Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

The Ten Roads to Riches

What are you reading?

The Ten Roads to Riches, by Ken Fisher. Also, 50 Prosperity Classics, by Tom Butler-Bowdon. And Seinology, by Tim Delaney.”

Tell me about them.

“Ken Fisher is one of Forbes’ 400 richest guys in the country. He runs an investment firm up in Silicon Valley. The book is just basically telling about how people get money to invest in the first place — it’s based on his clients over the past...I don’t know, 30 or 40 years. One way is to inherit, another is to marry into it. Or you can start a company or become a CEO. I’ve always thought of starting a company; I just need to figure out what to do — how to do it. I’ve got to find some little niche — maybe inventing something, having someone else sell it. He writes that it’s better to compose songs than to sing them — the composer makes more money and doesn’t wear himself out touring and performing. But the way to make the most money is to start and build a successful company.

Sponsored
Sponsored

50 Prosperity Classics is basically a collection of book reviews, giving a taste of the best inspirational books on business and success. One of them is Conrad Hilton’s Be My Guest — it’s an old one, my father had a copy in his den. It’s the rags-to-riches story of the man who built the Hilton Hotel empire, starting out with one old hotel during the Great Depression. Seinology is by a sociology professor. It just talks about a lot of sociological concepts as they are demonstrated by the show Seinfeld. There’s a chapter on group dynamics — if you have a group of two and a third person comes along, it changes the dynamic, that sort of thing. I found it long on recounting episodes and short on teaching sociology.”

Compare them to other books you’ve read.

“There really isn’t anything.”

What book has been most life-changing for you?

“I’m still looking for that book. I’m having a hell of a time figuring out where I fit in this world and how I’m going to make a good living. A lot of these kinds of books just give me hope, and that’s all I’m looking for right now. Just something to get me through the day. I want to be wealthy because you never know what’s going to happen to you. You could be hit by a bus and crippled — I don’t have health insurance right now. I have nothing. These books reinforce that it is possible — other people have done it. Just don’t give up — think positive. People do it in many different ways.”

Who are your favorite authors?

“I would maybe say Ken Fisher. This is the second book of his that I’m reading right now. He’s giving me hope.”

What magazines or newspapers do you read?

The Wall Street Journal, the New York Times, Forbes, The Economist.”

How many articles do you read to the end?

“Maybe a third or a fourth. I get through the table of contents, see what’s of interest to me.”

Do you talk to your friends about what you read?

“Sometimes, yeah. Mainly we talk about economics and the economy. I’ve got a friend; he and his wife are trying to start a software company. But it’s a bad time to try to enter the market right now, and a lot of this has to do with timing. We’re in a bear market now, and I think we’re looking at another three to five years before things in improve. It’ll get worse before it gets better.”

Name: Stephen Berg | Age: 37 | Occupation: currently unemployed
Neighborhood: UTC | Where interviewed: Hazard Center Barnes & Noble

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Tijuana sewage infects air in South Bay

By September, Imperial Beach’s beach closure broke 1000 consecutive days
Next Article

The vicious cycle of Escondido's abandoned buildings

City staff blames owners for raising rents

What are you reading?

The Ten Roads to Riches, by Ken Fisher. Also, 50 Prosperity Classics, by Tom Butler-Bowdon. And Seinology, by Tim Delaney.”

Tell me about them.

“Ken Fisher is one of Forbes’ 400 richest guys in the country. He runs an investment firm up in Silicon Valley. The book is just basically telling about how people get money to invest in the first place — it’s based on his clients over the past...I don’t know, 30 or 40 years. One way is to inherit, another is to marry into it. Or you can start a company or become a CEO. I’ve always thought of starting a company; I just need to figure out what to do — how to do it. I’ve got to find some little niche — maybe inventing something, having someone else sell it. He writes that it’s better to compose songs than to sing them — the composer makes more money and doesn’t wear himself out touring and performing. But the way to make the most money is to start and build a successful company.

Sponsored
Sponsored

50 Prosperity Classics is basically a collection of book reviews, giving a taste of the best inspirational books on business and success. One of them is Conrad Hilton’s Be My Guest — it’s an old one, my father had a copy in his den. It’s the rags-to-riches story of the man who built the Hilton Hotel empire, starting out with one old hotel during the Great Depression. Seinology is by a sociology professor. It just talks about a lot of sociological concepts as they are demonstrated by the show Seinfeld. There’s a chapter on group dynamics — if you have a group of two and a third person comes along, it changes the dynamic, that sort of thing. I found it long on recounting episodes and short on teaching sociology.”

Compare them to other books you’ve read.

“There really isn’t anything.”

What book has been most life-changing for you?

“I’m still looking for that book. I’m having a hell of a time figuring out where I fit in this world and how I’m going to make a good living. A lot of these kinds of books just give me hope, and that’s all I’m looking for right now. Just something to get me through the day. I want to be wealthy because you never know what’s going to happen to you. You could be hit by a bus and crippled — I don’t have health insurance right now. I have nothing. These books reinforce that it is possible — other people have done it. Just don’t give up — think positive. People do it in many different ways.”

Who are your favorite authors?

“I would maybe say Ken Fisher. This is the second book of his that I’m reading right now. He’s giving me hope.”

What magazines or newspapers do you read?

The Wall Street Journal, the New York Times, Forbes, The Economist.”

How many articles do you read to the end?

“Maybe a third or a fourth. I get through the table of contents, see what’s of interest to me.”

Do you talk to your friends about what you read?

“Sometimes, yeah. Mainly we talk about economics and the economy. I’ve got a friend; he and his wife are trying to start a software company. But it’s a bad time to try to enter the market right now, and a lot of this has to do with timing. We’re in a bear market now, and I think we’re looking at another three to five years before things in improve. It’ll get worse before it gets better.”

Name: Stephen Berg | Age: 37 | Occupation: currently unemployed
Neighborhood: UTC | Where interviewed: Hazard Center Barnes & Noble

Comments
Sponsored

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Tijuana sewage infects air in South Bay

By September, Imperial Beach’s beach closure broke 1000 consecutive days
Next Article

The vicious cycle of Escondido's abandoned buildings

City staff blames owners for raising rents
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader