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Pizza delivery has its own app

Slice proves all those exorbitant fees aren’t necessary

Pizza e Birra page on SliceLife.com
Pizza e Birra page on SliceLife.com

A pandemic has tested our collective love/hate relationships with delivery apps — enough at times to warrant government intervention. But before we all decide (or decide not to) return to indoor dining this spring, I have one more delivery app to consider. And — surprisingly — it’s not terrible.

Place

Pizza e Birra

3625 India Street, San Diego

The app is called Slice, or if you’re logging on through your desktop browser, SliceLife.com. And it’s all about pizza.

Some of us are old enough to remember pizza as the original delivery food, way back when being a delivery driver was a way for high school students to make gas money on weekends. And for the most part, Slice leverages that tradition: 80 percent of the pizza spots featured on Slice nationwide already offer their own delivery services.

However, good luck finding them all on your own. Independent pizza restaurants operating their own local deliveries typically lack the resources to compete in search engine results, which are dominated by national brands and Silicon Valley delivery apps.

What Slice offers is a place for pizza restaurants to connect with delivery-seeking customers, with a streamlined online ordering process. And for this, restaurants pay a $2.25 flat fee per order. No exorbitant commissions forcing them to raise prices. On Slice, pizza restaurants even decide their own delivery fees.

Currently, Slice claims 177 out of 640 San Diego area pizza shops employ the app — around 28 percent.

Local pizza restaurants seeking delivery customers on a dedicated pizza app

According to Slice, that holds true on the 20 percent of restaurants that signed on for delivery services with Slice, which contracts them out to white-labeled delivery services for another flat fee. Whatever fee is charged the restaurant, it gets to decide what rate the customer pays.

I found fees generally ranging from one dollar to seven. Though I did find a Mission Hills favorite of mine, Pizza e Birra, offering free delivery plus 10 percent off to those ordering through Slice. It arrived within a half hour. It was a great deal, but ultimately that sort of promotion ability could turn Slice into the sort of competitive venue where indie shops are outspent by businesses with deeper pockets. Though, not if the likes Round Table Pizza keeps demanding for $6.99 delivery fees.

Browse by type to find your local Roman pizza spots.

They tell me the founder of Slice is a third-generation pizzeria owner himself, so maybe as the app continues to evolve, it will find ways to keep the little guys visible. For example, at the moment, my favorite use of the app has to be the ability to browse by pizza type. So, someone seeking vegan pizza could quickly find multiple options. Now that Roman pizza, or pinsa has become a thing in San Diego, we can find those spots as well. I had to google Capriciossa pizza to learn it features baked ham, mushroom, artichoke and tomato. But yes, even that could help.

Pizza sign on with Slice for greater control over online delivery orders

I'd still rather encourage people to pick up their own pizzas at their favorite local restaurant, and for vaccinated folk to dine in. But when our lazy, couch-dwelling, Friday night behinds order that Capriciossa pie for home delivery, we can reasonably expect fees to be reasonable. And I won’t feel that sting of guilt that comes with most delivery app orders, the deep-down understanding that every order potentially drives them closer to going out of business. Now if someone would come up with a similar app dedicated to burritos, burgers, and ramen, I could get back to eating all the major food groups at home.

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Pizza e Birra page on SliceLife.com
Pizza e Birra page on SliceLife.com

A pandemic has tested our collective love/hate relationships with delivery apps — enough at times to warrant government intervention. But before we all decide (or decide not to) return to indoor dining this spring, I have one more delivery app to consider. And — surprisingly — it’s not terrible.

Place

Pizza e Birra

3625 India Street, San Diego

The app is called Slice, or if you’re logging on through your desktop browser, SliceLife.com. And it’s all about pizza.

Some of us are old enough to remember pizza as the original delivery food, way back when being a delivery driver was a way for high school students to make gas money on weekends. And for the most part, Slice leverages that tradition: 80 percent of the pizza spots featured on Slice nationwide already offer their own delivery services.

However, good luck finding them all on your own. Independent pizza restaurants operating their own local deliveries typically lack the resources to compete in search engine results, which are dominated by national brands and Silicon Valley delivery apps.

What Slice offers is a place for pizza restaurants to connect with delivery-seeking customers, with a streamlined online ordering process. And for this, restaurants pay a $2.25 flat fee per order. No exorbitant commissions forcing them to raise prices. On Slice, pizza restaurants even decide their own delivery fees.

Currently, Slice claims 177 out of 640 San Diego area pizza shops employ the app — around 28 percent.

Local pizza restaurants seeking delivery customers on a dedicated pizza app

According to Slice, that holds true on the 20 percent of restaurants that signed on for delivery services with Slice, which contracts them out to white-labeled delivery services for another flat fee. Whatever fee is charged the restaurant, it gets to decide what rate the customer pays.

I found fees generally ranging from one dollar to seven. Though I did find a Mission Hills favorite of mine, Pizza e Birra, offering free delivery plus 10 percent off to those ordering through Slice. It arrived within a half hour. It was a great deal, but ultimately that sort of promotion ability could turn Slice into the sort of competitive venue where indie shops are outspent by businesses with deeper pockets. Though, not if the likes Round Table Pizza keeps demanding for $6.99 delivery fees.

Browse by type to find your local Roman pizza spots.

They tell me the founder of Slice is a third-generation pizzeria owner himself, so maybe as the app continues to evolve, it will find ways to keep the little guys visible. For example, at the moment, my favorite use of the app has to be the ability to browse by pizza type. So, someone seeking vegan pizza could quickly find multiple options. Now that Roman pizza, or pinsa has become a thing in San Diego, we can find those spots as well. I had to google Capriciossa pizza to learn it features baked ham, mushroom, artichoke and tomato. But yes, even that could help.

Pizza sign on with Slice for greater control over online delivery orders

I'd still rather encourage people to pick up their own pizzas at their favorite local restaurant, and for vaccinated folk to dine in. But when our lazy, couch-dwelling, Friday night behinds order that Capriciossa pie for home delivery, we can reasonably expect fees to be reasonable. And I won’t feel that sting of guilt that comes with most delivery app orders, the deep-down understanding that every order potentially drives them closer to going out of business. Now if someone would come up with a similar app dedicated to burritos, burgers, and ramen, I could get back to eating all the major food groups at home.

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Comments
2

Thanks for this article.~ I've been wondering, for so longtime, why a "small" pizza business that I been a longtime customer of, has chosen to been charging a "$5.00" delivery fee. be it that the order be done online or phone-in. As this business not having a dine-in to its structure. That current dollar amount already is a big % of the value of the pizza I have ordered in my pasttimes. (yes, that is my theory that I base my decision of judging if a delivery rate be accepted; even more to debate when within so short a driving distance)

March 22, 2021
This comment was removed by the site staff for violation of the usage agreement.
April 11, 2021

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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