in MIPORN, his company, Wide World of Video, faces corporate charges. In the last MIPORN trial, in 1987, he pleads guilty and pays millions in fines. Meanwhile, the owners of Chuck's Books at 929 National City Boulevard face jail time for peep show violations there, in Lemon Grove, and the Fantasyland locale Spring Valley, mainly over not having doors on the booths. In June 1988, co-owner Steven Wiener is sentenced to 30 days in jail and fined $1,000 for operating illegal viewing booths in the bookstore. In Chula Vista, Greg Vasic’s F Street Videos and Gift store, a few miles from the Fuller Ford dealership, is also the site of repeated civic and civil actions intended to shut down its peep show booths.

In 1989, the city of St. Paul Minnesota pays Harry Mohney 1.8 million to close his sex emporium the Faust, and he uses the money to open a Minneapolis strip club called Deja Vu, which would soon expand via affiliated clubs into his eventually Dream Girls chain. In an interview with the Detroit News in 1991, Mohney describes his strip club philosophy. "Hugh Hefner forgot what he was selling. He tried to use female sexuality as a loss leader. But we never forget the business we're in: And that's tease and please...Call us the Bonanza Steakhouse of nude entertainment."

1991 -- Federal prosecutors call Harry Mohney “the nation's second-largest purveyor of pornography” and estimate his net worth at over $100 million. In October 1992, he begins serving three years for tax evasion at Boron federal prison camp. "He used scores of corporate entities to hide himself in a very effective way,” says Richard Delonis, the assistant U.S. attorney who prosecuted Mohney. “I have not encountered anyone who took cheating on their taxes to this kind of level." A federal tax lien totaling $14,454,611 is levied against Mohney’s companies in October 1993.

The next time I visited Jolar, a year or so after my vacation, Hagerman had hired a new guy to run things. Willem Hoiejenbos, a European, was listed in the articles of incorporation as “president of Jolar Cinema of San Diego Ltd.” In the years since, I’ve dated several of the Jolar dancers and gotten to know him a bit. At one time, Hoiejenbos and I both dated a platinum blonde stripper calling herself “Savannah” (who lived with me while she worked at the club). Contemporary Jolar girls told me the dancers weren’t making nearly as much money as in the old days, when $20,000 to $30,000 weeks were becoming commonplace.

Post-Jolar, taking a cue from how popular porn stars are, I founded my own comic book publishing company, Carnal Comics, featuring porn-star autobiographies. True Stories of Adult Film Stars became the top-selling adult comic book title of the '90s.

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I got to work with and often befriend women like Annie Sprinkle, Marilyn Chambers, Jasmin St. Claire, Jenna Jameson, Hyapatia Lee, Annabel Chong, Jill Kelly, Kendra Jade, Christina Angel, Ginger Lynn, Aja, Savannah, and dozens more lubricious ladies. I fell in love with one porn star and lived with a few others, though those are tales best left untold, assuming you’d even believe me if I shared them. Jolar eventually proved to be nowhere near my weirdest gig.

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(With Christina Angel in our Vegas "Whale" suite)

SD PORN CHRONOLOG #8: 2000 -- Harry Mohney co-owns the Deja Vu strip club chain (reportedly grossing $10 million yearly), and his Deja Vu Consulting firm manages over 60 strip joints (nee “gentleman’s clubs”) in the United States and Europe, including the Hustler Clubs. He has eight children, four born out of wedlock. April 2000 -- 19 local peep-booth establishments are inspected by vice, who issue notices of violation at 12. Four arrests are made for violation of California Penal Code section 647(a) (Lewd Act in Public), and one person is arrested for violation of Health and Safety Code section 11364 (possession of narcotics paraphernalia). In May, City Attorney Casey Gwinn spearheads an effort to have doors removed from area peep-show booths “to prevent group sex, masturbation, and a variety of unsanitary and unsafe sex practices.” He introduces the vice report at a city council meeting, citing items found in booths, including “excrement, sexual paraphernalia, used condoms, semen, used Kleenex, used napkins, clothing, urine, narcotics paraphernalia, balloons, and matches.”

I bumped into several ex-Jolar dancers over the years. Anorexic-thin “Toni” became a street prostitute and was battling AIDS when I last saw her. Her voluptuous little sister “Honey,” with the Betty Boop voice -- whom I hired on her 18th birthday -- is an actress I’ve seen in several mainstream movies and TV shows (including Married...with Children). “Sandy” started her own real estate office in East County and has, I hear, done very well. “Mary Jane” has a high-profile job in a famous zoo run by her father. Russian transplant “Sapphire Skies” ended up managing Deja Vu’s Kearny Mesa club, as well as appearing in an issue of Carnal Comics.

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(Dressing room shots of Tracey, Bunny, Deja Sin, Mary Jane and porn star Jezebel Flaire)

“Tiffany” filed a lawsuit against Jolar after ten years of employment, spending her last day locked (by herself) in her dancer booth and having to be removed by police who disassembled the booth door.

“Jezebel Flaire,” “Shyanne,” “Justan Obsession,” “Becky Sunshine,” “Annah Marie,” “Bonnie Michaels,” and several others became relatively anonymous porn “stars,” none of them to any notable acclaim. “Shyanne’s” porn website contributed to her losing custody of both her children.

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(Mary Jane with Leena, Jezebel Flaire in booth [note locker safe under booth, where the dancers kept their valuables - installed after a rash of women stealing from each other], Shyanne, and Kennedy in her booth as seen from the customer side -- checkout the clunky old booth phone used to communicate with patrons)

SD PORN CHRONOLOG #9: 2000 -- The City implements a no-touch rule at strip clubs that ends lap dancing. When the ban is contested, a city hall scandal erupts involving FBI wiretaps and bribery accusations regarding Cheetahs owner Michael Galardi allegedly paying off three city council members: Michael Zucchet, Ralph Inzunza, and the late Charles Lewis. San Diego strip clubs are said to generate around $20 million annual combined revenue. The city’s adult bookstores earn about $25 million. In 2001, zoning issues force two of F Street’s San Diego stores to close. Of the 30 adult boutiques once based in the Gaslamp Quarter, only 2 remain. By 2004, only 19 of the city’s licensed 39 adult entertainment businesses have peep-show devices. A local ordinance is drafted and passed that forbids peep shows from operating between 2:00 and 6:00 a.m.

In January 2001, a new law went into effect, AB 2509, amending section 350 of the Labor Code to read, "Any amounts [of cash] paid directly by a patron to a dancer...shall be deemed a gratuity," i.e., the ladies could keep 100 percent of their tips. Jolar attorney George Mull filed a lawsuit against the Labor Commission contending that the new law treats strip clubs differently than other industries and that the law “interferes with the contracts clubs have with their dancers.” The labor dispute is still in contention. At this writing, Jolar takes out the first $50 from the dancers’ booth machines, with the rest of the machine money split in half. The dancers keep all cash tips, in accordance with the new law, and they’re also paid an hourly minimum wage. They’re fined $100 if they leave their shift early.

Jolar principals keep popping in and out of my life. I co-created a mildly successful comic book series with “Bonnie Michaels” (Nightingale: Mistress of Dreams) and “Deja Sin” (Fallen Angel). I paid for “Jezebel Flaire” to go to massage school while she was my mistress, and I covered the rent for “Mary Jane” for about a year while we were sleeping together (I guess qualifying her as another mistress, though she’d kick the ass of anyone calling her that). I dated “Shyanne” while she worked at Jolar a couple of years ago, though I was living with her long before she became a self-described “HoJo” (i.e., Jolar Ho).

I now regret recommending the Jolar gig to her, as other dancers then encouraged her (back) into drug use and prostitution. Not that she wouldn’t have drifted toward that anyway, but strip clubs too often provided her -- and many others -- with an irresistible one-stop shop.

According to Shyanne, the company opened a new locale on Barnett Avenue, where she sometimes “dances” in the same peep-show-booth setups. She told me robberies are frequent, vice are constantly on patrol, and her bosses claim the City is trying to shut them down. Again. The battle of the peeps goes on.

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PEEP SHOWS - A CARTOON HISTORY: From where it all began, to where it all went bad....

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PORN & MUSIC: LOCALS WHIP OUT THEIR WAH-WAHS

For as long as there’s been porn, there’s been porn music. Which means porn musicians. Which, nowadays, sometimes means porn star musicians – Hyapatia Lee released CDs with her band W4IK, Dyanna Lauren sang backup for Rick James, Madison had her own band playing various Sunset Strip hellholes, Traci Lords released a techno CD, and Rocco Siffredi has a porn series called Rock ‘N’ Roll Rocco. According to Vivid Video anyways, Jimi Hendrix was filmed having sex, resulting almost 40 years later in that company’s newest porn DVD.

Local rapper Son Doobie co-produced, scored and performed a sex scene in an X-rated tape, and local drummer Sunshine Blue shot porn scenes with former boyfriend Ron Jeremy. Zao’s song “Savannah” is about a well-known porn star’s suicide. At least a half dozen local musicians pseudonymously scored porn scenes for longtime North County pornographer Al Borda, whose wife, porn star Tami Ann, was a long-time local club fixture.

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The local music-and-porn connections are as varied as they are unprintable, but here’s a brief overview covering a few such happenstances ------

The three Point Loma High grads of Defamation League released their album The Anatomy of Grit-Hop in January 2006.

The band calls itself "the official band of the Bryan Barton for Congress Campaign." The onetime Arizona Minuteman volunteer hoped to win the seat to represent California's 53rd District. "Barton's opponent [was incumbent Democrat] Susan Davis," says Nick Sleezin, "and she's sponsored by the Anti-Defamation League, so it seemed like a good fit."

Barton, a self-described "conservative Christian," earned headlines in 2005 for allegedly detaining a Mexican man at the border and forcing him to be photographed with a T-shirt that read, "Bryan Barton caught an illegal alien and all I got was this lousy T-shirt." Authorities decided that Barton didn't hold the man against his will.

"We don't necessarily align ourselves with his political positions," says MC Khemicle Ali (real name Chas Lomack). "I mean, it's not like we endorse pro-life and sh-t like that. We think the guy's cool, though."

porno12 The band is tied to Barton via campaign supporter Steve York, who gained notoriety in 2005 after he used UCSD's closed-circuit campus-TV channel to broadcast video of himself having sex. The controversy that erupted earned York an appearance on MSNBC's Scarborough Country.

"A lot of the instrumental tracks on our first CD were used in the soundtrack to [York's] porno, Rising Fees and Popping Bs," says Dune Murderous. “We also did some songs just for the porno that aren't on the CD 'cause, well, 'cause they're porno songs.”

"After my 15 minutes of fame were over, I decided to come back with another production," says York. "I wanted something professional and fun." York, banned from UCSD's TV studios, says his Stevie Why Productions released a 35-minute DVD that features his skin and the music of O.B.'s Defamation League. The trio's "grit-hop" is a mix of hardcore/punk guitar with hip-hop beats and lyrics.

"When we [have sex] it's not to Yanni," says Defam's MC Khemicle Ali. "When I think of porn, I don't want to hear some cheesy '70s porn guitar track.... If it weren't for Steve York, I might have taken a job at Legoland or Chuck E. Cheese. Porno shouldn't be such a taboo. America was founded by Puritans and Quakers and sh-t like that."

The band was also involved in a controversy over their scheduled appearance at the 2005 Rock 'n' Roll Marathon. "We knew we would not be allowed to play, so we decided to take it over and do our own thing," says Dune Murderous. The group arranged to set up their own unapproved route-side performance in the parking lot of the Barnett Avenue Adult superstore. Porn star and gubernatorial candidate Mary Carey was to appear with them during their show.

When contacted about the plans six days before the event, marathon entertainment director Shauna Buffington was not pleased. "A hip-hop band playing in a porno is probably not appropriate [for the Rock 'n' Roll Marathon]," said Buffington. "Normally, [unauthorized bands] get shut down."

She said permits are secured by the city for each band to play at each site along the run. "People play in their own front yards, like in Crown Point, and that's fine. But if they play on public property or at businesses, we've made them stop." She said she wouldn't "necessarily" call the cops herself, but she said the authorities are usually successful at getting rogue bands to stop.

Two days before the event, the band and Carey appeared on 91X to talk about their plans. That was a big mistake, says band manager Sam Elhag.

porno13 "Mary was not supposed to talk about it [on the air]. She was only supposed talk about [another promotional event] we were doing Saturday. Two hours after we were on 91X, the cops came to the store and told the manager as soon as anyone plugged in an amp, the store and everyone involved would get cited. We wanted to continue and move it to the roof, but the bookstore said they can't take the risk because of the kind of business they are in."

Elhag doubts the SDPD issued the warning of their own volition after hearing the statement on 91X. "Cops aren't that proactive. They don't give a crap about this." (Thanx to Ken Leighton for some of the DefLeague material)

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Blue Shift has their own porn star story. “The band started out as a one-off thing, to play a Halloween party with our friends in the band Three Piece Unit,” says guitarist Dave Howarth. “When we started getting gigs at places like the Second Wind in Santee, we figured we might as well keep playing and see how it goes.” He describes the band’s music as “Instrumental surf rock with a little punk mixed in. You know, ‘Spunk.’ We're playing with a few vocal song ideas, but haven't really done anything about them yet.” The band is filled out by drummer Andy Richardson [“who likes to beat on old animal skins and yell”] and bassist Gary Robertson [“He taught himself to play, though I suppose that’s true of almost all bassists”].

Howarth offers his side of an event that was mentioned awhile back in the Reader’s Crasher column. “We were playing a house party. Halfway through our set, the crowd really started to thin out. We figured, since the house was so small you could pretty much hear us everywhere, that everyone left to get another drink or something. We didn’t find out what had really happened until we read about it later [in Crasher]…turns out some internet male porn star happened to be at the party, and he was doing some impromptu performing with his date on the back lawn. How the hell did he know about the party? I guess his date was invited.”

Unaware of their carnal competition, the band kept playing.

“We had no idea there was a porn star in our midst, nor did the person throwing the party. Kind of a shock to us all, really. I guess he [the porn star] didn't last all that long, because the entire crowd was back within five minutes. I think there were a lot more people there at the end of our set, and they were definitely, um, in aroused spirits. The party people should've told us what was going on at the time, so we could have gone to watch, too. Punks.”

Immortal Maggot C-nt’s very name limits them to the private house party circuit.

“The only rule we have is that we have to be drunk to write or play our songs,” says drummer/bassist Adam. “Yeah, we occasionally p-ss some people off, especially religious nuts and feminists. We have one song called ‘Jesus Walked On Water Because He Was Light In The Loafers’…the one that really gets a reaction is ‘The Only Reason Guys Show Girls Porn Is So They Get The F-ing Point.’ Girls boo us. Guys like it, though. Kinda like porn itself.”

Sample lyrics:

“The only reason guys show you porn/is so you get the f-ing idea and learn what they do

So get the f-ing point and learn to s-ck some d-ck”

The 23 year-old says women in the audience don’t always complain. “They’ll sing along to ‘Black Guys Have Pitbull D-cks.’”

Formed in 2000, the band has released two albums, with a third - “Funboy Techno” - in progress. He says they sometimes play what he calls “accidental” gigs. “Like, we went to a party with some emo band playing and, after they were done, we just picked up their stuff and started playing. We were drunk and we did about three of our songs, while downing a bunch more beer.”

What about the instrument owners? “They went somewhere and weren’t around, and nobody ever said anything to us. I think everyone thought we were supposed to be [playing].”

And the audience reaction? “The house emptied out and everyone went outside, probably to cry and do each other’s hair. That’s what they do at emo parties.”

Louis XIV formed in April 2003 from the ashes of the band Convoy. In January 2005, the Illegal Tender EP -- self-released on their own Pineapple Recording Group label -- spawned the radio hit "Finding Out True Love Is Blind."

Their first album, The Best Little Secrets Are Kept, was released in March 2005. The first single "Finding Out True Love Is Blind" was featured on both the EP and album. The second single was "God Killed the Queen."

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The music video for "Paper Doll", taken from Best Little Secrets, was released exclusively on the alt-porn website Suicide Girls. The video, featuring various models in different stages of undress, was directed by alt-porn pioneer Eon McKai, director of "Art School Sluts," the "Kill Girl Kill" series, and "Neu Wave Hookers."

The band's performance after an August 28, 2005, high school football game in Birmingham, Alabama, was to be televised on ESPN. When parents got ahold of The Best Little Secrets Are Kept CD and found a naked woman on the cover and explicit lyrics within, they complained to school administrators.

The school contacted Old Spice, the event sponsor, whose contract with ESPN allowed for their approval of entertainment. On August 24, school principal Sandra Spivey told an NBC affiliate, "We have been assured by the concert promoter that the band's performance this Saturday will be appropriate for a high school audience." The next day, Louis XIV was replaced by Four on the Floor, a Birmingham band.

porno19 "You're My Li'l Puta is an audiovisual musical satire about a medical cannabis activist and his ex-girlfriend," says video artist Tony Mindcontrole of the "popumentary" DVD he's working on with his band the Swollen Monkeys.

"The ex-girlfriend falls into the depths of meth and sexual addiction, becoming a pathological liar and completely changing from her formerly shy and honest persona." He says one scene in the "mostly autobiographical" DVD may qualify it for an X rating.

"There's a video set to 'Latex Lady from Long Island,' a love ballad about plastic, female, full-sized hump-me dolls. The character -- not yours truly -- really does make love with her/it. The footage captures some touching, intimate moments of real latex lovemaking." Not that Mindcontrole is into porn. "I've never seen an X-rated film," he says.

Mindcontrole (real name Tony Villodas) says the film is inspired by Frank Zappa, whom he says he got to know through his "mentor," former Zappa sideman Jimmy Carl Black.

"Jimmy couldn't even use his own name for a while, due to litigation with Frank over the Mothers of Invention characters. Frank and I didn't get along at all.... One day, before the recording of Zappa's Bongo Fury LP with Captain Beefheart -- around '75, '76 -- I sparked up a doob as Frank and his band rehearsed, and he stopped the song mid-tune, spun around, aimed his guitar at me, and snarled. I love his music, but it sure was hate at first sight with me and him. He hated pot and I hate cigarettes."

Sue Palmer - often called the Queen of Boogie Woogie - first earned local attention while backing up blues belter Candye Kane. They toured the world together, with Palmer also appearing on Kane’s CDs Diva La Grande and Swango. The duo co-wrote the title track on Swango, which can also be heard in the 2000 NPR documentary The Girl Next Door, profiling porn star Stacy Valentine.

In March 2006, former punk promoter Phil Wasted put on a rap-meets-porn event called "Fantasies" at the Royal Palace in El Cajon. Porn stars such as Stormy Daniels and Jenna Presley were reportedly on hand, with MC Ron Jeremy doing some comedy. Local hip-hop artists Cricket, the BLGZ, Young Sicc, and Sky Tower Click performed.

Nasty O of Sky Tower Click points out that the marriage of porn and rap isn't new. He told Ken Leighton for Blurt "Snoop Dogg and G Unit, they all have their own porn companies. Snoop has Doggie Style Pictures. G Unit put out a DVD called Groupie Love. A lot of the lyrics are explicit. A lot of the music videos have sexual themes."

Then there's the always-quotable Steven "Sugar" Cole, a local pro-am porn producer and frequent nightclub operator. “Naked girls go with rock and roll like jelly goes with peanut butter, and they taste even better,” says Cole.

The former adult bookstore manager wants to open a local club called Groupies, which would offer both live music and nude entertainment. However, he says that city bureaucracy has made this impossible.

“I sank fifty grand into one location on Midway with the assurance that I’d get all the permits,” he says, “but at the last minute they rejected my licenses, after lying to me for six months about what I needed to get approval. All I want is to have stripper go-go girls while the bands play, on individual podiums and on a separate stage for anyone who’d rather look at girls than the band.”

bbeach13 “I’d even pass on the liquor license,” he insists, “if the girls can be nude. I’m sure I could still make money, but the city just plain doesn’t issue [nude entertainment] permits, and they haven’t since the seventies.”

Cole says he’s managed similar clubs in Philadelphia and Rhode Island, the latter venue hosting a once-monthly All-Male Revue.

bbeach15 “It sells out every time, and I’d do it more often, if the women would buy a few drinks once in awhile. Guys in a strip club spend [at the bar] like sailors on shore leave. Women give all their cash to the dancers.”

He says San Diego officials have been more difficult about licensing than anywhere else he’s ever operated.

“All the strip clubs in this town, they got their original licenses over twenty years ago. The permits get renewed if they can prove that someone who lives in San Diego still owns the place and if they’ve been okay with vice. But opening a new place, they’ll lie and say I can get a ‘burlesque’ permit, by putting in more of a theater setup, but then they deny every other application I need to open.”

Cole claims that a vice department official once told him “You could be the head of the Mafia and you’ll still never put another nude club in our town,” and this sort of stonewalling makes him even more determined to do business in San Diego.

“For a Navy port, it’s pretty f-ing conservative here,” says Cole. “The strippers have to wear pantyhose under their G-strings. What happened to the wild, wild west?”

“You guys [in San Diego] really need a place like Groupies. It’s not healthy for a whole city to go without any kind of sexual release.”

Onlinebootycall.com, a local-based dating service (“finding the pieces without the puzzle”), has produced a music video with local Ho-lo-gram Records, performed by hip-hop artist Rio.

Available on YouTube and MySpace, “OK OK” features scantily clad ladies showing up at Rio’s door to shake their butts at the camera as he raps “Hit her on the web, tell her holler at ya, dog” “If you already got a man, hit me on the low” and the surefire charmer “She’s like a Sidekick, one flick of the finger and the top comes off.”

“When I first started OBC, I was the only member,” according to Bootycall founder Moses Brown. He says within three months, he had 5,000 members. “I went to chat rooms and told people about it, posted links on message boards and added banners to user groups. I also created webpages on sites like MySpace, Friendster and Blackplanet and posted banners there.” He claims the site currently has over a million members, 200,000 of them women.

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“A lot girls on OBC do want bootycalls, they just don't know it yet or don't want to admit it,” he says. “However, that doesn't mean you should come out the gate with a line like ‘Hey girl, I need some ass ASAP,’ That just makes you sound like a jackass…Instead, you should be patient and use a little game, you know?”

Moses authored the “Bootycall Ten Commandments” posted on the website, including “Thou shalt get out before the sun rises,” “Thou shalt kiss anything except my mouth,” and “There shall be no cuddling. Ever!”

RIO VIDEO "OK OK"


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When ‘Cathouses Ruled CA, Peepshow Battle, SD Rockers & Porn, and more

Contents:

1 – Pussycat Theaters: When Cathouses Ruled California (100 new pages added Aug. 6!)

2 – Vince Miranda, Deep Throat, and the Mafia

3 - Confessions of a Local Pornographer: Battle of the Peeps – the Inside Story of a Porn Empire

4 - Peep Shows: A Cartoon History - From where it all began, to where it all went bad....

5 – Porn & Music: Locals Whip Out Their Wah-Wahs


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Intro: Following is material culled from my research for the 6-21-07 cover feature “Before It Was the Gaslamp.” Some of the text appeared in that article, much did not – I combed my research files and reconfigured, to present a history of California’s Pussycat Theaters, operated by San Diego civic legend and political pariah Vince Miranda. 100 new pages of content were added to this Pussycat history on August 6, 2008, thanks to getting ahold of a huge file of articles dating back to the early 70s. Many of the old theater photos come courtesy www.cinematreasures.org -- Most of the vintage movie ads from local newspapers come courtesy www.myspace.com/sandiegocinerama

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PUSSYCAT THEATERS – WHEN ‘CATHOUSES RULES CALIFORNIA

Vincent Paul Miranda helped shape downtown for much of the '70s and '80s, back when the district still clung to its Wild West, sailors-on-shore-leave legacy. His company Walnut Properties ran a string of movie houses south of Broadway. For a time, he also owned a legitimate stage theater downtown (Off Broadway), as well as several local hotels, including the Hotel San Diego, where he maintained a posh part-time residence.

miranda17 (Vince Miranda)

pustwo3kat10 In the ‘70s, the bright, flashing marquees of his Cabrillo and Plaza theaters faced Broadway from the south side of Horton Plaza, with the Aztec, Casino, and Bijou operating just as colorfully and tirelessly on Fifth Avenue. Films were grinded out almost nonstop, from 9:30 a.m. through 5:30 a.m. (hence the term "grindhouse"), with action, horror, and soft-core sexploitation movies, usually paired alongside two older films and screened for 99 cents.

