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I Want to Ride My Bicycle

Beryl Forman subscribes to the bikes = business model.
Beryl Forman subscribes to the bikes = business model.

“Bicycling has a way of bringing more vibrancy to a city,” says Beryl Forman, marketing manager for the El Cajon Boulevard Business Improvement Association. “When you see a bunch of bikes in front of a business, it’s attractive, and it draws people in.”

Forman organized the first Bike the Boulevard event last November in collaboration with Live Wire owner Sam Chammas. The ride was intended to spotlight both new and established businesses along El Cajon Boulevard with food/beer specials, craft workshops, and live music. Despite a formidable rain, Forman estimates that about 20 participants joined at locations along the way, including the five or six tenacious riders (Forman calls them “the pioneers of Bike the Boulevard”) who braved the three-mile stretch from Live Wire to Til-Two.

She expects about a hundred participants to show for this Saturday’s Bike the Boulevard, where riders will receive a playing card at each stop to vie for a prize with the best poker hand upon arrival at Til-Two. The event starts at noon with happy-hour specials and balloon bike ornaments at Live Wire and dollar slices at Pizzeria Luigi.

“We’re becoming more culturally oriented with local businesses by putting on events like this and showcasing the Little Saigon district,” Forman says, who scheduled a stop at the Pho King restaurant to celebrate the burgeoning Vietnamese district between Highland and Euclid where, within a five-block radius of El Cajon Boulevard, 70 percent of the businesses are Vietnamese.

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Beryl Forman subscribes to the bikes = business model.
Beryl Forman subscribes to the bikes = business model.

“Bicycling has a way of bringing more vibrancy to a city,” says Beryl Forman, marketing manager for the El Cajon Boulevard Business Improvement Association. “When you see a bunch of bikes in front of a business, it’s attractive, and it draws people in.”

Forman organized the first Bike the Boulevard event last November in collaboration with Live Wire owner Sam Chammas. The ride was intended to spotlight both new and established businesses along El Cajon Boulevard with food/beer specials, craft workshops, and live music. Despite a formidable rain, Forman estimates that about 20 participants joined at locations along the way, including the five or six tenacious riders (Forman calls them “the pioneers of Bike the Boulevard”) who braved the three-mile stretch from Live Wire to Til-Two.

She expects about a hundred participants to show for this Saturday’s Bike the Boulevard, where riders will receive a playing card at each stop to vie for a prize with the best poker hand upon arrival at Til-Two. The event starts at noon with happy-hour specials and balloon bike ornaments at Live Wire and dollar slices at Pizzeria Luigi.

“We’re becoming more culturally oriented with local businesses by putting on events like this and showcasing the Little Saigon district,” Forman says, who scheduled a stop at the Pho King restaurant to celebrate the burgeoning Vietnamese district between Highland and Euclid where, within a five-block radius of El Cajon Boulevard, 70 percent of the businesses are Vietnamese.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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