Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Food truckin ain’t easy

On any given night in San Diego you can find a food truck gathering; whether it is in the parking lot of a local high school, on a military base, outside your favorite bar, or at a farmers’ markets.

These restaurants on wheels have pumped fresh blood into the age-old American dream of business ownership. Food trucks have given individuals that might not have the means to open their own restaurant an opportunity to do just that.

Owner of Italian food truck Mangia Mangia, Marko Pavlinovic, had always dreamed of owning his own restaurant. When he moved to San Diego from Milano, Italy in 2002 he began working as a waiter in an Ocean Beach restaurant. When, in 2010, the restaurant went out of business, Pavlinovic found himself without a job. Unemployed and unsure of his future, he happened upon MIHO food truck one afternoon.

“At the time I had been without a job for six months. MIHO had a line of people that went down the street. It looked like something I could do.”

Pavlinovic looked into food truck ownership. He discovered he could take baby steps toward business ownership by renting a food truck for $2000 a month. He took the leap and rented the truck. Next, he went through a company called, LogoNerds and for the low cost of $100 he created a business logo to adorn his rental with. From there he went to Restaurant Depot to buy kitchen supplies. He decided to name his truck Mangia Mangia which means Eat! Eat! He modeled his menu after the food he enjoyed in his homeland.

“When I opened Mangia Mangia I only had $300 in the bank. The first eight months were really tough. I was only making enough money to buy more food, gas, and propane,” says Pavlinovic.

After two years, and a lot of hard work Mangia Mangia became a booming business venture. In 2012, Pavlinovic purchased his own custom-made truck at a price tag of $35,000. He also moved into a commercial kitchen which afforded him the ability to prepare fresh food on a daily basis.

Now, four years later, Pavlinovic has expanded his food truck business. Along with his Mangia Mangia food truck, he also runs a successful deli in Kearny Mesa.

“I serve anywhere from 150 to 200 people every day. No other food truck is doing so well,” boasts Pavlinovic.

Pavlinovic offers this advice to others that are considering food truck ownership, “Food trucking is a hard gig. If you want to keep up with the volume you have to work a lot of hours. It’s not a nine-to-five job. It’s not usual for me to start my day at 6am and end it at 11pm. If you don’t put passion and love into it, you aren’t going to make it. Write a business plan. Put a good product out there. Keep your truck clean or it will become a roach coach. Believe in what you do, and good luck!”

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Kukai: founder of the “mantra” school of Buddhism

Expressions of innate wisdom
Next Article

Local teacher defends his profession

Pageantry of the classroom has been replaced by Zoom tiles

On any given night in San Diego you can find a food truck gathering; whether it is in the parking lot of a local high school, on a military base, outside your favorite bar, or at a farmers’ markets.

These restaurants on wheels have pumped fresh blood into the age-old American dream of business ownership. Food trucks have given individuals that might not have the means to open their own restaurant an opportunity to do just that.

Owner of Italian food truck Mangia Mangia, Marko Pavlinovic, had always dreamed of owning his own restaurant. When he moved to San Diego from Milano, Italy in 2002 he began working as a waiter in an Ocean Beach restaurant. When, in 2010, the restaurant went out of business, Pavlinovic found himself without a job. Unemployed and unsure of his future, he happened upon MIHO food truck one afternoon.

“At the time I had been without a job for six months. MIHO had a line of people that went down the street. It looked like something I could do.”

Pavlinovic looked into food truck ownership. He discovered he could take baby steps toward business ownership by renting a food truck for $2000 a month. He took the leap and rented the truck. Next, he went through a company called, LogoNerds and for the low cost of $100 he created a business logo to adorn his rental with. From there he went to Restaurant Depot to buy kitchen supplies. He decided to name his truck Mangia Mangia which means Eat! Eat! He modeled his menu after the food he enjoyed in his homeland.

“When I opened Mangia Mangia I only had $300 in the bank. The first eight months were really tough. I was only making enough money to buy more food, gas, and propane,” says Pavlinovic.

After two years, and a lot of hard work Mangia Mangia became a booming business venture. In 2012, Pavlinovic purchased his own custom-made truck at a price tag of $35,000. He also moved into a commercial kitchen which afforded him the ability to prepare fresh food on a daily basis.

Now, four years later, Pavlinovic has expanded his food truck business. Along with his Mangia Mangia food truck, he also runs a successful deli in Kearny Mesa.

“I serve anywhere from 150 to 200 people every day. No other food truck is doing so well,” boasts Pavlinovic.

Pavlinovic offers this advice to others that are considering food truck ownership, “Food trucking is a hard gig. If you want to keep up with the volume you have to work a lot of hours. It’s not a nine-to-five job. It’s not usual for me to start my day at 6am and end it at 11pm. If you don’t put passion and love into it, you aren’t going to make it. Write a business plan. Put a good product out there. Keep your truck clean or it will become a roach coach. Believe in what you do, and good luck!”

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Unexpendable Rambo

The first and fourth foray
Next Article

Rapper Chris “KILLcRey” Reyes transitions to Twitch for performance streaming

The Barrio Logan artist is depicted playing the Grand Theft Auto V and NBA 2K20 on his latest video
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close