Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Popeyes vs. Chik-fil-A – San Diego version

The ‘sold out chicken sandwich’ as gimmick

“Don’t waste your time coming here for the new chicken sandwich."
“Don’t waste your time coming here for the new chicken sandwich."

On August 25 at 11 a.m., Cher M. went to Popeyes Louisiana Kitchen on Mira Mesa Blvd. — only to find out that it was closed. “A sign said they were basically sold out of everything,” she said. The 47-year-old hairdresser then hopped back into her car and drove about ten miles south on the I-15 freeway to the Popeyes on Santo Road in Allied Garden — this location was “sold out of everything” and “closed” too.

Popeyes and Chick-fil-A went back and forth on Twitter.

Owen K. munches on the Popeyes’ spicy three-piece chicken combo every two weeks, but on August 27, he longed for the “highly anticipated chicken sandwich.” When he arrived at the same restaurant Cher was at, he skipped the drive thru that had a line of eight cars, and parked his vehicle. As he approached the red, yellow and brown building, he saw a “letter attached to the front door” saying that “they ran out of chicken sandwiches.”

“I’m very disappointed,” he commented, “but what [are] you gonna do?”

That same Tuesday, the restaurant chain tweeted: “Y’all. We love that you love The Sandwich. Unfortunately we’re sold out (for now).”

On Sept. 1, I went to the Popeyes close to my house in hopes that the sandwiches returned, I saw a sign taped onto the drive-through menu that read “chicken sandwich …. be back soon.” Rather than suffering from FOMO (fear of missing out), I pulled over and checked the local Yelp reviews that pertained to the $3.99 chicken sandwiches that were launched nationwide on August 12 — to see what I was missing out on.

The El Cajon Blvd. location by SDSU, had five reviews about the sandwich: an Elite 2019 reviewer gave them 5 stars and said the sandwich “was huge” and the buns were “nicely toasted on the inside and very soft” and the chicken was “nicely battered (with buttermilk) and very crispy and juicy”; Danny gave them three stars and said he waited 20 minutes and “the sandwich was good”; someone from Oceanside gave them a one-star rating and said: “Don’t waste your time coming here for the new chicken sandwich; management here clearly doesn’t know how to order product to meet demand … guess I’ll just go back to Chick-fil-A.”

Video:

Popeyes of Chick-fil-A

GMACCASH’s rap music video

GMACCASH’s rap music video

There are three Yelp reviews on the E. Plaza Blvd. Popeyes reporting that the sandwiches were sold out on August 24 and 28 — but on August 23, A. Murrah and his son from Chula Vista scored four chicken sandwiches here. “I waited in line for like 45 minutes in the drive-through,” he told me on Sept. 1. “Everyone seemed stressed that worked there, and a bunch of people kept going, then leaving once they saw the inside of the restaurant was full. Then I saw a lady cussing another lady out for blocking the road, while trying to get in line.”

Confrontations were reported at the Palm Avenue location between the 805 and 5 freeways; in the last few days five chicken sandwich customers said they waited over 40 minutes in the drive through. “When I finally get to order,” one customer said, “there was a sign [saying] they are out of fries, honey, chicken sandwiches and something else.” On Sept. 1, I reached out to an employee of the restaurant via direct message; she never replied — so I spoke to an employee at the 7-Eleven next door, and she corroborated about the traffic lining up and boxing some of their patrons in the shared parking lot, and blocking customers coming in from Palm Ave. or Beyer Way. “It got better, though, after they put up the ‘no more chicken sandwich’ signs,” she said.

On August 27, Peter was able to score a chicken sandwich at the Highland Ave. location in National City. “They were able to provide me with the limited edition chicken sandwich,” he captioned on his Yelp photo. “I’m so proud to be part of this historic event.”

The hype began on August 12, when the circa 1972 multinational chain, formerly known as Popeyes Chicken & Biscuits — posted a photo of their chicken sandwich on social media apps. They captioned it: “Chicken. Brioche. Pickles. New. Sandwich. Popeyes. Nationwide. So. Good. Forgot. How. Speak. In. Complete. Sandwiches. I mean, sentences.”

