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A new newspaper for I.B.

"We're not going to be doing investigative articles on the city council…."

"We are getting feedback from the younger generation... They say, ‘Wow, something in print!'"
"We are getting feedback from the younger generation... They say, ‘Wow, something in print!'"

A new community newspaper, the IB Connection, will be published in Imperial Beach, filling a void left when the IB Local News stopped publishing late last year.

The IB Connection, which plans for its first issue to come out this month, overlaps with the defunct IB Local News in certain ways but is an entirely new entity, according to publisher Brad Weber.

"We're not a paper that's publishing controversial subjects like [the IB Local News did],” Weber said. The IB Local News was involved in conflicts with a semi-local rival paper known as the Imperial Beach and South County Eagle & Times, as well as with the city council and some business interests.

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"Our motto is community, kids, and causes," Weber said of his new monthly periodical. "We want to celebrate the great life in I.B. We're not going to be doing investigative articles on the city council…. We don't want to be associated with controversial subjects in town."

As part of establishing the IB Connection, Weber said he held discussions with Ed Kravitz, former publisher of the IB Local News. As a result, the IB Connection will have "some of the same staff," Weber said, and will be taking up some of the defunct paper's advertisement debts.

"There are some advertisers that had paid for ads and they didn't get them," Weber said, saying the IB Connection will run the ads as "a goodwill gesture. We want to right any wrongs."

Weber has a background in publishing and direct-mail advertising. He is associate publisher of the Mid City Newspaper Group, which publishes other local papers in San Diego, including the Adams Avenue News and North Park News.

The IB Connection will be mailed to households, free of charge. Which households receive the paper will be based on "certain demographics" that are "constantly evolving," Weber said, and the paper will start with a print run between 3000 and 5000 copies.

Imperial Beach has a population of about 27,000 with less than 10,000 households, according to imperialbeach.areaconnect.com.

Weber said though it's more expensive, "it's much more popular to put them in people's mailboxes."

Weber said he has noticed that younger people enjoy the novelty of being in an actual printed paper as opposed to the internet.

"We are getting feedback from the younger generation that they really like it, including people in their 20s and 30s," he said. "They say, ‘Wow, something in print!'"

Disclosure: The author had articles published in the I.B. Local News.

(corrected 3/14, 2 p.m.)

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"We are getting feedback from the younger generation... They say, ‘Wow, something in print!'"
"We are getting feedback from the younger generation... They say, ‘Wow, something in print!'"

A new community newspaper, the IB Connection, will be published in Imperial Beach, filling a void left when the IB Local News stopped publishing late last year.

The IB Connection, which plans for its first issue to come out this month, overlaps with the defunct IB Local News in certain ways but is an entirely new entity, according to publisher Brad Weber.

"We're not a paper that's publishing controversial subjects like [the IB Local News did],” Weber said. The IB Local News was involved in conflicts with a semi-local rival paper known as the Imperial Beach and South County Eagle & Times, as well as with the city council and some business interests.

Sponsored
Sponsored

"Our motto is community, kids, and causes," Weber said of his new monthly periodical. "We want to celebrate the great life in I.B. We're not going to be doing investigative articles on the city council…. We don't want to be associated with controversial subjects in town."

As part of establishing the IB Connection, Weber said he held discussions with Ed Kravitz, former publisher of the IB Local News. As a result, the IB Connection will have "some of the same staff," Weber said, and will be taking up some of the defunct paper's advertisement debts.

"There are some advertisers that had paid for ads and they didn't get them," Weber said, saying the IB Connection will run the ads as "a goodwill gesture. We want to right any wrongs."

Weber has a background in publishing and direct-mail advertising. He is associate publisher of the Mid City Newspaper Group, which publishes other local papers in San Diego, including the Adams Avenue News and North Park News.

The IB Connection will be mailed to households, free of charge. Which households receive the paper will be based on "certain demographics" that are "constantly evolving," Weber said, and the paper will start with a print run between 3000 and 5000 copies.

Imperial Beach has a population of about 27,000 with less than 10,000 households, according to imperialbeach.areaconnect.com.

Weber said though it's more expensive, "it's much more popular to put them in people's mailboxes."

Weber said he has noticed that younger people enjoy the novelty of being in an actual printed paper as opposed to the internet.

"We are getting feedback from the younger generation that they really like it, including people in their 20s and 30s," he said. "They say, ‘Wow, something in print!'"

Disclosure: The author had articles published in the I.B. Local News.

(corrected 3/14, 2 p.m.)

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Comments

Good luck!

March 14, 2016

Will they be printing the "police blotter"? That is rather important these days as news reports grow scarcer and scarcer. There are at least a couple of online crime reports, but they tend to be incomplete.

March 14, 2016

So this "newspaper" will be monthly, and it is "not going to be doing investigative articles on the city council…. [They] don't want to be associated with controversial subjects in town." What does it call news, then? Feelgoody articles about neat stuff in town with plenty of pictures of smiling people? I just answered my own question. And if that's what anyone wants from a news source, well, they'll like it just fine.

March 14, 2016

Weber's comment about the "younger generation" loving a printed paper ("Wow, something in print!") sounds dubious. How many individuals told him that? Maybe two?

March 14, 2016

I'll bet if you show some "younger generation" a magazine or newspaper they will ask you "what is that?"

March 15, 2016

I rarely see anyone younger outside even carrying a newspaper or magazine, let alone reading one.

March 19, 2016

Feelgood news? Afraid to take on the local power brokers?

The best thing about the Reader columns here is that the Reader is unafraid. We who choose to be painfully aware of our corrupt political environment have no use for comfort news. Let us know who the community heroes and evildoers are, give us the truth because we are adults who can act on that information.

March 15, 2016

Be sure and tell them to delete your address from their mailing list so postage won't be wasted.

There's nothing wrong with a monthly periodical focused on life and causes in I.B. It gets people involved and productive for the good of the community.

March 19, 2016
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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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