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Letters

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— March 8, 2012 3:04 p.m.

FM 94/9 Out of the Sahara

Good business? Let's see how astute this "businessman" is. First off, the station has spent 7 years branding the station as the "it's about the music" station and in one fell swoop he flushes it down the toilet and then says music doesn't really matter. That's like the State Farm CEO saying "We'll, we maybe won't really be there when you need us after all..." Then, this fine businessman tells us that his money losing station is actually tripling his bottom line. Huh? how does that work? I didn't get that chapter in college accounting. But the real joke about all this is that the Mikey Show is weak and it just doesn't mean that much to too many people. That station spends about half-million a year on this show PLUS they were the only morning show to get featured on billboards and bus signs in 2010, and they are only 9th and 11th in the ratings in age groups that matter AFTER A WHOLE YEAR? Wow, Rick Jackson, you ARE an amazing businessman. Do you have any clue what you doing out here? You want all Mikey radio all the time and that show is stiffing after a whole year on the air and all this expensive promotion? It's not even an also ran. IT"S IN BLOODY 11th PLACE, in an industry where the people who buy ads only care about the Top 5 in each age group. Whether I like the Mikey Show or not doesn't matter. He is a hack but there are plenty of successful hacks. The problem is Jackson is acting like this show engages people but it is just a bunch of random zeroes who ramble on about nothing. This is like a Seinfeld-inspired show if you lived in Omaha. It's a flacid pile of nothing. What's the new slogan Mr. Businessman? "94.9 - It's about spending as much as we can for as little as we can back in return." Yeah, that's the ticket!!
— January 14, 2011 11:59 a.m.

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