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Aural gravy

Modlins get Aural Gravy treatment, with first of weekly releases beginning March 6.
Modlins get Aural Gravy treatment, with first of weekly releases beginning March 6.

“We’re re-releasing digital formats of defunct San Diego bands, to bring their music back to life,” says Stephanie Rose, production manager at Aural Gravy Records. “We’ll be releasing one album per week, beginning in March, and so far we’re slated to take it through the end of May, with more bands being added.” The label will drop one album per Throwback Thursday, priced at $3 for the first week and then $5, beginning March 6 with the first of several albums by the Modlins, followed by the entire Hotel St. George catalogue.

Asked if bands were worried about lowball pricing devaluing their own merchandise, Rose says, “Not at all. Since their initial releases, record sales have tapered off, so right now the bands only have something to gain.” As for how the label will profit, “We’re putting out entire catalogs for artists who are no longer together releasing new material.... By releasing the records in digital format, we don’t incur major up-front costs. The records were paid for long ago, so anything we bring in, no matter how small, amounts to a profit.”

The label wholesales new releases on their website for $8, and, “At shows, we provide interested people with CDs on a donation basis. We’ll give out a record for a penny, if it comes down to it. But most people end up giving us five to ten bucks. The record stores and online outlets can charge what they wish, but we get about $6 to $8 back from them on the average.”

Founded by David Miano in late 2010, Aural Gravy has released new local music from the Very, New Kinetics, Kelsea Little, the Peripherals, and, most recently, Miano’s band Cut (formerly known as PostCrush), with two releases already nominated for San Diego Music Awards. According to Rose, “So far, our best-selling releases have been our last two, Kelsea Little’s Personal Myth and the Peripherals’ Declarations.”

Miano has a volunteer staff of between four and ten people (“depending on how much help is needed at any given time”) who take care of production, publicity, and college-radio promotion. “The website has a music store that offers not only the music of Aural Gravy artists, but also the music and merch of any other San Diego artists who want another outlet for sales.”

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Modlins get Aural Gravy treatment, with first of weekly releases beginning March 6.
Modlins get Aural Gravy treatment, with first of weekly releases beginning March 6.

“We’re re-releasing digital formats of defunct San Diego bands, to bring their music back to life,” says Stephanie Rose, production manager at Aural Gravy Records. “We’ll be releasing one album per week, beginning in March, and so far we’re slated to take it through the end of May, with more bands being added.” The label will drop one album per Throwback Thursday, priced at $3 for the first week and then $5, beginning March 6 with the first of several albums by the Modlins, followed by the entire Hotel St. George catalogue.

Asked if bands were worried about lowball pricing devaluing their own merchandise, Rose says, “Not at all. Since their initial releases, record sales have tapered off, so right now the bands only have something to gain.” As for how the label will profit, “We’re putting out entire catalogs for artists who are no longer together releasing new material.... By releasing the records in digital format, we don’t incur major up-front costs. The records were paid for long ago, so anything we bring in, no matter how small, amounts to a profit.”

The label wholesales new releases on their website for $8, and, “At shows, we provide interested people with CDs on a donation basis. We’ll give out a record for a penny, if it comes down to it. But most people end up giving us five to ten bucks. The record stores and online outlets can charge what they wish, but we get about $6 to $8 back from them on the average.”

Founded by David Miano in late 2010, Aural Gravy has released new local music from the Very, New Kinetics, Kelsea Little, the Peripherals, and, most recently, Miano’s band Cut (formerly known as PostCrush), with two releases already nominated for San Diego Music Awards. According to Rose, “So far, our best-selling releases have been our last two, Kelsea Little’s Personal Myth and the Peripherals’ Declarations.”

Miano has a volunteer staff of between four and ten people (“depending on how much help is needed at any given time”) who take care of production, publicity, and college-radio promotion. “The website has a music store that offers not only the music of Aural Gravy artists, but also the music and merch of any other San Diego artists who want another outlet for sales.”

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Great idea!!

March 7, 2014

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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