This sort of triple-feature billing still packed a lot of movie houses back in the days before cable and satellite TV, VCRs, DVDs, DSL, HDTV, DVR, and whatever the newest BFD is.

Downtown's old grindhouse row now exists only in the memory of cinemaniacs old enough to recall a time when Jaws made you afraid of the water, Friday the 13th made you afraid of hockey masks, and Star Trek: The Motion Picture made you afraid of sequels.

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("Erotica" - plus a Road Runner cartoon?!)

kat8 Even the Balboa Theatre on Fourth Avenue was run by Miranda's company during its final operational decade, right up until the city acquired it via eminent domain and confiscated the keys in 1986, leaving the majestic building to rot for the next 20 years.

At that time, Walnut was running several dozen movie houses in California, offering the same sort of lowbrow fare proliferating at drive-ins and urban grindhouse districts.

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Vincent Miranda was the son of a Portuguese fisherman. Growing up in Palo Alto, he was a dancer and singer in school, earning the nickname The Voice of Paly High. He worked as a soda jerk, busboy and waiter until, by his 21st birthday, he’d saved enough money to buy 21 acres of land in his hometown of Los Banos.

After serving as a Coast Guard cook in Hawaii, Miranda purchased a Huntington Park restaurant. In 1961, hoping to boost business, he bought an adjacent movie theater. His first screening - Cat on a Hot Tin Roof and The World of Suzie Wong – only brought in $70. On a Saturday night, no less.

kat2 So Miranda instead screened The Nudist Story. That did the trick – soon, lines were forming even before the box office opened for business, with devotees anxious to see so-called “nudie cuties.”

He began eyeing other moviehouses, after he discovered that it cost no more to advertise multiple theaters than it does to advertise one.

Miranda took on a partner in this endeavor, a man known as George Tate. Physically, Tate appeared almost the opposite of Miranda, of solid girth and with the aggressive posture of a junkyard bulldog, whether standing or seated. He was known for wearing finely made executive suits, hand tailored to fit his monolithic frame.

danny01 "Tate used to be a movie extra," recalls former Walnut head projectionist Dan Whitehead, who worked for the company from the early '70s into the '90s. "They supposedly met after getting into a car accident with each other. The story goes that Tate had a theater and Miranda had a restaurant, and they had no money to cover the auto damage, so they just went into business together." Miranda and Tate were both considered the bosses at Walnut, though Tate was seen less by most employees.

Whitehead got to know Tate while training at the Cabrillo. "He had a silver tongue and could probably sell anything to anybody, almost like a snake-oil salesman. He probably could have made millions in religion. My feelings for Mr. Tate soured many years later, when the company was shutting down and Mr. Miranda was dead."

Though not generally known, Miranda and Tate were live-in lovers. For over a decade, they shared a house they purchased together from Mickey Rooney, in Encino, at 17340 Magnolia Boulevard.

The duo shared a love for motion-picture exhibition, seeing an opportunity to gain a foothold in San Diego by buying or leasing downtown theaters in decline, beginning with the Cabrillo (leased) and then the Plaza (purchased), and later the Aztec, the Casino, the Savoy/Bijou, the Balboa, and others, including a legitimate theater hall that had formerly been a live burlesque theater, the Off Broadway.

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mir1 Around 1972, Miranda began turning up around town -- and in L.A. and NYC -- arm in arm with actress Rose Marie, best known from The Dick Van Dyke Show. They'd met through her publicity girl, who was also working for Miranda when he offered to fly Marie and several others to San Diego to attend a production of Cactus Flower, being staged at Miranda's Off Broadway theater.

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(Miranda & Rose Marie)

In her book Hold the Roses, Rose Marie describes their first encounter. "This man met me at the parking lot of the airport and hurried me to the gate," she says. "He was about five foot four, dark hair, kind of wiry, about 45 years old, kind of Italian looking. It turned out he wasn't Italian. Martha Raye was at the gate, Audrey Christy, Harry Guardino, and lots of actors. There were about 30 of us...He was very pleasant, charming, had a good sense of humor, and he was short! But I liked him."

She describes their growing relationship with mild allusions to her frequent date's homosexuality. "He was a great sport and, as I always said, the last of the big spenders," she says. "He was great to talk to, and he loved the idea that we were going out together. He took me home and we said good night. No kiss, no nothing. I relaxed. We became very good friends. No romance, and I was grateful for that. We liked being together, and he loved the idea that everybody knew me and came over for autographs. He was out with a celebrity. Best of all, we went to all of the big affairs, the $1000-ticket dinners, like the annual Thalians Ball affair and the St. Jude Hospital affair that Danny Thomas always did."

"We were getting to be known as a couple. Little did everybody know that we were like brother and sister, but we had fun. Once in a while, a kiss on the cheek, but that's all...and again, I was grateful. I didn't have to worry about a thing."

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puss20 Miranda's sterling civic and social rep seemed unassailable -- for a while, anyway -- even after it became common knowledge that he was buying an increasingly large stake in the Pussycat Theatre chain of adult movie houses.

katsonney friedman The chain was founded by longtime film exhibitor Dan Sonney and sexploitation filmmaker Dave Friedman. The duo bought an abandoned 40-year-old, 400-seat theater at 444 South Hill Street, on Fifth and Hill in L.A..

(Photo, William Gabel) kat90WilliamGabel Formerly known as Bard's Hill Street Theatre (1920s) and then the Town Theatre (1930s), Friedman and Sonney remodeled it and opened the doors as the Pussycat Theatre in March 1967.

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For "Adults Only," they screened nudie and sexploitation movies, as well as early X-rated features like Mona The Virgin Nymph.

Young George Tate had run the theater in a previous all-age incarnation.

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Friedman at first screened his own sexploitation movies, later making films in both R and X rated versions. He told one interviewer that sexploitation films in 1970 cost from $25,000 to $75,000 to make, while a run in the California Pussycat chain would earn around $100,000. Thus a film would already be far in the profit mode, before its first out of state booking. (Something Weird Video Blue Book) However, the advent of more and more fully explicit hardcore movies went against Friedman's stated business motto of "Sell the sizzle, not the steak," on which he'd based his entire sexploitation empire.

kat106 Vince Miranda bought a 50 percent share of the Pussycat in 1968, immediately remodeling and redecorating each theater, which then included around a half dozen California houses.

kat101 "He fixed them up so nice," marvels Friedman, "that almost nobody was ashamed to be seen walking into a Pussycat. Which was a big change from the old 'raincoat' crowd...I can't say [Miranda] and I ever got along well, but he was definitely a showman who knew how to bring in the rubes."

miranda18 (Miranda “bringing in the rubes” ---- by riding an elephant!)

Though operated under the Walnut umbrella, Miranda took great personal interest in the Pussycats. He outfitted each theater with crimson carpeting, velveteen fixtures, decorated walls (usually including selections from his own huge collection of painted nudes), beveled glass foyer partitions, and crystal chandeliers with golden fittings.

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Unlike many - if not most - porn theaters to follow, Miranda instructed all his managers that “Theater marquees should never be offensive looking, because you have people going by on their way to church and we don’t want to upset them."

If an X-movie's poster wasn't particularly attractive in the marquee showcase, he'd commission and produce his own colorful, relatively "classy" display posters, shipped to managers chainwide to use as their public face in communities increasingly -- surprisingly -- receptive to hosting an X-rated theater or drive-in.

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pussshirt3 He even took to custom-creating in-house stock items, like cups and popcorn tubs decorated with the Pussycat Bikini Girl (with "It's Cool Inside" logo inside the container) , Pussycat t-shirts, and little marketing knick-knacks like Pussycat matchbooks, fountain pens, and playing cards.

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According to Rose Marie, "He took pride in running the Pussycat Theatres. Although they were porno theaters, he ran them like a business. They were cute little theaters that were kept in shape. Sometimes when we were out, he would stop at one theater or another and make sure everything was being run right. I met everyone at the office, including his cousin Jimmie [Johnson, an eventual Walnut co-owner]."

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Miranda later purchased a majority stake in the Pussycat chain, in a partnership with Johnson and Tate. At its peak in the '70s, Pussycat operated 47 California houses, most of them classical theaters that had faded.

kat77WilliamGabel (Huntington Park photo William Gabel)

The third Pussycat to open was in Huntington Park, at 7208 Pacific Boulevard. Once known as the Lyric Theater, it was a general release house in the ‘50s, evolving into an “art” theater to show adult (non-explicit) sexploitation features, beginning around 1956. It then began showing what are known as “nudie cuties,” featuring frolicking nudists whose antics were considered “educational,” at least by those who wanted to see and screen them…

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“The flesh flashed on the Lyric's screens was accompanied by whispered rumors of raunchy stag films slipped in from Mexico and shown at midnight,” according to an L.A. Times article about the theater (9-21-75). "Stories of a bookie joint in the same block heightened the area's unsavory reputation.”

Dave Friedman could hardly worsen the Lyric’s reputation when he converted it to a Pussycat in 1968. Shortly thereafter, when Vince Miranda bought into the chain, he sunk a fair amount of money into restoring the building to much of it’s former glory, as well as adding a long mirrored wall and having custom murals painted on the other three walls of the foyer.

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By 1970, there were nine Pussycats in the chain, including the Lyric. All were frequently advertised together, including the far-away San Diego Pussycats, with the promotional promise of “A New Pussycat Joy-Joy Girl on Every Show (Except Sunset Theatre).”

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Walnut's growing profile, however, also made them visible targets. Though Deep Throat played Hollywood's Pussycat for around ten years and made Miranda millions, it sparked dozens of legal battles and mired him in numerous public-relations snafus, police actions, criminal trials, and civil lawsuits.

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Statewide, he faced obscenity charges over 60 times, in around two dozen municipalities. He was only convicted once, in San Bernardino circa 1977, of a reduced "public nuisance" charge relating to the film Sex Freaks.

kat118 In 1972, California officials were using the "Red Light Abatement Act" as a toilet brush to clean out porn shops and theaters from the municipal landscape. In raids conducted all over the state, film prints were confiscated and arrestees included everyone from owners to managers, clerks, and even sometimes projectionists and janitors.

pussycathighlandparkca (SantaMonica)

On November 17, 1972, Deep Throat opened at the Pussycat Theater at 7734 Santa Monica Boulevard in West Hollywood. This was a brave endeavor at the time, given that theater owners all over the country being arrested for showing this particular film, the first widely-released hardcore to play actual factual neighborhood movie theaters.

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On December 18, Deputy Sheriff Ralph Kenealy wrote the theater a citation for screening Throat, naming Vincent Miranda and theater manager Stephen Hagen. Soon, this Pussycat was the first in the chain to be raided and relieved of its Deep Throat prints, which were under contention as being obscene (and possibly illegal).

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The first warrant was issued following a viewing of the film by an Orange County Municipal Court judge. The same judge also issued the other three warrants, the third one after a viewing of the version of the film then showing. The other two warrants were issued on affidavits of police officers who had witnessed exhibition of the film. Each of the warrant affidavits other than the first one indicated that the film to be seized was in some respects different from the first print seized.

kat14 On September 17, 1973, the trial jury boarded a red fire truck and traveled to the Hollywood Pussycat, to view the film for themselves. Trial Judge Leonard Wolf gave a press conference in the theater lobby

kat110 In response to later claims of bad faith which Miranda/Walnut made against them, the four police officer appellants asserted that in October 1973, successive seizures of Deep Throat had been made under warrant in Riverside County, Cal. The theater involved in those seizures sought federal relief, which was denied, the seizures being upheld despite challenge under Heller v. New York, 413 U.S. 483 (1973).

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(Miranda with Deep Throat star Linda Lovelace)

kat24 It was after this decision that Buena Park authorities sought warrants for the seizure of Deep Throat prints screening in that city as well.

The Buena Park Pussycat at 6177 Beach Boulevard was raided by police, initiating a case that went all the way to the U.S. Supreme Court, to be argued (and decided) in 1975. Hicks v. Miranda (422 US 332) named Miranda as owner of the land the theater was on, with Pussycat and Walnut as DBAs, while Hicks was the Orange County District Attorney.

kat112 As stated in the Supreme Court summary, "On November 23 and 24, 1973, pursuant to four separate warrants issued seriatim, the police seized four copies of the film Deep Throat, each of which had been shown at the Pussycat Theatre in Buena Park, Orange County, CA. On November 26, an eight-count criminal misdemeanor charge was filed in the Orange County Municipal Court against two employees of the theater, each film seized being the subject matter of two counts in the complaint."

kat115a The OC Superior Court held a hearing, viewed one of the many prints it had confiscated from Walnut, took evidence, and declared the movie to be obscene. Then, in June 1974, a three-judge court issued its judgment and opinion declaring the California obscenity statute to be unconstitutional.

Pussycat attorneys tried to invalidate the local prosecution by invoking federal law, and the case was scheduled to be presented to the U.S. Supreme Court in 1975, for a final decision on the matter. At first, the Justices sided with Walnut.

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However, Deputy District Attorney Oretta Sears argued before the Supreme Court that federal law shouldn’t intercede in a state's business in such matters until AFTER a conviction is secured. She won her point, but a jury later acquitted Pussycat owners of the pornography charges anyway. Three of the four Deep Throat prints were later returned, and Miranda and his employees eventually beat the criminal charges.

Hicks v. Miranda inspired Oretta Sears to specialize in pornography cases throughout her subsequent career as a lawyer. She was later elected a Superior Court judge.

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Miranda spent so much time in court, the desk in his office on Western Avenue in L.A. had a nameplate reading "Defendant Vincent Miranda." He told the L.A. times about being at a social function, and running into Sybil Brand, for whom Los Angeles County's Sybil Brand Institute for Women is named. Miranda told her "You know, Sybil, I've been in every jail in Southern California but yours."

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On December 20, 1973, Deep Throat star Linda Lovelace put her hands in cement outside the Pussycat Theater on Santa Monica Boulevard in West Hollywood (formerly a neighborhood moviehouse called the Monica), for a porn version of the cement shrines on the sidewalk near Grauman's Theater.

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Photos from the event appeared in hundreds of mainstream publications, all over the world. Around the same time, Lovelace introduced Elton John at the Hollywood Bowl, with members of the Beatles in the audience! Suddenly, nearly everybody had heard of Pussycat Theaters, mainly by virtue of Deep Throat's meteoric rise in public awareness.

kat125.psd (A brief aside - I have on tape an episode of Rowan and Martin's Laugh-In, with a Throat "gag" I still can't believe got onto the air across America. Dan says "Hey, Dick, did you know a Supreme Court Judge is viewing a copy of Deep Throat, to decide whether or not it qualifies as obscenity?" Dick replies "Yow, here cum da judge!")

(Another aside: It's a fact that the Sears chain briefly carried - in its catalog! - a T-shirt reading "I choked Linda Lovelace," at least until someone spoiled the fun by telling them what it really meant)

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The Hollywood Pussycat at 6656 Hollywood Boulevard, at the Boulevard and Cherokee, opened in 1939. Known as the News View Tele-View Newsreel Theatre (screening newsreels), and then later as the Ritz, Walnut transformed it into a Pussycat in 1974.

kat74.psd Deep Throat played at the Hollywood Boulevard Pussycat for nearly ten years, earning (according to Variety) $11,000 weekly during peak seasons, until the theater's throat was finally cut on December 12, 1981.

During some of this glory-dayz period, the Hollywood 'Cat leased out its basement for what became a legendary rock club, the Masque (opened August 1977, with a gig by with the Skulls and the Controllers).

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(GezaX at Masque, photo by Michael Yampolsky)

Frequently raided by police, the 10,000 square foot venue hosted early gigs by Black Flag, the Ramones, Wall of Voodoo, the Go-Gos, the Weirdos, Screamers, the Alley Cats, Germs, X, the Dickies, the Avengers, the Dead Kennedys, Suburban Lawns, and Flyboys.

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(GoGos at the Masque)

The Masque’s entrance was in the alley south of Hollywood Boulevard, between Cherokee and Las Palmas Avenues.

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"They [club operators] broke the old-fashioned elevator by trying to take a cow down in it," recalls Walnut projectionist Dan Whitehead. "Later, there was a murder in the place. They left the police chalk outline of the body on the floor and painted it Day-Glo orange, to make it permanent."

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(Masque: Picture taken by Douglas Cavanaugh: L-R: Kristian Hoffman; John Denney [lead singer of the Weirdos], Darby Crash [lead singer of the Germs]; Tomata DuPlenty [lead singer of the Screamers]).

kat3 The story of the Masque was recounted in a 2007 book, Live at the Masque: Nightmare in Punk Alley (Gingko Press/R77 Publishing), written by former club manager Brendan Mullen and photographer Roger Gastman. (NOTE: The Masque photos in this article appear in the book, along with countless other depictions of an underground cultural phenomenon even more long-gone than X-rated movie theaters)

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(Sunset Pussycat and Western, in LA, the SECOND Pussycat Theatre to open - Walnut's main office was around the corner, on Sunset)

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adultery Erotica writer and filmmaker Earl Kemp was living in San Diego in the '70s, working with Miranda on various projects, including a 1971 X-rated film financed by Miranda called "Adultery For Fun and Profit."

"Miranda and I found ourselves thrown together from time to time socially and business wise," he says in an essay posted at efanzines.com. "Vince was gay, but you would never know it, he was such a specialist with hetero films. He was also one of the greatest hosts I've ever known, right up there with Hugh Hefner. His parties, lavishly produced-sumptuous buffets, ice sculptures, margarita fountains, musicians, dancing, endless open bars --and opulently arrayed, were legendary, complete with plane loads of recognizable Hollywood types flown in to San Diego just for whatever occasion pleased him at the moment. As easy as that, Adultery for Fun and Profit was born."

kat104 In 1974, Buena Park Pussycat neighbor Donna Bagley filed a lawsuit against Miranda and Walnut, demanding closure of the theater. Her suit claimed she was "significantly offended, outraged, and has suffered shame, embarrassment, and emotional distress as a result of the public scandal caused by the continuous and daily presence, advertisement, and public exhibition of patent hard-core pornography." She also said the theater attracted "immoral persons," including "criminal elements, undesirables, deviates, and dropouts."

kat71SantaMonicaBlvd According to a mid-'90s study about L.A.'s Pussycat on Santa Monica Boulevard, commissioned by the group Concerned Women for America, between 1977 and 1994 "the Los Angeles Police Department made 2000 arrests for lewd conduct on the premises. The conservative estimate is that every arrest required four hours of police work for two officers at a minimum of $55 per hour for each officer. This does not include the substantial costs attendant on review by a supervisor, prosecution, court proceedings, and probation."

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Nor did the estimate include the cost of multiple repairs to Raymond Burr’s star on the Hollywood Walk of Fame, which was situated just outside the Pussycat Theater. Burr’s monument marker was frequently defaced with sexual graffiti and lewd vandalism, much of it alluding to or mocking the actor’s supposed sexual preferences.

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(Miranda at the opening of the San Francisco Pussycat)

The Los Angeles Times began refusing Pussycat ads in 1975, notwithstanding that Miranda had spent around a million dollars advertising Pussycats in their paper the previous year.

The lack of advertising outlets didn't do much to slow down Walnut's expansion plans. Figuring that theater marquees could serve as his community come-hithers, Miranda began plotting Pussycat locales like a franchise operation. Multiple theaters were planted in and around SF and LA, staking out various neighborhoods chosen for strategic value factors such as who was running the nearest competition (the Mitchell Brothers in San Francisco, who made many of the films screening in their theaters, were among Walnut's main CA rivals).

North Hollywood's Guild Theater was one such conversion. Located at 5161 Lankershim Boulevard, the moviehouse opened in 1938 and had been known as the Valley Theater. By 1977, rivals had turned the nearby Lankershim Theater into a porno house. Walnut bought the Guild, situated down the street where Lankershim meets Magnolia, and went to work on the aging house in hopes of outshining (and underpricing) the competition, who were asking $8 per ticket (compared to $4 at most 'Cats).

"The Guild was constantly having automation problems," recalls Walnut projectionist Dan Whitehed. "The system they had was an early Chrisite AM-type system, actually built by Kelmar. After I got done addressing all of its problems, I may have known more about it than anyone in the business, including Christie and Kelmar (just a joke). The manager was a guy named Bill Carol, who later became assistant to the purchasing agent, Ron Naslund. I liked him; like me, he had a jaded, slightly twisted sense of humor. His girlfrined's name was Gay. His father was a bit of a homophobe, and didn't even like to say her name."

PussycatSign Around San Diego, Walnut came to operate four 'Cat-houses, in all four corners of the county: downtown, in National City, in El Cajon, and in Escondido. In addition, regular theaters in the chain were occassionally converted into temporary 'Cats, including downtown's Aztec Theater, The Bijou (renamed Cinema XXX), and Miranda's former legit stage theater the Off Broadway.

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Downtown's Pussycat on Fourth Avenue -- open from noon-5:30 a.m. daily -- was notorious for sidewalk posters featuring graphic (not quite explicit) images from triple-X features with titles like Talk Dirty to Me, Taboo, The Budding of Brie, and A Scent of Heather.

catt1 (4th Avenue Pussycat 1979)

Yeah, the marquee was a work of glowing art, in keeping with Miranda's mandate to "Keep it classy," but pedestrians found the sidewalks of '70s San Diego to be a walking tour of sexual excess and sinful indulgence.

The Pussycat's exterior decor was mildly seedy, if era-apropos: faded and cracked faux-bricks, twin poster marquees ringed with flashers and lined in crimson veltereen, lit by flashing red and purple lights, with its ticket booth taking up the outside corner of the entranceway, stationed right there on the precipice of colorful, crazy lower 4th.

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Projectionist Dan Whitehead recalls opening Deep Throat at the downtown 'Cat, where the film would screen almost continuously over the next five years. "I worked for three days straight, because the day projectionist, Michael Knight, was a college student and afraid of getting busted; he later became management. Those were 18-hour shifts, back to back. After the third day, I literally couldn't go on any longer and went home and crashed."

"That was the night the vice squad came in and confiscated the print."

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Walnut's head of public relations, Don Haley, was staying in town and prepared. "He brought a second print over from the St. James Hotel -- the cops could only take one print until a court decided if it was obscene -- and then he proceeded to call all the radio and TV stations in town. When I got to work the next night, people were lined up way down the street and around the block, and it stayed that way for a long time. It was so busy that we were answering the phone in the projection booth, because the concession stand and box office were literally too swamped to do it." Walnut battled the city over this and other Pussycat matters for years.

“I think Mr. Miranda had the exclusive rights to Deep Throat in California,” says Whitehead, whose office was in Gaslamp’s Balboa Theater for years. “It doesn't seem like anyone other than Pussycat ever ran that movie in California. I think Mr. Miranda had the rights, just like the Mitchell brothers had the rights to Behind the Green Door. We ran a double feature of Deep Throat and Devil in Miss Jones for several years at the Cabaret [formerly Miranda’s Off Broadway]. Those prints sure would get worn out.”

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In San Diego, one early Pussycat regional manager was Yugoslav immigrant Gojko "Greg" Vasic, who'd later borrow money from his parents to launch his successful F Street Bookstore chain. "Vasic was the longest lasting of Walnut's district managers," reveals Whitehead. "He still worked for Walnut after he opened his first F Street store across the street from the Cabaret/Off Broadway. Mr. Tate was very fond of him. He was certainly a strange character. His family name was actually spelled Vasich, and they used to have an egg ranch in Ramona. His uncle delivered their produce to many of the downtown eateries."

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Like Miranda, Vasic's vision involved the mainstreaming of porn. He eventually expanded into running nearly a dozen F Street Bookstores, including shops in El Cajon, Miramar, Chula Vista, Escondido, North Park, and Leucadia (all but the last including peep show booths).

b104 The chain became so popular that, for a time in the late '70s, a costume-clad F Street penguin mascot showed up at area events to pass out flyers and peep-show-booth tokens.

puss1 National City's Paris Pussycat, at 930 National City Boulevard, was originally known as the Bush Theatre and then the National Theatre. The venue opened in February 1928, with a live production of Victor Hugo's Les Miserables. It was renamed the Aboline Theater around 1950, until becoming the Paris Theater in 1961.

