Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

No Grapes, No Nuts

Hey, Matt:

What's up with Grape Nuts? There are no nuts or grapes in the entire box. Not even raisins. Who named this cereal, and why did they think it was a good idea to give it such a deceiving name?

-- David, via e-mail

Deceiving? Like "Lucky Charms" is more honest. How lucky did you ever get after eating a bowl of that stuff? Okay, you're right; no grapes, no nuts. Did you expect a box of grapes and nuts when you opened it? C.W. Post, the guy who invented the cereal and marketed the heck out of it 110 years ago, would have argued that he was giving you just that. Sort of.

Grape Nuts cereal was invented by Post to feed to the feeble and ailing Americans who came to his health spa for a cure. (The Road to Wellville was based on the life of Post's competitors, the Kelloggs.) Health-food gurus of that era developed shredded wheat, corn flakes, and a whole raft of wheat, corn, and bran breakfast foods to revitalize what they saw as a nation of constipated loafers. What we needed was some bulk in our diet to clean out our collective pipes and put the spring back in our step. Pork products were the most popular wake-up foods on American tables back then.

Post mixed wheat and malted barley together, baked it, boxed the resulting gravel, and named it Grape Nuts -- "grape" because it contained maltose, once known as grape sugar, and "nuts" because baking gave the pebbles a nutty taste. He might just as well have called them Mr. Post's Colon Cleanser or Rocks in a Box. About the same time he marketed his own brand of corn flakes that he called Elijah's Manna (now Post Toasties). I hope his wife named the kids.

Return to Straight From The Hip

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

San Diego inside sports

El Cajon Speedway, dark side of NFL, pick-up b-ball, Lakeside's Jarrod Boswell, start of Padres, SDSU football scandal
Next Article

If sci-fi glam really makes a comeback, UNI will rule them all

Big changes for little band may put them at the head of the class of 2020

Hey, Matt:

What's up with Grape Nuts? There are no nuts or grapes in the entire box. Not even raisins. Who named this cereal, and why did they think it was a good idea to give it such a deceiving name?

-- David, via e-mail

Deceiving? Like "Lucky Charms" is more honest. How lucky did you ever get after eating a bowl of that stuff? Okay, you're right; no grapes, no nuts. Did you expect a box of grapes and nuts when you opened it? C.W. Post, the guy who invented the cereal and marketed the heck out of it 110 years ago, would have argued that he was giving you just that. Sort of.

Grape Nuts cereal was invented by Post to feed to the feeble and ailing Americans who came to his health spa for a cure. (The Road to Wellville was based on the life of Post's competitors, the Kelloggs.) Health-food gurus of that era developed shredded wheat, corn flakes, and a whole raft of wheat, corn, and bran breakfast foods to revitalize what they saw as a nation of constipated loafers. What we needed was some bulk in our diet to clean out our collective pipes and put the spring back in our step. Pork products were the most popular wake-up foods on American tables back then.

Post mixed wheat and malted barley together, baked it, boxed the resulting gravel, and named it Grape Nuts -- "grape" because it contained maltose, once known as grape sugar, and "nuts" because baking gave the pebbles a nutty taste. He might just as well have called them Mr. Post's Colon Cleanser or Rocks in a Box. About the same time he marketed his own brand of corn flakes that he called Elijah's Manna (now Post Toasties). I hope his wife named the kids.

Return to Straight From The Hip

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Don't forget KPBS has classical music

Don't call Governor Newsom a fascist
Next Article

Snakes are the new hamsters

San Diego's reptile merchants, hobbyists, students, rehab doctors
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close