Jim Palenscar: “Many of my heroes are now my customers.”

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Pedal to the metal

"There are at least 1000 guitarists for every steel-guitar player."

When retired veterinarian Jim Palenscar opened the Steel Guitars of North County store 15 years ago, he knew his storefront was destined to be more about personal gratification than a business slam-dunk. “It’s such a ...

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