4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Flower Hill Cineplex to Close, Whole Foods to Open

With the recently announced closing of UltraStar Cinemas' Flower Hill four-plex in Del Mar, North County residents between south Carlsbad and Carmel Valley will be without a multiplex movie theater. The Flower Hill theater will close in July and be replaced by a Whole Foods grocery store.

Earlier this month, the UltraStar chain closed its Carlsbad six-plex in La Costa and announced it will not reopen the Del Mar Highlands eight-screen, which was participating in a multimillion-dollar makeover of the Highlands shopping center on the corner of Del Mar Heights Road and El Camino Real in Carmel Valley.

The closings of the three multiplexes amount to one third of the theater chain's San Diego County locations. UltraStar claims they are closing their chain's underperforming screens mainly because of the end of long-term leases assumed from the bankrupt Edwards Cinema in the late 1990s, a time that saw failed rapid expansion followed by financial reorganization by big chains.

Others in the industry claim high ticket prices have led to the theaters’ demise. At $13 a ticket for a 3-D movie, many believe that a movie night out has been made unaffordable for most families.

Along the coast, the iconic La Paloma Theatre in downtown Encinitas remains. In the same week UltraStar announced the closings, the 1920s-built single-screen La Paloma premiered Soul Surfer — a first-run film that normally would have opened at the multiplexes.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Luman Gaskill and the bloody gunfight at Campo, Americans invade Baja

Little Landers farm San Ysidro, Salton Sea's creation, history of eucalyptus in San Diego, Charles Hatfield makes a flood, Colorado River unchained
Next Article

White pelicans not plunge diving at Dixon

Brown pelicans haven’t figured out the freshwater action

With the recently announced closing of UltraStar Cinemas' Flower Hill four-plex in Del Mar, North County residents between south Carlsbad and Carmel Valley will be without a multiplex movie theater. The Flower Hill theater will close in July and be replaced by a Whole Foods grocery store.

Earlier this month, the UltraStar chain closed its Carlsbad six-plex in La Costa and announced it will not reopen the Del Mar Highlands eight-screen, which was participating in a multimillion-dollar makeover of the Highlands shopping center on the corner of Del Mar Heights Road and El Camino Real in Carmel Valley.

The closings of the three multiplexes amount to one third of the theater chain's San Diego County locations. UltraStar claims they are closing their chain's underperforming screens mainly because of the end of long-term leases assumed from the bankrupt Edwards Cinema in the late 1990s, a time that saw failed rapid expansion followed by financial reorganization by big chains.

Others in the industry claim high ticket prices have led to the theaters’ demise. At $13 a ticket for a 3-D movie, many believe that a movie night out has been made unaffordable for most families.

Along the coast, the iconic La Paloma Theatre in downtown Encinitas remains. In the same week UltraStar announced the closings, the 1920s-built single-screen La Paloma premiered Soul Surfer — a first-run film that normally would have opened at the multiplexes.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Lorena Gonzalez's cancer is only one problem she now faces

Re-districted out of her 79th Assembly seat, lobbying conflict for spouse Nathan Fletcher
Next Article

Amtrak is flying blind on crumbling Del Mar bluffs, auditor finds

Pacific Surfliner operator hit for failing to engage in California talks
Comments
1

The closure of the Flower Hill facility is understandable. It is small and there's likely going to be greater profit for the mall in having a "Whole Paycheck" store in there. Having Ultra-Star pull the plug on both the Dal Mar Highlands complex and the La Costa six-plex is harder to understand. Those are both in affluent areas where high ticket prices should not be a real barrier to attendance. Neither is very old either. The La Costa complex isn't even twenty years old. One or the other of those two should have remained viable with closing of the other two. Where those coastal moviegoers will go now is not clear. Oceanside, Vista, San Marcos, Escondido?

May 24, 2011

Sign in to comment

Sign in

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close