“It then started trending because Popeyes and Chick-fil-A went back and forth on Twitter,” said Murrah — the guy who scored four sandwiches at E. Plaza Blvd. “Then people started making massive amounts of videos and memes comparing the two chicken sandwiches. Then [the masses] started to notice it, got a case of “FOMO” — and it sold out before Popeyes re-upped their supplies.”

Rappers like Snoop Dogg posted photos, videos and memes of chicken sandwiches and the two restaurant chains; one was a photo of a vehicle that crashed inside a Popeyes restaurant, and another was GMACCASH’s rap music video titled “Popeyes or [Chick-fil-A].”

“That song is a parody song,” Murrah said. “It’s kinda hood and it was funny, to me.”

Ray, another Popeyes customer out of Chula Vista saw the video, and “ain’t laughing.”

“The ‘sold out chicken sandwich’ is a gimmick to get people to download the app,” he said. “I wonder how many people downloaded the app after they tweeted.”

On August 27, shortly after their “sold out (for now)” tweet, they tweeted: “Want to be first to know when it’s back? Download the Popeyes app and turn on push notifications.”

Jacob Servin works at the AutoZone Auto Parts store across the street from the Popeyes on Palm Avenue; he said he hasn’t tried the chicken sandwich but said his co-workers rave about them all day. I spoke with him on Sept. 1, and he broke down his analogy of the chicken sandwich chains’ “beef.”

“This is like a retaliation towards Chick-fil-A,” he said. “It’s because of politics, man. Like Chick-fil-A and In-N-Out Burger support our president, so Popeyes came out with their own sandwich, because they are not affiliated with him (President Trump), and they are now going to get all of this traffic. People are quick to follow trends — that’s what I think it (the hype) was.”

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

What opera is closest to California redwoods?

Tough competing with the English and Austrians
Next Article

Nathan Fletcher's viral propaganda push

County supervisor to pack staff with video maker, social media star
“Don’t waste your time coming here for the new chicken sandwich."
“Don’t waste your time coming here for the new chicken sandwich."

On August 25 at 11 a.m., Cher M. went to Popeyes Louisiana Kitchen on Mira Mesa Blvd. — only to find out that it was closed. “A sign said they were basically sold out of everything,” she said. The 47-year-old hairdresser then hopped back into her car and drove about ten miles south on the I-15 freeway to the Popeyes on Santo Road in Allied Garden — this location was “sold out of everything” and “closed” too.

Popeyes and Chick-fil-A went back and forth on Twitter.

Owen K. munches on the Popeyes’ spicy three-piece chicken combo every two weeks, but on August 27, he longed for the “highly anticipated chicken sandwich.” When he arrived at the same restaurant Cher was at, he skipped the drive thru that had a line of eight cars, and parked his vehicle. As he approached the red, yellow and brown building, he saw a “letter attached to the front door” saying that “they ran out of chicken sandwiches.”

“I’m very disappointed,” he commented, “but what [are] you gonna do?”

That same Tuesday, the restaurant chain tweeted: “Y’all. We love that you love The Sandwich. Unfortunately we’re sold out (for now).”

On Sept. 1, I went to the Popeyes close to my house in hopes that the sandwiches returned, I saw a sign taped onto the drive-through menu that read “chicken sandwich …. be back soon.” Rather than suffering from FOMO (fear of missing out), I pulled over and checked the local Yelp reviews that pertained to the $3.99 chicken sandwiches that were launched nationwide on August 12 — to see what I was missing out on.

The El Cajon Blvd. location by SDSU, had five reviews about the sandwich: an Elite 2019 reviewer gave them 5 stars and said the sandwich “was huge” and the buns were “nicely toasted on the inside and very soft” and the chicken was “nicely battered (with buttermilk) and very crispy and juicy”; Danny gave them three stars and said he waited 20 minutes and “the sandwich was good”; someone from Oceanside gave them a one-star rating and said: “Don’t waste your time coming here for the new chicken sandwich; management here clearly doesn’t know how to order product to meet demand … guess I’ll just go back to Chick-fil-A.”

