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Back in the air!

Steve West brings his Sunday morning classic-alternative show to FM 94/9

This one will be live, West tells the Reader. "I'll be programming it myself."
This one will be live, West tells the Reader. "I'll be programming it myself."

No one has lasted longer on the local radio airwaves than Steve West. On Sunday, the Resurrection Sunday cat begins another life, resurrecting himself with a new show on FM 94/9.

The British-born West, inspired to get into radio by England’s off-shore pirate radio stations of the ’60s, is back on the air Sunday with a 6–10 a.m. show, continuing the tradition of the “Resurrection Sunday” show on 91X that he started hosting in 1989. His last day on 91X was July 13.

That means San Diegans will now have a choice between two Sunday morning “classic-alternative” shows.

West says his new show, tentatively called “Legends of Alternative,” will focus on the alternative/new wave/punk artists from 1976 to 1996. West says he will continue to decide what songs are played on the new show. “I’ll be programming it myself.” He says the new shows will be moving between more popular cuts by Depeche Mode, the Cure, and the Clash, to lesser-played artists, such as XTC, the Pogues, Circle Jerks, Bauhaus, and Kate Bush.

West says his new show on 94/9 will be live each Sunday morning and informs the Reader that 91X morning-show host Oz Medina will now host Resurrection Sunday.

West has been on the local airwaves longer than any other DJ or talk show host. He first started at 91X in February, 1983, a month after that station flipped to its “cutting edge of rock” modern-rock format. He was with 91X, off and on, for 28 of the last 31 years. West predated the arrival of other local radio veterans, such as Roger Hedgecock, Mike Halloran, Robin Roth, Oz Medina, and Cookie Chainsaw Randolph by two to three years. Over the years West has also held shifts at KPRI and KGB and now-defunct stations, such as the Flash 92/5, the Mix 95.7, and the Mighty 690.

In the topsy-turvy unstable radio world, West has outlasted some 20 local program directors or general managers who have fired/hired him over the years.

Before Sunday, 94/9 ran regular programming Sunday morning. The new head-to-head duel of the Sunday morning classic-alternative shows underscores the ongoing rivalry between 91X and FM 94/9.

Greg Wolfson, manager of 91X, says he is in no hurry to name the new program director of 91X, following the departure two months ago of Christy Taylor. He says he has received over 100 résumés from radio pros who have applied for the position. Wolfson tells the Reader he is confident that the station is being run by acting program director Robin Roth and assistant program director Mike Halloran. It is assumed both are in the running to become 91X’s next leader.

Radio insiders say it is unlikely either 91X or 94/9 will drop modern rock for another format.

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This one will be live, West tells the Reader. "I'll be programming it myself."
This one will be live, West tells the Reader. "I'll be programming it myself."

No one has lasted longer on the local radio airwaves than Steve West. On Sunday, the Resurrection Sunday cat begins another life, resurrecting himself with a new show on FM 94/9.

The British-born West, inspired to get into radio by England’s off-shore pirate radio stations of the ’60s, is back on the air Sunday with a 6–10 a.m. show, continuing the tradition of the “Resurrection Sunday” show on 91X that he started hosting in 1989. His last day on 91X was July 13.

That means San Diegans will now have a choice between two Sunday morning “classic-alternative” shows.

West says his new show, tentatively called “Legends of Alternative,” will focus on the alternative/new wave/punk artists from 1976 to 1996. West says he will continue to decide what songs are played on the new show. “I’ll be programming it myself.” He says the new shows will be moving between more popular cuts by Depeche Mode, the Cure, and the Clash, to lesser-played artists, such as XTC, the Pogues, Circle Jerks, Bauhaus, and Kate Bush.

West says his new show on 94/9 will be live each Sunday morning and informs the Reader that 91X morning-show host Oz Medina will now host Resurrection Sunday.

West has been on the local airwaves longer than any other DJ or talk show host. He first started at 91X in February, 1983, a month after that station flipped to its “cutting edge of rock” modern-rock format. He was with 91X, off and on, for 28 of the last 31 years. West predated the arrival of other local radio veterans, such as Roger Hedgecock, Mike Halloran, Robin Roth, Oz Medina, and Cookie Chainsaw Randolph by two to three years. Over the years West has also held shifts at KPRI and KGB and now-defunct stations, such as the Flash 92/5, the Mix 95.7, and the Mighty 690.

In the topsy-turvy unstable radio world, West has outlasted some 20 local program directors or general managers who have fired/hired him over the years.

Before Sunday, 94/9 ran regular programming Sunday morning. The new head-to-head duel of the Sunday morning classic-alternative shows underscores the ongoing rivalry between 91X and FM 94/9.

Greg Wolfson, manager of 91X, says he is in no hurry to name the new program director of 91X, following the departure two months ago of Christy Taylor. He says he has received over 100 résumés from radio pros who have applied for the position. Wolfson tells the Reader he is confident that the station is being run by acting program director Robin Roth and assistant program director Mike Halloran. It is assumed both are in the running to become 91X’s next leader.

Radio insiders say it is unlikely either 91X or 94/9 will drop modern rock for another format.

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Comments
3

As it turns out Sam Bass of KYXY has been on the air in San Diego for 40 years. Who knew?

Sept. 16, 2014

So, for four hours, once a week, FM 94/9 will sound like it used to a few years ago.

Sept. 17, 2014

It may not bring huge numbers at first but it certainly does a lot to reestablish 94.9's cred which took a huge dump after the Mikey Show disaster. Plus, I would suggest you check out Steve's facebook page and see what he means to people. All 94/9 had to do was hire Steve for this slot and look what goodwill and momentum it brings to the station before he even starts his first shift! 94/9 used to have a fan base which was deeply committed. This might be a step in the right direction to reverse that inertia and reestablish some soul. And while Steve will be live Sunday, 91X will be on tape. ooops. That is one hell of a way to telegraph that 91X just does not care. Maybe things will change with a new program director.

Sept. 17, 2014

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