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It was converted to an X-rated Pussycat house in 1967.

sdmoviead9-4-68 "I personally ran the Paris Pussycat booth many times," says Whitehead. "The projection booth was originally the balcony. In the late '70s, that was the very first booth where Walnut tried a homemade automation system. Each feature was on one big reel. Projector number one had the main feature, and projector number two had the second feature. The lamp-houses were Peerless Magnarc carbon arc lamps, which had been converted to xenon. The upper reel -- the supply reel -- had a motor to rewind the feature, and the take-up reel had a separate motor to drive it, because the reel would become too heavy for the soundhead take-up drive to manage. I installed a completely new automation system, sound system, projector heads, sound heads, lamphouses, and rectifiers."

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The Escondido Pussycat at 309 East Grand Avenue was in a building that formerly housed the Ritz Theatre, which opened in 1937. A fire in 1950 closed the Ritz, but it was rebuilt with a large Cinemascope screen and reopened three years later.

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In 1973, the manager of the Escondido Pussycat was arrested over a showing of Deep Throat. Though Walnut successfully fought the obscenity and pandering charges, theater neighbors and city officials put enough public pressure on the locale to force its closure in 1976.

New owners reopened it as the all-age Bijou, and then again as the Big Screen Theater, offering family fare. As the Bijou Picture Palace, it became a Spanish-language theater and social center. It was briefly known as the Ritz again in February 1998, though it only managed to stay open for nine days this time before closing again. Periodic attempts are occasionally made to revive this house.

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The El Cajon Pussycat at 330 West Main Street began screening porn in 1973, generating an endless array of controversy, especially once the city began “revitalization” efforts in the neighborhood around where the old art deco-style theater sat. Eventually, weekly protests were held in front of the pink-and-mauve theater by the Santee Bible Missionary Fellowship (more on that later….), and the city council made no secret of its wish to close the theater down and/or force it to return to screening family films.

puss66 Walnut's stake in the Pussycat chain only included the California operations. Most estimates indicate several hundred other Pussycats did business elsewhere, until video lowered the boom on all walk-in theaters, especially the X-houses.

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According to Miranda's godson, Tim David, "V.M. and Tate never owned or had anything to do with Pussycat outside of the state. I remember asking V.M. about it one time. He really couldn't have cared less what they did outside of the state. Jimmie Johnson and I spoke about it last year. He told me people really wanted V.M. to trademark the name. He just never did. Weird, huh?"

pussycattimessquare If you look at who was running the famed NYC Pussycat, a possible clue emerges regarding why Miranda was unwilling to make a federal case of the matter. According to the Meese Commission report, mob boss Michael “Mickey” Zaffarano - onetime bodyguard for Mafia chieftain Joe Bonanno – paid $1.35 million for the Pussycat property at 49th Street and Broadway in 1977. He ran the Pussycat from an office across the street, connected to the theater via a secret underground tunnel.

During a February 1980 FBI raid, Zaffarano reportedly tried to elude agents using the secret tunnel, only to collapse from a massive coronary and die. Mickey's brother Johnny Zaffarano owned or ran several porn shops and massage parlors in San Diego through much of the '70s.

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pustwo9 Miranda did apply for and receive a trademark for the Pussycat logo itself, with its festive masked playmate seen on marquee signs leaping through a lighted oval, ringed on marquees by flashing, chasing light bulbs. This has proven a major factor in Pussycat-related litigation that continues to this day, but more on that in a bit.

kat46 In 1975, Walnut bought a theater at 705 East Balboa Avenue in Newport Beach, the Balboa. Built in 1928 and originally called the Ritz Theatre, it was renamed the Balboa in 1939.

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Miranda ran the cinema as a Pussycat Theater for 18 months, in 1974 and 1975, during which time Harbor Municipal Court Judge Robert Todd ruled that adult films being screened at the Balboa were not obscene, based on community standards. Walnut maintained ownership of the Newport Beach theater right up through the day the doors were shuttered, having let Landmark Theaters operate the locale in its stead since 1979.

Later operators cultivated the locale as a midnight “cult” venue, mainly by virtue of Rocky Horror Picture Show screenings. Walnut closed the Balboa to movies in 1992 and sold off the property. It later became a performing arts theater.

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Through much of the '70s and '80s, Vince Miranda was living part-time in his own luxurious suite at the Hotel San Diego, which Walnut had purchased. His friend Don Wortman, who had known Miranda in the Coast Guard, also had his own Hotel hideaway. Wortman produced stage shows for Miranda at the legit Off Broadway theater, including that venue's final show before it closed in 1975, Take Off.

kat6 According to San Diego Union theater critic Welton Jones, that show "featured Georgina Spelvin, who had starred -- if you want to call it that -- in The Devil in Miss Jones. To give you some idea: she was backed by a chorus line of boys in jockstraps. Leather jockstraps. It was dreadful. It brought out the worst in everyone."

The venue ended up sublet to a group headed by Wortman. The playhouse was renamed the Pussycat Cabaret and began showing X-rated features. In 1979, Wortman and attorney Jim Schneider talked Miranda into reopening the theater under its original 1914 name, the Lyceum, with a musical extravaganza called "The Lyceum Follies." It soon went back to X-films.

kat11 In a Forbes Magazine article (9-18-78), California Pussycat Theater co-founder David Friedman of the Adult Film Association surmised that "Our basic audience is still people over the age of 35, and though we are beginning to attract some young marrieds and younger couples in their middle-to-late 20s, the audience is still composed of people who are probably more sexually repressed than people are today."

kat102 When your humble narrator JAS arrived in San Diego in 1979, my first full-time job was working for Vince Miranda at his downtown theaters – mainly the Casino and Aztec, but also the Balboa, Cabrillo, Plaza, and, yes, down the block on 4th at the Pussycat Theater.

I didn’t like working at the Pussycat as much as I thought I would. The novelty of fifteen-foot tall genitalia wore thin after the first few hours and the non-stop moaning and groaning (usually listless overdubs recorded by bored, fully-clothed “thespians”) quickly grated on the nerves to the point where I could barely recall what actual, factual sex sounded like.

Plus, I hated handling money peeled from the sticky palms of sweaty looking men who smelled like a gangbang where nobody remembered to bring towels.

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People literally hid their faces when they walked up to the Pussycat, and the first thing the manager said to me on my first night of training was “If you see someone you recognize, pretend they’re a complete stranger no matter how well you know them.” This was good advice - later that night, when I saw the guy who worked at a sandwich shop down the street, I resisted the urge to say “Hey Scotty,” even as I vowed to myself never to eat a sandwich there again.

xx106 For awhile, the Pussycat had a swinger couple, in their early 30s maybe, good looking, who’d come in at least once or twice a week to watch a movie and then, well, put on a little show of their own. All the clerks liked this couple ----- we found a lot of excuses to whip out our big black flashlight and do an auditorium walk-through.

sdmoviead51 Some things the other clerks told me about their own encounters with The Swinger Couple seemed even then to be the stuff of urban myth, but I did see the two of them in action, in the seats, and can attest that they were into public sex in a big way. They never talked to me, but I often saw them talking to other patrons, before or after (and at least once during) their private showtime, and usually the couple would leave with a patron or two exiting right behind, if not with, them.

This was not an aspect of social interaction I’d ever encountered before.

In the years since, I’ve spent an obsessive amount of time wondering what possible “pickup lines” were appropriate & effective in that particular situation:

“Excuse me, but it’d be a shame for that erection to go to waste.”

“The two of us are doing an in-depth survey on threesomes for the Kinsey Institute, can you help us out?”

“You know, my wife can do that with her hands tied behind her back.”

“Did you ever want to be in your own porno movie?”

Or perhaps, simply, “F*ck my wife…please.”

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I only spent a few weeks at the Pussycat but, when I went back to the Aztec and Casino, the two 5th Avenue theaters were switching off showing X-rated features as well, serving a three-pack of porno at the Aztec one week and at the Casino the next.

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Though Walnut’s theaters may have looked somewhat shabby to patrons, it would be incorrect to assume the company ran things in cruise control and neglected to upgrade in areas that mattered most. “All the old Simplex projection equipment was torn out of the different houses in the late seventies and early eighties,” says Whitehead, “as we switched over to Century. We were automating at the same time, installing systems that changed reels mechanically, on a timer.”

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The Pussycat and the X-rated Cabaret (formerly Miranda’s Off Broadway Theatre) were the first theaters Walnut automated. “One projectionist ran both houses. It was actually semi-automation as it was a two-reel automatic changeover system instead of using a platter system. I was the guy who later installed the automation systems in all the other downtown houses. If I had it to do over again, I'd have urged them to go platter instead of reels.”

PussFontana The Fontana Pussycat at 16779 Arrow Boulevard in Fontana was also automated. The 800 seater opened in 1948 and had been known as the Arrow, before being bought by Walnut around 1970. Miranda originally intended to run the locale as an all-age house, having been told he'd be unable to secure permits to show adult movies there. However, a surprise decision in his favor in 1971 resulted in the locale's rechristening as a Pussycat. After the automation upgrade in 1978, it ran for another year or so as a Pussycat, before Walnut sold it to an operator offering far more than the market value.

PussFontana2 It was later called the Del Mar Theater, and it screened Spanish films in the late '80s, before closing around 1990. It was leased to a church for a number of years, but according to cinematreasures.org it's being revamped as a film festival showcase. These 2003 photos of the Fontana Pussycat were shot by cinematreasures contrib Ken Roe.

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kat30 In March 1978, Walnut won a lawsuit enabling it to place Pussycat advertising in Southern California Rapid Transit District buses, for the film Sex World. Superior Court Judge George Dell cited a state Supreme Court ruling that transportation companies owned by public agencies must accept advertising from anyone, unless it’s libelous or obscene. Attorneys for Pussycat Theaters and Essex Distributing, Inc. had been denied the ad space.

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At the time, according to an article in Forbes Magazine called “The X-Rated Economy” (9-18-78), adult film theaters were selling around two million admissions a week, at an average of $3.50 per ticket, at around 780 adult film theaters in the U.S. Together, they grossed about $365 million in 1978.

kat18 1979 marked both the peak of the Pussycat reign and the beginning of the chain’s quick descent and ultimate disintegration. That year, Vince Miranda told the L.A. Times that he couldn’t estimate his personal wealth, but that it was in excess of $12 million. "I figure if you know exactly how much you are worth, you can't be worth too much," he said.

Downtown San Diego was becoming increasingly seedy --- Walnut’s grindhouse theaters responded by shortening their hours to open at noon and close at midnight. "They were finding needles in the alley behind the Casino," recalls Whitehead.

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The 1979 film Hardcore shows downtown at its Sodom and Gomorrah peak, with George C. Scott stumbling through wall-to-wall porno shops in search of information about his missing porn-star daughter. He makes his way down Fourth and Fifth Avenues, dodging hunchbacked junkies and drooling perverts at every step. Peter Boyle (see pic above) shows Scott an 8mm hardcore featuring Scott's daughter, and off Scott goes to California in search of her…pics below from Hardcore show Miranda’s Savoy Theater/Cinema X, across the street from his Casino Theater on 5th Avenue, AND the 4th Avenue Pussycat.

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“One time when my brother David was running the Casino projection booth,” says Whitehead, “they were closing and couldn't get this old guy in the balcony to wake up, and it turned out he’d had a heart attack or something and died. Another time, they found a dead guy out behind the rear exit doors. He'd crawled into a fenced in area and had probably died in his sleep several days before, so he was pretty ripe, which is how the manager found him, from the smell.”

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X-houses were cropping up everywhere south of Broadway, all hoping to capture some of the Deep Throat audience. Adults-only programming soon spread to nearby and outlying areas of San Diego. Even the stately Capri, North Park, and Academy theaters showed porn for awhile. Heck, the huge mainstream Mann Theater chain occasionally screened porn as well, in some of its most high-profile local theaters - check out this ad from August 1973, courtesy myspace.com/sandiegocinerama....

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In downtown San Diego, the Pussycat had numerous competing theaters, from the peep show booths of the F Street to tiny hole-in-the-wall screening rooms like the Foxy and the Lux, and up to full-fledged moviehouses who operated almost identically to the Pussycats, albeit usually minus the velvet trim, ornate fixtures, and longterm business plans that Miranda favored.

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“Bob Smith was a guy who used to own the Little Hollywood, which was on G Street between 4th and 5th under the New Kelsey Hotel,” recalls Dan Whitehead. “Smith and Wesley Andrews were arch enemies and I never really did know why. Smith also owned the Bijou – formerly called the Savoy - and I think he called it the XXX. Smith owned a lot of places at one time or another. He owned a huge gay club down on PCH called the Ball Express. He'd open a business, milk it for everything he could get out of it, and then move on to something else.”

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For awhile in the late '70s, the military was banned by the U.S. government from entering downtown porn theaters. Military MPs would regularly walk through theaters looking for soldiers and sailors violating the ban, which was later expanded to cover the entire county.

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pussycatcardscan0002 By December 1979, around 30 adult bookstores and movie houses operated within a 16-square-block area downtown, not to mention a strip club on Broadway near the YMCA with a giant, impossible-to- ignore sign reading “Hypno-Sexism.”

puss13 puss14 The city targeted those adult merchants with eminent domain proceedings intended to condemn the properties, so they could be refitted to suit the resurgent Gaslamp Quarter, whose acreage would be added to the National Register of Historic Places in 1980.

puss5 However, the city's "Redevelopment Agency" didn't stop there. It also named around 75 non-adult businesses and individuals in an eminent domain lawsuit filed December 31, 1979. The hit list included Walnut's Commodore Hotel, as well as the Buccaneer Lounge, the Equitable Trust Company, Fourth Street Arcade, the Horton Hotel Grand, Joe's Barber Shop, the Right Spot bar, Security First National Bank, Terminal Auto Parks, the Western Union Telegraph Company, and even San Diego's Department of Internal Revenue.

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According to court documents, Miranda filed his own lawsuit a few weeks later, for "unlawful detainer," over being locked out of his Cabaret Theater -- formerly his Off Broadway legit stage theater -- then screening porn (447901, Vincent Miranda, et al. v. James Schneider). Though he never regained control of the Cabaret, he was eventually awarded a $100,000 judgment, which the city had to pay due to "intentional property distress, lost income, and lost public goodwill." The theater was briefly renamed the Lyceum again -- and then Cinema X for a time -- until the building was demolished in 1985 to make way for the Horton Plaza parking garage.

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(5th Avenue circa 1979)

As more theaters closed and others reduced their hours, layoffs were becoming a chain-wide epidemic. “I remember a meeting one time when Tate was shutting things down and deciding who to get rid of,” says Whitehead. “There was a woman at the Ventura Theatre who'd been there fifteen years or more. He said 'Oh, get rid of her, just get her out of there,' as if she were just a piece of broken furniture. That was Tate through and through.”

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Around this time, Deep Throat became available on video, selling more than 300,000 copies by 1981. Retailing at $100 each, its success sows the eventual seeds of the home video revolution, which would inevitably cause the gradual shutdown of X-rated theaters that had been pooping up all over the country throughout the previous decade.

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Throat star Harry Reems didn’t see any of those profits, though. In fact, he was hounded and charged by authorities over obscenity issues that forced his retirement from porn films for around eight years.

society When his convictions were finally overturned, he returned to X-films in 1982 with the movie Society Affairs.

ReemsPrint At the end of September, he attended the film's premier at the Santa Monica Pussycat, putting his own hand and footprints in the sidewalk cement to commemorate the occasion.

Later - on February 7, 1985 -- Reems' successor as the king of porn, John Holmes, would leave his own cement impressions at the Pussycat.

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pussycatclock In 1981, time was up for the Fourth Avenue Pussycat. "On the day we removed all the equipment," remembers Whitehead, "I was instructed to give a guy from the city the keys when we were finished. So I called and he was there in just a few minutes, as if he'd been waiting right beside the phone or something. I had removed all the identification from all of the keys, just to make his job difficult. When he put out his hand for the keys, I deliberately let them fall to the floor, turned my back on him, and walked out the door without a word. Yes, that was small and petty, but it felt good to do it."

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Walnut appointed two new partners in late 1981, when Miranda's cousin Jimmie Bert Johnson and Walnut associate Jerome Knell were jointly named company president. Johnson was formerly head of the advertising department and company vice president (his mother Ada Johnson managed the Torrance Pussycat). Knell had been a part-owner of the Pussycat on Ocean Boulevard in Long Beach. Miranda and Tate still ran the day-to-day operations.

Jimmie Johnson – who also served as President of the Adult Film Association of America - quickly became a very visible and vocal cheerleader for the west coast Pussycat chain.

In May 1983, Johnson went to Washington DC to attend the Sixth World Congress of Sexology, a sex biz convention whose speakers included sex researchers Shere Hite and Dr. William Masters and Virginia Johnson. While in Washington, he made sure to get a photo of himself standing on the steps of the U.S. Supreme Court, home to his greatest enemies.

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Johnson told reporters at the convention that the L.A. Pussycat had been screening Deep Throat to 600 people at a time, 13 times a day, for 82 weeks. ''It got people to go to erotic movies who had never been before,'' Johnson said. ''Ever since then, production has gotten better, the sets are more beautiful, the acting has improved. The movies have plots now. We keep our movie houses clean, we pop our own popcorn, and all this keeps people coming back.''

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Around this time, a man named Jonathan T. Cota entered the picture at Walnut. In short order, he seemed to wield as much authority as Miranda and Tate.

According to Miranda's godson Tim David, "Cota just appeared one day around 1982 or 1983, never to leave the scene. He was a shoe salesman at Florsheim shoes in Beverly Hills. He was sleeping with Tate, and he was a third or fourth cousin to V.M. He must have been very talented at what he did...I remember his first big 'gift' from Tate was a house in the Hollywood Hills."

According to David, "As V.M. became more sick, Cota slowly moved into the house that V.M. and Tate had on Magnolia in Encino. I spent summers there in my teens, and it had always been a beautiful, antique-filled home. Walnut Acres they called it, an old walnut farm with neighbors like the Jacksons and Tim Conway."

Dan Whitehead says, "I never liked Cota from the first day I saw him slither into the office. Once he became Tate's squeeze, Mr. Miranda didn't like that. One time, Cota came to the office with Tate for an after-business-hours drinking party. After Tate left with Cota, Mr. Miranda said, 'I wish he wouldn't bring Cota around here, he's such a f-g.' I almost fell off my chair."

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The Anaheim Pussycat Garden at 305 East Lincoln Avenue opened in 1916 as the New Grand Theatre. It became the Garden Theatre in 1959, with programming in the ‘60s that was heavy on sexploitation and nudie “art” films. In 1978, Walnut converted it into the Pussycat Garden, operating for just over four years before shutting down. It was torn down in 1983.

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The Anaheim Pussycat at 132 West Lincoln Avenue was acquired by the City in 1983, via its condemnation powers, to instead zone the area for apartments or condominiums. When the city snatched the 10,637 square feet of property, it offered Walnut $500,000. Walnut wanted $1.2 million.

Walnut and theater operator Amil Shab filed a lawsuit against the city Redevelopment Agency, over their loss of business after the City demolished the property. In July 1985, Walnut and Shab received a $200,000 payment, intended as a settlement but, ultimately, failing to appease the Boss ‘Cat.

Walnut continued to press suit against Anaheim’s City Redevelopment Agency -- comprising City Council members – until a jury trial was scheduled in September 1986. Shortly before the trial started, the City offered Walnut $800,000 to settle the case, Walnut agreed, and thus ended any and all Pussycat presence in Anaheim.

katwhit3 In Uptown Whittier, California, Walnut ran a Pussycat on 7038 South Greenleaf Avenue, between Wardman and Philadelphia Streets. Formerly known as the Wardman Theater when it opened in 1932 (named after original owner Aubrey Wardman), it seated around 1,000 people, including the second story lounge (which had an Egyptian theme and included a snack bar). After being run by Pacific Theaters in the ‘early ‘70s, the moviehouse was purchased by Walnut in early 1977 and began showing X-rated films.

kat119 The Whittier Pussycat quickly found itself facing increasing civic pressure to close or switch to non-X fare.

puss22 In February, 1984, the City tried to introduce a zoning ordinance prohibiting an adult theater from operating within 1,000 feet of a church – the Pussycat was closer than that to FOUR churches. However, District Judge Manuel Real nullified the ordinance as “lacking sufficient justification.” The Judge made the same ruling again in 1985, after another attempt by the City to zone the Whittier Pussycat out of existence.

Representing the City, Katherine Stone argued for the ban, on the grounds that “children walking past [the theater] would be exposed to [adult movie] ads."

Judge Real countered "Who said they had to pass it? They can go around the block."

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Walnut attorney Stanley Fleishman had already filed a lawsuit to overturn the ordinance. The suit also sought an undetermined amount of damages for the city's "bad faith actions" against the Pussycat's operator. Fleishman - a renowned civil liberties lawyer - was one of the first attorneys ever to argue an obscenity case before the U.S. Supreme Court in the late 1950s.

"When others point and say they don't like something, and cry 'let's change it,' I'm offended," he said. "It's a dangerous practice in a free country to try and tell another man what he can and cannot read, watch or talk about."

kat36Whittier Whittier City Manager Tom Mauk estimated that the City had spent more than $100,000 in court costs and attorneys fees to battle the Pussycat Theater. This cost to the City would eventually rise to well over $500,000, before the matter was finally settled, a l-o-n-g time down the line…….

Jimmie Johnson told the L.A. Times (10-27-85) that Walnut had so-far spent around $80,000 fighting to keep the 900-seat theater open seven days a week, from noon to midnight. "It boggles my mind,” he said, “that in this day and age, we are still having to fight for the freedom to operate our business…If I didn't fight, I wouldn't be in business tomorrow. At the first sign of backing down, I might be vulnerable in every city where I operate theaters."

Not that Johnson was waving the First Amendment flag in a (self)righteous snit, ala Larry Flint, or even San Diego’s Greg Vasic. "Believe me,” said Johnson, “if I wasn't making money, I'd sell in a minute. It's not my biggest-grossing theater, but it's not the worst either…We average about 1,200 customers a week.”

katwhit4 Whittier tried to revive the 1,000 feet ordinance yet again in January 1987, only to have Judge Real strike it down a third time, despite higher courts having overruled him twice on the matter. Real ruled that the City failed – once again - to prove that the Pussycat "poses any special threat to the city's legitimate interests." Amidst proceedings all but identical to the last go-‘round, it was clear that nobody on either side was willing to budge.

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A few weeks later, vandals broke into the Whittier Pussycat, slashing the screen in half and setting fires that caused around $80,000 in damage. The blaze was discovered in a second-floor projection room when a fire alarm sounded at around 3 a.m., according to the L.A. Times (4-9-87). Investigators found several “incendiary devices” in the room, and two $30,000 projectors were destroyed. Most of the damage was confined to the second floor, and the theater reopened less than 48 hours later.

"It appears that the fire was set by someone who didn't like the business," according to Whittier police Detective William Reiner. "Nothing was stolen…they just wanted to deliver a message."

kat36 Prints of two films were also destroyed. You’ll think I’m joking, but the titles were – according to the L.A. Times (5-3-87) - Crazy With the Heat and Wendy the Electric Lady.

In February 1985, the marquee at West Hollywood’s Pussycat Theater caught on fire. This was also suspected as arson, perhaps at the hands of a disgruntled Pussycat neighbor, but the blaze was later determined by Fire Captain Tim O'Neill to have been caused by faulty wiring. Pieces of the burning sign landed on the sidewalk, as patrons fled the building and flames climbed to the second story of the theater. Firefighters put out the blaze before it went any further, though the theater still suffered around $10,000 worth of damage.

The movie title on the flaming Pussycat marquee – again, no joke......

