Dear San Diego,
I’m asking you to help me raise $120,000 in just 10 days to help secure the Reader’s future for the next few years. (Heck, maybe for the next 50.) It’s a big ask, I know, but I think it’s worth it. Here’s why.
About a year ago, San Diego Reader founder and editor Jim Holman stepped into my office and told me he planned to shut it down at the end of 2024. But then he mentioned that one of his sons had suggested he sell it for $1 instead. See if someone else could keep it going. I raised my hand.
I raised my hand because I love the Reader, and I didn’t want to see it die. Over the past 30 years, I’ve written just about every sort of feature and column that it runs, and in 2021, I took over as Managing Editor. But I didn’t raise my hand just for my sake. I raised it because the Reader is a San Diego institution — one that, for more than 50 years, has provided the best answer out there to the question, “What’s San Diego like?”
We’ve covered the high (Unreal Estate) to the low (Tin Fork), the ridiculous (SD on the QT) to the sublime (Immortal Beauty), the best (Reader Best) to the worst (all manner of political skullduggery). We’ve dug into old mobs (Frank Bompensiero and the mafia) and new (El Chapo and the cartels). We’ve been all over this town for five decades, and we’ve taken you with us, in-depth and in detail.
We’ve also been the best answer to the question, “What’s happening in San Diego?” At any given time, we’ve got listings for over 2500 local events, plus a few hundred Happy Hours. Maybe someday, somebody’s AI will find a way to match our numbers and accuracy, but today is not that day.
There’s one more reason I raised my hand: I love newspapers. I think some of you do, too. The hardest part of taking over the Reader was realizing that I couldn’t keep the print edition going. I’m happy to report that we’re exploring a partnership that will allow it to return. But first, we have to get through the next few months.
We’ve got plans to turn things around. A cleaner website. New writers. Longer stories that take deeper dives. (Longtime Reader readers know that we’ve already started on some of this.) What we need is time to execute. We’re asking for a lot, but if a lot of you give a little, we’ll get there. Please consider donating to save the Reader in its hour of need — giving to us so that we can give back to you. Thank you!
Yours in hope,
Matthew Lickona
Owner/Editor
San Diego Reader
Dear San Diego,
I’m asking you to help me raise $120,000 in just 10 days to help secure the Reader’s future for the next few years. (Heck, maybe for the next 50.) It’s a big ask, I know, but I think it’s worth it. Here’s why.
About a year ago, San Diego Reader founder and editor Jim Holman stepped into my office and told me he planned to shut it down at the end of 2024. But then he mentioned that one of his sons had suggested he sell it for $1 instead. See if someone else could keep it going. I raised my hand.
I raised my hand because I love the Reader, and I didn’t want to see it die. Over the past 30 years, I’ve written just about every sort of feature and column that it runs, and in 2021, I took over as Managing Editor. But I didn’t raise my hand just for my sake. I raised it because the Reader is a San Diego institution — one that, for more than 50 years, has provided the best answer out there to the question, “What’s San Diego like?”
We’ve covered the high (Unreal Estate) to the low (Tin Fork), the ridiculous (SD on the QT) to the sublime (Immortal Beauty), the best (Reader Best) to the worst (all manner of political skullduggery). We’ve dug into old mobs (Frank Bompensiero and the mafia) and new (El Chapo and the cartels). We’ve been all over this town for five decades, and we’ve taken you with us, in-depth and in detail.
We’ve also been the best answer to the question, “What’s happening in San Diego?” At any given time, we’ve got listings for over 2500 local events, plus a few hundred Happy Hours. Maybe someday, somebody’s AI will find a way to match our numbers and accuracy, but today is not that day.
There’s one more reason I raised my hand: I love newspapers. I think some of you do, too. The hardest part of taking over the Reader was realizing that I couldn’t keep the print edition going. I’m happy to report that we’re exploring a partnership that will allow it to return. But first, we have to get through the next few months.
We’ve got plans to turn things around. A cleaner website. New writers. Longer stories that take deeper dives. (Longtime Reader readers know that we’ve already started on some of this.) What we need is time to execute. We’re asking for a lot, but if a lot of you give a little, we’ll get there. Please consider donating to save the Reader in its hour of need — giving to us so that we can give back to you. Thank you!
Yours in hope,
Matthew Lickona
Owner/Editor
San Diego Reader
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