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Tom Arnold's Old Places: Lola's 7 Up Market and Deli
The unofficial city hall of the barrio
Connie Trejo gets her wings.
The idea of writing about old places in San Diego County has been something I’ve been mulling around for years – but I kept putting it off because coming up with the parameters was a lot harder than I imagined. In the end, I decided to focus on businesses and restaurants that have been in the same place, with the same name and line of business, for at least 50 years.
Lola's 7 Up Market and Deli
3292 Roosevelt Street, Carlsbad
This little Mexican restaurant and deli is the unofficial city hall of Carlsbad’s quaint Latino barrio. Lola’s was originally opened on St. Patrick’s Day 1943 on the southeast corner of Roosevelt Street and Walnut Avenue by Reyes Jauregui and his wife, Dolores “Lola” Jauregui, who bought a tiny neighborhood grocery store from another couple. It was officially known as Jaure’s 7 Up Market, but locals quickly branded it Lola’s, a name that stuck when the store was moved across the street in the middle '60s. (I know, I know – our criteria says “same location,” but in our view, this is close enough!) Until recently, Lola’s was run by Connie Trejo and Ofie Escobedo, the Jauregui daughters; then, few years ago, management passed to a third generation: siblings DeeDee and Henry Trejo and their cousin, Socorro Jauregui. But the food and the atmosphere remain the same, which is why, over the years, Lola’s has attracted legions of fans, including a fair number of professional surfers, skateboarders, and social media influencers. The fare is basic, hearty, and incredibly tasty, particularly the bean and cheese burritos, chorizo and Rico tacos (seasoned ground beef, cheese and lettuce stuffed into a fried corn tortilla).
Video:
Larry Himmel visits Lola's in 1994
Here's something you might be interested in.
Tom Arnold's Old Places: Lola's 7 Up Market and Deli
The unofficial city hall of the barrio
Tom Arnold's Old Places: Lola's 7 Up Market and Deli
The unofficial city hall of the barrio
Connie Trejo gets her wings.
The idea of writing about old places in San Diego County has been something I’ve been mulling around for years – but I kept putting it off because coming up with the parameters was a lot harder than I imagined. In the end, I decided to focus on businesses and restaurants that have been in the same place, with the same name and line of business, for at least 50 years.
Lola's 7 Up Market and Deli
3292 Roosevelt Street, Carlsbad
This little Mexican restaurant and deli is the unofficial city hall of Carlsbad’s quaint Latino barrio. Lola’s was originally opened on St. Patrick’s Day 1943 on the southeast corner of Roosevelt Street and Walnut Avenue by Reyes Jauregui and his wife, Dolores “Lola” Jauregui, who bought a tiny neighborhood grocery store from another couple. It was officially known as Jaure’s 7 Up Market, but locals quickly branded it Lola’s, a name that stuck when the store was moved across the street in the middle '60s. (I know, I know – our criteria says “same location,” but in our view, this is close enough!) Until recently, Lola’s was run by Connie Trejo and Ofie Escobedo, the Jauregui daughters; then, few years ago, management passed to a third generation: siblings DeeDee and Henry Trejo and their cousin, Socorro Jauregui. But the food and the atmosphere remain the same, which is why, over the years, Lola’s has attracted legions of fans, including a fair number of professional surfers, skateboarders, and social media influencers. The fare is basic, hearty, and incredibly tasty, particularly the bean and cheese burritos, chorizo and Rico tacos (seasoned ground beef, cheese and lettuce stuffed into a fried corn tortilla).
Video:
Larry Himmel visits Lola's in 1994