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Welcome to the future, music student

The Avant Garde Music Company curriculum combines tradition and high-tech

The Avant Garde Music Company faculty brings real-world work experience to this gig: “Everyone is a working professional.” - Image by Adrian Cisneros
The Avant Garde Music Company faculty brings real-world work experience to this gig: “Everyone is a working professional.”

“The school kind of opened as a response to a pre-existing demand,” says Avant Garde Music Company founder Antonio Grajeda, on a Skype call from Chula Vista, where they are gearing up for a grand opening on December 1. “There’s a community of up-and-coming artists looking for a space to cultivate their creativity and to learn the new technologies.”

Classes begin December 1 at Avant Garde Music Company, located near the Eastlake Post Office at 821 Kuhn Drive (suite 104).

The Avant Garde Music Company is looking to combine the elements of a traditional music school education with state-of-the-art equipment, facilities, and ideas. “Something that’s unique about our program is that we’re providing relevant work experience for the most current trends in music and multimedia — we’re helping kids with branding, with video editing, with marketing, programming, production, and design. We teach all of these kids to become effective music producers, and we work with dancers as well — creating their own product. I’m looking to further the reach of music and media education in the South Bay.”

The school will feature soundproofed classrooms and a professionally equipped recording studio, in addition to experienced faculty. “We’re a conglomerate of local musicians,” Grajeda explains. “Everyone is a working professional — that’s an important component — to provide our students with the most applicable experience possible. We will teach all of the instruments and we’ve got some of the top players in town like Omar Lopez of the Wailers, Louis Valenzuela, Fernando Gomez, and Robert Dove. Omar and Bill Caballero will be doing a Latin-jazz program for some of our advanced students.”

Grajeda sees big changes in the music industry, and the school intends to reflect that reality. “I think musicians these days function as their own small businesses. It’s been tough for musicians to figure out this new economy — how to monetize our product and learn to get good gigs. I also believe that the days of the stand-alone recording studios are numbered. The technology has gotten so cheap that the only way recording studios can survive is by partnering with education.”

Even though the school is new, Grajeda has been teaching on a smaller scale “for five years, and after three years, I had a waiting list. My old location was too small, so I decided to expand and invest into this facility. Multimedia and technology are the future and that’s what we’ll be teaching — with private lessons, group classes, workshops, and clinics.”

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The Avant Garde Music Company faculty brings real-world work experience to this gig: “Everyone is a working professional.” - Image by Adrian Cisneros
The Avant Garde Music Company faculty brings real-world work experience to this gig: “Everyone is a working professional.”

“The school kind of opened as a response to a pre-existing demand,” says Avant Garde Music Company founder Antonio Grajeda, on a Skype call from Chula Vista, where they are gearing up for a grand opening on December 1. “There’s a community of up-and-coming artists looking for a space to cultivate their creativity and to learn the new technologies.”

Classes begin December 1 at Avant Garde Music Company, located near the Eastlake Post Office at 821 Kuhn Drive (suite 104).

The Avant Garde Music Company is looking to combine the elements of a traditional music school education with state-of-the-art equipment, facilities, and ideas. “Something that’s unique about our program is that we’re providing relevant work experience for the most current trends in music and multimedia — we’re helping kids with branding, with video editing, with marketing, programming, production, and design. We teach all of these kids to become effective music producers, and we work with dancers as well — creating their own product. I’m looking to further the reach of music and media education in the South Bay.”

The school will feature soundproofed classrooms and a professionally equipped recording studio, in addition to experienced faculty. “We’re a conglomerate of local musicians,” Grajeda explains. “Everyone is a working professional — that’s an important component — to provide our students with the most applicable experience possible. We will teach all of the instruments and we’ve got some of the top players in town like Omar Lopez of the Wailers, Louis Valenzuela, Fernando Gomez, and Robert Dove. Omar and Bill Caballero will be doing a Latin-jazz program for some of our advanced students.”

Grajeda sees big changes in the music industry, and the school intends to reflect that reality. “I think musicians these days function as their own small businesses. It’s been tough for musicians to figure out this new economy — how to monetize our product and learn to get good gigs. I also believe that the days of the stand-alone recording studios are numbered. The technology has gotten so cheap that the only way recording studios can survive is by partnering with education.”

Even though the school is new, Grajeda has been teaching on a smaller scale “for five years, and after three years, I had a waiting list. My old location was too small, so I decided to expand and invest into this facility. Multimedia and technology are the future and that’s what we’ll be teaching — with private lessons, group classes, workshops, and clinics.”

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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