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In May 1985, Miranda -- a lifelong heavy smoker -- was battling lung cancer in an L.A. hospital. "My Aunt Susan spoke to V.M. several times about my future with Walnut," says his godson Tim David. "Something must have been going down at the end, because V.M. called her and said he was planning on getting married! This is very strange, due to the fact he and Tate had been live-in lovers for decades."

Vince Miranda died June 3, 1985, at Cedars-Sinai Medical Center, of complications related to cancer. He was 52. Survivors included his mother, Belle Mida of Palo Alto, his brother (Tim David’s biological father), and a sister.

"He denied the fact that he was dying up to the end," says Miranda’s godson Tim David. "The last time I saw him was at Walnut Acres...he was bald from the chemo treatments but insisted that he was in remission and was going to be fine. He kept it a secret from all of us."

Tim David says Cota quickly moved in with Tate at Walnut Acres in Encino. "The last time I was there, after V.M.'s death, the house had been completely 'Cotafied.' The guy has no taste whatsoever; it looked like something off the set of Miami Vice. Horrible."

Miranda’s cousin and Walnut partner Jimmie Johnson filed injunction requests and lawsuits against Tate and Cota, attempting to regain control of Walnut and Pussycat assets, with very little success. "Grandma Mattias never got anything [from Miranda's estate] either," says David. "It was all funneled back to Tate and Cota."

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To be fair, there may not have been a lot of Walnut left, at least once the IRS hit Miranda's estate with a federal tax lien of $6,047,760.00. Walnut properties all over the state were sold, leased, or traded away, with many real-estate holdings being handed over in lawsuit judgments. Several claims against the estate were connected to ongoing litigation dating back years.

Walnut Properties and/or company principals were served with over 100 civil lawsuits filed between 1973 and 2005, the majority related to Pussycat locales. Interestingly, one tax lien mentions as a DBA "George Munton Tate." This confirms "Munton" as one of Tate's AKAs, as long rumored by company principals who claimed Tate was hiding a criminal conviction that could have affected his ability to license x-rated businesses.

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In all, around $30 million in Walnut assets were liquidated, lost in judgments, or "gift deeded" to others over the next 15 years. Top candidates for liquidation included the increasingly problematic Pussycat theaters, which had installed video-projection equipment to no avail. Between shrinking attendance, home video, and increasing civic and social intolerance, the Pussycat dynasty was having problems at almost every one of its 30 or so remaining California locales.

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Long Beach’s Lakewood Theater on Carson Street (later Lakewood Boulevard) was once the single-screen Fox Theatre. It was outfitted as a Pussycat in 1977 and transformed to a two-screen house, with luxurious red and gold carpeting and fancy mirrored walls. However, it didn’t take long to run into civic backlash – shortly after opening, police raided the theater and confiscated prints of X-rated films deemed to be obscene. This was just the beginning of a long-lived skirmish between Walnut and Long Beach -------

In late 1985, the Lakewood was operating with two separate screens. One showed X-fare, while the other showed general release R-rated movies. This wasn’t an attempt at market saturation, but rather because the City required the theater to do so by law.

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Earlier that year, the U.S. Supreme Court affirmed a lower court ruling that defined an adult theater as one that shows a "preponderance" of X-rated material. Because the Lakewood offered R-rated as well as X-rated fare, city officials couldn’t force the Pussycat screen out of business.

"They ran the number-one screen as an all-age general release and art house, and the number-two screen as a Pussycat," muses Pussycat projectionist Whitehead. "Talk about a nightmare. They kept it that way for a long time."

"A big week for the R-rated films can be $14," Jimmie Johnson told the L.A. Times (10-27-85).

"The test," according to Walnut attorney Stanley Fleishman, "is the preponderance of films exhibited, and not which films the majority of patrons choose to see. The choice people make is for them to make themselves, without government interference…We should now be able to continue without the harassment we've been seeing over the last decade. It makes no sense for a city official to try and control what adults see."

Countered Mayor Ernie Kell, whose district included Lakewood Village, "Nothing would please me more than to be able to legally close that theater…It's like a cancer out there." A neighborhood group called Citizens Against Pornographic Movies at the Lakewood Theater continued to picket the locale, as it had been doing for years, almost since the Pussycat oval was first hung out front.

puss19 In San Diego's rapidly evolving Gaslamp Quarter, the Fourth Avenue Pussycat had been forced by the City to close. However, Walnut managed to keep the Pussycat brand alive downtown, by converting other theaters into temporary ‘Cat houses, including the Aztec at 5th and G and in the old Off Broadway building.

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The sidewalk in front to the El Cajon Pussycat became a regularly scheduled battleground. Each and every Friday night, members of Santee’s Bible Missionary Fellowship showed up with protest signs, rain or shine, Hell or high water. Usually led by Pastor David Rudd or Rev. Dorman Owens, with placards and Bibles in hand, anywhere from 10 to 30 protestors would march back and forth in front of the theater, carrying signs that read “Porn Kills,” “Depraved Minds Love Smut,” and rather ominous declarations that “The Wage of Sin is Death."

kat44 The 400-member church also protested at abortion clinics, gay bathhouses, and held rallies opposing homosexual rights.

"[Kids] come right up here on their bicycles," Rudd told a Union-Tribune reporter (9-9-85), pointing to the suggestive posters of future attractions that he called "sickening perversion."

kat41Rev. Dorman Owens of the Santee church told the L.A. Times (5-22-86) “Law is subject to righteousness…A good law never protects that which would destroy society. The First Amendment was never intended to protect crime or pornography that ruins minds…All these sleazy perverts and unrighteous people have stretched the Constitution to protect their particular sins, and it was never intended to that."

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The F Street Bookstore just down the street on East Main Street was another frequent target of both the Santee Church and the City of El Cajon. According to Mayor John Reber, the city spent $25,000 in its unsuccessful legal battle to shut down or move the F Street Bookstore. "We're through spending the taxpayers' money to fight the U.S. Supreme Court," he told the San Diego Union-Tribune (4-25-86).

Pussycat1984TWO Tate must have still seen a future for Pussycat Theaters, however. After recovering from a stroke (neither his first nor last), he registered for sole ownership of Pussycat Theatres, Inc., in February 1986, listing the corporation's primary service as "photofinishing laboratories" and its secondary service being "motion picture production."

By 1987, Walnut was down to operating only 33 Pussycat Theaters. According to the Adult Film and Video Association in L.A., adult movie theatres had dwindled from about 750 in 1983 to around 250, a drop of 67 per cent. An article in the San Francisco Globe (6-12-87) reported that Pussycat box office proceeds had dropped 20 per cent since 1982, when VCRs became common consumer items.

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Adding insult to video injury, many former movie theaters actually converted to to X-rated video shops.

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In December 1987, foes of the Lakewood Theater Pussycat in Long Beach finally managed to get preliminary court injunction shutting down the X-rated screenings. "We consider it an embarrassment to have this type of business that is making innuendoes and double meanings [with film titles on the marquee]," moviehouse neighbor Mary Soth, chairman of Citizens Against Pornographic Movies at the Lakewood Theater, told the L.A. Times (12-24-87). "We have been anxious to let the public know what we were trying to do is not censor their choice, but [to] locate this [adult theater] outside a residential area."

Three weeks later, however, the state Supreme Court intervened on the side of Walnut, ruling that the Pussycat was free to show porn again.

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To be safe, Walnut began asking patrons at the Lakewood and a few other litigious Pussycat locales to sign a (fairly humorous) “waiver” before entering the theater, absolving Walnut of any and all legal responsibility for whatever might ensue…

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The uber-contentious Pussycat in Whittier WAS finally closed down, though NOT by the City, nor even by Walnut – it took Mother Nature’s fury to finally neuter this ‘Cat.

After a devastating earthquake hit the area on October 1st, 1987, the exterior wall of an adjacent building partially crumbled onto the Pussycat, and soon City officials were posting an "unsafe" sign beneath the shattered marquee.

However, Walnut still wasn’t quite ready to put down the aging kitty it had fought so hard to keep in catnip. "That structure is built like a fortress," Ron Naslund, property manager for Walnut Properties, told the L.A. Times (10-7-87). "There's no problems on our end…though [opponents] probably all raced to the theater to see if it was down."

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Naslund ordered a replacement marquee, though he said Walnut wouldn’t pressure city officials to reopen the area, even if the theater itself were ruled operable. “Safety comes first," Naslund said. "We don't want to be anything but a good neighbor."

In April 1988, the Whittier Pussycat marquee was still blank and the entrance fenced off, though Walnut was telling reporters it still planned to reopen the theater. City officials, however, were convinced they’d be able to find one more way to skin a ‘Cat.

"It's absolutely no surprise to anybody that the city's aim and desire has been to eliminate the Pussycat Theater," Councilman Gene H. Chandler told the L.A. Times (5-12-88). "But I'm not willing to say that the design [for rebuilding the damaged neighborhood] is aimed at getting rid of the Pussycat."

By that point, the City of Whittier owned 71% of the block. Several other buildings had already been torn town, mainly to make room for parking structures. Councilman Gene H. Chandler estimated that it would take $3 million to $6 million more to acquire the remaining properties, including the Pussycat.

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The entire relationship between the City of Whittier and Walnut Properties changed dramatically in August 1988, after Jonathan Cota replaced Jimmie Johnson as the man in charge of the entire California Pussycat Theater chain. Longtime Walnut publicist Don Haley also left the company.

Right away, Cota told nearby Whittier merchants – though not the City Council – that he planned on doing $100,000 worth of repairs to the old art deco building, to reopen in October….as a mainstream general-release theater!

"It would be great if it happened," Councilman Chandler said at the next City Council meeting..

City Manager Thomas G. Mauk warned that Walnut had long been no friend of the City Council, and a change in management didn’t necessarily mean a change in programming. "Don't count on it until it happens," he said.

KatWardman Sure enough, as of April ’89, the Whittier Pussycat (the signage now only naming it the Wardman) remain closed to all screenings, X or otherwise. However, one longstanding court battle remained in play.

U.S District Judge Manuel Real ruled that a Whittier ordinance declaring 99% of the city off-limits to a Pussycat theater was too restrictive and violated Walnut’s First Amendment rights. The 9th U.S. Circuit Court of Appeals agreed, but the City asked the high court to intervene. The justices rejected the City’s appeal, without comment (Whittier vs. Walnut Properties, 88-1322).

Whittier had spent about $300,000 on the case, and the Supreme Court's decision meant the city would also have to pay Walnut's court costs of $150,000 to $200,000.

kat90Whittier The city finally made a deal for the Whittier theater, splitting it into a two-screen theater. Six more screens were added later and, by the turn of the century, it was screening general release movies as the Whittier Village Cinemas.

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The Concord Pussycat at 1965 Colfax Street in Concord opened in September 1938, originally called the Enean Theatre (named after the east coast brothers who built it). Overlooking the town square, it became the Concord Showcase in April 1968.

The Concord was already showing X-rated movies when it became a Pussycat in 1976. Walnut maintained the Showcase name and marquee, installing subtle signage indicating its status as a Pussycat. Walnut ran it until the early ‘80s, when it was taken over by rivals the Mitchell Brothers, the filmmakers responsible for Behind the Green Door and the sex merchants behind San Francisco’s infamous O’Farrell live sex theater.

A nearby First Presbyterian church group bought the Concord Showcase, hoping to transform it into a youth center, but the Mitchells insisted on staying through 1985, until their lease expired! So, for awhile, it still showed porn, perhaps the only X-houses in America that can say it screened porn while owned by a church.

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“I served on that committee which oversaw the purchase of the theater,” says Abner in a post at cinematreasures.org. “The church was bound to an ironclad lease on the present occupants…the church was legally bound to honor the lease until it expired in 1985. Once it did, the Mitchell Brothers (NOT Pussycat as some claim) were ordered OUT, although they offered to triple the rent!”

“I could see the Mitchells attempting then to try to break into the market, although Pussycat and the Mitchells historically didn't get along with one another,” says Scott Favareille at cinematreasures. “As when the Mitchells bought the leases to several San Francisco theaters that had been operated by Walter Reade prior to that company's bankruptcy; That was mostly done to keep Pussycat from expanding into a theater which was near their O'Farrell flagship.”

When the church finally got ahold of the theater in late 1985, they gutted the interior and operated it as the Presbyterian Community Center until the late ‘90s. After that, it was leased to a Korean Presbyterian church group.

kat43 Pasadena’s 700-seat Pussycat on 770 East Colorado Boulevard operated in the former State Theatre, built in 1918 and originally called the Florence Theatre.

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The Pasadena Pussycat/State locked its doors to X in 1989. It reopened several times with various program formats, including a stint as a Chinese language theater, before closing for good in 2000.

When the Pussycat on Santa Monica Boulevard went to renew its West Hollywood business license in 1987, the city's Business License Commission forced Walnut to agree to hand out information about AIDS and other sexually transmitted diseases. Licensing laws allowed the city to impose such requirements, in matters concerning the public health and welfare.

"With the current AIDS crisis,” said Paul L. Self, the city's business license officer (L.A. Times 6-28-87), “the more information there is out there, the better. There's a lot of good information around, but it's not getting out to the public, particularly to the heterosexual community."

So the West Hollywood Pussycat put up two displays on its snack counter, stocking each with Red Cross leaflets about Acquired Immune Deficiency Syndrome, written in Spanish and English.

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Fairly symbolic, if not endemic, of the fall of the urban porno theater, porn superstar John Holmes died on March 13, 1988. After appearing in an estimated 2,000 porn films, he was felled by AIDS, which he maintained he’d contracted through IV drug use, not unprotected sex.

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In downtown’s civic Xanadu known as the Gaslamp Quarter, one of the last remnants of the Pussycat Theater chain was operating in the old Aztec Theater, converted to an X-house as it neared its final days.

aztec2 Projectionist Dan Whitehead was by this time managing the Star Theater in Oceanside, as well as running the booth on weekends at the Aztec and Casino. “There was a very short period of time when the Aztec was closed. It was for legal reasons, as they were setting up a dummy corporation. A guy named Terry Wiggins leased the Aztec, Bijou, Casino, El Cajon [formerly the Pussycat El Cajon], the Strand in Ocean Beach, the Star in Oceanside, and the Plaza in Carpinteria from Walnut.”

kat4kat13 (Casino & Aztec on 5th Ave.)

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In early 1989, Wiggins converted the Aztec, Bijou and Casino theaters downtown into discount family theaters.

“The name of the dummy corporation that was set up was Star-Crest Theatres, named after the Star and Crest theatres in Oceanside. I can't remember if the Aztec was under that umbrella or not. The name of Terry Wiggins' company was TRW Theatres, and he ran the theaters as his own, ‘til his company shut down in April of 1994.”

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“It was the closing of a very long and important chapter of my life,” says Whitehead. “The guy who took over the Aztec before Terry [Wiggins], Bill, I remember that he took the Dolby stereo sound system that I'd removed from the Balboa, speakers and all, to a theatre up in Tulare. That pissed me off; I don't know why, 'cause it wasn't my property, but it really did piss me off.”

kat116 In March 1988, Walnut partnered with Leonard Glass (the former plastic surgeon who also bought the Hotel San Diego from Walnut) to run the 970-seat El Cajon Pussycat. Glass was also running OB’s Strand Theater at the time, as well as negotiating the purchase of Oceanside’s Pussycat, operating in the grande olde Star Theatre.

In November that year, Glass presented the El Cajon City Council with an ambitious plan to renovate the 12,000-square-foot property, to include a shopping center, a fast food restaurant, “automotive-related businesses,” and a two-theater complex that would show general-release films. In addition, Glass would provide between 99 and 140 new parking spaces.

"I am totally uninterested in the X-rated theater business in any way, shape or form," Glass said in his proposal.

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If his development plans were approved by the city, said Glass, his company Western Sun would lease the one and three quarter-acre parcel from George Tate and Walnut Properties for between 52 and 60 years. Then, he’d immediately spend at least a million dollars on the revamp and renovation.

"This [resulting vote] is going to tell you how much the city wants to get rid of the Pussycat Theater," said Ted Morris, project coordinator for Walnut Properties. Among the 11 modifications to City requirements that Walnut sought were waivers of extensive fire and safety work inside the theater, plus permission to keep the theater marquee intact. Walnut was also asking for exemption from street improvements normally required by the Uniform Building Code, like new curbs, sidewalks and paving on Sunshine Street, a traffic study, and relocating utility cables below ground.

"We're very excited about it,” Glass told the Union-Tribune (11-24-88).

"I think it's wonderful," said El Cajon City Councilwoman Joan Shoemaker.

However, at a late February ‘89 hearing about whether to grant Glass and Walnut the necessary conditional use permits, waivers, and exemptions, the City Council unanimously rejected the proposal, 5-0.

"To be honest with you,” Mayor John Reber told Glass, “I'm not too enthusiastic about the uses you have in your project, especially the auto repair and the fast-food [restaurant]…I think this council has to be very aware of what goes in on Main Street. I think we have enough fast-food, along with our thrift shops."

Glass argued "We do think we are lending quite a service to the city by closing this X-rated theater."

To which Councilwoman Harriet Stockwell replied "I really don't feel I can accept the project that has been proposed, much as I would love to get rid of the theater."

“We're going to let the city of El Cajon wallow in the slime it apparently wants and deserves," Glass told the City Council, before alleging that it had "hidden agendas that we don't know about." He said the 52-year lease he’d negotiated with George Tate had only been possible because of their previous business relationship.

Calling Tate, "a very eccentric person, a very stubborn person," Glass told the City Council "He has no intention of closing that theater. It doesn't make economic sense to keep it open, but that doesn't matter to him. And under no circumstances will he deal with anyone but me."

"So let them keep their theater," Glass told a reporter, as he stormed out of the meeting.

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“We lost $50,000 on this project and nine months of work,” Glass told the Union-Tribune the next day (3-1-89). “It's unbelievable…They strung us along for months and months and months, saying they liked it.”

Shortly thereafter, thumbing his nose at El Cajon, Glass threatened to run the raunchiest films ever seen at any of the chain’s Pussycat theaters (which by 1989 only numbered around 20 statewide).

Jonathan Cota chimed in as well, announcing that he planned to bring in live strippers to the El Cajon Pussycat. "Anything I can do to make the City Council members feel bad about their decision, I will do," he told the Union-Tribune (3-9-89). “There will be banners, promotions, dancing girls; we're going to get the public back into the theater…We might as well give the people what they really want. We feel El Cajon must love the Pussycat, since it doesn't want to get rid of it."

"What do they expect on that corner?” asked Cota. “A mall? Gucci? Neiman Marcus? Should it be like Rodeo Drive? You don't have Rodeo Drive people in El Cajon. People can't afford that kind of thing…You can tell that I'm angry, and I'm a little disturbed at how the city handled this."

kat12 "I've tried so hard to get rid of our porno theaters, or turn them into general release theaters," said Cota. "But now, we're there to stay with the Pussycat. As far as I'm concerned, if we sell every other theater we own, I will keep the Pussycat in El Cajon."

Then, mysteriously, in August ‘89, a lock suddenly appeared on the El Cajon theater’s door ----- for awhile, nobody seemed exactly sure WHAT was going on inside the locale.

What was going on was around $20,000 in renovations. A new beveled-mirror snack bar was built, the seats, floor, curtains and bathrooms were redone, new carpeting was added, and a wider, less faded movie screen was installed. A distinct clue indicating Walnut’s intentions came with the dismantling of the oval Pussycat logo atop the marquee, with its jumping bikini babe ringed by flashing chaser lights.

In early December 1989, after 15 years as an X-house, the El Cajon Pussycat surprised everyone by announcing it would no longer screen X-rated films. "I think the community is going to be very supportive of it once they see what we've done with the place," new manager Terry Wiggins told the Union-Tribune (12-15-89). Wiggins – who leased the El Cajon theater from Walnut - was also running San Diego's Aztec, Bijou, and Casino theaters, as well as Oceanside's Star and Crescent Theaters.

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The first all-age screening at the renamed the El Cajon Family Theater was All Dogs Go to Heaven, with all seats priced at $1.99. One of the theater’s new features was a "cry room," where parents with noisy babies could watch the movie without disturbing other patrons. The renovated snack bar offered gourmet cookies, bottled mineral water, and nachos, alongside traditional movie treats like popcorn and candy.

kat47 A few months earlier, Walnut’s Pussycat in Oceanside’s Star Theater had also traded in porn for family films, pricing all seats at $2. “We are trying to give...an uplift to our business," Walnut’s L.A. office manager Ethel Edwards told the San Diego Union-Tribune (4-15-89). "We don't know exactly how many [theaters] are going to change over [from porn]…Since they have come out with home videos and all, this business was kind of down.”

The final X-rated double feature screened at the Star on April 20th, 1989, was Deep Insider Trading and Red Hot Pepper. Terry Wiggins was also running Hollywood’s Ritz Theater, which he likewise transformed from a Pussycat into a general release theater.

puss15 A few weeks later, Ventura’s Pussycat Theater also shed its X-skin, becoming the Teatro Mexicano to screen Spanish-language films and present live mariachi performances. The 800-seat theater snack bar began offering jalapeno peppers, Mexican sweets, and authentic nachos.

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The moviehouse at 793 East Santa Clara Street was originally the Mayfair Theatre, designed by S. Charles Lee, one of the country’s foremost Art Deco and "Streamline Moderne" theater architects. It opened June 18th, 1940, with the RKO film Irene, starring Anna Neagle and Ray Milland.

kat41MayfairVentura When it became a Pussycat in the mid-‘70s, Walnut painted the entire building bright purple-pink. The theater often hosted personal appearances by porn stars living nearby, like Marilyn Chambers of Behind the Green Door and Insatiable, and several X-films held their world premier at the venue, including a couple rumored to have been co-financed by Jonathan Cota at Walnut.

Between 1988 and 1989, the Ventura Pussycat was the scene of 120 lewd-conduct arrests, according to police reports cited in the L.A. Times (3-24-91).

After Pussycat withdrew from the Ventura theater, leaders across the street at Horizon Foursquare Church were convinced their prayers helped end this Cat's ninth life. "The people in our congregation and a number of others have been praying for that theater to stop showing X-rated movies for a long time, and I think that had as much an effect as anything else," assistant pastor Steve Shepard told the L.A. Times (8-3-89).

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The Oakland Pussycat operated in the Regent Theater, at 1118 Broadway. Built in 1913, with only around 300 seats, the Regent was renamed the Newsreel Theatre in 1941. In later years, the narrow brick building was known as the Peerlex (beginning in the mid-‘50s), the Imperial, the Art Cinema (showing nudie films), and of course the Pussycat Theater.

KAT84 “The theatre was very clean and very well kept, considering the sex that used to go on in there,” says Robert Gippy in a post at cinematreasures.org. “A lot of the hookers from the Travelers Hotel on 11th would go there with their dates. To the right of the main entrance was a staircase that led up to the loge and balcony sections. The loge had about a hundred seats, same with the balcony. It was small and very cozy…the vertical marquee was very impressive when lit up, it made Broadway look like a real downtown.”

kat85 Walnut tried to keep the doors of the Oakland/Regent open, but the tiny theater was never well-attended and it was too small even for a snack bar – patrons used vending machines. It’s Pussycat era ended in 1986, and it was demolished around 1996.

kat61 (San Jose Pussycat, photo by Adam Martin)

The original San Jose Pussycat at 366 South First Street was actually called Pussycat 1. The second locale Pussycat 2 was just down the street. Originally a shoe store, it became the Camera Theatre, showing mainstream fare. After the Shaw Theater chain bought it in the ‘60s, it switched to adult movies, which was fine with Walnut when it bought the locale and turned it into Pussycat 1 in 1970. They also bought the theater down the street from the Shaw chain for its Pussycat 2.

Pussycat 1 only ran a couple of years. It later became the Camera Cinema, running various programs at different times, like kung fu movies and art films. It stopped screening movies in 2004, and became an art gallery.

Opened in a former garage building in 1949, Pussycat 2 in San Jose at 400 South First Street was originally known as the Gay Theatre (not THAT kind of Gay – it was named after the daughter of an original theater partner). It was an art theater through the ‘60s, until owners Shaw Theaters sold it to Walnut in 1970.

kat121 After becoming the Pussycat 2, it ran into the usual litany of legal hurdles, beginning with screenings of – what else – Deep Throat.

