Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Move Over, Big Dogs

Mike Soul, a local DJ who has appeared at and/or organized events at Olé Madrid, On Broadway, and Aubergine, points out that 2005 census figures indicate 30 percent of San Diegans are Hispanic.

"There are 50 venues downtown, and only 1 offers Latin music [Café Sevilla]; that's 2 percent. Either there's a bit of racism, or the owners and managers [of Gaslamp nightspots] aren't making the smartest business decisions. It's obvious [Hispanics] have never felt welcomed downtown. They've just never felt comfortable here. [Gaslamp bar owners] don't understand them or even want to understand them. [Clubs] are staying safe because they just want to stay afloat; no one wants to take a risk."

Soul, the new general manager of Heat (a 275-capacity club on Fifth Avenue), says he will feature Latin dance music every Friday and Saturday beginning March 16.

When it opened in January '06, Soul says Heat had an initial surge in business.

"Like the new girl on the block, everyone wants to date you. But after a few months it was, like, 'been there, done that.' People want to move on to something new.... [DJs at Heat were] doing cookie-cutter hip-hop and house music. But it is too hard to try and take on the big dogs like the Stingaree, On Broadway, and Belo with the same music....

"Everybody now is into mash-ups, where they collide rock and hip-hop. But it just doesn't sound that good. It has no vibe.

"Most people assume Latin is salsa or music that promotes cowboy hats and boots. But there is so much style and grace...like, house music with Spanish lyrics and congas. We'll also do rock en español or Latin pop hits."

(Croce's offers Latin jazz bands three or four times a month. Olé Madrid hosts flamenco dancing that includes a Spanish guitarist during dinnertimes.)

Here's something you might be interested in.
Submit a free classified
or view all
NASCAR DIECAST COLLECTION IN VISTA
San Diego Reader Classified ads
March 24, 2020
CLIPLESS PEDALS
San Diego Reader Classified ads
March 24, 2020
I HAVE CRESTED GECKOS
San Diego Reader Classified ads
March 26, 2020
1995 GMC BANDURA 2,500
San Diego Reader Classified ads
March 24, 2020
JAPANESE ANIMATION
San Diego Reader Classified ads
March 24, 2020
Ad
Previous article

All the internet's a stage: the Old Globe goes online

Next Article

San Diego drug dealers move on

How to enlist milennials
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Mike Soul, a local DJ who has appeared at and/or organized events at Olé Madrid, On Broadway, and Aubergine, points out that 2005 census figures indicate 30 percent of San Diegans are Hispanic.

"There are 50 venues downtown, and only 1 offers Latin music [Café Sevilla]; that's 2 percent. Either there's a bit of racism, or the owners and managers [of Gaslamp nightspots] aren't making the smartest business decisions. It's obvious [Hispanics] have never felt welcomed downtown. They've just never felt comfortable here. [Gaslamp bar owners] don't understand them or even want to understand them. [Clubs] are staying safe because they just want to stay afloat; no one wants to take a risk."

Soul, the new general manager of Heat (a 275-capacity club on Fifth Avenue), says he will feature Latin dance music every Friday and Saturday beginning March 16.

When it opened in January '06, Soul says Heat had an initial surge in business.

"Like the new girl on the block, everyone wants to date you. But after a few months it was, like, 'been there, done that.' People want to move on to something new.... [DJs at Heat were] doing cookie-cutter hip-hop and house music. But it is too hard to try and take on the big dogs like the Stingaree, On Broadway, and Belo with the same music....

"Everybody now is into mash-ups, where they collide rock and hip-hop. But it just doesn't sound that good. It has no vibe.

"Most people assume Latin is salsa or music that promotes cowboy hats and boots. But there is so much style and grace...like, house music with Spanish lyrics and congas. We'll also do rock en español or Latin pop hits."

(Croce's offers Latin jazz bands three or four times a month. Olé Madrid hosts flamenco dancing that includes a Spanish guitarist during dinnertimes.)

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Garage/Plant Sale in Oceanside
San Diego Reader Classified ads
March 24, 2020
MUSIC REHEARSAL STUDIO.
San Diego Reader Classified ads
March 24, 2020
DOWNTOWN, $250-495.
San Diego Reader Classified ads
March 24, 2020
RARE 1990 BMW K1 Superbike Motorcycle - $4498
San Diego Reader Classified ads
March 27, 2020
Downtown Fitness World LLC
San Diego Reader Classified ads
March 24, 2020
Previous article

Que Huong Vietnamese restaurant serves quail, wild boar, deer, and more

Trying something new while stuck at home
Next Article

Some Mexican border travelers are undaunted

But in Nogales protests against Americans crossing
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close