“I don’t understand,” said Primrose Whiteglove after seeing this billboard (pictured above) on her way home to La Jolla from lunch at the University Club. “‘Yo soy’? Is the President of SDSU hawking some kind of college-branded soy sauce? How distastefully commercial. But I hear they’re attempting some sort of grubby land-grab down in Mission Valley, so I suppose it’s all of a piece. Gone are the days, it seems, when institutions of higher learning stood for something more high-minded. And what sort of name is ‘de la Torre,’ anyway?”
Posted September 19, 2018