The under-30 crowd can be found dancing to norteño music at Tijuana’s 4500-capacity La Taconaso dance hall or at nightclubs like El Tapatio. Norteño has become the new "Brown Sound."

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Norteño – snappy, accordion-pumping Mexican polka music

Big in San Diego and Tijuana

"Seventy percent of the people who are in Tijuana aren’t from the large cities in the interior but from the small towns," he continues, as a bolero spins on the turntable. “Norteño is their music.”

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