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Oceanside’s coffee revolution

Bean bloom in Oceanside

Locally roasted coffee helps Oceanside bloom.
Locally roasted coffee helps Oceanside bloom.
Place

Revolution Roasters

1836 South Coast Highway, Oceanside

This retail coffee shop representing the Leucadia roaster pairs vintage objects and beach community vibe with fresh roasted coffee, cold brew and coffee based drinks, plus a small menu of baked goods and sundry food items." Revolution Roasters opened its first retail shop in mid-September on the Coast Highway in Oceanside. The roaster continues to cook beans where it started as a wholesaler four years ago — in the back of Leucadia’s Coffee Coffee restaurant and café. However, by staking out a space eight miles north, owners Dan and Miriah Scheibe hope to bring their brand of specialty coffee to a wider market.

“We really saw a huge opportunity in this area — it’s really blossoming,” says Miriah, referring to a stretch at the south end of Oceanside around Vista Way. “The beer scene is happening, the cocktails are happening, the food’s happening — and there was just really no coffee yet.”

Miriah quit her job in biotech last year to focus on growing the coffee business but says she didn’t do so expecting to open a café. “It was never the plan to open our own space,” she explains, “We had initially started as a wholesale roasting company — that was our goal and dream.”

But seven or eight months ago, she got to thinking that opening a retail space was the best way to market their coffee. “We just realized it was a little bit hard for us to grow our brand without our own café presence.”

Dan Scheibe still works in biotech full-time, roasting on weekends. Assistant roaster Kasey May says the smell of coffee roasting in Coffee Coffee has become a cherished ritual for its Leucadia customers and the roasters alike. However, he adds that he welcomes the opportunity to control their coffee’s preparation in his role as manager of the new shop. He and the staff enjoy experimenting with different extraction theories after-hours to fine tune their product for quality and consistency.

He says they also value having direct feedback from their customers, using it to refine their roasting practice. “We have already made a few small tweaks and adjustments to some of our roasting profiles,” he says, “which is exactly what we were hoping for out of this place.”

Revolution offers light, medium, and dark roasts, depending on a bean’s origin, but skews a little darker than some of its Roast Highway neighbors. This seems to be in keeping with many of their customers’ tastes, and several loyal North County customers have already sought out Revolution’s beans in Oceanside. “We have a lot of those traditional flavors that a lot of people associate with coffee,” May explains. “Deep chocolate notes, caramels, and a bitter roastiness, a woodiness.”

Decorated by an eclectic assortment of antiques and vintage curiosities — including a wild boar’s head — the airy shop offers drip, single-origin pour-over, and espresso drinks, plus a chocolaty cold-brew blend of Honduran and Ethiopian beans, available on nitro. A full kitchen will eventually serve baked goods plus breakfast and lunch dishes, but in the meantime the menu focuses on third-party pastries, coffee and ice cream affogatos, and rotating seasonal concoctions involving simple syrups and fresh local ingredients.

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Locally roasted coffee helps Oceanside bloom.
Locally roasted coffee helps Oceanside bloom.
Place

Revolution Roasters

1836 South Coast Highway, Oceanside

This retail coffee shop representing the Leucadia roaster pairs vintage objects and beach community vibe with fresh roasted coffee, cold brew and coffee based drinks, plus a small menu of baked goods and sundry food items." Revolution Roasters opened its first retail shop in mid-September on the Coast Highway in Oceanside. The roaster continues to cook beans where it started as a wholesaler four years ago — in the back of Leucadia’s Coffee Coffee restaurant and café. However, by staking out a space eight miles north, owners Dan and Miriah Scheibe hope to bring their brand of specialty coffee to a wider market.

“We really saw a huge opportunity in this area — it’s really blossoming,” says Miriah, referring to a stretch at the south end of Oceanside around Vista Way. “The beer scene is happening, the cocktails are happening, the food’s happening — and there was just really no coffee yet.”

Miriah quit her job in biotech last year to focus on growing the coffee business but says she didn’t do so expecting to open a café. “It was never the plan to open our own space,” she explains, “We had initially started as a wholesale roasting company — that was our goal and dream.”

But seven or eight months ago, she got to thinking that opening a retail space was the best way to market their coffee. “We just realized it was a little bit hard for us to grow our brand without our own café presence.”

Dan Scheibe still works in biotech full-time, roasting on weekends. Assistant roaster Kasey May says the smell of coffee roasting in Coffee Coffee has become a cherished ritual for its Leucadia customers and the roasters alike. However, he adds that he welcomes the opportunity to control their coffee’s preparation in his role as manager of the new shop. He and the staff enjoy experimenting with different extraction theories after-hours to fine tune their product for quality and consistency.

He says they also value having direct feedback from their customers, using it to refine their roasting practice. “We have already made a few small tweaks and adjustments to some of our roasting profiles,” he says, “which is exactly what we were hoping for out of this place.”

Revolution offers light, medium, and dark roasts, depending on a bean’s origin, but skews a little darker than some of its Roast Highway neighbors. This seems to be in keeping with many of their customers’ tastes, and several loyal North County customers have already sought out Revolution’s beans in Oceanside. “We have a lot of those traditional flavors that a lot of people associate with coffee,” May explains. “Deep chocolate notes, caramels, and a bitter roastiness, a woodiness.”

Decorated by an eclectic assortment of antiques and vintage curiosities — including a wild boar’s head — the airy shop offers drip, single-origin pour-over, and espresso drinks, plus a chocolaty cold-brew blend of Honduran and Ethiopian beans, available on nitro. A full kitchen will eventually serve baked goods plus breakfast and lunch dishes, but in the meantime the menu focuses on third-party pastries, coffee and ice cream affogatos, and rotating seasonal concoctions involving simple syrups and fresh local ingredients.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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