4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Adventure beer and spring events abound at Pure Project

National Parks week follows Frühlingsfest

A roving we will go.
A roving we will go.

Juicy hazy IPAs and barrel-aged stouts are certainly excellent choices for beer lovers looking for unique flavors that pack a punch. However, as the days get longer and San Diegans have the opportunity to spend more waking hours outside and enjoying the natural beauty which surrounds them, sometimes a lighter, lower ABV beer is in order.

Place

Pure Project

9030 Kenamar Drive #308, San Diego

Enter Rove Adventure Beer from Pure Project, a beer made specifically with longer days and enjoying nature in mind. Explaining the motivation to brew an “adventure beer,” Winslow Sawyer, co-founder and head brewer at Pure, says, “We wanted to brew a more approachable beer that would pair well with outdoor activities.”

The 4.2% ABV, straw-colored ale that drinks like a lager is brewed with German Hallertau hops, which provide a light fruitiness with a hint of pear, and combined with California ale yeast for a crisp, clean drink. Lingering earthy notes on the finish are courtesy of the lightly kilned barley used in the recipe, which Sawyer says took several trial batches to perfect.

Part of the reason Rove proved a challenge was that it represented a departure for Pure Project, a brewery better known for heavy hitters and smoothie-style ales. Continues Sawyer, “The Rove brand is a pivot from a lot of the beer styles Pure has produced in the past. Rove is approachable so you can focus on what you’re doing while you drink it; it’s about being in the moment.”

Rove - Pure Project's outdoorsy beer.

Pure is planning to release Rove in conjunction with a number of events designed to correlate with both the beer’s branding and ingredients. On the weekend of April 15, lager lovers can indulge in the German Hallertau hops at all five Pure taprooms (including the recently opened 7000-square-foot North Park location) when they host Frühlingsfest — German for “Spring Fest,” Frühlingsfest is often seen as the little sister of Oktoberfest, replete with beer tents and music but typically conducted on a smaller scale.

The week after Frühlingsfest is National Parks week, and Pure will be celebrating with a Keep the Stein event, featuring a “National Forest-inspired stein.” As with all other Pure Project beers, 1% of all sales of Rove are donated to environmental non-profits — to help protect the sort of places where an “adventure beer” can be enjoyed.

Further into the season, Pure Project will continue with the nature theme, says Sawyer. “Also keep an eye out for a series of beers brewed with local honey in late April, followed by Strawberry Fest, our annual celebration of organic agriculture, featuring a lineup of beers made with local strawberries in May.” As for whether Rove will be the only “adventure beer” Pure Project produces or simply become the first in a new line of beers, Sawyer is a bit cryptic, “Who knows? We’ll see how adventurous our fans are.”

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

265 pound bluefin caught from New Lo-An

Try channel edges for halibut, try Tidelands park for corvina
Next Article

IPA’s IRL

Twitter trend doesn’t trump sales numbers
A roving we will go.
A roving we will go.

Juicy hazy IPAs and barrel-aged stouts are certainly excellent choices for beer lovers looking for unique flavors that pack a punch. However, as the days get longer and San Diegans have the opportunity to spend more waking hours outside and enjoying the natural beauty which surrounds them, sometimes a lighter, lower ABV beer is in order.

Place

Pure Project

9030 Kenamar Drive #308, San Diego

Enter Rove Adventure Beer from Pure Project, a beer made specifically with longer days and enjoying nature in mind. Explaining the motivation to brew an “adventure beer,” Winslow Sawyer, co-founder and head brewer at Pure, says, “We wanted to brew a more approachable beer that would pair well with outdoor activities.”

The 4.2% ABV, straw-colored ale that drinks like a lager is brewed with German Hallertau hops, which provide a light fruitiness with a hint of pear, and combined with California ale yeast for a crisp, clean drink. Lingering earthy notes on the finish are courtesy of the lightly kilned barley used in the recipe, which Sawyer says took several trial batches to perfect.

Part of the reason Rove proved a challenge was that it represented a departure for Pure Project, a brewery better known for heavy hitters and smoothie-style ales. Continues Sawyer, “The Rove brand is a pivot from a lot of the beer styles Pure has produced in the past. Rove is approachable so you can focus on what you’re doing while you drink it; it’s about being in the moment.”

Rove - Pure Project's outdoorsy beer.

Pure is planning to release Rove in conjunction with a number of events designed to correlate with both the beer’s branding and ingredients. On the weekend of April 15, lager lovers can indulge in the German Hallertau hops at all five Pure taprooms (including the recently opened 7000-square-foot North Park location) when they host Frühlingsfest — German for “Spring Fest,” Frühlingsfest is often seen as the little sister of Oktoberfest, replete with beer tents and music but typically conducted on a smaller scale.

The week after Frühlingsfest is National Parks week, and Pure will be celebrating with a Keep the Stein event, featuring a “National Forest-inspired stein.” As with all other Pure Project beers, 1% of all sales of Rove are donated to environmental non-profits — to help protect the sort of places where an “adventure beer” can be enjoyed.

Further into the season, Pure Project will continue with the nature theme, says Sawyer. “Also keep an eye out for a series of beers brewed with local honey in late April, followed by Strawberry Fest, our annual celebration of organic agriculture, featuring a lineup of beers made with local strawberries in May.” As for whether Rove will be the only “adventure beer” Pure Project produces or simply become the first in a new line of beers, Sawyer is a bit cryptic, “Who knows? We’ll see how adventurous our fans are.”

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Vintage local concert archive surfacing online

Camera hidden in cowboy hat yields lost treasures
Next Article

Martin Lindsay’s hunt for lost San Diego restaurants

The clown and palm tree meant he was standing in front of the old Chi-Chi Club
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close