In a post at cinematreasures.org, Wendy HB recalls “We had a field trip from the San Jose' State drama department: 'Bring your own trench coat and slouch hat.' We also brought black strips of paper to obscure our eyes in photographs in case of a raid (a la 'Confidential' and other old Hollywood scandal rags).”

In the late ‘80s, attempts by San Jose to close the theater were met with a lawsuit filed by Walnut. The company finally closed up shop in 1989.

On New Year’s Eve 1989/1990, the former Pussycat 2 reopened as a dance club called F/X. San Jose’s Redevelopment Agency was so anxious to erase all lingering traces of ‘Cat, it offered to help the building’s new owner Fil Maresca pay for the club's remodeled façade. Five years later, in January 1995, the club was still in operation and Maresca became the new President of the San Jose Downtown Association, an advocacy group representing businesses and property owners.

kat49SanJose The locale was later leased for several other clubs, including Spy, Glo, and Pete Escoveda’s Latin Jazz Club (beginning in 2004).

kat65 As of 2006, the old Pussycat 2 was Angels Ultralounge and Cabaret, outfitted inside once again with enough pink and neon to make Mary Kay blush.

Oceanside’s Towne Theater, which had also run as a Pussycat for several years, was simply closed down and shuttered. A Karate studio held classes for awhile in the building, which was eventually acquired by the city of Oceanside.

puss2 By summer 1990, less than 20 California Pussycats remained in the X-biz, according to Walnut’s office manager Ethel Edwards. "We were losing business in a lot of the theaters that were closed up,” she told the L.A. Times (8-14-90). “And videotapes were the reason."

In June 1991, the El Cajon Theater that had housed a Pussycat through late 1989 announced it would soon be shuttered for good. Walnut rep Barry Hartsfield said the price the city had been negotiating for the past year was acceptable. "We are ready to sell," he told the San Diego Union-Tribune (6-13-91). Hartsfield had risen quickly through the Walnut ranks when George Tate sought his help after suffering various health setbacks, including a stroke that sidelined him for the better part of the next few years.

quentin At the Pussycat in Torrance (formerly the Stadium Theater), at 1653 Cravens Avenue, tenth-grade dropout Quentin Tarantino checked tickets and manned the snack bar in the late '70s. "I was up there several times on service calls," says Pussycat projectionist Dan Whitehead. "Mr. Miranda's aunt, Mrs. Ada Johnson, managed this and the Lakewood Theatre at the same time. She was a great lady, and I was very fond of her. She didn't take any sh-t from anyone, anywhere, anytime, ever."

The Torrance Pussycat was built in 1949; Pacific Theaters ran it in the sixties. Outfitted to seat around 900 people, the one-screen moviehouse became a Pussycat in the late ‘60s, one of the first half-dozen X-houses in the California chain.

puss29 In summer 1992, developers renovating the area around the Torrance Pussycat offered Walnut $50,000 to stop showing porn and to clean up the theater façade. Barry Hartsfield agreed, telling neighbors and city reps that he wanted to reopen the locale as the Cravens Avenue Theater, operating as a second-run general-audience movie house.

While the Torrance theater was still closed, Filmmaker Tim Burton shot scenes there for his movie Ed Wood, about the inept-but-sincere ‘50s director credited with creating one of the worst movies ever made, Plan Nine from Outer Space. The theater can be seen in the scene where Wood’s cast is attending the premier of Bride of the Monster.

kat51 Then, the Torrance Pussycat was briefly renamed the Aurora for a TV movie shoot.

This moviehouse was still the focal point of civic debate, even while shuttered, as the city wanted to tear it down to build condos. Various groups and individuals lobbied hard to save the building, though their efforts eventually proved unsuccessful. It was demolished in February 2002.

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Among Walnut’s San Francisco houses was the Guild Pussycat, at 1069 Market Street, in the middle of downtown’s theater row. Opened in March 1925, the name was changed to the Studio Theater in 1943 and then the Guild Theatre in 1947 (it was also known as the Egyptian for a time). In the late ‘60s, it began showing “adults only” programming (as did the Centre Theater next door).

kat68 In 1968, the Guild screened one of the first “sex” films to gain widespread fame, I Am Curious Yellow (which really only has a bit of nudity). According to Scott Favarville at cinematreasures.org, “Some of the entrance area can be seen in the 1964 film "The Erotic Mr Rose" (along with the Centre next door).”

The Guild was a 400-seat Pussycat from 1974 through 1986 --- the locale next door, the Centre, was its sister theater, also screening porn. “I took care of all the projection equipment in this house…from 1982 until it closed,” recalls Dan Whitehead. “It was an interesting old building. The fifth floor used to be the offices for Lippert Theatrtes. They took over the Centre immediately next door about a year or two before they both shut down. Pussycat ran both the Guild and the Centre with only one projectionist going back and forth between them. The projection booth doors of both houses opened into the hallway of the office building above.”

After Walnut closed the theater in 1987, the locale contained retail shops.

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The San Luis Obispo Pussycat was actually a former convention hall, until Walnut bought it in the early ‘80s and began showing X-rated features. Apparently, cops made it a habit to confiscate nearly every adult movie print that entered the building, and Walnut withdrew from the local within a year or so.

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(Bruce Torrence Hollywood Historical Col.)

The Hollywood Pussycat at 6656 Hollywood Boulevard (once the News View newsreel theater) is where the aforementioned legendary punk club the Masque operated, in the basement which had previously been a recording and broadcast studio. Walnut ran it as a Pussycat from 1972 until the late '80s, screening Deep Throat for nearly ten years, earning (according to Variety) and $11,000 weekly during peak seasons, until Throat was finally cut on December 12, 1981.

kat74.psdrit After Walnut pulled out entirely around 1988, the theater went back to being called the Ritz. According to cinematreasures.org, the building is currently leased by a church. Hollywood90038 posts a link to this photo of the fading Pussycat marquee oval... pussritz

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...while KenMC posts these wider shots showing oval sign above the Ritz. ritz10

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kat58 The L.A. Pussycat, at 810 South Main Street, opened in December 1918 as Miller’s California Theatre.

It later switched to Spanish language movies, before becoming a ‘Cathouse. “I was in this house a couple of times for projection equipment service calls,” recalls Pussycat projectionist Dan Whitehead. “If I remember correctly, the projection booth was on the main floor, but it had originally been upstairs.”

kat53 A 1,600 seater with a full curved balcony, Walnut shuttered the doors in 1988. For awhile, transients lived in the building, including some who lit the piano alcove on fire. It was torn down in 1989, and replaced by a shopping complex.

The Orcutt Pussycat at 1155 East Clark Avenue opened in summer 1965 as a general release house, situated in a shopping center. Unhappy residents picketed the theater in the late ‘70s, until it finally closed in 1981. The building later housed a hardware store.

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The Pussycat Eagle at 4884 Eagle Rock Boulevard was another L.A. branch of the Walnut chain. It opened in 1929 as the Yosemite Theatre and later became the Eagle.

(Photo, Bob Meza) kat63bobMeza While run by Walnut from around 1976 through 1979, the marquee still had the Eagle signage. For awhile, Walnut a built-on logo above it reading “Pussycat,” and showed X-rated films. However, several raids and community opposition caused the company to flip-flop back and forth on programming, from porn to second-run and back to porn again, at this theater and at the nearby Highland Theater, which Walnut also ran. Its projection booth was fairly unique, in that it included a working toilet and sink. Other operators ran it until 2001, when it was shut down other than occasional art, music, and performance functions held in the building.

Most recently, it’s been leased by a church for its Living Faith ministry.

katgo The Fresno Pussycat at 56 North Van Ness Avenue was also known as the Venus Adult Theater. “It was originally a 16mm house,” recalls Pussycat projectionist Dan Whitehead. “When I left, it was an operating 35mm house. It should have been a ten-day job; I was there for three weeks in the middle of a very hot San Joaquin Valley summer. It was a nightmare job.” The Fresno Pussycat was still standing in 2003, though it’s long been boarded up.

KatTow1 The very first CA Pussycat ever, opened by Dave Friedman and Dan Sonney in 1967, closed up shop in September 1985. Formerly known as Bard's Hill Street Theatre (1920S) and then the Town Theatre (1930s), the lot at 444 South Hill Street was later occupied by a McDonald’s…

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…and then by a silversmith shop called Silver City.

The Roxy Pussycat in Goleta at 320-C South Kellogg Way also screened X-rated movies through 1985. “I installed all of the projection equipment in this house too,” recalls Whitehead. "The projector heads, sound heads and bases that I installed in Goleta were the ones I removed from the Campus Drive-In in San Diego after it closed. The lamphouses and rectifiers from the Campus went first to the Balboa [in San Diego], and then to the Star in Oceanside."

After Walnut pulled out of Goleta, this theater reopened in 1986, first at the College Cinema and later as the Goleta Theater. Most recently, according to cinematreasures, it’s become an office building, with a bar in the rear of the building called the Bak Door.

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The North Highlands Pussycat at 4949 Watt Avenue, near Sacramento, was originally known as the Coronet Theater. Walnut transformed the 900-seater to a Pussycat in 1975, changing the name on the signage accordingly. Over the next quarter century, the moviehouse had a steady stream of devotional clientele, courtesy of the nearby the McClellan Air Force Base.

Even after the North Highlands theater was dumped by Walnut (one of its last northern CA ‘Cats), it showed X-rated films as the Regency. By 2004, it had upgraded to a digital projection format, a necessity due to film prints no longer being struck for most adult features. Another concession to modern porn demands was a built-in video rental counter, inside the theater itself.

For a number of years, escorted female patrons were admitted into the Regency XXX for free. Interestingly, the theater offered a separate “couples section,” for attending duos not wishing to be stared at or otherwise disturbed or distracted by dateless male patrons. Reportedly, transvestite prostitutes regularly "serviced" male clients in the couples section, no doubt upsetting some of the libidinous looky-loos.

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The North Highlands Pussycat/Regency closed for good in late summer 2007.

Another Pussycat in Sacramento was formerly known as the Esquire Theatre and the Blumenfeld Theater. It’s name was changed to the Pussycat from around 1974 through the early ‘80s.

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The Inglewood Pussycat at 226 South Market Street was originally known as the Ritz Theater. In the late ‘60s, it was renamed the Cine Theater, with a new marquee and a remodeled interior. Before long, the Cine began showing more esoteric fare, including sexploitation films and nudie art films, until a screening of I Am Curious Yellow caused it to be shut down for a time.

Inglewood’s Cine became a Pussycat in the mid-‘70s, earning still more attention from local authorities. Walnut closed up shop there in the mid-‘80s. The Inglewood Pussycat/Ritz/Cine later reopened as a general release theater, before being converted to a community center around 2003, leased by a church.

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As of early 2008, the Inglewood theater was still standing and was for sale.

In 1993, the Pussycat in eastern Buena Park at 6177 Beach Boulevard was still plugging away in the theater formerly known as The Valuskis and the Grand, open since the ‘20s.

kat20 It was converted to a Pussycat in the ‘60s by original Pussycat operator Dave Friedman, shortly before he sold the chain to Vince Miranda and George Tate. Over its years as an X-house, the locale weathered protesters, police raids, neighborhood petitions, civil and criminal court battles, confiscated film prints that were never returned (thus causing Walnut to forfeit deposits of $10,000 and up), and even a botched attempt by the city to force redevelopment, using its power to co-opt properties under the color of eminent domain.

By 1993, however, the Buena Pussycat was rapidly losing business, to both home video and to the competing Studio Theater, two miles south. Barely enough patrons remained to keep one porn theater going, let alone two of them so close together.

It’s anybody’s estimation whether Tate’s withdrawal from day-to-day operations, or Hartsfield’s replacement administration, contributed directly to the inevitable events of a few years later. Once home video and civic pressure combined with the ascendance of strip clubs to put the once mighty Pussycats to sleep for good, the end came not with a roar, but with a timid “meow” ---

walnutpropertiesstationary Walnut Properties ("a real estate holding and investment company") filed for Chapter 11 bankruptcy in June 1994, claiming liabilities of $17.7 million. The filing listed George Tate as Walnut's president and sole stockholder; the 'Cats are never mentioned by name.

xx14 Creditors with the largest claims included First Fidelity Savings and Loan of San Diego ($2.08 million), Queen City Bank in Long Beach ($2.38 million), and Topa Thrift and Loan in Century City ($2.8 million).

For most of these legal proceedings, Walnut officer Barry Hartsfield was listed as Tate's trustee/conservator.

However, the bankruptcy petition was ruled incomplete. The court's summary stated, "The debtor has been involved in several lawsuits causing further extraordinary expenses. The comments... indicate a creditor who obtained a judgment against Walnut has attempted to tie up the debtor's assets, disrupting the ability to operate his business."

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Then:

"I received a call from Grandma Mattias, V.M.'s mom," says Vince Miranda’s godson Tim David. "She never said hello, she just started talking, and she asked, 'Do you want the good news or the bad?' "

"I replied, 'The good, I guess.' "

"She said, 'The b-stard is dead! George Tate died on the dentist chair. Now do you want the bad news?' I said 'yes' and she replied, 'All the money is gone, he spent it all.' She hated Tate, too."

Walnut’s Chapter 11 bankruptcy actions were converted to Chapter 7 actions in August ‘94.

The City of Buena Park gleefully seized their chance to FINALLY get their hands on the Pussycat-slash-Valuski-slash-Grand. In summer 1995, a U.S. Bankruptcy Court judge approved sale of the theater to the City for $300,000, a sum that would be recouped under a plan to sell the property to a Ted Jones Ford auto dealership. By October, the Buena Park theater was closed down and boarded up, for good this time. It was torn down in December.

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Donna Bagley, who’d sued the Buena Park Pussycat in the early ‘70s, was 83 years old when she saw it finally torn down. She’d organized FORCE – Friends Of Respectable Clean Entertainment – in 1972. The group of around 30 local residents shrunk the following year, after Walnut sued her and the City for two million dollars, for interfering with its operations. Those who remained on point to protest the theater called themselves Mrs. Bagley’s Night Riders. The Walnut suit was eventually settled out of court.

Buena Park cop Lt. Jim Schoales recalled all the times he had to enter the theater and view the films, in order to gauge which were “obscene” and fill out reports to judges being asked to authorize legal actions against Walnut.

“I probably saw those films [Deep Throat and Devil in Miss Jones] at least 50 times,” he told the O.C. Register (12-4-95). "I do remember the first time the District Attorney’s Office and the judge's office saw the [Throat] film. They were shocked. It was the first time outside of some smoke-filled bachelor party that they had ever seen a film showing full, graphic sex."

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Buena Park Theater manager Edward Bailey grew so tired of police taking his Deep Throat prints, he locked one copy in an office safe. Cops simply brought in a safecracker, while Municipal Court Judge John Smith stood outside the theater, on the sidewalk, and signed three search-and-seizure orders.

During the peak of the theater’s legal problems, Vince Miranda had joked that the Buena Park police department had more Deep Throat prints than the film’s own national distributor. The destruction of the town’s long embattled Pussycat truly marked the end of an era, for both Walnut and Buena Park, though at the time neither was looking back at the theater’s reign with any degree of fondness.

peng A few months later, Greg Vasic of the F Street Bookstore announced his hopes to build an adult bookstore in Buena Park...........he’s lucky he wasn’t tarred and feathered and run out of town on a rusty rail.

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The Santa Monica Pussycat at 1442 Second Street was once known as the Hitching Post Theater.

In late summer 1995, this Pussycat briefly stopped showing X-rated movies, when Beverly Hills chiropractor Dr. Shahin Ravery took a short lease on the property and screened foreign language Iranian films. However, it quickly became a Pussycat again.

City officials complained that the brief diversion into non-X meant the Pussycat was now a “new” business at the locale, and thus no longer exempt from a 1981 ordinance banning adult movie theaters in Santa Monica. This tactic failed, however, and the theater remained an X-house until 1998/1999.

It was one of Walnut’s last two Pussycats in the L.A. region – only the Sunset Pussycat ran longer. The building was torn down in 2000, and eventually replaced with an Italian Restaurant (see 2007 pic below, courtesy Ken MC at cinematreasures.org).

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canog5 The Canoga Park Pussycat at 21622 Sherman Way was built in 1926, originally with a built-in Robert Morton pipe organ akin to the ones installed in downtown San Diego’s Balboa Theater and Fox Theater. Later known as the Park Theater, it began showing nudie movies and so-called art films around 1966, earning the ire of neighboring residents, who lobbied to shut the moviehouse down.

zest It became Pussycat for many years, until the 1994 Northridge earthquake anyway. This made it one of three different California Pussycats to be shuttered by earth tremors. It was torn down.

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In early 1996, the new Theater on the old Pussycat lot in Canoga Park was re-christened the Madrid Theater, a 499-seat live drama facility. “[The Madrid] will bring quality entertainment and revitalize the Canoga Park business district," said City Councilwoman Laura Chick.

Walnut's bankruptcy cases were discharged/dismissed in February 1996. Shortly thereafter, the company was hit by the IRS with a $182,294 tax lien, but the company tried to keep at least a few plates spinning.

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The Oakland Pussycat Theatre at 5110 Telegraph Avenue (51st Street and Telegraph Avenue), opened in 1914. It was originally known as the L.D. Purdy Theatre, and then the Claremont Theatre. It became the Tower Theatre in 1939 and was run by the Fox chain. For awhile, it was an art and foreign film house, until the Mann Theater chain took it over in the ‘70s.

kat55 Walnut transformed the 600-seater into a Pussycat in the mid-‘70s, taking “Tower” off the marquee and installing Pussycat signage on all three sides. It reopened as a Pussycat on New Year’s Day 1976 with a double bill of Sensations and Seduction of Lynn Carter, starring future disco star Andrea True.

After the Loma Prieta earthquake in October 1989, the Oakland Pussycat – the last surviving Pussycat in San Francisco – shut down. It was boarded up for a number of years.

The locked up theater was sold to Howard Haller of Beverly Hills, who planned to reopen it as a bookstore. In January 1998, however, the Oakland theater caught fire and its interior was gutted. Fire investigators speculated that homeless transients had sought shelter in the building and accidentally started the blaze.

The city of Oakland tore it down in December 1998, leaving the locale as a rotting empty lot for years.

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A few years later, in May 2000, Temescal resident Jeff Norman mounted an art exhibition on the still-empty Telegraph Avenue lot, "Beyond the Pussycat: Nine Lives of a Neighborhood Landmark." The multipaneled installation traced the history of the property, including video interviews with the Pussycat's former manager, Bob McEwing of Alameda, who said that – back in the day - Vince Miranda had kept the theater so clean and well-lit, it was almost “puritanical.”

On the final day of the Telegraph Avenue exhibit, Norman used a portable screen to show a Buster Keaton film that had been exhibited in the theater -- then called the Tower -- in 1924.

kat57 In 1998, Jonathan Cota and Barry Hartsfield (Tate's one-time estate conservator) -- as the Tate Group, Inc. -- tried launching a hot-dog chain called Red's, with their first locale on the corner of Hollywood and Western in L.A. Patterned after Tinseltown hot-dog hotspot Pink's. Despite novel Route 66-inspired signage, it failed to take off.

Later in 1998, Walnut borrowed $341,000 against mortgages in San Diego. The following year, it borrowed another $120,000 in San Luis Obispo and took out a $350,000 mortgage loan in L.A. In March 1999, the company renewed its bankruptcy application, with the process finally completed in December 2001.

In National City, Walnut had withdrawn from managing the Paris Pussycat in the mid-'80s. Former Aztec Theatre owner Wesley "Andy" Andrews leased the 500-seat property from Walnut and kept it open under the Pussycat name until the late ‘90s, after all but the last few California 'Cats had closed.

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National City purchased the property (which included an adjacent furniture store also owned by Walnut) for $1,066,000. The theater by itself was valued at around $336,000, according to county tax records.

“I guess you can call it progress,” Wesley Andrews told the San Diego Union Tribune (8-4-98). “I don't know that there's anyway to fight it."

Mayor George Waters padlocked the National City Pussycat for good in July 1999. According to the Star News (7-17-99), Vice Mayor Ron Morrison found an old 1971 reel in the projection room, from a Walt Disney film rather than a porno. "It was probably used in case of a raid," he reportedly quipped.

puss10 The National City Pussycat sat abandoned and ignored for awhile, like so many other formerly thriving X-houses all across the country (including countless house with "Paris" in their name). The building was later bulldozed to make way for an intended student-resource center dubbed the University Education Village.

On September 23rd, 1999, longtime Walnut attorney Stanley Fleishman died at Cedars-Sinai Medical Center, of pneumonia and complications from surgery to remove a benign tumor. His daughter Bette told reporters the 79 year-old died in his sleep.

Fleishman, though physically handicapped from a childhood bout with Polio, had forged a stellar career as a First Amendment advocate, frequently pleading cases for Walnut and others from the steps of the Capitol in Washington, DC. Nearly two dozen of his cases reached the U.S. Supreme Court, including his defense of eventual porn kingpin Reuben Sturman, who’d been sentenced to 25 years hard labor for distributing an all-text dirty booklet called “Sex Life of a Cop” (see the following article “Battle of the Peeps: Confessions of a Local Pornographer” for the comprehensive and hitherto untold scoop on Sturman’s hold over local peep show operators).

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The former Ventura Pussycat on East Santa Clara – rechristened the Mayfair once again – became a neighborhood theater again in the late ‘90s. “During its last days as a movie theatre,” reads a post by MagicLantern at cinematreasures.org, “it showed second-run and classic films (The Conversation, Close Encounters of the 3rd Kind, etc.). It had ceased to be a Pussycat long before that (although there were still popcorn cups emblazoned with the Pussycat girl and their ‘It’s Cool Inside’ logo).”

Kat80Fire

On August 18th, 2000, the Ventura Pussycat/Mayfair was gutted by a fire that burned everything but the building's outside walls, ticket office, and the top of the neon marquee. When firefighters arrived at 1 a.m., they were unable to save the Art Deco chandeliers or the building's vaulted redwood roof.

At least three transients were found to have been living in the shuttered theater, including two who had to be rescued by firefighters from atop the burning marquee. The theater was torn down in August 2004.

kat74.psd In 2001, around $15 million in Walnut assets all over the state (mostly properties) went to litigants Charles Perez and Kathy and Michel Harouche, in a "trustee's deed" covering various judgments obtained against Walnut.

A woman named Brenda Farley also won a lot of judgments against Walnut, apparently relating to outstanding payment due, as well as money she’d loaned the company. “Brenda Farley was married to a German guy named Hans,” recalls Walnut projectionist Dan Whitehead. “She owned a construction company for him, and Hans was applying to be a legal citizen. They did a lot of work for Walnut, but then there was some sort of flap about a check for a lot of money to repair the elevator at the St. James Hotel disappearing. It seems to me that it was about $15,000, give or take, so there was a big falling out between them and Walnut.”

Walnut (Jonathan T. Cota, president) tried to save the company's former headquarters at 5445 West Sunset Boulevard in July 2001, by transferring ownership of its second floor from Walnut Incorporated to the George Tate Living Trust. The entire property ended up being transferred in April 2002 to TK Theaters, Incorporated, in lieu of a $1,110,000 debt.

MonicaCat2puss6b Cota seemed to lose the flagship West Hollywood Pussycat at 7734 Santa Monica Boulevard – aka the Monica ‘Cat - to Santa Monica-based development firm Calstar Arvada, which for a time converted the theater space into offices.

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kat75 However, low-budget film legend Roger Corman lent Cota a hand in September ’01. Corman brokered a deal with Calstar Arvada to purchase the entire 17,000-square-foot office building on 2nd Street between Broadway and Colorado Avenue, for $6 million dollars, on behalf of an undisclosed limited-liability company.

Though the property’s actual buyer was also unnamed by brokers Christopher Houge and Evan Meyer of Insignia/ESG, the locale soon reopened as an X-rated theater, being operated by none other than Jonathan T. Cota, of the indefatigable, unsinkable, incredible shrinking Walnut.

