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Savor every sip at 1994 Bar

“It’s just a comfortable bar, and we are really proud of that.”
“It’s just a comfortable bar, and we are really proud of that.”
Place

1994 Bar

Av. Sonora Edificio Gallego Local 1-B, 22420, Tijuana, BC

If the curmudgeonly writer Florence King is to be believed, “True nostalgia is an ephemeral composition of disjointed memories.”

So, then — in this accelerated, post–alles futurewelt — would it be too much of a leap to bundle the present with the past to conjure an atemporal yearning for that which was, still is, and is just coming to be?

1994 Bar poses this question by mashing up the timeless tropes of ’90s jams with a modern-day proclivity for craft brews in a casual neighborhood-bar ambiance swirling with “Six Underground” and Sculpin, “Lump” and Lagunitas, “Ocean Size” and Old Rasputin.

“You can come in wearing your PJs,” says bartender Pedro. “It’s just a comfortable bar, and we are really proud of that. Just being comfortable.”

The dudely attitude is especially meaningful, considering 1994’s location at the gateway to Tijuana’s well-to-do neighborhood of Chapultepec, surrounded by upscale eateries, high-rise dentist offices, and a new shopping mall that looks like it belongs on Alderaan.

It makes all the more sense when you take into account that the six-month-young spot shares owners with the energetic punk dive El Tigre in Plaza Fiesta, where the infamous Chez Bar once rocked.

“All four shareholders have a thing for 1994,” Pedro explains. “One is really into film, and Pulp Fiction came out that year. One is a soccer fan, and in 1994 the World Cup was held in the U.S. — the closest it’s ever come to here. One is interested in politics and remembers when a presidential candidate was shot here in Tijuana. The other loves music. Kurt Cobain died in ’94.”

But Nirvana is alive and well in 1994 Bar, where you can go anachronistalgic to “All Apologies” while choosing from over 35 imported brews (almost all from the U.S.) or a cocktail accompanied by pizza ($7), nachos ($2.30), churros ($1.50), or cacahuates cubanos ($2) — Japanese peanuts floating in Maggi sauce, lime, Tabasco, Worcestershire, a splash of Clamato, and Tajín.

Ladies take free shots and $1.70 Blue Moons every Wednesday, and you can go wistful for old Deutschland with periodic beer-garden events, including Oktoberfest on the 19th, featuring vendors, local brews, and music.

Like the Verve once said: this life, it’s bittersweet. Cue up a tune, tip back a beer, and savor every sip.

  • Hours: 5 p.m. till around 1 a.m., Monday–Saturday
  • Happy: Siempre
  • Food: Bar snacks done proper
  • Price: most beers, $5; shots, around $6
  • Capacity: about 50
  • Cards: Yes
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“It’s just a comfortable bar, and we are really proud of that.”
“It’s just a comfortable bar, and we are really proud of that.”
Place

1994 Bar

Av. Sonora Edificio Gallego Local 1-B, 22420, Tijuana, BC

If the curmudgeonly writer Florence King is to be believed, “True nostalgia is an ephemeral composition of disjointed memories.”

So, then — in this accelerated, post–alles futurewelt — would it be too much of a leap to bundle the present with the past to conjure an atemporal yearning for that which was, still is, and is just coming to be?

1994 Bar poses this question by mashing up the timeless tropes of ’90s jams with a modern-day proclivity for craft brews in a casual neighborhood-bar ambiance swirling with “Six Underground” and Sculpin, “Lump” and Lagunitas, “Ocean Size” and Old Rasputin.

“You can come in wearing your PJs,” says bartender Pedro. “It’s just a comfortable bar, and we are really proud of that. Just being comfortable.”

The dudely attitude is especially meaningful, considering 1994’s location at the gateway to Tijuana’s well-to-do neighborhood of Chapultepec, surrounded by upscale eateries, high-rise dentist offices, and a new shopping mall that looks like it belongs on Alderaan.

It makes all the more sense when you take into account that the six-month-young spot shares owners with the energetic punk dive El Tigre in Plaza Fiesta, where the infamous Chez Bar once rocked.

“All four shareholders have a thing for 1994,” Pedro explains. “One is really into film, and Pulp Fiction came out that year. One is a soccer fan, and in 1994 the World Cup was held in the U.S. — the closest it’s ever come to here. One is interested in politics and remembers when a presidential candidate was shot here in Tijuana. The other loves music. Kurt Cobain died in ’94.”

But Nirvana is alive and well in 1994 Bar, where you can go anachronistalgic to “All Apologies” while choosing from over 35 imported brews (almost all from the U.S.) or a cocktail accompanied by pizza ($7), nachos ($2.30), churros ($1.50), or cacahuates cubanos ($2) — Japanese peanuts floating in Maggi sauce, lime, Tabasco, Worcestershire, a splash of Clamato, and Tajín.

Ladies take free shots and $1.70 Blue Moons every Wednesday, and you can go wistful for old Deutschland with periodic beer-garden events, including Oktoberfest on the 19th, featuring vendors, local brews, and music.

Like the Verve once said: this life, it’s bittersweet. Cue up a tune, tip back a beer, and savor every sip.

  • Hours: 5 p.m. till around 1 a.m., Monday–Saturday
  • Happy: Siempre
  • Food: Bar snacks done proper
  • Price: most beers, $5; shots, around $6
  • Capacity: about 50
  • Cards: Yes
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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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