This one will be live, West tells the Reader. "I'll be programming it myself."
No one has lasted longer on the local radio airwaves than Steve West. On Sunday, the Resurrection Sunday cat begins another life, resurrecting himself with a new show on FM 94/9.
The British-born West, inspired to get into radio by England’s off-shore pirate radio stations of the ’60s, is back on the air Sunday with a 6–10 a.m. show, continuing the tradition of the “Resurrection Sunday” show on 91X that he started hosting in 1989. His last day on 91X was July 13.
That means San Diegans will now have a choice between two Sunday morning “classic-alternative” shows.
West says his new show, tentatively called “Legends of Alternative,” will focus on the alternative/new wave/punk artists from 1976 to 1996. West says he will continue to decide what songs are played on the new show. “I’ll be programming it myself.” He says the new shows will be moving between more popular cuts by Depeche Mode, the Cure, and the Clash, to lesser-played artists, such as XTC, the Pogues, Circle Jerks, Bauhaus, and Kate Bush.
West says his new show on 94/9 will be live each Sunday morning and informs the Reader that 91X morning-show host Oz Medina will now host Resurrection Sunday.
West has been on the local airwaves longer than any other DJ or talk show host. He first started at 91X in February, 1983, a month after that station flipped to its “cutting edge of rock” modern-rock format. He was with 91X, off and on, for 28 of the last 31 years. West predated the arrival of other local radio veterans, such as Roger Hedgecock, Mike Halloran, Robin Roth, Oz Medina, and Cookie Chainsaw Randolph by two to three years. Over the years West has also held shifts at KPRI and KGB and now-defunct stations, such as the Flash 92/5, the Mix 95.7, and the Mighty 690.
In the topsy-turvy unstable radio world, West has outlasted some 20 local program directors or general managers who have fired/hired him over the years.
Before Sunday, 94/9 ran regular programming Sunday morning. The new head-to-head duel of the Sunday morning classic-alternative shows underscores the ongoing rivalry between 91X and FM 94/9.
Greg Wolfson, manager of 91X, says he is in no hurry to name the new program director of 91X, following the departure two months ago of Christy Taylor. He says he has received over 100 résumés from radio pros who have applied for the position. Wolfson tells the Reader he is confident that the station is being run by acting program director Robin Roth and assistant program director Mike Halloran. It is assumed both are in the running to become 91X’s next leader.
Radio insiders say it is unlikely either 91X or 94/9 will drop modern rock for another format.