4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

5000 new Apple employees to be in San Diego by 2026

An Apple-equipped 2016 Lexus in Hillcrest had an incident in August

Apple's Fred Sainz has deep links to San Diego.
Apple's Fred Sainz has deep links to San Diego.

It's not quite Cupertino South, but San Diego and its environs have been invaded by a raft of Apple Inc. employees in aid of the iPhone giant's ongoing efforts to wean itself from powerful homegrown smartphone chipmaker Qualcomm.

With 5000 new Apple employees predicted to be in place here by 2026, the company is being wooed by would-be office and research space landlords from downtown's under construction tech campuses to Sorrento Valley.

Raising its local profile further, Apple rolled out its latest iPhone via a splashy video recorded at downtown's Rady Shell. And earlier this week, the company added San Diego and Washington, D.C. to a select few cities getting 3D Apple maps.

Apple's senior director of corporate communications Fred Sainz has deep links to San Diego, having been city director of communications and press secretary to Republican mayor Jerry Sanders from November 2005 to August 2008.

In May 2006, Sainz ordered city staffers not to answer questions from the Reader regarding a proposed municipal WiFi network that subsequently never came to fruition.

"Do not speak with any reporters from the Reader, Sainz said in an email obtained under the California Public Records Act.

"Tell them that you do not speak with reporters from the Reader. No additional information or follow up necessary. Thanks."

In December of last year, Sainz contributed $1150 to current Democratic mayor Todd Gloria's election kitty.

Much lower profile than Sainz and Apple's big San Diego employment effort is the presence of Apple's so-called autonomous vehicle here.

But according to a California Department of Motor Vehicles filing, one of Apple's experimental vehicles, which reportedly are not yet self-driving, crunched fenders last summer with a sloppy driver in the parking lot of a University Avenue strip mall.

The report, labeled Traffic Collision Involving an Autonomous Vehicle and dated August 29, relates the story of the August 19 incident involving an Apple-equipped 2016 Lexus RX 450H and a Hyundai at 690 University Avenue.

"An Apple vehicle, operating in manual mode and leaving a parking space in a San Diego retail parking lot, was struck at low speed on the right front bumper by a Hyundai Sonata reversing from the middle of the parking lot," according to the document.

"To try and avoid the crash, the Apple vehicle stopped prior to being struck. Both vehicles sustained minor damage. At the time of the incident, no injuries were reported by either party and law enforcement was not called to the scene."

The Hillcrest smash-up is not the only road mishap experienced by the company's autonomous vehicles, raising questions about the city becoming a testing ground for automotive automation.

"On September 19, 2019, at 7:58 am, an Apple test vehicle, which was conducting a manually driven test mission, was struck while stopped in the left turn lane preparing to exit the Sunnyvale Community Center Park onto Manet Drive," says a September 23, 2019, DMV report.

"Both vehicles sustained minor damage to the driver's side front bumpers. The drivers exchanged information. No injuries were reported. The police were not called."

According to a November 15 account by the website MacReports, as of September Apple had 69 autonomous vehicles with 114 drivers. Apple has experienced six collisions, the website reports.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

El Cajon Olaf Weighorst forgeries, Reader author's parents killed

Cali cartel smuggler on Harbor Drive, postal detectives busy in San Diego, robbery part of Mission Beach life, my crimes started in O.B., Teamster leader killed, the Amanda Gaeke mystery
Next Article

Ford Madox Ford: three poems from the author of The Good Soldier

Much of his poetry is based on his experiences as a soldier during World War I
Apple's Fred Sainz has deep links to San Diego.
Apple's Fred Sainz has deep links to San Diego.

It's not quite Cupertino South, but San Diego and its environs have been invaded by a raft of Apple Inc. employees in aid of the iPhone giant's ongoing efforts to wean itself from powerful homegrown smartphone chipmaker Qualcomm.

With 5000 new Apple employees predicted to be in place here by 2026, the company is being wooed by would-be office and research space landlords from downtown's under construction tech campuses to Sorrento Valley.

Raising its local profile further, Apple rolled out its latest iPhone via a splashy video recorded at downtown's Rady Shell. And earlier this week, the company added San Diego and Washington, D.C. to a select few cities getting 3D Apple maps.

Apple's senior director of corporate communications Fred Sainz has deep links to San Diego, having been city director of communications and press secretary to Republican mayor Jerry Sanders from November 2005 to August 2008.

In May 2006, Sainz ordered city staffers not to answer questions from the Reader regarding a proposed municipal WiFi network that subsequently never came to fruition.

"Do not speak with any reporters from the Reader, Sainz said in an email obtained under the California Public Records Act.

"Tell them that you do not speak with reporters from the Reader. No additional information or follow up necessary. Thanks."

In December of last year, Sainz contributed $1150 to current Democratic mayor Todd Gloria's election kitty.

Much lower profile than Sainz and Apple's big San Diego employment effort is the presence of Apple's so-called autonomous vehicle here.

But according to a California Department of Motor Vehicles filing, one of Apple's experimental vehicles, which reportedly are not yet self-driving, crunched fenders last summer with a sloppy driver in the parking lot of a University Avenue strip mall.

The report, labeled Traffic Collision Involving an Autonomous Vehicle and dated August 29, relates the story of the August 19 incident involving an Apple-equipped 2016 Lexus RX 450H and a Hyundai at 690 University Avenue.

"An Apple vehicle, operating in manual mode and leaving a parking space in a San Diego retail parking lot, was struck at low speed on the right front bumper by a Hyundai Sonata reversing from the middle of the parking lot," according to the document.

"To try and avoid the crash, the Apple vehicle stopped prior to being struck. Both vehicles sustained minor damage. At the time of the incident, no injuries were reported by either party and law enforcement was not called to the scene."

The Hillcrest smash-up is not the only road mishap experienced by the company's autonomous vehicles, raising questions about the city becoming a testing ground for automotive automation.

"On September 19, 2019, at 7:58 am, an Apple test vehicle, which was conducting a manually driven test mission, was struck while stopped in the left turn lane preparing to exit the Sunnyvale Community Center Park onto Manet Drive," says a September 23, 2019, DMV report.

"Both vehicles sustained minor damage to the driver's side front bumpers. The drivers exchanged information. No injuries were reported. The police were not called."

According to a November 15 account by the website MacReports, as of September Apple had 69 autonomous vehicles with 114 drivers. Apple has experienced six collisions, the website reports.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

El Cajon Olaf Weighorst forgeries, Reader author's parents killed

Cali cartel smuggler on Harbor Drive, postal detectives busy in San Diego, robbery part of Mission Beach life, my crimes started in O.B., Teamster leader killed, the Amanda Gaeke mystery
Next Article

A lesson in spices at Ban Lao Cuisine

“It’s about heat, but also taste.”
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close