"Our company's bad PR was spreading like some kind of epidemic," says SeaWorld Chief Operating Officer Gerald Quack. "There didn't seem to be anything we could do to stop it. Some people had given us up for dead. But the world of medicine gave us a valuable example with its use of vaccines. It turned out that a smaller dose of bad PR administered to another part of the SoCal theme park system — I'm speaking of course of Disneyland's unfortunate measles outbreak — allowed us to develop a way of combatting our own problems. Now, when people think SeaWorld, they don't think of psychotic killer whales trapped in woefully undersized tanks. They think of disease-free family fun, courtesy of our Vaccination Vacation Destination packages. They can take in a show, marvel at nature's creations, and even shop and dine, secure in the knowledge that all their fellow park-goers have been properly vaccinated against infectious disease. The only outbreak you'll find at SeaWorld is an outbreak of smiles! That's true for our guests, and it's doubly true for our employees, who tell us they feel better than they have in years."