Recent data released by SANDAG shows that heroin use among arrested San Diegans has tripled since 2002. Today, over 15 percent of all women and 13 percent of all men who get taken into custody wind up testing positive for the highly addictive drug.
That comes as no surprise to Mark Otic, founder and owner of the North Park Heroin Company. "NPHC is just one of the many craft heroin operations that has sprung up in recent years," explains Otic. "The local beer feel was getting awfully crowded, and even a little bit played out. There's only so many ways to make an IPA, and once you started seeing tasting rooms opening up in East County, you knew it was time for the next thing. A few innovators looked to pot, but honestly? The Boomers pretty much have that covered. To me, heroin just made sense. A lot of heroin is just mass-produced crap, made in unsanitary conditions and brought in from God knows where. But from start to finish, there is room for care and craft."
"It all starts with locally sourced poppies," rhapsodizes Otic. "Then we move into a food-grade production facility, stocked with top-flight, certified pure chemical additives. Our cooks combine Old World traditions with modern American technology to produce something that is truly the best of both worlds. And the hipsters have taken notice. It's a good thing that Joe Six-Pack has discovered San Diego's local beer scene, because the cool kids have moved on."