Apparently, Cota’s Walnut wagons had circled so tight, there was only one wagon left.

katsonney Original Pussycat co-founder Dan Sonney – who lensed some of the first sexploitation films in the U.S. – died March 3rd, 2002. His family had been in the movie biz since 1919, when Sheriff Louis Sonney arrested a train robber and used the reward money to make a movie about it, The Smiling Train Bandit.

katsonney2 Sonney shot sexploitation films for nearly 40 years. His evocative titles include A Virgin in Hollywood (1948), Knockers Up (1963), My Tale is Hot (1964), The Notorious Daughter of Fanny Hill (1968), Trader Hornee (1970), and Love Moods, and early nudie cutie created with one-time filmmaking partner David Friedman, his Pussycat Theater co-founder. He often produced films under the name Semore Tokus. The 86 year old writer/producer/director died of heart failure at age 86.

In December 2002, Walnut lost a judgment of $2,643,333.00 to Ralph and Nancy McLaughlin in Porterville, CA, over unpaid rent and damages relating to a property Walnut had kept tied up for a proposed multiscreen theater since 1992, through Tate's death and the multiple bankruptcy filings.

PussycatSign Cota threatened to file a lawsuit against pop performers the Pussycat Dolls in 2004, for infringing on the trademark he claimed to own on the Pussycat Theatre logo. Not that the Dolls were using a similar logo, but Cota claimed their name traded on his own "well-known, world-famous mark."

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The suit appears not to have been pursued, after the U.S. Patent Office declared the Pussycat trademark to be "abandoned."

Walnut Properties was still being divvied up in tax sell-offs in 2006, when the city of Baldwin Park obtained a Walnut property at 4024 East Pacific Avenue for $20,355 (assessed value $107,374).

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The Pussycat Theatre on Santa Monica Boulevard in L.A. is still open and being run by Jonathan T. Cota.

puss11 The chain's former flagship house switched to gay porn, as the name was changed to the Tomkat...

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...and then the name was changed to Studs.

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The original Pussycat sign was recently reinstalled. According to David, "Cota wasn't using the old oval at all, the plexiglass had been reversed and left up there to rot for years. I wrote and spoke to him about getting the sign, to renovate and keep it for myself. Three weeks after my inquiry, the old marquee was back up."

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Cota -- whose voice is on the theater's answering machine -- has not responded to interview requests.

pussycatmug Not long ago, Cota launched a website, www.pussycatoriginal.com. "He's trying to sell product with a b-stardized version of the Pussycat logo," says Tim David of the slightly altered catwoman design gracing various T-shirts and mugs on the site.

It would seem an ignoble final chapter, for an outlaw dynasty that had once infused at least a patina of respectability - and a plethora of glitzy showbiz pizzazz - to a lowly popart form widely considered by even its aficionados and defenders as down and dirty.

‘Pending your take on what constitutes “dirty,” anyway -

kat28 We'll give the last word (for now) to Vince Miranda's godson Tim David: "You know, I have a six-inch-square version of the Pussycat logo tattooed on my shoulder. The name Miranda is on my calf as well. I guess it's my way of remembering Vince."

pussycattattoo (Tim’s tat)



NOTES FROM JAS

Many of the illustrations in above article (and in below “Confessions of a Local Pornographer” article, about my gig running a local nudie club) are from my two books “Triple-X Cinema: A Cartoon History” and “Sexploitation Cinema: A Cartoon History.”

For a long and detailed history of downtown San Diego’s grindhouse row theaters in the ‘60s/’70s, and about the life of Vince Miranda, check out this Reader cover feature “Before It Was the Gaslamp: Balboa’s Last Stand” ---

And if you’re interested in a complete and comprehensive history of all the San Diego drive-in theaters thru the years, here’s another Reader cover story, “Field of Screens” ---

COMING SOON: “Midnight Movies – San Diego’s Cult Movie Culture 1965 - 2005”

PLUS: "Bigscreen San Diego - They Kill Giants, Don't They?"

NOT TO MENTION: "Long-Gone: San Diego Concert Venues 1910 to 1999"

Several of the old theater photos and some of the historical info about them come courtesy www.cinematreasures.org, one of the finest and most comprehensive websites for movie theater lovers.

Many of the vintage San Diego movie ads come courtesy of myspace.com/sandiegocinerama.

For a detailed - and fascinating! - history of the Off Broadway when it was still the Hollywood Burlesque, I direct you to an award winning article by local historian Jaye Furlonger, which includes photos of the venue, of vaudeville and burlesque cast members, and of owner Bob Johnson and family:

http://www.sandiegohistory.org/journal/v51-1/pdf/2005-1_hollywood.pdf


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VINCE MIRANDA, DEEP THROAT, AND THE MAFIA

puss64 Deep Throat director Gerard Damiano was once asked why he sold his stake in Deep Throat to men with reputed Mafia connections. He replied "Do you want me to get my legs broken?"

There have long been rumors about the Mob controlling all Deep Throat screenings for a number of years, taking a huge cut of the proceeds but offering chosen theaters a lot more than mere exclusivity (ie "protection," from both rivals and city officials).

puss63 So how did Vincent Miranda land a seeming exclusivity to Deep Throat in California? The Pussycats weren't "connected"

One-time El Centro theater operator Steven Lane posted an essay at http://losangeles.broowaha.com/article.php?id=1363, which mentions Miranda and infers some sort of conspiratorial network controlling his access and proceeds RE screening Throat. I shared some of his quotes with Walnut insiders, who disputed much of Lane’s account. However, the guy was in the theater biz with Miranda, and he has a few things to say about his experience in the Throat/Walnut clan that bear listening to with an open mind -----

In 1973, Lane operated the Crest and the Fox theaters, in downtown El Centro, as well as a theater in the nearby town of Brawley.

“So one day, I was having lunch with my friend Vince Miranda, close to his office on Western Avenue [Hollywood]. Vince and I were both involved in a ‘charity’ that we each held near and dear, The Variety Club International…Vince was a real character, but a true gentleman.”

“At the time of our lunch, the phenom porn flick, Deep Throat, had just opened in some theatres across the U.S. and Vince was telling me how he had grossed over $100,000 in one theatre in Hollywood, in a week. That was an astounding figure for any theatre, much less a porno palace.”

“I wanted ‘in,’ a phone call was made, and a few days later a brown paper bag with $10,000 in greenbacks was given to a certain ‘gentleman’ at a coffee shop in Hollywood. The terms of the proposed ‘engagement’ were laid out very clearly.”

The gentleman reportedly told Lane "Yoouse, get one print of the film. The $10,000 is a deposit against 50% of whatever yoouse gross in your theatre in El Centro. One of our ‘associates’ will be at the front door ‘helping’ you count the patrons as they enter…If the cops grab the print, it costs ya $2500 to get a new one, if the cops throw you in jail and take the print, it's on yoouse....once you have earned the guaranteed deposit, you pay our ‘associate’ 50 cents on the dollar every night."

Lane prepared to open Throat in downtown El Centro a week later. With only around 36 hours until the screening, he says the town’s police called him with this message:

"Steve, I just want you to know, that if you attempt to show that trash in our city, you and your manager will be arrested within five minutes of the start of the film. We will seize the film and you WILL spend, at the very least, the weekend in jail. I have in my hand, a warrant executed by the county judge---Plain and simple, that is what is going to happen."

This put Lane in the position of either losing his $10,000 deposit and $2,500 for the confiscated print, or going to jail, which could be far more expensive. He instead chose a third option – he moved Throat to another theater run by his company, in nearby Brawley.

“On Friday morning,” he says, “we simply put Deep Throat on the theatre marquee and called the radio station to let them spread the news.” Despite some ambiguous threats from Brawley city officials, according to Lane, the screening went on as planned that Friday evening.

“I personally drove the print down to Brawley so that if there was an arrest it wouldn't be an employee,” says Lane. “I knew it was all good, when I got in range of KROP and heard the news announcer telling its listeners ‘I am standing out in front of the Brawley Theatre, with two hours to show time and the line is already down to the Western Auto store.’" (A distance of about two blocks)

“The film played for 5 weeks and, when we did the math later, we discovered that over five times the listed population of the city of Brawley had crossed the threshold into the forbidden land of porn.”

Walnut projectionist Dan Whitehead has doubts that Miranda (or his partner Tate) ever worked directly with organized crime figures. "They both were in love with money - Mr. Tate in particular - so I can't imagine them willingly sharing it with anybody. Of course, they may have had no choice. I just don't know, and am sure I never will. When [future F Street Bookstore founder] Greg Vasic was the district manager for Walnut, he used to deliberately let people think there was a mafia connection. I don't know if it was either for some percieved 'prestige' on his part, or if it was to make people leave him alone. That, also, I'll never know."

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stud3 THE CALIFORNIA 'CAT HOUSES

1st - LA 444 South Hill at 5th

2nd - Sunset, Sunset Blvd at Western - office at 5445 West Sunset

3rd - Lyric, 7208 Pacific Blvd, Huntington Park

Park - 21622 Sherman Way, Canoga Park

Pussycat Torrance, 1653 Craven

Garden, 304 East Lincoln Ave., Anaheim

Movie, 345 East Ocean Blvd, Long Beach

Paris Pussycat, 930 National City Blvd, Natl City

Pussycat San Diego, 4th Avenue

Monica Cat, 7734 Santa Monica Blvd, West Hollywood

Buena Cat, 6177 Beach Blvd, Buena Park

Hollywood Cat, 6656 Hollywood Blvd, LA

El Cajon, 330 West Main Street, El Cajon

Escondido, 309 East Grand Ave

Balboa, 705 East Balboa Ave, Newport Beach

Fontana, 16779 Arrow Blvd, Fontana

Pussycat Santa Monica, 1442 2nd Street, Santa Monica

2nd Anaheim, 132 West Lincoln Ave, Anaheim

Whittier Cat, 7038 South Greenleaf Avenue, Whittier

2nd Long Beach, Carson Street (later Lakewood Blvd)

Concord Cat, 1965 Colfax Street, Concord

Pasadena Cat, 770 E. Colorado Blvd, Pasadena

Oceanside Star Theater (short term)

Oceanside Towne Theater (short term)

Ventura Cat, 793 East Santa Clara Street, Ventura

Oakland Cat, 1118 Broadway, Oakland

San Jose Cat 1, 366 South First Street, San Jose

San Jose Cat 2, 400 South First Street, San Jose

SF Guild, 1069 Market Street, San Francisco

SF Centre, next door to Guild, San Francisco

San Luis Obispo Cat

LA Cat, 810 South Main Street, Los Angeles

LA Eagle, 4884 Eagle Rock Blvd, Los Angeles

Guild North Hollywood, 5161 Lankershim Boulevard, N. Hollywood

Orcutt Cat, 1155 East Clark Avenue, Orcutt

Fresno Cat, 56 North Van Ness Ave, Fresno

Roxy Cat, 320-C South Kellog Way, Goleta

Coronet Cat, 4949 Watt Ave, North Highlands (northern Pussycat regional mngr headquarters)

2nd Sacramento Cat (formerly the Esquire Thtr and Blumenfeld Thtr)

Inglewood Cat, 226 South Market Street, Inglewood

Oakland Cat, 5110 Telegraph Avenue, Oakland

Aztec Cat, San Diego (short term)

Off Broadway/Cinema X, San Diego (short term)

Fox/Bijou Cat, Main Street Stockton, early to mid-'70s

Towne Cat, 1433 The Alameda, San Jose, 1971 - 1984


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CONFESSIONS OF A LOCAL PORNOGRAPHER: Battle of the Peeps - the inside story of a local pornography empire, by Jay Allen Sanford

I didn’t set out to become a pornographer.

In '84, about to become jobless, I grabbed the Yellow Pages and circled every “bookstore” listing within moped-riding distance of my North Park apartment. Hand-delivering my unimpressive resume took me to a round, one-story building at 6321 University Avenue, where a sign out front informed that Jolar Cinema was a bookstore of the adult variety. The “cinema” referred to peep-show booths, where 8 mm, 16 mm, and (then new) video porn unspooled 24 hours a day. Live strippers performed in booths in the back.

peep152 The “bookstore” was a front room that had a few shelves of triple-X-rated magazines. A shaggy clerk charged me $2 admission (traded for eight machine tokens) to enter the rear room, where celluloid peep-show booths lined the perimeter and video booths ran down the center.

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The back of the club had an enclosed stage with narrow booth doors arranged in a semicircle around access windows. Customers entered a booth, dropped tokens or quarters into a slot, and a little hydraulic door rose to reveal one or more "totally nude" dancers on a stage. Another slot made it possible for customers to pass dollar bills to the women, who, thanks to the slight elevation of the stage, gyrated their pelvic region near the customer’s face.

The windows cost $1 to open, but after around a minute, the shutter slammed shut, and it took more cash to reopen.

joblog41 Behind the stage were four private-talk-show booths, where customers could solicit one-on-one performances from the ladies. A thick pane of Plexiglas separated the “dancer” on her raised mattress from the customer, whose side of the booth included a stool and a wall-mounted box of tissues. The cost here was $5 to start the show, plus whatever tips you stuck in the lady’s slot (a hole cut into the wall), with the show growing progressively raunchier based on tips. Dancer and customer communicated via boxy old phone receivers, though few dancers did much talking.

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Manager Lee Bickel hired me as a clerk. The duties on my solo 5:00 p.m. to 2:00 a.m. shift included checking in the evening dancers, selling product, changing and maintaining the film projectors and video banks, and managing the sometimes troublesome customers. Twenty-four years old at the time, I learned from my first paycheck, signed by Edward Fonzo at Modern Bookkeeping, that I was earning just over minimum wage and working for a company based in Durand, Michigan, called Ellwest, which was the name on the store’s brass tokens.

joblog40 Bickel’s boss was Harry Mohney, who later gained notoriety over a $14 million tax bill and as founder of the Deja Vu Showgirls chain of “gentleman’s clubs.”

joblog20harry2006clubchainofyearaward (Harry Mohney)

SD PORN CHRONOLOG #1: 1966 -- Harry Mohney, in his early 20s, is laid off from his railroad job and becomes a projectionist at an X-rated drive-in theater in Battle Creek, Michigan, invests in a partnership with drive-in owner Floyd Bloss. They open another porn drive-in just off Highway 69 in Durand Michigan, a small town near Flint. The drive-in is called the Sceen, but locals refer to it as "the Durand Dirties." The following year, Mohney launches a distribution hub that specializes in importing European porn films, and he hires over 200 people.

"That was probably the largest employer in the city," Shiawassee County Sheriff A. James LaJoye told the Minneapolis Tribune (8-19-96). "He'd pop for $ 6,000 or $ 7,000 for all the equipment for those kids [in little league and high school football]. He was very well liked in the Durand area...You couldn't find too many people over there that had a bad word to say about him."

joblog31 By 1973, Mohney has bought out Bloss and bought up over 100 businesses in 10 states and 20 cities, including San Diego. His string of massage parlors, X-rated theaters and drive-ins, adult bookstores, and even a topless billiard hall generate income of around $6 million a year. After divorcing his wife, Mohney moves in with 18-year-old porn star Gail Palmentier (later known as Gail Palmer) and makes ten movies with her, including the popular “Candy” series starring Carol Connors.

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I soon discovered that Ellwest was part of one of the nation’s largest pornography chains, a big employer and X-theater operator (including porn drive-ins!?!?!) not just in Durand, but all over the United States.

Mohney's Entertainment World International was the main Midwest distributor of X-rated movies; his Wonderful World of Video (previously Amber, Inc.) had a lock on West Coast distribution from its office at 6315 Hollywood Boulevard. The company had a stake in porn videos produced by Caballero Video, and Mohney was sole owner of Caribbean Films (whose corporate address was an L.A. post office box).

joblog42 At that time, he was already wealthy enough to co-own, with other company principals I’d later meet, several homes in La Costa. As I became more entrenched in the business, I’d see financial reports for nearby operations in the chain, such as the Eyeful in Ontario, Venus Fair in North Hollywood, and Cinema X in Bakersfield. It was stunning to see how much money was pouring into the company.

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Bickel upgraded me to manager, and I began building the bookstore into more of an adult boutique, putting up new shelves for highly profitable (and ridiculous looking) rubber, leather, and novelty goods, right down to the inevitable blow-up dolls and buckets-o’-lube.

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We started one of the city’s first adult-video rental systems, with tapes (mostly Beta) arriving weekly from the company in Michigan. The company shipped all the chain’s stock and reorders from Variety Distributing, at 1112 North Saginaw in Durand. I wasn’t allowed to place orders with anyone else. I was supposed to keep it a secret that someone outside San Diego owned Jolar; the owner on the business license was a woman named Jackie Hagerman, and a company-owned home in La Costa was listed as her primary address, though she spent no more than a few weeks a year living there.

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It was an odd job. Bouncer skills came in handy, particularly when drunk guys tried climbing over the booth walls to get at the ladies. I also had to deal with dancers’ angry boyfriends and husbands, ejecting several and signing more than one police report. I caught shoplifters, and I tell you, it’s hard not to laugh out loud when you catch a bald guy wearing a Freak Brothers T-shirt slipping a pocket rocket into his bumpy pants. I doubled up the janitorial shifts to have guys constantly cleaning and mopping the peep-show booths (truly among the world’s worst jobs). I had to acknowledge that I had one weird gig.

puss68 It got weirder after Lee Bickel took a vacation from which he never returned. The company told me he quit. Bickel told me he was fired. I know he threatened a lawsuit and received a sizable settlement. I remained friends with him until he passed away a couple of years later from AIDS-related illnesses. He had been diagnosed just before he vanished from the tiny manager’s office alongside Jolar’s front desk. I was covering Bickel’s shifts when “owner” Jackie Hagerman flew in from the main office in Durand and made me an offer I couldn’t refuse.

Hagerman -- a tiny, hyperactive, tough-as-nails Asian woman once described by a colleague as “Yokoesque” -- offered me $1000 a week to manage the Jolar Cinema.

Right away, I took the word “cinema” off the front sign and redesigned it to read “Jolar -- Live Nude Dancers,” since the dancers weren't even hinted at on the old signage.

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(My old Chevy Monza parked under the new Jolar sign I'd just installed and me in my Jolar office, muttonchops and all...mock me if you must, but that jacket was STYLIN' in the mid-'80s!)

Over the next 30 days, the weekend bank deposit increased from about $9000 to a little over $12,000, mostly on the strength of the bright new sign, advertising in local military papers (with a coupon for a “free nudie show,” actually a handful of extra booth tokens), and growing video-rental revenue as we expanded to take credit card and check deposits.

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(Weekly report and daily deposit slips from my old work files - $2,700 in a day and almost $12,000 a week is a lot of quarters!)

puss2a Another project was replacing the creaky old film projectors with video decks and TV screens. I rebuilt the dancers' stage, installing flashing built-in lights on the floor and ceiling. We revamped the private-talk-show booths, decorating each with a different theme: a tropical jungle, a collegiate bedroom, an Asian boudoir, and a “kinky” room where the dancer could sit in a leather stirrup seat suspended by heavy-duty chains. Comical illustrated signs on booth doors now proclaimed these “Sexual Therapy Consultation Rooms.” I kept the wall-mounted tissue boxes.

SD PORN CHRONOLOG #2: According to an article in Forbes Magazine called “The X-Rated Economy” (9-18-78), adult bookstores and peep shows in New York's Times Square area gross $10,000 a day, while smaller operations in Hollywood average around $1,000 a day. Based on a sampling of actual dealer invoices, the Los Angeles Police Department estimates sex merchants do $125 million a year in the city of Los Angeles. "There are companies," says Captain Jack Wilson, recently retired commanding officer of the Los Angeles Police Department's Administrative Vice Division, "that will provide the arcade booth, a change of movie and even mop the floors once in a while. You [the store owner] have no capital investment, and you get 50% of the take. It's a cash business." Wilson says there are 945 such machines in the city of Los Angeles that take in on average $75 a week -- $120 a week in a good location -- or $3.7 million a year.

Jolar opens in September 1978 on Broadway downtown. Federal authorities later accuse real owner Harry Mohney of using trusts and corporations to conceal his business interests and to avoid taxes. 1980: The Gaslamp Quarter's 16-block area contains around 30 adult bookstores, movie houses, and porn shops.

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The 1979 film Hardcore shows downtown at its Sodom and Gomorrah peak, with George C. Scott stumbling through wall-to-wall porno shops in search of information about his missing porn-star daughter. He makes his way down Fourth and Fifth Avenues, dodging hunchbacked junkies and drooling perverts at every step. Pics below are all from Hardcore, showing 5th Avenue downtown and the original Jolar locale on Broadway.

Summer 1983: Jolar relocates to a former furniture store in the College Area on University Avenue, next to an Amvets secondhand shop.

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I went on a firing spree, weeding out dancers who were full-blown drug addicts or evincing other unreliable behavior (including two I caught prostituting in booths). Firing the reprobates cut the staff in half; the remaining dozen women saw their daily tips increase. At that time, they weren’t paid a salary. Women kept their cash tips, while Jolar kept the money from the machines operating the stage and private-booth shutters.

joblog6 (Dancer Shasae in front of Jolar, and 3 shots of Thumper...Best...Dancer...Name...Ever...)

When Jackie saw how much money the dancers were making, she installed lockboxes over the slots where the customers dropped the dancers’ tips, and the tips were split 50-50 with the woman at the end of the shift. I was instructed to fire anyone caught taking a cash tip in her hand.

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One reason Jolar paid me so well was that I was legally responsible for anything that happened. If a dancer was arrested for prostitution or for having drugs on the premises, I’d go to jail, too. You can believe I ran a tight ship. Bickel had installed a video-surveillance system that covered the stage and dancers’ dressing room, while wiretaps allowed us to monitor the conversations going on in private-talk-show booths. The eavesdropping was intended to ensure that the girls weren’t turning tricks or buying or selling drugs.

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Joo13joblog8 (With Patti Petite at Jolar's first porn star signing, Honey, and 2 shots of Tory, including one in my office - note Buddy Holly Story poster, which has hung in every office I've ever had)

The threat of jail loomed constantly, and vice cops were always visiting, in particular Officer Goldy, badge #1356. Goldy's job included policing the city’s strip clubs and peep shows and enforcing City-decreed regulations that tended to be fluid, with frequent revisions.

puss1a One funny week, the City changed the rules for peep-show establishments, as defined in section 33.3302, division 33 of the municipal code. Suddenly, to keep our permits active, we had to screen at least 51 percent non-X-rated material in our film booths. This was surely enacted thinking it would shut down the peeps.

Instead, the following Monday morning, all the peep-show store managers in San Diego were running around to camera and hobby shops buying out the all-age-appropriate 8 mm and 16 mm film footage.

puss21 By that afternoon, the sounds of Donald Duck, Chitty Chitty Bang Bang, and King Kong clips boomed from within peep-show booths along with the usual moans and groans of porno loops!

This lasted almost a month, and strangely, some of the non-X-rated movies earned as many quarters as the porn loops (black-and-white boxing films were inexplicably, disturbingly popular).

jo8 Around the same time, another new ordinance required adult shops to take the doors off the booths, even those with live girls. Our local lawyer, George Haverstock, argued that the legal definition of “door” allowed for a saloon-type swinging affair that provided a modicum of privacy. This staved off citations and possible closure for another few weeks while we wrangled new deals with the City. It was a constant wrestling match, and vice was getting more aggressive in their patrols. Sometimes, they even arrested clerks or patrons, usually for lewd conduct, drug possession, or intoxication, or whatever else they could come up with to keep us in court (and, I suspect, to scare away customers).

My old work files show ten official visits from police between August 10 and October 16, 1985, including:

8-10: Officer P. Derninc, ID #2164, cited clerk for “litter” in 11 booths.

8-11: Officer Swarzendruber, badge #250, unit #2559, entered office and demanded “Beth’s” real name and address, would not say why he needs this information. I refused to provide, he left without further incident.

8-20: Vice officer J. Deloach, badge #711, ticketed second-shift clerk John for not having a Misc. Merchandising License on display.

8-26: R. Camacho, ID #2563, ticketed [clerk] John for having doors on booths. They told him he’d be arrested if they come back and doors are still on.

9-19: Officer C. Armstong, ID #2740, ticketed [clerk] Tom for doors on booths, threatened with arrest if doors aren’t removed by next visit.

