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Simsim Outstanding Shawarma a hit in Carmel Mountain Ranch

The new chain brings scratch Middle Eastern cooking to shopping center land

A lamb and beef kebab plate, with salad and hummus with chickpeas
A lamb and beef kebab plate, with salad and hummus with chickpeas

From a food lover’s perspective at least, good things have been happening in Carmel Mountain Ranch. Frankly, I ignored the place for years, because this is shopping center country, the sort of place populated by big box stores and other national retailers. It’s the place to go if you’re looking for the likes of Costco, Best Buy, Staples, and Home Depot.

Place

Simsim Outstanding Shawarma Carmel Mountain

11640 Carmel Mountain Road suite 124, San Diego

Likewise, its corresponding dining options have long fallen to national chains: Panera Bread, Chik-Fil-A, Olive Garden, and California Pizza Kitchen do business here. No judgment on area residents who happily keep such places afloat, but for us food writer ilk, such places are propina non grata. Not worth patronizing when there are local eateries in the vicinity.

Fortunately, local spots have been starting to creep in. Mostra Coffee, recently named 2020 Micro Roaster of the Year by Roast Magazine, opened its coffee shop here in 2018. There’s family-owned Sushi Kyodai, the hot dog shack Duff’s Doggz, and as of a few weeks ago, a Simsim Outstanding Shawarma.

The lunch crowd winding down at Simsim Carmel Mountain

It may be telling that I found a bunch of locals lining up to eat at this new chain on the block. Simsim isn’t a big national brand that serves virtually identical, trucked-in food at locations in Dubuque, Houston, or suburban New Jersey. Simsim’s a San Diego startup, and this is only its second restaurant. More to the point, the Middle Eastern fast casual spot is dedicated to cooking food from scratch.

I spotted chef and partner Ibrahim Alsharief working the open kitchen, just as I did when I visited the original Kearny Mesa location last August. The layout of this property is nearly identical: a cafeteria-style counter serving a stylish yet casual dining room. The biggest difference here is the long dining patio.

The rare scratch cooking establishment in a big shopping center

There are a few differences to the menu here as well. The basics are the same: wraps, bowls, and salads are made with an 18-spice rotisserie chicken, beef and lamb gyro, or falafel. But the kitchen must be a bit bigger here, because there’s a Carmel Mountain-specific section of the menu offering plates with kabobs and the like.

Any one of them would have been terrific with the house tahini (my preferred sauce of the six available). I decide to give the beef and lamb kebab meat a try ($14). It’s really a long, finely ground patty of grilled meat, a bit like a spicy hamburger patty. With a salad and creamy hummus with chickpea topping, it makes a tasty, affordable meal, but I have to admit, I should have spent $16 for the organic, tenderloin steak tikka!

I’ll surely be back for it next time I’m hungry in Carmel Mountain; two months in, it’s already the best sit-down restaurant in a nearly two-mile radius.

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A lamb and beef kebab plate, with salad and hummus with chickpeas
A lamb and beef kebab plate, with salad and hummus with chickpeas

From a food lover’s perspective at least, good things have been happening in Carmel Mountain Ranch. Frankly, I ignored the place for years, because this is shopping center country, the sort of place populated by big box stores and other national retailers. It’s the place to go if you’re looking for the likes of Costco, Best Buy, Staples, and Home Depot.

Place

Simsim Outstanding Shawarma Carmel Mountain

11640 Carmel Mountain Road suite 124, San Diego

Likewise, its corresponding dining options have long fallen to national chains: Panera Bread, Chik-Fil-A, Olive Garden, and California Pizza Kitchen do business here. No judgment on area residents who happily keep such places afloat, but for us food writer ilk, such places are propina non grata. Not worth patronizing when there are local eateries in the vicinity.

Fortunately, local spots have been starting to creep in. Mostra Coffee, recently named 2020 Micro Roaster of the Year by Roast Magazine, opened its coffee shop here in 2018. There’s family-owned Sushi Kyodai, the hot dog shack Duff’s Doggz, and as of a few weeks ago, a Simsim Outstanding Shawarma.

The lunch crowd winding down at Simsim Carmel Mountain

It may be telling that I found a bunch of locals lining up to eat at this new chain on the block. Simsim isn’t a big national brand that serves virtually identical, trucked-in food at locations in Dubuque, Houston, or suburban New Jersey. Simsim’s a San Diego startup, and this is only its second restaurant. More to the point, the Middle Eastern fast casual spot is dedicated to cooking food from scratch.

I spotted chef and partner Ibrahim Alsharief working the open kitchen, just as I did when I visited the original Kearny Mesa location last August. The layout of this property is nearly identical: a cafeteria-style counter serving a stylish yet casual dining room. The biggest difference here is the long dining patio.

The rare scratch cooking establishment in a big shopping center

There are a few differences to the menu here as well. The basics are the same: wraps, bowls, and salads are made with an 18-spice rotisserie chicken, beef and lamb gyro, or falafel. But the kitchen must be a bit bigger here, because there’s a Carmel Mountain-specific section of the menu offering plates with kabobs and the like.

Any one of them would have been terrific with the house tahini (my preferred sauce of the six available). I decide to give the beef and lamb kebab meat a try ($14). It’s really a long, finely ground patty of grilled meat, a bit like a spicy hamburger patty. With a salad and creamy hummus with chickpea topping, it makes a tasty, affordable meal, but I have to admit, I should have spent $16 for the organic, tenderloin steak tikka!

I’ll surely be back for it next time I’m hungry in Carmel Mountain; two months in, it’s already the best sit-down restaurant in a nearly two-mile radius.

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Comments
3

What's the Carmel Mtn. location address?

Jan. 17, 2020

This is a few doors down from Angelika Theatre in place of the old Greek restaurant!

Jan. 17, 2020
This comment was removed by the site staff for violation of the usage agreement.
Jan. 19, 2020

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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