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Public relations power sought by SDG&E foe

"Communications will be directed at key policymakers at the state and local level"

Scott Borden is furnishing $5 million in collateral to secure the deal with River City Bank.
Scott Borden is furnishing $5 million in collateral to secure the deal with River City Bank.

While a host of local public bodies are vowing to slash programs and lay off staff in the face of the financial onslaught that is the COVID-19 pandemic, the newly hatched San Diego Community Power agency is quietly recruiting public relations talent.

As part of its "marketing and public communications strategy," the would-be power provider seeking to rival San Diego Gas & Electric as a local energy distributor, "requests services related to press/media relations and public affairs," according to a request for proposals issued April 30.

"Web and graphic design," along with "branding and messaging within the community and various on-line platforms," are part of an ambitious PR drive by Community Power, a joint powers authority including Imperial Beach, Encinitas, La Mesa, Chula Vista, and San Diego formed by the five cities last September.

Lobbying is part of the agenda, judging from an implementation plan approved by the California Public Utilities Commission on March 30.

"Communications will be directed at key policymakers at the state and local level, community business and opinion leaders, and the media," that document says.

The agency "is the first in California to explicitly state that it will reach 100 percent renewable energy availability and usage by no later than 2035 and beyond, in advance of current State targets," according to a request for proposals for the PR services issued April 30. Responses are due May 29, per the solicitation.

"It is assumed that non-power start-up costs of approximately $5 million will be funded through an unsecured line of credit with a third-party lender and repaid from the working capital financing and/or program revenues," according to an March implementation plan.

"The working capital financing will be primarily secured via a short-term loan."

The report adds that River City Bank of Sacramento will provide the loan and credit line. Scott Borden, an investor and political donor, is furnishing $5 million in interest-bearing collateral to secure the deal, per a May 5 Voice of San Diego account.

Borden is part owner of the Uptown Tavern in Hillcrest and an avocado farm, according to a report by the San Diego Business Journal in March 2019.

"We really do have an emergency here,” regarding climate change. "Getting to 100 percent renewable energy as fast as possible is important to me and my business and important to all of us,” he told the publication.

A major playerin San Diego politics, in 2018 Borden, identified as a member/manager of ETC Adventures LLC, kicked in $50,000 to a group calling itself San Diegans Against Hate Opposing Lorie Zapf for City Council.

Democrat Jen Campbell defeated Republican Zapf that November. The same fall Borden gave $2500 to the campaign of Imperial Beach city councilwoman Paloma Aguirre, records show.

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1

I keep getting information via phone, text, email & flyer from SDG&E telling me how much I can save (up to 30%) on my utility bills. I don't qualify but no matter what I do they keep promoting the plan. If they really wanted to help they would lower the rates and do away with the tiered program. IID (Imperial Irrigation District) serves the eastern end of the Coachella Valley. They are owned by the ratepayer. They have one price per KWH and are 40% lower than SoCal Edison which serves the western end of the valley. For profit utility companies serve only the investors and screw the ratepayer. SDG&E and their parent company are greedy crooks hell bent on having the worst service and highest rates in the country.

May 23, 2020

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Scott Borden is furnishing $5 million in collateral to secure the deal with River City Bank.
Scott Borden is furnishing $5 million in collateral to secure the deal with River City Bank.

While a host of local public bodies are vowing to slash programs and lay off staff in the face of the financial onslaught that is the COVID-19 pandemic, the newly hatched San Diego Community Power agency is quietly recruiting public relations talent.

As part of its "marketing and public communications strategy," the would-be power provider seeking to rival San Diego Gas & Electric as a local energy distributor, "requests services related to press/media relations and public affairs," according to a request for proposals issued April 30.

"Web and graphic design," along with "branding and messaging within the community and various on-line platforms," are part of an ambitious PR drive by Community Power, a joint powers authority including Imperial Beach, Encinitas, La Mesa, Chula Vista, and San Diego formed by the five cities last September.

Lobbying is part of the agenda, judging from an implementation plan approved by the California Public Utilities Commission on March 30.

"Communications will be directed at key policymakers at the state and local level, community business and opinion leaders, and the media," that document says.

The agency "is the first in California to explicitly state that it will reach 100 percent renewable energy availability and usage by no later than 2035 and beyond, in advance of current State targets," according to a request for proposals for the PR services issued April 30. Responses are due May 29, per the solicitation.

"It is assumed that non-power start-up costs of approximately $5 million will be funded through an unsecured line of credit with a third-party lender and repaid from the working capital financing and/or program revenues," according to an March implementation plan.

"The working capital financing will be primarily secured via a short-term loan."

The report adds that River City Bank of Sacramento will provide the loan and credit line. Scott Borden, an investor and political donor, is furnishing $5 million in interest-bearing collateral to secure the deal, per a May 5 Voice of San Diego account.

Borden is part owner of the Uptown Tavern in Hillcrest and an avocado farm, according to a report by the San Diego Business Journal in March 2019.

"We really do have an emergency here,” regarding climate change. "Getting to 100 percent renewable energy as fast as possible is important to me and my business and important to all of us,” he told the publication.

A major playerin San Diego politics, in 2018 Borden, identified as a member/manager of ETC Adventures LLC, kicked in $50,000 to a group calling itself San Diegans Against Hate Opposing Lorie Zapf for City Council.

Democrat Jen Campbell defeated Republican Zapf that November. The same fall Borden gave $2500 to the campaign of Imperial Beach city councilwoman Paloma Aguirre, records show.

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Comments
1

I keep getting information via phone, text, email & flyer from SDG&E telling me how much I can save (up to 30%) on my utility bills. I don't qualify but no matter what I do they keep promoting the plan. If they really wanted to help they would lower the rates and do away with the tiered program. IID (Imperial Irrigation District) serves the eastern end of the Coachella Valley. They are owned by the ratepayer. They have one price per KWH and are 40% lower than SoCal Edison which serves the western end of the valley. For profit utility companies serve only the investors and screw the ratepayer. SDG&E and their parent company are greedy crooks hell bent on having the worst service and highest rates in the country.

May 23, 2020

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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