10-16: Officer Goldy, badge #1356, arrived at 1:00 p.m. with two vice officers and took photographs of the stage and all the girls working, refused to say why. Girls scared...I refused to let him in dancers’ lounge, he and other officers left.

Officer Goldy styled himself as our nemesis; often, to my mind -- and perhaps his as well -- playing Holmes to my defacto Moriarty. He may as well have had a magnifying glass when he showed up to inspect the premises, checking for anything from the smell of pot in the dressing room, to “forbidden sexual acts” by dancers, to customers getting intimate with each other in the booths (known to happen --- duh).

Goldy once cited a married couple for sharing a booth, even though they were only watching a movie, not screwing. He also wrote a littering ticket to a guy who dropped a tissue on the floor. By law, the girls were restricted in what they could do during private-booth shows, and vice officers, posing as customers, would arrest the girls if they caught them crossing the line, doing shows with two girls or with foreign objects (against company rules, and a firing offense if caught, but big tip generators nonetheless).

joblog2 (Ancient porn star Helga booked porn stars for signings at Jolar - Candy in front of private show booth, Toni in dressing room, Honey in show booth, and Tara as seen from inside the dressing room, sitting on steps going into her show booth)

peep500 Nude dancers had to be licensed, which required attending a downtown class that Goldy taught. I used to drive new girls there and sit outside the police trailer where courses were held. Sometimes, I’d hear him tell the girls, “That guy out there is nothing but a lowlife bottom-feeding pimp who just wants to grab the last dollar bill right out of your G-string.” He’d come out afterward and wink at me, as though it were all a joke.

puss16 Increased police action (I hesitate to say “harassment”) was happening at adult establishments all over town, not just at places with live ladies. I found this out from two guys who visited my Jolar office. They wanted me to join them in forming a merchants’ co-op for local adult-store and theater operators that would pool resources for things like group legal representation.

At that time, I’d never heard of Reuben Sturman or Gojko Vasic. They’d later be notorious figures in major legal brouhahas relating to their respective porn conglomerates. To me, they were just two guys trying to talk me into joining the 20 or so others who belonged to A.M.M.O. (Adult Merchants something-or-other; I forget, and my work files don’t say). I attended a handful of meetings. Representatives of most if not all of the bigwig Southern California porn concerns showed up at various times, including Noel Bloom (who’d previously owned Swedish Erotica), Norm Arno (owner of film company VCX, Inc.), Art Weisberg (who produced and distributed adult movies through Coastline Films on 333 Nutmeg Street in San Diego), and Johnny Zaffarano (who owned or ran several X-rated theaters).

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SD PORN CHRONOLOG #3: 1964 -- Porn distributor Reuben Sturman (aka Robert Stern, Roy C. English, Robert Butler, Paul Shuster, and Paul Bekker), son of Russian immigrants and a onetime distributor of candy, tobacco, and comic books, is indicted on federal obscenity charges. FBI agents had raided his Cleveland warehouse, seizing 590 copies of a paperback called Sex Life of a Cop. Sturman then sues J. Edgar Hoover -- both cases are later dropped. By 1978, Sturman's company, Sovereign News, distributes to sex shops in most major cities in the East and Midwest. In addition, he operates a chain of peep shows under the name of Western Amusements, manufactures his own peep machines (Automatic Vending), provides lie-detector tests for employee security (National Polygraph), distributes and manufactures marital aids (Doc Johnson Products and Marche Manufacturing), owns one of the more successful new men's magazines (Eros), distributes the Lasse Braun films for Dutch pornographer Albert Ferro, as well as running a chain of 800 retail bookstores.

By 1985, Sturman controls General Video of America (GVA), among the largest distributors of X-rated tapes in the United States. Encompassing everything from production to retail sales and novelty production, his empire financially controls around 200 businesses in 19 states, 1 Canadian province, and 6 foreign countries. Los Angeles police estimate Sturman owns 580 of the 765 adult peep-show booths in the city. He installs booths in about three dozen San Diego-area shops, typically providing equipment worth $22,000 to $60,000 to the store owner at no cost in return for a 50 percent kickback of the booth income.

1974 -- Yugoslav immigrant Gojko Vasic manages downtown’s X-rated Pussycat Theater, part of an exhibition chain that local real estate manager Vince Miranda owns. Vasic borrows money from his parents to open his first porn shop downtown on F Street, across from the Cabaret Theater (aka the Lyceum and Off Broadway), patterned after a porn shop called Curious Yellow that had operated next to the Pussycat for years. Vasic eventually runs nearly a dozen F Street bookstores, including shops in El Cajon (opened in 1985), Miramar, Chula Vista, Escondido, North Park, and Leucadia, with all but the latter including peep-show booths. In the late '70s, a costume-clad F Street penguin mascot shows up at events to pass out flyers and peep-show-booth tokens; efforts are undertaken by some to ban the F Street penguin from public events.

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Sturman was easily the most mysterious and deferred-to figure at the merchant co-op meetings I attended (most held in closed, windowless bars, after-hours, in places as remote as Ramona). I got an instant sense of the power he seemed to hold over everyone. He once arrived with an expensive-looking briefcase handcuffed to his wrist. Everybody pretended not to notice; as always, they seemed intimidated, if not outright scared of the guy.

I was dying for someone to ask, “Hey, big bank deposit, or are you on a secret mission for Her Majesty?” but nobody commented on the Bondian maneuver. If it was all for show, it was a damned good one. (At more than one of these odd functions, I found myself mentally cuing the Godfather theme, though I saw no outward evidence that such paranoia was justified.)

Vasic put out a less peculiar -- and decidedly less La Cosa Nostra -- vibe than Sturman, but his clipped Yugoslav accent caused him to sound mildly sinister on occasion, depending on what he was saying.

puss3c He complained about City and zoning harassment, and he proudly defied ordinances he claimed were effected solely with his stores in mind. This landed him in court often enough that he apparently thought he’d earned local martyrdom, if not outright deification. Vasic preached cinematic peep-show booths as the golden calf of his growing empire. Asked if he’d ever consider hiring live strippers, he’d say, “Peep shows don’t get periods or pregnant.”

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I recall one meeting at which vice cops sat down with local strip-club operators, though Sturman was a no-show, as were the other bigwigs. Vice was there to help us hammer out a legally acceptable definition of “masturbation,” down to whether over-the-clothes rubbing counted. This was an amusing cross-conversation. Mohney was there, along with his live-in mistress, and I recall her interjecting, “It shouldn’t even count unless the person masturbating has an orgasm,” which drew blank stares from everyone. I still don’t know if she was joking.

At least once the final wording was put into the new city ordinance, dancers busted for doing two-girl shows would be charged with “mutual masturbation” rather than the previous “crimes against nature.”

puss27 I stopped going to A.M.M.O. meetings -- and contributing dues -- when I realized Jolar had little in common with F Street, the Kitty Kat Theater, and all the nasty little porn shops getting pushed out of the Gaslamp Quarter. The latter knew they were doomed; it was only a matter of when.

It may sound silly, but I considered Jolar upscale by comparison. Especially after a guy from Adult World defended his store's leaving illegal waist-level “glory holes” drilled between peep-show-booth walls (allowing anonymous physical contact between strangely inclined male patrons) because “Those booths make five times more money.”

gaslamp79d In this shot of 5th Avenue circa 1979, that ad sign for "Locker Room" refers to little bottles of liquid one could buy, to sniff and get a head rush from your heartbeat speeding up ---- peep show booths were littered with empty Locker Room bottles for years. We didn't sell the stuff at Jolar - or its cheaper bottled alternative "Rush" - but we still sometimes smelled that awful stuff in the booths, and occasionally found the empty containers, tho I admit there were FAR WORSE things found in the peep booths. (Another) one for the "eeewwww" files.

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Anyway, only a few AMMO meetings concerned those of us with live dancers (Body Shop, Les Girls, Star & Garter, and a couple of others), and Jolar was the only locale in the city with machine-operated live peep-show booths. (Les Girls had dancer booths for private shows, but without the money machines and glass partitions ---- )

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(Midway & Rosecrans 1979)

Besides, I quickly grew uncomfortable being in close quarters with Vasic and Sturman. They were the two most unnerving people I’d met in my porn career to date, simply because the blood in their veins seemed to run so epically cold. Peep shows were only my job -- they were these guys’ lives.

joblog33joblog34 joblog35 (My pimpin' pics)

SD PORN CHRONOLOG #4: 1985 -- Gail Palmer, who the previous year had reported Harry Mohney for tax evasion, sues him for using her name without permission to promote films like The Young Like It Hot after he supposedly excluded her from their financial “partnership.” In a court deposition dated November 19, 1985, Palmer states, “Although Mohney incorporated his business, he had total management and control over it while placing other people in positions of officers and directors to avoid being connected to the business. These named officers and directors were merely Mohney’s puppets.” A New Year’s Day fire at Mohney’s Indianapolis office uncovers documents that lead authorities to raid one of his Michigan warehouses. Hidden paperwork reveals Mohney’s hand in more than 70 corporations, including Jolar Cinema Ltd. Evidence surfaces that he may have skimmed over a million dollars a year from some operations. The Meese Commission report on pornography (1986) links his business dealings with organized crime bosses, stating (page 1230), “Mohney worked closely with the La Cosa Nostra [mafia] Colombo and DeCavalcante crime families, who dominated East Coast porn distribution with the Gambinos."

puss3b On one of my worst days, a half dozen FBI guys showed up in my office. It seemed that Harry Mohney was in legal hot water, the feds having discovered that his company, not Jackie Hagerman, was Jolar’s true owner. When the feds saw the monitoring switch and speaker on my desk that eavesdropped on the private-talk-show booth phones, I was handcuffed and arrested for “maintaining an illegal surveillance system.” When they found a UPS box of porn videos sent from the Michigan office, they threatened to file federal charges against me for interstate transportation of pornography, which they claimed could earn me 20 years in prison.

I sat there with my mouth shut (a company edict I followed religiously) while they tore my office apart and took away files, bankbooks, and records, even my school notebook from a night class I was taking in graphic arts. The charges against me were later dropped, but the FBI visited me a few other times. Most of their questions were about Mohney, particularly about his and the company’s residential properties in and around La Costa. I didn’t know at the time that his ex, Gail Palmer, had filed suit against Mohney in February '85, claiming that she co-owned the house at 2520 La Costa Avenue (“I later discovered it was placed in the name of Caribbean Films, Inc.,” she wrote in a court declaration).

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I was surprised to find out the FBI knew I’d house-sat in a couple of those La Costa homes (one periodically occupied by Hagerman, not Mohney).

That’s about the same time that I started noticing black cars without license plates following me as I drove to our various bank deposit drops (we maintained several; I knew better than to ask why). When the drivers didn’t turn out to be robbers, I assumed them to be feds.

I wondered if someone had been following me up to La Costa, perhaps on occasions when I was asked to prepare company houses for company guests. I’d be sent off by Hagerman or Mohney with a shopping list of snacks, fridge drinks, wine, condom boxes, and other stuff that I was to sprinkle around for visitors. I was occasionally instructed to introduce a “fun loving” dancer or three to male company associates, with the girls making their own deals with Mohney, Hagerman, and/or the visitor if there was to be monetary compensation for their time and efforts. I know, I know...weird gig.

The house Hagerman frequented had all-white carpets and furniture downstairs, furthering that Yokoesque association for me. She liked my girlfriend and invited us to spend evenings and weekends there by ourselves, though she usually slotted in some shopping, dry cleaning, or car-delivery errands for me to do (she had a new Mercedes that always needed to be moved from some airport or another, as her expensive gold hood ornament kept getting stolen in parking lots).

After the FBI raided my office, and as I began hearing more about the growing porn empires of Sturman, Vasic, and my own boss Harry Mohney, my girl flat out asked me, “Jay, are you working for the Mob?”

I allowed that I couldn’t say for sure about the first two guys (especially after Sturman’s handcuffed briefcase), but I didn’t think Mohney was with the Mob. Maybe a mob, but not the Mob, you know? I’d met him several times; he was a nice guy. He’d congratulated me a bunch and paid me nice bonuses for the increasing revenue at Jolar. He didn’t talk like a wiseguy or goodfella. He had a linguist’s elocution and vocabulary. He dressed like a high school math teacher.

Years later, I co-wrote a comic-book biography with one of the most famous porn stars Harry’s video company employed under contract, Hyapatia Lee.

joblog32 When writing about her memories of him and the era, she said “In San Diego we were invited to stay in Harry's home in La Costa. [My husband] Bud and I were given directions and keys in Los Angeles and when we arrived, we were very pleasantly surprised. It was a beautiful place right on a golf course. We were so impressed with Harry's hospitality. He told us make ourselves at home in the downstairs bedroom. As we moved in the suitcases, I started to put things away. I opened the closet door and found clothes, a set of golf clubs, and a suitcase belonging to someone else. I was perplexed. I called it to Bud's attention.”

“We had never heard of the name on the suitcase tag. We started thinking. What if this person doesn't have his belongings anymore because he's dead? What if the mafia really does own this whole business and this guy crossed someone and they had him snuffed? Whose house were we really in? Were we in a safe position or dancing with the devil?”

She says Harry came to the house later that night with a friend and the suitcase owner’s name was mentioned. Bud asked Harry “Why didn’t he take his suitcase?” mentioning finding the labeled case in a bedroom closet.

"He always keeps his stuff here because he comes down here every other weekend," Harry replied.

"Are you sure he's not dead?" Bud asked?

Harry acted confused. "What are you talking about?"

“Well, we thought that if this business really is owned by the mafia, that maybe this guy got in your way and you had to snuff him."

Hyapatia says Harry looked at his friend for a minute, dumbfounded, and then they broke out in uproarious laughter.

"No, no, no," he said, tears creeping out of the corners of his eyes, “he just comes down here to play golf twice a month and leaves his stuff here. We're not the mafia."

Hyapatia recalls “They couldn't stop laughing and we felt relieved.”

One of my oddest experiences at Company homes took place at the Yoko house. After spending the night, my girl and I awoke to the sound of multiple voices coming from the backyard. Imagine our surprise to find about a dozen guys setting up cameras and lights around the pool and deck, for a morning video shoot, and I don’t mean the wedding type.

I found this was common and in fact I soon began recognizing Company houses as backdrops in porn vids screened at Jolar. Just as we were relaxing to the notion of what would soon be happening around us before we even ate breakfast, the director informed that Harry Mohney had commissioned this to be a “golden shower” video. (“Orange juice? Um, no thanks.”)

joblog10 (Dancer on the floor of dressing room before remodel, Toynisha - note film booth behind her still has 8mm box display - plus Honey, and porn star Patti Petite with Jolar clerk Jack)

SD PORN CHRONOLOG #5: 1985 -- An indictment returned by a federal grand jury in Cleveland alleges Reuben Sturman conspired to evade millions of dollars in taxes by laundering $7 million through foreign bank accounts. He’s also accused of destroying records despite a grand jury subpoena. One of his codefendants, Scott Dormen, pleads guilty to conspiracy, admitting he delivered around $450,000 of unreported cash to Sturman. Meanwhile, Sturman-involved adult businesses in the Gaslamp Quarter (most operated under or serviced by his umbrella firm, Sovereign News Company) are being pushed out by new zoning and license restrictions. Mafia kingpins transplanted from the Northeast, such as John Antonelli (in the local porn and massage parlor business since the mid-'60s) and his associates, begin abandoning downtown porn emporiums.

Mohney (or rather the company) bought an adult bookstore at 827 National City Boulevard, and Hagerman and I began remodeling the cavernous interior, setting it up like Jolar, with live dancer booths. However, there was some doubt about whether the City would allow us to open the doors. Mohney wasn’t a legal county resident, I was told, or perhaps he was merely unwilling to apply his name to the license. Lord knows, in-house paper trails regarding his many business interests were treated like top-secret documents: need-to-know prioritized, arcanely coded, and promptly shredded. We were instructed to refer to him as “our friend” in company correspondences and reports.

In a meeting with Hagerman and Mohney, I was approached to front as owner of the National City shop, at least temporarily, until the permits cleared and the business could open. I considered the substantial offer to put my name on the business license as owner and on incorporation paperwork as president and controlling officer of the new corporation while we remodeled.

We opened the front section as a bookstore, managed by a Jolar part-timer named Tom Gray, who would later go to a federal prison camp in Boron for dealing meth.

The only reason the doors were opened was to stave off the City's threat of condemnation. In what is in hindsight a rare wise decision, I declined to become a part-owner of the National City store. Sure enough, it was shut down a few weeks later before the remodeling was finished, and neither Hagerman nor Mohney ever referred to it again.

The locale later became an adult bookstore called Chuck's Books. Shortly after the doors were opened by a guy named Wiener (yeah, yeah, I know, truth is stranger than fiction), National City filed a criminal suit alleging his peep show booth violated the law, because of the doors on the booths. Wiener was found guilty and sentenced to 30 days in jail and fined $1,000 by a municipal judge in Chula Vista. Within two years, the city finally managed to shut down Chuck's, but he just moved his shop down the road to 929 National City Boulevard - across the street from a Pussycat x-rated theater - and continued to defy local authorities over many years of legal actions and neighborhood complaints.

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Mohney was eyeing other San Diego sites for what would eventually become his Deja Vu clubs. Downtown was seeing the death of its peep-show population. At the same time, the city was becoming a hot spot for both porn producers and resident stars, with more and more videos being produced (and sold) within city limits. We briefly carried, on consignment, a few videos literally handmade by the dancers themselves (or by their entrepreneurial pimps-slash-boyfriends).

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The company saw the future was clearly in live nude girls, especially those industrious enough to market themselves with trinkets like handmade videos, Polaroids, and even worn undergarments (which we briefly offered to customers free as a happy hour promotion, part of a paid private-talk-booth show and given right off the ladies’ backs, as it were).

peep300 The company opened new stores patterned after Jolar, such as Pandora’s Box on Sixth Avenue in Tucson, Arizona. Similar shops were started in Phoenix, Galveston, Las Vegas, and elsewhere, and Hagerman and I trained some of the new managers in Tucson or at Jolar.

puss5 In-store porn-star signings became popular, with occasional media coverage. It wasn't always positive coverage (“You’ll be shocked to hear what’s happening in your neighborhood!”), but anything that mentioned our operations was considered good press.

SD PORN CHRONOLOG #6: 1985 – 60 year-old Reuben Sturman lives in a 5,610-square-foot Van Nuys mansion. Though he avoids conviction in a federal sting operation dubbed MIPORN, he finally faces prison --- his downfall comes courtesy of an IRS agent who, since 1975, had been investigating his worldwide holdings, including kickback money earned from peep booths set up in San Diego. Sturman is found guilty of tax evasion in 1989, earning four to ten years at Boron federal prison camp near Barstow (plus a $2.46 million dollar fine). While in prison, he faces charges of conspiracy in a bombing said to stem from his hiring bikers to extort kickback money from porn shops. Sturman has a helicopter assist him in escaping from the low-security facility on December 7, 1992. He’s arrested eight weeks later in an apartment near Disneyland. He’s acquitted of the bombings but convicted of conspiring to commit extortion through the use of violence. Since he owes $29 million in back taxes, the IRS seizes all his available assets. Sturman dies of a stroke in late 1997. Gojko Vasic, founder of the F Street adult bookstore chain, dies in 1993. His wife Alma takes over the chain.

The dancers were making far too much money for Hagerman’s liking. She came to visit for a week and revamped the system (her gold Mercedes hood ornament was stolen twice while parked out front, I suspect by angry dancers). She rebooked the girls as independent contractors and rented them booth space at the club to perform. We charged $75 per day off the top of anything they made, and then took 50 percent of their tips, which customers put through the slots into the lockboxes. The women didn't handle their money until the end of the week, when we’d deduct our booth-rental fees and our half of the week’s tips.

This angered a lot of dancers, but none that I recall quit. In fact, competition became fierce to rent booths on weekend nights, with women paying days in advance to keep their preferred booth and shifts. Rent soon went up to $100 per booth shift.

After a few weeks of this system, the state Labor Commissioner came down on us. I was visited on June 26, 1985, by deputy labor commissioner Victor Rojas, who brought with him several vice cops and a fire inspector, Captain Marion Stillwell. Stillwell kept me busy with eight cited violations, while Rojas and vice grilled the dancers.

The labor department then informed us that dancers had to be treated as employees from that point forward, threatening us with years’ worth of dancers’ back taxes if we challenged the decree. Hagerman chose not to fight and put all the dancers on the payroll, requiring them to clock in (I had to buy a time clock) and paying most of them minimum wage. All their tips went into lockboxes that the company kept for each woman until the end of the week. Then Jolar would cut them a check for 50 percent of their total tips.

It wasn’t just vice and the City that were campaigning to erase the pornographic blight on University Avenue. There were also occasional protestors. The 20 or so matronly ladies carrying “Jolar Exploits Women” signs around the building on four consecutive weekends (10:00 a.m. to 2:00 a.m., same shifts as the dancers) were my favorite. They actually listened to the dancers when they went outside to say that they weren’t being sold into slavery and that the lowest wage earner among them took home more cash per night than the club manager (i.e., me). “Who’s exploiting who?” they posited. The protest signs didn’t come down, but it was enjoyable and amusing to see such disparate women, leading such unrelated lives, having a lively discussion in the front parking lot about a woman’s right to buy a condo off wages legally earned while nude.

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(Mati in Jolar hall, Tara, Rita beckoning customers to her booth, Bambi outside booth, Tiffany, Donna in the dressing room - someone could do a whole book on the psychology of choosing one's stripper name....)

The club was raided again in February 1986, this time by cops holding warrants for the arrest of several dancers and myself. One of the dancers, “Angie,” had solicited an undercover cop, and others had been caught performing forbidden acts in private-booth shows for secret Sheriff shoppers (many of whom, the dancers insisted to me, exposed themselves and masturbated).

POLICE REPORT against Ellwest, excerpt: “The window in booth permitted each side to view the other, and customers were asked to expose their penises and masturbate to show that they were not police. Each officer made excuses, however, and the performers did not insist. Officers saw defendant perform twice, each time with another woman. Each time, the performers fondled and licked each other's breasts and masturbated.... Officers who watched other performances testified that women other than defendant fondled and licked each other vaginally as well.... Manager arrested for operating or maintaining a house of prostitution and pandering, class 5 felonies.”

I’d never spent more than a couple of hours in jail for the company; someone had always bailed me out while the handcuffs were still warm and taken care of my court appearances. I can't recall ever being in a courtroom for them, despite being arrested four times over dancer infractions (in addition to the unnerving if never-pressed FBI bust). Charges against me, anyways, were always dropped, if ever filed at all. This time I had to spend the night in a downtown holding cell, and I was unhappy about this, as you can imagine. Besides, I kept seeing those unmarked black cars...

When Harry Mohney next came to the club a few weeks later, I was still seething, and I complained up and down for who knows how long. I recall being pretty foulmouthed. I hadn’t even been offered the standard company bonus for taking the trip to jail ($1000 on each previous occasion).

On top of everything, he’d brought two young children, about two and four, into the back of the club where the dancer booths were. This was illegal and more than upsetting. Women seeing the kids through their booth windows were grabbing for their clothes and freaking out. Erreca, a stunning young mom and our highest-grossing day girl, ran up to my office crying and announced she had to go home, immediately. “I can’t be in there shoving my hand up myself while little kids are running around and laughing two feet away from me! This is sick!”

I agreed, and a few minutes later I flat out told Mohney to take the kids (his, I later discovered) outside; I refused to let them stay another moment. He stared at me, mouth agape. Hagerman had heard me go off a time a two, but Mohney was the guy everyone in the company deferred and referred to with a reverence bordering on messianic. Even as I was kicking him out of his own store, I realized my days at Jolar were numbered.

Harry quietly gathered his kids and drove them somewhere. I don’t think he said another word to me. Ever. He showed up with a bunch of workers a few days later, and they began tearing apart one wall of the bookstore to build a connecting hall between the counter and my office. I hadn’t been informed this major remodeling was about to happen, and Mohney drove off before I could ask, “Wot the...?”

