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Is RoboCop's Omnicorp really Apple?

It's uncanny.
It's uncanny.

Short answer: no, of course not. Apple doesn't manufacture weapons systems.

But we have to think about SEO, you know? Because of Google. Which Omnicorp isn't, either.

Longer answer: Hilariously, sort of, maybe! Or at least, Super Bad Guy Raymond Sellars is not entirely dissimilar to Apple's dear departed Steve Jobs. (After all, Jobs has done an awful lot to connect us to our machines.) Here's a Jobs quotes that fit Sellars to a T:

Movie

RoboCop ***

thumbnail

A tough Detroit cop (Joel Kinnaman) gets blown to bits, and the best of those bits get stuck inside a heavily armed robot. Personal crises and ethical complications ensue, as do some remarkably intense (for a PG-13 film) gun battles. Director Jose Padilha (<em>Elite Squad: The Enemy Within</em>) brings his talent for smart, complicated actioners to Hollywood, and puts on a hell of a show. He slips from media to marketing to militarism to mechanical miracles with ease, because, of course, they're all strands of the same web, with a poisonous CEO (a casual, amoral Michael Keaton) and his terrifying art collection at its center. The not-so-secret star here is Gary Oldman, perfect as a scientist who wants to do great things, who understands that he needs massive corporate funding to do them, and who tries to preserve humanity (his own and his creation's) even as he fiddles with it. With a game Samuel L. Jackson.

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“Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

Hee hee! But the best part is when Sellars is working on the design for Robocop's suit. He's got a great piece of technology in Robocop, but he knows he needs to make it beautiful if he's going to make people love it — that design is a huge element in marketing your product. He straight-up quotes Jobs about most people not knowing what they want until you put it in front of them, and then asks that the body be made "more tactical" — and also black.

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It's uncanny.
It's uncanny.

Short answer: no, of course not. Apple doesn't manufacture weapons systems.

But we have to think about SEO, you know? Because of Google. Which Omnicorp isn't, either.

Longer answer: Hilariously, sort of, maybe! Or at least, Super Bad Guy Raymond Sellars is not entirely dissimilar to Apple's dear departed Steve Jobs. (After all, Jobs has done an awful lot to connect us to our machines.) Here's a Jobs quotes that fit Sellars to a T:

Movie

RoboCop ***

thumbnail

A tough Detroit cop (Joel Kinnaman) gets blown to bits, and the best of those bits get stuck inside a heavily armed robot. Personal crises and ethical complications ensue, as do some remarkably intense (for a PG-13 film) gun battles. Director Jose Padilha (<em>Elite Squad: The Enemy Within</em>) brings his talent for smart, complicated actioners to Hollywood, and puts on a hell of a show. He slips from media to marketing to militarism to mechanical miracles with ease, because, of course, they're all strands of the same web, with a poisonous CEO (a casual, amoral Michael Keaton) and his terrifying art collection at its center. The not-so-secret star here is Gary Oldman, perfect as a scientist who wants to do great things, who understands that he needs massive corporate funding to do them, and who tries to preserve humanity (his own and his creation's) even as he fiddles with it. With a game Samuel L. Jackson.

Find showtimes

“Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

Hee hee! But the best part is when Sellars is working on the design for Robocop's suit. He's got a great piece of technology in Robocop, but he knows he needs to make it beautiful if he's going to make people love it — that design is a huge element in marketing your product. He straight-up quotes Jobs about most people not knowing what they want until you put it in front of them, and then asks that the body be made "more tactical" — and also black.

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Comments
1

It's a pretty striking resemblance. Did we all know we needed earbuds in our ears and the internet in our pocket before old Jobs told us we did? The best example is tablet computers. We all already had laptops and smartphones. Jobs convinced us we needed something in between the two as well.

Feb. 17, 2014

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