4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

RB Sushi invades Hillcrest

North County sushi establishment brings its vaunted "all you can eat" deal to Uptown San Diego.

Place

RB Sushi Hillcrest

3955 Fifth Avenue #100, San Diego

It took a while, but somebody finally moved into the spot, formerly Lotus Cafe, at 3955 Fifth Avenue in Hillcrest. That somebody is RB Sushi, a North County and College Area stalwart most known for its liberal “all you can eat” policy that grants unimpeded access to a large menu of sushi and other small plates.

To some, AYCE is a challenge of magnitude. They dream of being cut off, Homer Simpson-style, for abusing the privileges of limitless food.

Hamachi kama at RB Sushi.

To others, the promise of “all you can eat” becomes a contest of thrift. Calculating expenses on the fly, they pick the most luxurious or expensive items available, attempting to maximize investment returns.

RB Sushi’s AYCE deal appeals to both styles! A few rules apply: leftover food incurs a charge, premium items are limited to one per customer, and you have to start at least an hour before closing time. Other than that, it's open season on sushi!

Let’s just say, for the sake of argument, one diner went there for dinner, paid $25, and ate twelve orders of nigiri, a yellowtail collar, and a bowl of miso soup.

This hypothetical diner might find RB Sushi’s quality to be better than many of the price-point sushi joints in the area. On a sushi scale, he might place it well above Sushi Deli (the closest competitor in terms of price), but beneath Ebisu (the most affordable spot around that offers good, or at least “better,” sushi). That same hypothetical diner might advise other potential guests to avoid the sushi options that require a little more finesse. RB Sushi doesn’t stock the absolute finest fish, so sensitive dishes like squid, mackerel, and uni are best avoided in favor of “easier” preparations. The restaurant’s sushi cooks do a fair job of dressing up basic preparations of escolar, albacore, yellowtail, and seared akami tuna to name a few. They let the soy sauce soak into the rice, and don’t put wasabi on anything, but they’re at least making a pass at sushi preparation.

At the end of the day, they’re generous with the fish portions, so it’s easy to appease senses of gluttony and thriftiness alike. $70+ worth of food (according to the regular menu pricing) certainly fills a belly.

Maybe RB Sushi will be able to make it work in what’s been a cursed location for a long time. They certainly bring stiff competition to the glut of bargain sushi joints in the area.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Strings dominate at Oct. 20 Mainly Mozart

Prokofiev, Mozart, Beethoven at Del Mar Fairgrounds
Next Article

California Democratic Party reaps Sempra cash windfall

Utility spreads political money while fighting to keep San Diego power monopoly
Place

RB Sushi Hillcrest

3955 Fifth Avenue #100, San Diego

It took a while, but somebody finally moved into the spot, formerly Lotus Cafe, at 3955 Fifth Avenue in Hillcrest. That somebody is RB Sushi, a North County and College Area stalwart most known for its liberal “all you can eat” policy that grants unimpeded access to a large menu of sushi and other small plates.

To some, AYCE is a challenge of magnitude. They dream of being cut off, Homer Simpson-style, for abusing the privileges of limitless food.

Hamachi kama at RB Sushi.

To others, the promise of “all you can eat” becomes a contest of thrift. Calculating expenses on the fly, they pick the most luxurious or expensive items available, attempting to maximize investment returns.

RB Sushi’s AYCE deal appeals to both styles! A few rules apply: leftover food incurs a charge, premium items are limited to one per customer, and you have to start at least an hour before closing time. Other than that, it's open season on sushi!

Let’s just say, for the sake of argument, one diner went there for dinner, paid $25, and ate twelve orders of nigiri, a yellowtail collar, and a bowl of miso soup.

This hypothetical diner might find RB Sushi’s quality to be better than many of the price-point sushi joints in the area. On a sushi scale, he might place it well above Sushi Deli (the closest competitor in terms of price), but beneath Ebisu (the most affordable spot around that offers good, or at least “better,” sushi). That same hypothetical diner might advise other potential guests to avoid the sushi options that require a little more finesse. RB Sushi doesn’t stock the absolute finest fish, so sensitive dishes like squid, mackerel, and uni are best avoided in favor of “easier” preparations. The restaurant’s sushi cooks do a fair job of dressing up basic preparations of escolar, albacore, yellowtail, and seared akami tuna to name a few. They let the soy sauce soak into the rice, and don’t put wasabi on anything, but they’re at least making a pass at sushi preparation.

At the end of the day, they’re generous with the fish portions, so it’s easy to appease senses of gluttony and thriftiness alike. $70+ worth of food (according to the regular menu pricing) certainly fills a belly.

Maybe RB Sushi will be able to make it work in what’s been a cursed location for a long time. They certainly bring stiff competition to the glut of bargain sushi joints in the area.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Carl DeMaio pursues Todd Gloria for sex offender bill

Next Article

John Ashbery: classmate to Kenneth Koch and Frank O’Hara

Poems with disjunction of syntax, a prevalence of puns, whimsy and wit
Comments
1

I've been there before. My experience ranks it below RB, but above Sushi Deli and much less likely to incur an endless wait.

Dec. 5, 2013

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close