I decided it was a good time to take a vacation, and I said so, out loud, to myself in the office, just in case the FBI might be listening. On Hagerman’s next visit, I gave her the dates I planned to be gone. She looked me in the eye and said -- ever concise and up front -- “You realize you won’t have a job when you get back?"

“We don’t get vacations,” she went on. “Remember what happened when Lee Bickel took a vacation?” she said, referencing the event that’d landed me in company management. I packed up my stuff from the office, took down my Buddy Holly Story movie poster, made one last deposit, and visited the East Coast. When I returned to San Diego, Hagerman had hired a guy named George -- whom I hear she later married -- to run Jolar.

It was over ten years before I’d again see Jackie Hagerman or Harry Mohney. Hagerman won a “Good Guy” retailer award at a 1997 porn industry award show. She appeared pretty much the same as I remembered her, remarkably well preserved and as wired looking as ever. Mohney made a rare personal appearance when Larry Flynt inducted him into Hustler’s “Porn Walk of Fame” in L.A. on October 29, 2003. He looked 30 or more years older than I recalled, appearing wizened and tired. He’d surely been through a lot.

SD PORN CHRONOLOG #7: While Harry Mohney escapes personal conviction in MIPORN, his company, Wide World of Video, faces corporate charges. In the last MIPORN trial, in 1987, he pleads guilty and pays millions in fines. Meanwhile, the owners of Chuck's Books at 929 National City Boulevard face jail time for peep show violations there, in Lemon Grove, and the Fantasyland locale Spring Valley, mainly over not having doors on the booths. In June 1988, co-owner Steven Wiener is sentenced to 30 days in jail and fined $1,000 for operating illegal viewing booths in the bookstore. In Chula Vista, Greg Vasic’s F Street Videos and Gift store, a few miles from the Fuller Ford dealership, is also the site of repeated civic and civil actions intended to shut down its peep show booths.

In 1989, the city of St. Paul Minnesota pays Harry Mohney 1.8 million to close his sex emporium the Faust, and he uses the money to open a Minneapolis strip club called Deja Vu, which would soon expand via affiliated clubs into his eventually Dream Girls chain. In an interview with the Detroit News in 1991, Mohney describes his strip club philosophy. "Hugh Hefner forgot what he was selling. He tried to use female sexuality as a loss leader. But we never forget the business we're in: And that's tease and please...Call us the Bonanza Steakhouse of nude entertainment."

1991 -- Federal prosecutors call Harry Mohney “the nation's second-largest purveyor of pornography” and estimate his net worth at over $100 million. In October 1992, he begins serving three years for tax evasion at Boron federal prison camp. "He used scores of corporate entities to hide himself in a very effective way,” says Richard Delonis, the assistant U.S. attorney who prosecuted Mohney. “I have not encountered anyone who took cheating on their taxes to this kind of level." A federal tax lien totaling $14,454,611 is levied against Mohney’s companies in October 1993.

The next time I visited Jolar, a year or so after my vacation, Hagerman had hired a new guy to run things. Willem Hoiejenbos, a European, was listed in the articles of incorporation as “president of Jolar Cinema of San Diego Ltd.” In the years since, I’ve dated several of the Jolar dancers and gotten to know him a bit. At one time, Hoiejenbos and I both dated a platinum blonde stripper calling herself “Savannah” (who lived with me while she worked at the club). Contemporary Jolar girls told me the dancers weren’t making nearly as much money as in the old days, when $20,000 to $30,000 weeks were becoming commonplace.

Post-Jolar, taking a cue from how popular porn stars are, I founded my own comic book publishing company, Carnal Comics, featuring porn-star autobiographies. True Stories of Adult Film Stars became the top-selling adult comic book title of the '90s.

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I got to work with and often befriend women like Annie Sprinkle, Marilyn Chambers, Jasmin St. Claire, Jenna Jameson, Hyapatia Lee, Annabel Chong, Jill Kelly, Kendra Jade, Christina Angel, Ginger Lynn, Aja, Savannah, and dozens more lubricious ladies. I fell in love with one porn star and lived with a few others, though those are tales best left untold, assuming you’d even believe me if I shared them. Jolar eventually proved to be nowhere near my weirdest gig.

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(With Christina Angel in our Vegas "Whale" suite)

SD PORN CHRONOLOG #8: 2000 -- Harry Mohney co-owns the Deja Vu strip club chain (reportedly grossing $10 million yearly), and his Deja Vu Consulting firm manages over 60 strip joints (nee “gentleman’s clubs”) in the United States and Europe, including the Hustler Clubs. He has eight children, four born out of wedlock. April 2000 -- 19 local peep-booth establishments are inspected by vice, who issue notices of violation at 12. Four arrests are made for violation of California Penal Code section 647(a) (Lewd Act in Public), and one person is arrested for violation of Health and Safety Code section 11364 (possession of narcotics paraphernalia). In May, City Attorney Casey Gwinn spearheads an effort to have doors removed from area peep-show booths “to prevent group sex, masturbation, and a variety of unsanitary and unsafe sex practices.” He introduces the vice report at a city council meeting, citing items found in booths, including “excrement, sexual paraphernalia, used condoms, semen, used Kleenex, used napkins, clothing, urine, narcotics paraphernalia, balloons, and matches.”

I bumped into several ex-Jolar dancers over the years. Anorexic-thin “Toni” became a street prostitute and was battling AIDS when I last saw her. Her voluptuous little sister “Honey,” with the Betty Boop voice -- whom I hired on her 18th birthday -- is an actress I’ve seen in several mainstream movies and TV shows (including Married...with Children). “Sandy” started her own real estate office in East County and has, I hear, done very well. “Mary Jane” has a high-profile job in a famous zoo run by her father. Russian transplant “Sapphire Skies” ended up managing Deja Vu’s Kearny Mesa club, as well as appearing in an issue of Carnal Comics.

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(Dressing room shots of Tracey, Bunny, Deja Sin, Mary Jane and porn star Jezebel Flaire)

“Tiffany” filed a lawsuit against Jolar after ten years of employment, spending her last day locked (by herself) in her dancer booth and having to be removed by police who disassembled the booth door.

“Jezebel Flaire,” “Shyanne,” “Justan Obsession,” “Becky Sunshine,” “Annah Marie,” “Bonnie Michaels,” and several others became relatively anonymous porn “stars,” none of them to any notable acclaim. “Shyanne’s” porn website contributed to her losing custody of both her children.

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(Mary Jane with Leena, Jezebel Flaire in booth [note locker safe under booth, where the dancers kept their valuables - installed after a rash of women stealing from each other], Shyanne, and Kennedy in her booth as seen from the customer side -- checkout the clunky old booth phone used to communicate with patrons)

SD PORN CHRONOLOG #9: 2000 -- The City implements a no-touch rule at strip clubs that ends lap dancing. When the ban is contested, a city hall scandal erupts involving FBI wiretaps and bribery accusations regarding Cheetahs owner Michael Galardi allegedly paying off three city council members: Michael Zucchet, Ralph Inzunza, and the late Charles Lewis. San Diego strip clubs are said to generate around $20 million annual combined revenue. The city’s adult bookstores earn about $25 million. In 2001, zoning issues force two of F Street’s San Diego stores to close. Of the 30 adult boutiques once based in the Gaslamp Quarter, only 2 remain. By 2004, only 19 of the city’s licensed 39 adult entertainment businesses have peep-show devices. A local ordinance is drafted and passed that forbids peep shows from operating between 2:00 and 6:00 a.m.

In January 2001, a new law went into effect, AB 2509, amending section 350 of the Labor Code to read, "Any amounts [of cash] paid directly by a patron to a dancer...shall be deemed a gratuity," i.e., the ladies could keep 100 percent of their tips. Jolar attorney George Mull filed a lawsuit against the Labor Commission contending that the new law treats strip clubs differently than other industries and that the law “interferes with the contracts clubs have with their dancers.” The labor dispute is still in contention. At this writing, Jolar takes out the first $50 from the dancers’ booth machines, with the rest of the machine money split in half. The dancers keep all cash tips, in accordance with the new law, and they’re also paid an hourly minimum wage. They’re fined $100 if they leave their shift early.

Jolar principals keep popping in and out of my life. I co-created a mildly successful comic book series with “Bonnie Michaels” (Nightingale: Mistress of Dreams) and “Deja Sin” (Fallen Angel). I paid for “Jezebel Flaire” to go to massage school while she was my mistress, and I covered the rent for “Mary Jane” for about a year while we were sleeping together (I guess qualifying her as another mistress, though she’d kick the ass of anyone calling her that). I dated “Shyanne” while she worked at Jolar a couple of years ago, though I was living with her long before she became a self-described “HoJo” (i.e., Jolar Ho).

I now regret recommending the Jolar gig to her, as other dancers then encouraged her (back) into drug use and prostitution. Not that she wouldn’t have drifted toward that anyway, but strip clubs too often provided her -- and many others -- with an irresistible one-stop shop.

According to Shyanne, the company opened a new locale on Barnett Avenue, where she sometimes “dances” in the same peep-show-booth setups. She told me robberies are frequent, vice are constantly on patrol, and her bosses claim the City is trying to shut them down. Again. The battle of the peeps goes on.

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PEEP SHOWS - A CARTOON HISTORY: From where it all began, to where it all went bad....

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PORN & MUSIC: LOCALS WHIP OUT THEIR WAH-WAHS

For as long as there’s been porn, there’s been porn music. Which means porn musicians. Which, nowadays, sometimes means porn star musicians – Hyapatia Lee released CDs with her band W4IK, Dyanna Lauren sang backup for Rick James, Madison had her own band playing various Sunset Strip hellholes, Traci Lords released a techno CD, and Rocco Siffredi has a porn series called Rock ‘N’ Roll Rocco. According to Vivid Video anyways, Jimi Hendrix was filmed having sex, resulting almost 40 years later in that company’s newest porn DVD.

Local rapper Son Doobie co-produced, scored and performed a sex scene in an X-rated tape, and local drummer Sunshine Blue shot porn scenes with former boyfriend Ron Jeremy. Zao’s song “Savannah” is about a well-known porn star’s suicide. At least a half dozen local musicians pseudonymously scored porn scenes for longtime North County pornographer Al Borda, whose wife, porn star Tami Ann, was a long-time local club fixture.

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The local music-and-porn connections are as varied as they are unprintable, but here’s a brief overview covering a few such happenstances ------

The three Point Loma High grads of Defamation League released their album The Anatomy of Grit-Hop in January 2006.

The band calls itself "the official band of the Bryan Barton for Congress Campaign." The onetime Arizona Minuteman volunteer hoped to win the seat to represent California's 53rd District. "Barton's opponent [was incumbent Democrat] Susan Davis," says Nick Sleezin, "and she's sponsored by the Anti-Defamation League, so it seemed like a good fit."

Barton, a self-described "conservative Christian," earned headlines in 2005 for allegedly detaining a Mexican man at the border and forcing him to be photographed with a T-shirt that read, "Bryan Barton caught an illegal alien and all I got was this lousy T-shirt." Authorities decided that Barton didn't hold the man against his will.

"We don't necessarily align ourselves with his political positions," says MC Khemicle Ali (real name Chas Lomack). "I mean, it's not like we endorse pro-life and sh-t like that. We think the guy's cool, though."

porno12 The band is tied to Barton via campaign supporter Steve York, who gained notoriety in 2005 after he used UCSD's closed-circuit campus-TV channel to broadcast video of himself having sex. The controversy that erupted earned York an appearance on MSNBC's Scarborough Country.

"A lot of the instrumental tracks on our first CD were used in the soundtrack to [York's] porno, Rising Fees and Popping Bs," says Dune Murderous. “We also did some songs just for the porno that aren't on the CD 'cause, well, 'cause they're porno songs.”

"After my 15 minutes of fame were over, I decided to come back with another production," says York. "I wanted something professional and fun." York, banned from UCSD's TV studios, says his Stevie Why Productions released a 35-minute DVD that features his skin and the music of O.B.'s Defamation League. The trio's "grit-hop" is a mix of hardcore/punk guitar with hip-hop beats and lyrics.

"When we [have sex] it's not to Yanni," says Defam's MC Khemicle Ali. "When I think of porn, I don't want to hear some cheesy '70s porn guitar track.... If it weren't for Steve York, I might have taken a job at Legoland or Chuck E. Cheese. Porno shouldn't be such a taboo. America was founded by Puritans and Quakers and sh-t like that."

The band was also involved in a controversy over their scheduled appearance at the 2005 Rock 'n' Roll Marathon. "We knew we would not be allowed to play, so we decided to take it over and do our own thing," says Dune Murderous. The group arranged to set up their own unapproved route-side performance in the parking lot of the Barnett Avenue Adult superstore. Porn star and gubernatorial candidate Mary Carey was to appear with them during their show.

When contacted about the plans six days before the event, marathon entertainment director Shauna Buffington was not pleased. "A hip-hop band playing in a porno is probably not appropriate [for the Rock 'n' Roll Marathon]," said Buffington. "Normally, [unauthorized bands] get shut down."

She said permits are secured by the city for each band to play at each site along the run. "People play in their own front yards, like in Crown Point, and that's fine. But if they play on public property or at businesses, we've made them stop." She said she wouldn't "necessarily" call the cops herself, but she said the authorities are usually successful at getting rogue bands to stop.

Two days before the event, the band and Carey appeared on 91X to talk about their plans. That was a big mistake, says band manager Sam Elhag.

porno13 "Mary was not supposed to talk about it [on the air]. She was only supposed talk about [another promotional event] we were doing Saturday. Two hours after we were on 91X, the cops came to the store and told the manager as soon as anyone plugged in an amp, the store and everyone involved would get cited. We wanted to continue and move it to the roof, but the bookstore said they can't take the risk because of the kind of business they are in."

Elhag doubts the SDPD issued the warning of their own volition after hearing the statement on 91X. "Cops aren't that proactive. They don't give a crap about this." (Thanx to Ken Leighton for some of the DefLeague material)

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Blue Shift has their own porn star story. “The band started out as a one-off thing, to play a Halloween party with our friends in the band Three Piece Unit,” says guitarist Dave Howarth. “When we started getting gigs at places like the Second Wind in Santee, we figured we might as well keep playing and see how it goes.” He describes the band’s music as “Instrumental surf rock with a little punk mixed in. You know, ‘Spunk.’ We're playing with a few vocal song ideas, but haven't really done anything about them yet.” The band is filled out by drummer Andy Richardson [“who likes to beat on old animal skins and yell”] and bassist Gary Robertson [“He taught himself to play, though I suppose that’s true of almost all bassists”].

Howarth offers his side of an event that was mentioned awhile back in the Reader’s Crasher column. “We were playing a house party. Halfway through our set, the crowd really started to thin out. We figured, since the house was so small you could pretty much hear us everywhere, that everyone left to get another drink or something. We didn’t find out what had really happened until we read about it later [in Crasher]…turns out some internet male porn star happened to be at the party, and he was doing some impromptu performing with his date on the back lawn. How the hell did he know about the party? I guess his date was invited.”

Unaware of their carnal competition, the band kept playing.

“We had no idea there was a porn star in our midst, nor did the person throwing the party. Kind of a shock to us all, really. I guess he [the porn star] didn't last all that long, because the entire crowd was back within five minutes. I think there were a lot more people there at the end of our set, and they were definitely, um, in aroused spirits. The party people should've told us what was going on at the time, so we could have gone to watch, too. Punks.”

Immortal Maggot C-nt’s very name limits them to the private house party circuit.

“The only rule we have is that we have to be drunk to write or play our songs,” says drummer/bassist Adam. “Yeah, we occasionally p-ss some people off, especially religious nuts and feminists. We have one song called ‘Jesus Walked On Water Because He Was Light In The Loafers’…the one that really gets a reaction is ‘The Only Reason Guys Show Girls Porn Is So They Get The F-ing Point.’ Girls boo us. Guys like it, though. Kinda like porn itself.”

Sample lyrics:

“The only reason guys show you porn/is so you get the f-ing idea and learn what they do

So get the f-ing point and learn to s-ck some d-ck”

The 23 year-old says women in the audience don’t always complain. “They’ll sing along to ‘Black Guys Have Pitbull D-cks.’”

Formed in 2000, the band has released two albums, with a third - “Funboy Techno” - in progress. He says they sometimes play what he calls “accidental” gigs. “Like, we went to a party with some emo band playing and, after they were done, we just picked up their stuff and started playing. We were drunk and we did about three of our songs, while downing a bunch more beer.”

What about the instrument owners? “They went somewhere and weren’t around, and nobody ever said anything to us. I think everyone thought we were supposed to be [playing].”

And the audience reaction? “The house emptied out and everyone went outside, probably to cry and do each other’s hair. That’s what they do at emo parties.”

Louis XIV formed in April 2003 from the ashes of the band Convoy. In January 2005, the Illegal Tender EP -- self-released on their own Pineapple Recording Group label -- spawned the radio hit "Finding Out True Love Is Blind."

Their first album, The Best Little Secrets Are Kept, was released in March 2005. The first single "Finding Out True Love Is Blind" was featured on both the EP and album. The second single was "God Killed the Queen."

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The music video for "Paper Doll", taken from Best Little Secrets, was released exclusively on the alt-porn website Suicide Girls. The video, featuring various models in different stages of undress, was directed by alt-porn pioneer Eon McKai, director of "Art School Sluts," the "Kill Girl Kill" series, and "Neu Wave Hookers."

The band's performance after an August 28, 2005, high school football game in Birmingham, Alabama, was to be televised on ESPN. When parents got ahold of The Best Little Secrets Are Kept CD and found a naked woman on the cover and explicit lyrics within, they complained to school administrators.

The school contacted Old Spice, the event sponsor, whose contract with ESPN allowed for their approval of entertainment. On August 24, school principal Sandra Spivey told an NBC affiliate, "We have been assured by the concert promoter that the band's performance this Saturday will be appropriate for a high school audience." The next day, Louis XIV was replaced by Four on the Floor, a Birmingham band.

porno19 "You're My Li'l Puta is an audiovisual musical satire about a medical cannabis activist and his ex-girlfriend," says video artist Tony Mindcontrole of the "popumentary" DVD he's working on with his band the Swollen Monkeys.

"The ex-girlfriend falls into the depths of meth and sexual addiction, becoming a pathological liar and completely changing from her formerly shy and honest persona." He says one scene in the "mostly autobiographical" DVD may qualify it for an X rating.

"There's a video set to 'Latex Lady from Long Island,' a love ballad about plastic, female, full-sized hump-me dolls. The character -- not yours truly -- really does make love with her/it. The footage captures some touching, intimate moments of real latex lovemaking." Not that Mindcontrole is into porn. "I've never seen an X-rated film," he says.

Mindcontrole (real name Tony Villodas) says the film is inspired by Frank Zappa, whom he says he got to know through his "mentor," former Zappa sideman Jimmy Carl Black.

"Jimmy couldn't even use his own name for a while, due to litigation with Frank over the Mothers of Invention characters. Frank and I didn't get along at all.... One day, before the recording of Zappa's Bongo Fury LP with Captain Beefheart -- around '75, '76 -- I sparked up a doob as Frank and his band rehearsed, and he stopped the song mid-tune, spun around, aimed his guitar at me, and snarled. I love his music, but it sure was hate at first sight with me and him. He hated pot and I hate cigarettes."

Sue Palmer - often called the Queen of Boogie Woogie - first earned local attention while backing up blues belter Candye Kane. They toured the world together, with Palmer also appearing on Kane’s CDs Diva La Grande and Swango. The duo co-wrote the title track on Swango, which can also be heard in the 2000 NPR documentary The Girl Next Door, profiling porn star Stacy Valentine.

In March 2006, former punk promoter Phil Wasted put on a rap-meets-porn event called "Fantasies" at the Royal Palace in El Cajon. Porn stars such as Stormy Daniels and Jenna Presley were reportedly on hand, with MC Ron Jeremy doing some comedy. Local hip-hop artists Cricket, the BLGZ, Young Sicc, and Sky Tower Click performed.

Nasty O of Sky Tower Click points out that the marriage of porn and rap isn't new. He told Ken Leighton for Blurt "Snoop Dogg and G Unit, they all have their own porn companies. Snoop has Doggie Style Pictures. G Unit put out a DVD called Groupie Love. A lot of the lyrics are explicit. A lot of the music videos have sexual themes."

Then there's the always-quotable Steven "Sugar" Cole, a local pro-am porn producer and frequent nightclub operator. “Naked girls go with rock and roll like jelly goes with peanut butter, and they taste even better,” says Cole.

The former adult bookstore manager wants to open a local club called Groupies, which would offer both live music and nude entertainment. However, he says that city bureaucracy has made this impossible.

“I sank fifty grand into one location on Midway with the assurance that I’d get all the permits,” he says, “but at the last minute they rejected my licenses, after lying to me for six months about what I needed to get approval. All I want is to have stripper go-go girls while the bands play, on individual podiums and on a separate stage for anyone who’d rather look at girls than the band.”

bbeach13 “I’d even pass on the liquor license,” he insists, “if the girls can be nude. I’m sure I could still make money, but the city just plain doesn’t issue [nude entertainment] permits, and they haven’t since the seventies.”

Cole says he’s managed similar clubs in Philadelphia and Rhode Island, the latter venue hosting a once-monthly All-Male Revue.

bbeach15 “It sells out every time, and I’d do it more often, if the women would buy a few drinks once in awhile. Guys in a strip club spend [at the bar] like sailors on shore leave. Women give all their cash to the dancers.”

He says San Diego officials have been more difficult about licensing than anywhere else he’s ever operated.

“All the strip clubs in this town, they got their original licenses over twenty years ago. The permits get renewed if they can prove that someone who lives in San Diego still owns the place and if they’ve been okay with vice. But opening a new place, they’ll lie and say I can get a ‘burlesque’ permit, by putting in more of a theater setup, but then they deny every other application I need to open.”

Cole claims that a vice department official once told him “You could be the head of the Mafia and you’ll still never put another nude club in our town,” and this sort of stonewalling makes him even more determined to do business in San Diego.

“For a Navy port, it’s pretty f-ing conservative here,” says Cole. “The strippers have to wear pantyhose under their G-strings. What happened to the wild, wild west?”

“You guys [in San Diego] really need a place like Groupies. It’s not healthy for a whole city to go without any kind of sexual release.”

Onlinebootycall.com, a local-based dating service (“finding the pieces without the puzzle”), has produced a music video with local Ho-lo-gram Records, performed by hip-hop artist Rio.

Available on YouTube and MySpace, “OK OK” features scantily clad ladies showing up at Rio’s door to shake their butts at the camera as he raps “Hit her on the web, tell her holler at ya, dog” “If you already got a man, hit me on the low” and the surefire charmer “She’s like a Sidekick, one flick of the finger and the top comes off.”

“When I first started OBC, I was the only member,” according to Bootycall founder Moses Brown. He says within three months, he had 5,000 members. “I went to chat rooms and told people about it, posted links on message boards and added banners to user groups. I also created webpages on sites like MySpace, Friendster and Blackplanet and posted banners there.” He claims the site currently has over a million members, 200,000 of them women.

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“A lot girls on OBC do want bootycalls, they just don't know it yet or don't want to admit it,” he says. “However, that doesn't mean you should come out the gate with a line like ‘Hey girl, I need some ass ASAP,’ That just makes you sound like a jackass…Instead, you should be patient and use a little game, you know?”

Moses authored the “Bootycall Ten Commandments” posted on the website, including “Thou shalt get out before the sun rises,” “Thou shalt kiss anything except my mouth,” and “There shall be no cuddling. Ever!”

RIO VIDEO "OK OK"


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A mirror version of the Pussycat History is now available, WITH all the original graphics and photos restored, along with several dozen newly acquired photos and illustrations from my book Triple-X Cinema: A Cartoon History. In addition, the 15-chapter article includes new chapters, such as a rundown of non-California Pussycats and revelations about mysterious co-owner George Tate, whose relatives contacted me after the original articles ran and provided a wealth of photos and material, including his real name and hitherto unreported background information. Part 1 - http://www.PussycatTheaterHistory1.blogspot.com Parts 2-15 - http://www.PussycatTheaterHistory2.blogspot.com

July 14, 2014

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