4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Observatory North Park

O.C. interest purchases North Park Theatre

The story of the Observatory’s arrival as one of Orange County’s top music venues started when a computer systems installer named Jon Reiser decided he had grown out of the 300-capacity Detroit Bar, a club he co-owned in Costa Mesa. Reiser left the Detroit Bar and bought the Galaxy Theatre, a run-down 1000-seat venue in Santa Ana, remodeled it, and renamed it the Observatory.

Since opening in 2011, the Observatory succeeded in booking many of the artists who may have otherwise played the House of Blues in Anaheim.

The Observatory’s influence started expanding when its talent-buyer, Jeffrey Shuman, started reaching out by putting shows in the Ventura Theatre and at various venues in Santa Barbara.

Last year, Shuman, who books under Club Mercy moniker, moved into San Diego by promoting shows at UCSD’s Porter’s Pub.

Then in December some of the headliners that passed through the Observatory were also booked at the North Park Theatre. Upcoming Observatory headliners like Curren$y, Juicy J, Leftover Crack, Neutral Milk Hotel, Cold War Kids, and Logic were also routed into North Park Theatre by Shuman.

It seems the writing was on the marquee.

While North Park owner David Cohen apparently wasn’t too keen on getting the news out, it nevertheless leaked today on the OC Weekly’s website: the Observatory crew was buying the North Park Theatre. A graphic of the venue’s new logo reads “Observatory North Park.”

Casbah co-owner and talent buyer Tim Mays was hired by Cohen to be North Park Theatre’s primary talent buyer. Mays booked most of the shows at North Park in 2014. He did not make it public that he was no longer going to be overseeing the venue’s calendar in 2015. He did, however, cancel some private shows that had been booked at the North Park Theatre in the coming year.

What will it mean to local music fans? Shuman is known for paying headliners top dollar, according to insiders, which may affect ticket prices. On the other hand, the Observatory is known for its occasional $5 shows. KRS-ONE and the Nekromantix both have upcoming shows at the Observatory for a $5 admission.

This comes at an interesting juncture: San Diego House of Blues just brought in a new talent-buyer, Vincent Almeraris from House of Blues Cleveland. The HoB’s talent lineup for January–March seems to be on an uptick.

Calls to Shuman, Mays, and Cohen were not returned.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

San Diego restaurant lock-downs need nuance

Lazy reporting at best
Next Article

Pitfalls of San Diego's downtown jail – who wants 'em?

Police chiefs work the retirement bennies, Vivian Moreno, the behest scam

The story of the Observatory’s arrival as one of Orange County’s top music venues started when a computer systems installer named Jon Reiser decided he had grown out of the 300-capacity Detroit Bar, a club he co-owned in Costa Mesa. Reiser left the Detroit Bar and bought the Galaxy Theatre, a run-down 1000-seat venue in Santa Ana, remodeled it, and renamed it the Observatory.

Since opening in 2011, the Observatory succeeded in booking many of the artists who may have otherwise played the House of Blues in Anaheim.

The Observatory’s influence started expanding when its talent-buyer, Jeffrey Shuman, started reaching out by putting shows in the Ventura Theatre and at various venues in Santa Barbara.

Last year, Shuman, who books under Club Mercy moniker, moved into San Diego by promoting shows at UCSD’s Porter’s Pub.

Then in December some of the headliners that passed through the Observatory were also booked at the North Park Theatre. Upcoming Observatory headliners like Curren$y, Juicy J, Leftover Crack, Neutral Milk Hotel, Cold War Kids, and Logic were also routed into North Park Theatre by Shuman.

It seems the writing was on the marquee.

While North Park owner David Cohen apparently wasn’t too keen on getting the news out, it nevertheless leaked today on the OC Weekly’s website: the Observatory crew was buying the North Park Theatre. A graphic of the venue’s new logo reads “Observatory North Park.”

Casbah co-owner and talent buyer Tim Mays was hired by Cohen to be North Park Theatre’s primary talent buyer. Mays booked most of the shows at North Park in 2014. He did not make it public that he was no longer going to be overseeing the venue’s calendar in 2015. He did, however, cancel some private shows that had been booked at the North Park Theatre in the coming year.

What will it mean to local music fans? Shuman is known for paying headliners top dollar, according to insiders, which may affect ticket prices. On the other hand, the Observatory is known for its occasional $5 shows. KRS-ONE and the Nekromantix both have upcoming shows at the Observatory for a $5 admission.

This comes at an interesting juncture: San Diego House of Blues just brought in a new talent-buyer, Vincent Almeraris from House of Blues Cleveland. The HoB’s talent lineup for January–March seems to be on an uptick.

Calls to Shuman, Mays, and Cohen were not returned.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Three checkpoints, seven hours south of Tecate

Did molly and weed make this a bad trip?
Next Article

Chibo’s Covid; This is Who I Am, Adam Lambert: Live From the Roxy Theater, Ovation Theatre: All Shook Up

Events January 28-January 29, 2020
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close