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The City is looking for a corporate marketing partner

Official city grass

Torrey Pines Golf Course
Torrey Pines Golf Course

San Diego, besieged by burgeoning budget woes, is trying to sell naming rights for its grass-growing. “The City is looking for a corporate marketing partner to provide yearly monetary support in three areas,” says a January request for proposals.

Between $125,000 to $200,000 in annual funding, cash and in-kind per the solicitation, is sought for the Toro Agronomy Scholarship Program and to cover the cost of “turf care products for all three city golf courses (Torrey Pines, Balboa Park, and Mission Bay).” Another requirement is “an annual monetary contribution to support City essential services including Parks & Recreation programs such as ‘Nature Play,’ ‘P.L.A.Y. Golf’ and ‘Kids to Canyons.’”

In return, says the request, “the City will provide exclusive marketing opportunities to the selected sponsor as an official partner of the City.


San Diego police chief Shelley Zimmerman, who must retire this year under terms of a generous pension program, otherwise known as DROP, has been chowing down on a final round of freebies, per her 2017 financial disclosure report, filed February 8. Gifts included a $150 jersey from the San Diego Gulls and a $100 dinner at the Major City Chiefs Conference from Nice Investigate of San Mateo, providers of “digital policing” software. San Diego steakhouse owner Dan Shea threw in a $250 Salute to Champions dinner ticket.

Among Zimmerman’s personal financial assets was a stake in cell-phone chipmaker Qualcomm, valued at between $100,000 and $1 million. In all, the Shelley Zimmerman Trust posted more than $100,000 in annual income for the city’s top cop, who gets a $176,500 salary as chief.

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Torrey Pines Golf Course
Torrey Pines Golf Course

San Diego, besieged by burgeoning budget woes, is trying to sell naming rights for its grass-growing. “The City is looking for a corporate marketing partner to provide yearly monetary support in three areas,” says a January request for proposals.

Between $125,000 to $200,000 in annual funding, cash and in-kind per the solicitation, is sought for the Toro Agronomy Scholarship Program and to cover the cost of “turf care products for all three city golf courses (Torrey Pines, Balboa Park, and Mission Bay).” Another requirement is “an annual monetary contribution to support City essential services including Parks & Recreation programs such as ‘Nature Play,’ ‘P.L.A.Y. Golf’ and ‘Kids to Canyons.’”

In return, says the request, “the City will provide exclusive marketing opportunities to the selected sponsor as an official partner of the City.


San Diego police chief Shelley Zimmerman, who must retire this year under terms of a generous pension program, otherwise known as DROP, has been chowing down on a final round of freebies, per her 2017 financial disclosure report, filed February 8. Gifts included a $150 jersey from the San Diego Gulls and a $100 dinner at the Major City Chiefs Conference from Nice Investigate of San Mateo, providers of “digital policing” software. San Diego steakhouse owner Dan Shea threw in a $250 Salute to Champions dinner ticket.

Among Zimmerman’s personal financial assets was a stake in cell-phone chipmaker Qualcomm, valued at between $100,000 and $1 million. In all, the Shelley Zimmerman Trust posted more than $100,000 in annual income for the city’s top cop, who gets a $176,500 salary as chief.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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