Rosarito plans to launch a promotional campaign to make the beach resort a vacation center for gays. Efarid Rodriguez Carrillo is in charge of the project, modeling it on several similar “alternative tourism” projects that he worked on in Spain.
Rosarito, once a tourist hotspot, has suffered a significant decline in business for several years, and officials are looking for ways to revive the industry. Gays make the ideal tourist, Carrillo said, because they have more disposable income than straights, in general, and are willing to spend it on travel, dining, entertainment, and passports.
Carrillo said that at present there are no areas in the beachside city that cater exclusively to gay tourists, but there have been several gay weddings feted at some of the local hotels, and with good results.