Video:

Popeyes of Chick-fil-A

GMACCASH’s rap music video

GMACCASH’s rap music video

There are three Yelp reviews on the E. Plaza Blvd. Popeyes reporting that the sandwiches were sold out on August 24 and 28 — but on August 23, A. Murrah and his son from Chula Vista scored four chicken sandwiches here. “I waited in line for like 45 minutes in the drive-through,” he told me on Sept. 1. “Everyone seemed stressed that worked there, and a bunch of people kept going, then leaving once they saw the inside of the restaurant was full. Then I saw a lady cussing another lady out for blocking the road, while trying to get in line.”

Confrontations were reported at the Palm Avenue location between the 805 and 5 freeways; in the last few days five chicken sandwich customers said they waited over 40 minutes in the drive through. “When I finally get to order,” one customer said, “there was a sign [saying] they are out of fries, honey, chicken sandwiches and something else.” On Sept. 1, I reached out to an employee of the restaurant via direct message; she never replied — so I spoke to an employee at the 7-Eleven next door, and she corroborated about the traffic lining up and boxing some of their patrons in the shared parking lot, and blocking customers coming in from Palm Ave. or Beyer Way. “It got better, though, after they put up the ‘no more chicken sandwich’ signs,” she said.

On August 27, Peter was able to score a chicken sandwich at the Highland Ave. location in National City. “They were able to provide me with the limited edition chicken sandwich,” he captioned on his Yelp photo. “I’m so proud to be part of this historic event.”

The hype began on August 12, when the circa 1972 multinational chain, formerly known as Popeyes Chicken & Biscuits — posted a photo of their chicken sandwich on social media apps. They captioned it: “Chicken. Brioche. Pickles. New. Sandwich. Popeyes. Nationwide. So. Good. Forgot. How. Speak. In. Complete. Sandwiches. I mean, sentences.”

“It then started trending because Popeyes and Chick-fil-A went back and forth on Twitter,” said Murrah — the guy who scored four sandwiches at E. Plaza Blvd. “Then people started making massive amounts of videos and memes comparing the two chicken sandwiches. Then [the masses] started to notice it, got a case of “FOMO” — and it sold out before Popeyes re-upped their supplies.”

Rappers like Snoop Dogg posted photos, videos and memes of chicken sandwiches and the two restaurant chains; one was a photo of a vehicle that crashed inside a Popeyes restaurant, and another was GMACCASH’s rap music video titled “Popeyes or [Chick-fil-A].”

“That song is a parody song,” Murrah said. “It’s kinda hood and it was funny, to me.”

Ray, another Popeyes customer out of Chula Vista saw the video, and “ain’t laughing.”

“The ‘sold out chicken sandwich’ is a gimmick to get people to download the app,” he said. “I wonder how many people downloaded the app after they tweeted.”

On August 27, shortly after their “sold out (for now)” tweet, they tweeted: “Want to be first to know when it’s back? Download the Popeyes app and turn on push notifications.”

Jacob Servin works at the AutoZone Auto Parts store across the street from the Popeyes on Palm Avenue; he said he hasn’t tried the chicken sandwich but said his co-workers rave about them all day. I spoke with him on Sept. 1, and he broke down his analogy of the chicken sandwich chains’ “beef.”

“This is like a retaliation towards Chick-fil-A,” he said. “It’s because of politics, man. Like Chick-fil-A and In-N-Out Burger support our president, so Popeyes came out with their own sandwich, because they are not affiliated with him (President Trump), and they are now going to get all of this traffic. People are quick to follow trends — that’s what I think it (the hype) was.”

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

What San Diego restaurant staffs eat, dumpster diving for dinner

How food critic Naomi Wise started her life in San Diego, how food critic Eleanor Widmer ended hers
Next Article

Spotty internet makes it hard to stay at home in Descanso

Forget the antenna clusters
Comments
1

Not everything is "political." Only the far left and the far right think like that. It's ridiculous. I remember working fast food as a teenager in the 70s, and we'd run out of beef. I have no idea if my manager was irresponsible in his ordering, or if we had too many customers. I just remember it was very embarrassing to have to tell customers the truth, and recommend a chicken sandwich or a salad bar. Or recommend another restaurant down the street. Thanks for the memories...

Sept. 3, 2019

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close