4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Cookie Monster rock

San Diego screamo metal band Focus in Frame, focused on making it in music, follow the Soma plan. - Image by Lauren Ogie
San Diego screamo metal band Focus in Frame, focused on making it in music, follow the Soma plan.

Call it “screamo” or call it “post hardcore,” locals Focus in Frame say they have no intention of backing away from the guttural groans that identify many modern metal bands.

Detractors slag the incomprehensible singing as “Cookie Monster rock,” but Focus in Frame say they are keeping the foreboding vocal approach.

“Not everyone is going to like it,” rhythm guitarist Jon Iverson tells the Reader. “The general consensus is that it’s demonic, that it’s not actually music. But many people can see past that. To us the whole screaming [style] shows how strong, emotionally, you can be as a band.”

Sponsored
Sponsored

He admits it is harder for a screamo band to break into the mainstream. He says lead singer Freddy Padilla screams half their songs and sings the rest in a more traditional, “clean style. Having both gives you variety,” says Padilla.

All members have day jobs, except drummer David Schultz, who is a senior at La Jolla High. Iverson says the band members are all focused on making it in music. During their two years together they have followed the Soma plan, which means work hard to get people into your shows and get rewarded with opening slots for major touring bands. Padilla says Focus in Frame opened for Warner Bros. recording artists Echosmith and Australia band Hands Like Houses on Soma’s smaller stage, with each show drawing about 500. “We opened for Bring Me the Horizon on the mainstage and played to about 2000 [people],” says Padilla.

Past Event

Dance Gavin Dance and Secrets

  • Wednesday, December 3, 2014, 8 p.m.
  • Soma, 3350 Sports Arena Boulevard, San Diego

Schultz, 18, knows the local live-rock scene is not as compelling as it was a few years ago.

“The majority of kids now seem to be into EDM or solo pop artists. A lot of kids are staying away from rock. But once this generation realizes the passion you can get from a live show, they will get over the music they are used to hearing on the radio.”

Focus in Frame appears Wednesday, December 3, at Soma with Dance Gavin Dance, Secrets, Alive Like Me, and Defeat the Low.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

The discreet charms of Secret Sister

The South Park sourdough bakery dabbles in the unfamiliar
Next Article

San Diego guys reflect on their dark skin

Editor's picks of stories Robert Kumpel wrote for the Reader
San Diego screamo metal band Focus in Frame, focused on making it in music, follow the Soma plan. - Image by Lauren Ogie
San Diego screamo metal band Focus in Frame, focused on making it in music, follow the Soma plan.

Call it “screamo” or call it “post hardcore,” locals Focus in Frame say they have no intention of backing away from the guttural groans that identify many modern metal bands.

Detractors slag the incomprehensible singing as “Cookie Monster rock,” but Focus in Frame say they are keeping the foreboding vocal approach.

“Not everyone is going to like it,” rhythm guitarist Jon Iverson tells the Reader. “The general consensus is that it’s demonic, that it’s not actually music. But many people can see past that. To us the whole screaming [style] shows how strong, emotionally, you can be as a band.”

Sponsored
Sponsored

He admits it is harder for a screamo band to break into the mainstream. He says lead singer Freddy Padilla screams half their songs and sings the rest in a more traditional, “clean style. Having both gives you variety,” says Padilla.

All members have day jobs, except drummer David Schultz, who is a senior at La Jolla High. Iverson says the band members are all focused on making it in music. During their two years together they have followed the Soma plan, which means work hard to get people into your shows and get rewarded with opening slots for major touring bands. Padilla says Focus in Frame opened for Warner Bros. recording artists Echosmith and Australia band Hands Like Houses on Soma’s smaller stage, with each show drawing about 500. “We opened for Bring Me the Horizon on the mainstage and played to about 2000 [people],” says Padilla.

Past Event

Dance Gavin Dance and Secrets

  • Wednesday, December 3, 2014, 8 p.m.
  • Soma, 3350 Sports Arena Boulevard, San Diego

Schultz, 18, knows the local live-rock scene is not as compelling as it was a few years ago.

“The majority of kids now seem to be into EDM or solo pop artists. A lot of kids are staying away from rock. But once this generation realizes the passion you can get from a live show, they will get over the music they are used to hearing on the radio.”

Focus in Frame appears Wednesday, December 3, at Soma with Dance Gavin Dance, Secrets, Alive Like Me, and Defeat the Low.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Disneyland, Sibelius, and Depression

Sibelius joins the sad sack
Next Article

The Amalgamated: ska, stability, sobriety

“We recorded during a monsoon and a freak tornado that hit Ramona”
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close