Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Pura Vida bracelets from El Salvador, not Costa Rica

Ex-employee joined by class action suit

Pura Vida has generated approximately $9 million in revenue, according to the lawsuit.
Pura Vida has generated approximately $9 million in revenue, according to the lawsuit.

A popular bracelet company based in San Diego which makes bracelets worn by celebrities is a fraud, says a new class action lawsuit filed in San Diego Superior Court.

Pura Vida Bracelets was started by San Diegans Paul Goodman and Griffin Thall after taking a trip to Costa Rica in 2010. Once there they came across two street vendors were selling bracelets. They bought 400 of them and returned to San Diego.

Shortly after the two formed Pura Vida.

Sponsored
Sponsored

Soon celebrities such as David Beckham and Rihanna were seen wearing them.

Goodman and Thall ramped up production. They allegedly employed 150 Costa Ricans to begin making the bracelets.

They have generated approximately $9 million in revenue according to the lawsuit.

But claims that they were made in Costa Rica and profits were given to the artisans making them are now under question.

San Diego resident Imanda Marcus bought one of the bracelets at Pura Vida's La Jolla storefront.

She bought into the company's mission statement, that they were made in Costa Rica and the money is returned to those artisans. She followed the company on Instagram.

Then in August 2017 former director of supplies for Pura Vida, Shannon Eagle, filed a lawsuit against the company for fraud.

Eagle said that shortly after she was hired she discovered that the bracelets were not made in Costa Rica but came from El Salvador and had been since at least 2015. Eagle quit her job after finding out and filed her lawsuit.

Now, consumers such as Marcus are jumping on board.

Marcus filed the class action lawsuit in December of last year.

"[Claims the bracelets were made in Costa Rica], which has been made for years on Pura Vida’s extensive online and social media marketing, as well as the product packaging itself, to all its customers and many of its employees, is false," reads the lawsuit.

Marcus and others in the class action are asking for full refunds as well as punitive damages.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Climbing Cowles toward the dawn

Chasing memories of a double sunrise
Next Article

Ten women founded UCSD’s Cafe Minerva

And ten bucks will more than likely fill your belly
Pura Vida has generated approximately $9 million in revenue, according to the lawsuit.
Pura Vida has generated approximately $9 million in revenue, according to the lawsuit.

A popular bracelet company based in San Diego which makes bracelets worn by celebrities is a fraud, says a new class action lawsuit filed in San Diego Superior Court.

Pura Vida Bracelets was started by San Diegans Paul Goodman and Griffin Thall after taking a trip to Costa Rica in 2010. Once there they came across two street vendors were selling bracelets. They bought 400 of them and returned to San Diego.

Shortly after the two formed Pura Vida.

Sponsored
Sponsored

Soon celebrities such as David Beckham and Rihanna were seen wearing them.

Goodman and Thall ramped up production. They allegedly employed 150 Costa Ricans to begin making the bracelets.

They have generated approximately $9 million in revenue according to the lawsuit.

But claims that they were made in Costa Rica and profits were given to the artisans making them are now under question.

San Diego resident Imanda Marcus bought one of the bracelets at Pura Vida's La Jolla storefront.

She bought into the company's mission statement, that they were made in Costa Rica and the money is returned to those artisans. She followed the company on Instagram.

Then in August 2017 former director of supplies for Pura Vida, Shannon Eagle, filed a lawsuit against the company for fraud.

Eagle said that shortly after she was hired she discovered that the bracelets were not made in Costa Rica but came from El Salvador and had been since at least 2015. Eagle quit her job after finding out and filed her lawsuit.

Now, consumers such as Marcus are jumping on board.

Marcus filed the class action lawsuit in December of last year.

"[Claims the bracelets were made in Costa Rica], which has been made for years on Pura Vida’s extensive online and social media marketing, as well as the product packaging itself, to all its customers and many of its employees, is false," reads the lawsuit.

Marcus and others in the class action are asking for full refunds as well as punitive damages.

Comments
Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Belgian Waffle Ride Unroad Expo, Mission Fed ArtWalk

Events April 28-May 1, 2024
Next Article

Two poems by Willa Cather

Famed author’s “Prairie Spring” and “Evening Song”
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.